Ailing Motorcycle Industry Could Be Canary in Coal Mine for Automakers - Part Two

Last week, we discussed how the motorcycle industry’s total failure to entice new riders for over a decade has come back to bite it in the ass. Two-wheeled ownership declined drastically in the United States after the Great Recession and never really bounced back. Blame a disinterested population of youngsters with less discretionary funds and few entry-level options to consider.

I speculated that automakers could be on a similar path, despite the passenger car segment being more of a necessity for average commuters and less apt to collapse outright. But that isn’t to presume they might not be subject to similar pitfalls, and we’ve a new one to consider. Harley-Davidson, which serves as the poster child for the motorcycle industry’s current crisis, recently announced it will end all U.S. production of motorcycles sold in Europe.

Those bikes will now be manufactured overseas. The company said in a regulatory filing with the U.S. Securities and Exchange Commission that retaliatory tariffs levied by the European Union on motorcycles exported from the U.S. jumped from 6 percent to 31 percent. Harley-Davidson’s already expensive products come at an additional premium in Europe, and the the company estimates the new fines will add another $2,200 per motorcycle, on average.

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Ailing Motorcycle Industry Could Be Canary in Coal Mine for Automakers

If you think car enthusiasts are a dying breed, you should take a look at motorcyclists. The two-wheeled industry is in serious trouble. A total failure in marketing occurred over the past decade. New riders aren’t coming in fast enough to replace the glut of Baby Boomers rapidly aging out of the market, and there’s a looming paranoia that self-driving vehicles could push bikes off the road entirely.

In 2017, U.S. motorcycle sales were down 11 percent, and no company was hit harder than Harley-Davidson. The brand has the oldest consumer base and has repeatedly failed at recruiting younger riders. While it builds a fine product, it’s not one that appeals to millennials. This generational cohort proved hesitant to engage in motorcycling as a pastime — a situation not helped by having less disposable income than Generation X or the Boomers did at the same stage in their lives. Young women are also poised to start out-earning young men, and few brands have successfully tapped into the female demographic.

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QOTD: To Split or Not to Split?

This week I spent three days ripping a new Harley Road Glide around Greater Los Angeles. Don’t believe the people who tell you it never rains in Southern California. Man, it pours! I covered about 350 miles, 200 of which happened after dark and in annoying weather conditions.

The Road Glide is a big bike so for the first two days I didn’t do any lane-splitting (or “filtering” as the English say), preferring just to ride in the HOV lane and deal with any slowdowns that came my way. On the third day, however, I was in a situation where I needed to cover 26 miles in a big hurry to make my flight. So the proverbial gloves came off. I started slipping between cars, slaloming through the freeway lanes. Then I found myself on La Cienega with very little time left. It was time to start lane-splitting for real. At one point I had to zip up on a sidewalk right in front of a LA cop; he hit me with a “WOOOP” from his siren but didn’t pursue the issue beyond that.

The good news is I made my flight. The bad news is that I frightened myself a few times. Should I have done it?

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Cash-strapped Volkswagen Thinking of Dropping Ducati: Report

After history’s largest and most expensive automotive scandal forced a sudden pivot at Volkswagen Group — from expansion-minded to profit-focused — the German automaker might let go of a cherished toy.

According to insider sources who spoke to Reuters, VW is exploring the sale of Italian motorcycle manufacturer Ducati as part of a company-wide streamlining effort. After shoveling over $20 billion to the United States in a bid to end its diesel debacle, the company is in full penny-pinching mode.

The revered boutique motorcycle company was a long-awaited feather in ex-VW chairman Ferdinand Piëch’s hat, but after just five years of ownership, it may be time for Ducati to find a new home.

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Trackday Diaries: The Final Flurry After The First Flurries

For the time being, we can still call it “Indian Summer.” Maybe not for much longer — my alma mater, Miami University, bent the knee to social-justice pressure on this issue a few years ago. We had been the Miami Redskins, but after a prolonged siege by the forces of manufactured outrage the university agreed to change us to the Miami Redhawks. It is worth noting that the Chief of the Miami Tribe in no way objected to the old logo or name; he thought it was used in a reasonable and dignified manner. But when faced between the choice of respecting the opinion of an actual Native American or listening to the incoherent babble of their own privileged white-girl hearts, Miami’s students of course chose the latter.

