Tag: motors

By on February 20, 2014

2014_cadillac_elr_f34_ns_21314_600
A niche vehicle is one that serves a very specific set of buyers with a vehicle that’s defined by a specialized and uncommon or unique role; and is often knowingly sold in low numbers to satisfy that dedicated group. Sometimes it’s to test a market: The Miata created its own niche in the 1990’s, and became a role model for modern product, like the S2000 and BRZ/FRS. Other are more esoteric niches, like the Nissan Murano CrossCabriolet. Sometimes, niche cars bring buyers to a brand that they would not have thought about before.

Currently, one of our most popular niches is the hybrid segment, dominated by the Toyota Prius. Chevrolet threw their hat into the ring, inadvertently, with the Volt. Though primarily an electric car, it does run the gas engine as a series hybrid with engine lockup if needed for maximum efficiency. The sales have been mediocre, pushing just over 23,000 units in 2013. The Prius? It sold over 145,000 units in the same time period..

Is it any wonder, then, why 43% of Cadillac’s dealers aren’t willing to take the up-market, $75,000 (before $7,500 Federal tax credit) Cadillac ELR? It’s a niche of a niche. And it’s an expensive one for dealers to take a risk on.  (Read More…)

Recent Comments

  • akear: Are you aware that both the CTS and ATS have won North American car of the year in the past.
  • akear: Selling 1k a month is horrible. That is only 12,000 car a year!!!!
  • akear: The W-body Impala was the last GM car to break the 300,000 sales barrier. At the end of their production run...
  • MLS: Chrysler’s LH cars featured steeply raked windshields and correspondingly deep dashes decades ago. They...
  • Big Al from Oz: DenverD_ck, Then why is the average life expectancy higher in the EU than the US? Why is infant...

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