Tag: Moose Test

By on December 7, 2015

Jeep Czech Republic Moose Test Photo

Oops! Have you tried maneuvers like this? #Jeep

One great thing about PR and marketing is that you can often turn a massive fail into a great win — like when a Slovak PR agency for Mercedes-Benz posted a picture of the new CLA Shooting Brake next to a pool.

A random commenter said he’d like them to take the Merc for a swim. Mercedes’ PR agency replied, “If your post gets more than 1,000 likes, you can choose whether we reverse or powerslide the car into the pool.”

Naturally, the post got nearly 2,000 likes within hours. Mercedes responded with a nicely done video of CLA Shooting Brake getting drowned by a Black Stig, promising they would hire their social media manager back if more than 1,000 people shared the video. In the end, Mercedes drew a great deal attention to their new rakish wagon and lost nothing.

Unfortunately for Jeep Czech Republic, sometimes a fail is just a fail — like a few days ago when the official Czech importer of Jeep posted the photo you see above of a Grand Cherokee getting up on two wheels.

(Read More…)

By on January 2, 2014

gl_algtest-jeep-grand-cherokee001

You may recall that a couple of years ago there was a mild brouhaha when Sweden’s Teknikens Värld said that the 2012 Jeep Grand Cherokee failed the publication’s “moose test” in a dangerous manner, almost rolling over when performing the accident avoidance maneuver. At speeds as low as 37.9 mph (61 kmh) the ’12 Grand Cherokee lifted its inside wheels without any intervention by the vehicle’s electronic stability and anti-rollover systems. Since then, the Grand Cherokee has been completely redesigned and as part of a comparison test of the Jeep Grand Cherokee 3.0 CRD, the BMW X5 and the Range Rover Sport for their February 2014 issue, Teknikens Värld put the 2014 JGC through their moose test. They were “delighted” to report that the new Grand Cherokee, loaded according to its Swedish certificate of registration (6,501 lbs), passed the test with flying colors, “a perfect result for a big car” is how they described the test. The video won’t embed here so you’ll have to visit the Teknikens Värld website to check out how the 2014 edition of the SUV’s nannies keep all four wheels on the ground. (Read More…)

By on July 12, 2012

European automakers know that there is only one thing that is worse than Teknikens Värld fabled moose test, and that is failing the moose test and then arguing with the Swedish magazine. Italy-owned Chrysler is getting that education.  Not enough that Teknikens Värld  found  the Jeep Grand Cherokee “lethal in evasive maneuver.”  

It now caught Chrysler’s propaganda arm committing a deadly sin in the hoopla business, violating the first commandment of flackery: When you stepped in the shit, don’t walk around the house. (Read More…)

By on April 29, 2010

Having run Brilliance out of Europe, the ADAC had to look elsewhere for this latest bit of YouTube entertainment. And how did they find their shocking footage du jour? By running an ESP-less French compact “tallboy” wagon (specifically, the Citroen Nemo) through its infamous “Moose Test.” But don’t worry too much Citroen: past Moose Test failures include the Mercedes A Class, the Renault Kangoo, and Toyota HiLux.

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