I kind of like the bird they chose — it looks angry, although to my mind it is not distinct enough from the Bowling Green Falcon, and that’s a shame because BG is an emphatically third-rate university and Miami is only second-rate. Angry is good. It’s easy to picture such a red hawk flying above the muted palette of the Ohio late fall forest, two-lane roads with orange and red leaves disconnected from stems by a killing morning frost then resurrected in impromptu whirling whorls set to spinning above the tarmac by the Vettes and ‘vertibles of all sorts, the lumbering Harleys and white-trash sportbikes and adventure-cuck bikes taking brief but permitted nonsense trips to nowhere. We can get these magical weekends every once in awhile, right at the end of the season, and this past Saturday was the perfect example — 76 degrees and a panoply parade of pleasure vehicles out for the last sorties of the year.

Now it’s 28 and I’m the only bike on the road to work this morning, flash-frozen on the freeway, every joint hurting and the tires chilled to a sort of bitter truce with the road surface, chittering at the hint of a lean.

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Trackday Diaries: A Slight Injury to the Narcissistic Area

The forecast, to misquote Robert Cray, called for rain — but I saddled up the Anniversary VFR anyway. There’s no lane-splitting in Ohio, but there are still real and tangible benefits to riding a motorcycle on my daily commute to work. The first is time. I save between 10 and 20 round-trip minutes every day that I leave the Accord in the driveway. I can make better pace on the road, particularly downtown. The second benefit is financial: it’s $50 a year to park the bike but it’s between $9 and $18 a day to park a car. The last, and most important, is hassle. It’s an easy three minute walk from my bike to my office. From the nearest available parking garage? Ten minutes if I’m lucky, 20 if that garage is full, plus 10 flights of stairs each way on two legs that ache and crack in any weather below tropical.

Put all of that together, and it’s no wonder that I won’t drive unless there’s heavy standing water or ice on the roads. But I won’t lie; I’d ride even if it cost more. I feel less like a replaceable cog in a massive and directionless corporate cluster-bang when I’m on two wheels. And that’s why I was in a good mood when I heard the BLEAT! of the horn next to me.

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Harley-Davidson Super-Tuned Itself Out of $15 Million

The most American of motorcycle manufacturers has agreed to pay a $15 million settlement after the Environmental Protection Agency accused it of selling illegal aftermarket tuning kits.

The company’s “Screamin’ Eagle” super tuners, sold since 2008, cause motorcycles to emit excessive amounts of air pollution, the EPA claims.

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Trackday Diaries: How Fast Can We Go For $1800?

Almost 25 years ago, I walked into a small-town gun shop looking for a surplus Chinese SKS rifle. At the time, the gun market was flooded with SKSes and the steel-cased 7.62×39 ammunition that they used. $99 for a gun, $0.02 a round for the ammo; it was pretty much the official rifle of Ohio rednecks for a solid year. If I had a nickel for every afternoon I spent with a bunch of worker’s-comp-addicted ex-bikers shooting at abandoned cars, ovens, and “empty” propane tanks, I’d have my very own Viper ACR already.

Most of the shops I’d visited in pursuit of my own SKS had tried to foist off recent-production stuff made for the U.S. market as authentic ’60s ChiCom army stuff. I was sick of it. You can imagine my relief when the fellow behind the counter at this particular shop had the right gun at the right price and was willing to go over every component of said rifle to make sure it was correct. He even helped me get the Cosmoline off the thing. I was impressed by that dude. So impressed that I ended up shooting competitively with him and traveling all over the Midwest to ride mountain bikes with him. He was the best man at my first wedding, and we stayed close even when he left the shooting world to start a mortgage brokerage firm.

Over the past couple of decades we’ve pursued all sorts of stupid ideas together, from riding bicycles off loading docks to running a Neon in NASA’s Performance Touring class. Our latest idea, hatched during a dinner in which we celebrated his divorce was this: How fast can we go for virtually no money at all?

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Elio Motors: NHTSA Proposal to Regulate Three-wheelers as Cars 'Would Not Apply'

My late father told me that few people are as passionate as converts who’ve become disaffected. Some of the most vocal critics of the Elio Motors startup are former supporters, people who put down money on reservations, only to be disappointed by repeated delays in starting production.

Paul Elio most recently said production is slated to begin sometime late this year — that is if they can get the money to do it.

However, those disaffected folks were abuzz this week over a post at Green Car Congress that said a proposed rule change by the National Highway Traffic Safety Administration would classify three-wheeled vehicles as automobiles. That would require Elio Motors’ three-wheeler to comply with all the same Federal Motor Vehicle Safety Standards of four-wheeled cars.

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No Fixed Abode: Learning From Willie G.

The appeal of the Harley-Davidson motorcycle was once as much of a mystery to me as was the appeal of country music. As a teenager, I’d walk five miles in each direction just to sit briefly on a yellow RZ350 before the salesman shooed me out of the showroom. I was captivated by the names and the numbers of Japanese sportbikes: Ninja. GSX-R750. Interceptor. FZR1000. I bought my first sportbike (a 600 Ninja) in 1993 and what probably will not be my last sportbike (a VFR800 in the anniversary colors, which I insist on calling an “Interceptor” in conversation) in 2015.

I always had contempt for the Motor Company and its products. Next to these warp-speed machines, with their aerodynamic fairings and outrageous power and lamentable graphics, the V-Twins from Milwaukee seemed old. Stodgy. Slow. Demographically undesirable, the choice of white trash with factory jobs and Boomers with transparent orange bottles full of blue pills. The company itself was on welfare; it survived thanks to a tariff. Pathetic. It never occurred to me that I’d ever do so much as swing a leg over one.

Time, of course, has a way of reducing the most fervent youthful convictions to dimly remembered aversion, and then to nothing at all.

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Mercedes-AMG Buys Stake, Enters Partnership With MV Agusta

Daimler AG’s Mercedes-AMG high-performance luxury brand has decided that two wheels aren’t so bad after all, putting down an undisclosed sum for 25 percent of Italian motorcycle manufacturer MV Agusta S.p.A.

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Tales of Vehicular Mayhem – The Land Cruiser

Ah. Muffy’s perfect SUV

Toyota is one of the largest manufacturers of cars in the world. It’s not a surprise, especially if you have travelled out of the US. They are everywhere. I have only owned three Toyotas; a coma-inducing silver Camry DX, and two MKII Supras.

Despite my lack of ownership, I have spent a sizeable portion of my career abusing Toyotas. Maybe it is latent Nissan loyalty surfacing as abuse, Dad was a Datsun salesman before I was born and continued in one form or another until I graduated from High School. To Toyota’s credit, they have taken it all without complaint.

A notable case was an innocent preppy green and gold Land Cruiser. An aircraft electrical malfunction resulted in an unscheduled stop in Boise Idaho and gave us a week to kill. A ladies NCAA tourney had snatched up all the econoboxes, so the unsuspecting agency offered up the keys to a new 2003 Toyota Land Cruiser. I grabbed them, signed the contract and was out of there faster than a Taylor Swift romance.

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Tales of Vehicular Mayhem – The Ninja

lifted from www.advrider.com and their 250 Ninja picture thread

The old saying goes; to be older and wiser, you must first be young and stupid. This is the story of my life. I’m older, but still waiting to be wiser.

While everyone has a story of the dumbest thing they have done, I have a book. Hopefully the point of this and other tales I share here, will not only be to entertain, but on a certain level, make you feel better about stupid things you have done.

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Editorial: The Mob Mentality, The Unwise Brag, The Witch Hunt

By now everyone with an interest in any kind of motorsports has had a chance to view the terrifying video of an innocent New York City family surrounded and then attacked by a gang of motorcycle riding thugs. Every one of us has placed ourselves behind the wheel of that Range Rover, our wife beside us, our infant daughter in the back seat and thought about what we would have done had we been the head of that family under siege. What happened there is an unconscionable act of mob violence. It was precipitated by the stupid actions of a single motorcyclist and made worse by the general attitude among riders that it is “them or us” out there.

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Flirtin' With Disaster – Motorcyclists' Thoughts On Defensive Driving

It can be murder out there!

I am always hesitant to write a “how to” article. I learned a long time ago that no matter how good I am at something, there is always someone better right around the corner. For every bad-ass black belt you meet, there is a Chuck Norris looking to teach him some humility. Still, when I know something it’s hard to keep it under my hat so I am going to risk drawing your ire in order to start a conversation. Let’s keep it congenial, mkay?

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  • Analoggrotto Finally, some real entertainment: the Communists versus the MAGAs. FIGHT!
  • Kjhkjlhkjhkljh kljhjkhjklhkjh *IF* i was buying a kia.. (better than a dodge from personal experience) .. it would be this Google > xoavzFHyIQYShould lead to a 2025 Ioniq 5 N pre-REVIEW by Jason Cammisa
  • Analoggrotto Does anyone seriously listen to this?
  • Thomas Same here....but keep in mind that EVs are already much more efficient than ICE vehicles. They need to catch up in all the other areas you mentioned.
  • Analoggrotto It's great to see TTAC kicking up the best for their #1 corporate sponsor. Keep up the good work guys.