As part of it’s effort to double its market share in China by 2015, Ford today introduced to Chinese consumers a version of the midsized Mondeo sedan that the company says has been revised specifically for that market. Ford currently has about a 3% market share in china. The Chinese Mondeo starts at 179,800 yuan ($29,400) and the company said that it expects to sell between 70,000 and 110,000 units annually in a segment led by Volkswagen and General Motors (and those companies’ Chinese partners). The Mondeo has never sold more than 70,000 since it went on sale in China in 2008.
After doubling production capacity in China and increasing the number of models it sells, Ford has seen a 50% increase in the number of vehicles they sell in China for the first seven months of 2013, compared to the same period in 2012. (Read More…)
Perception is a funny thing. It especially shows up when you’re sitting on the fence between two cultures, seeing the world through the eyes of both at once. As a European with close relation to US car culture, I know something about that, and I’ll show it to you with two wagons. Each of them is extravagant and fabled on one continent, and totally boring on the other. And each of them is based on a car I owned and used as a daily driver for several years. So I know them quite well, and I know they rule, in their own different ways.
Want a fuel-sipping, tree-hugging sedan with stunning good looks? Ford thinks they have the answer in the 2013 Ford Fusion Hybrid. Can jamming a gasoline/electric drivetrain behind Ford’s sexy grille continue the love affair the press has had with Ford’s world-car? More importantly, can thisFord hybrid live up to its EPA numbers? Let’s find out.
Ever since the ill-fated Contour experiment, Ford has maintained a strict separation in its global midsized offerings: Fusion for the Americas and Mondeo for Europe (let’s ignore, for the moment, Australia’s Falcon as the doomed atavism it is). But under the global “One Ford” strategy, a fusion (ahem) of The Blue Oval’s midsized offerings was inevitable, and Ford has signaled for some time that the Fusion and Mondeo are on the verge of becoming one. And here, courtesy of the autoforum.cz, is the first leaked image of Ford’s unified, world-wide midsized contender: though the Fusion and Mondeo names will continue to be used in their respective markets, this car will carry both badges. But are we looking at a revolution in the oft-troubled “world car” game, or a repeat of the Contour’s compromises? Only time will tell…
This mule of Ford’s new global midsized car may be well-camouflaged, but it’s not hard to imagine something not unlike the new EVOS concept lurking underneath all that bulk. Think narrow, slit-like headights, a version of the Hyundai-esque hexagonal grille that we’ve seen on the updated Taurus SHO, a high beltline and a fastback-ish C-pillar, and you’re probably getting close. Which leaves the final mystery: what in the foxtrot will those alloys look like? Try not to lose too much sleep over that one…
You proved yourself smart by changing over to the older rod shift transmission linkage on your Cougar SVT. My shift cables are broken again – although this time probably due to the 1st mechanic’s ineptitude and unwillingness to finish the job he started and align it correctly. The end that attaches to the shifter is worn out so the shifter keeps popping off the cable end – which was interesting to reconnect while I was driving in stop and go traffic on the (in)famous Washington Beltway. Unfortunately, the plastic insert on the Contour cables is not replaceable – the only way to fix it is to replace the entire cable set – which is a giant PITA. Oh well.
I also talked to Terry Haines, the transmission guy – if you haven’t heard of him before, he’s a former Ford engineer who has his own shop now, mostly working on MTX75 transmissions. He rebuilt my transmission at 100k, upgraded the shift forks, put in a quaife, replaced two syncros that were going bad. He walked me through the procedure to replace the shift cables (more than I can handle) and we also discussed why the Duratec V6s are puking rods – he unequivocally believes that it is due to the powdered metal connecting rods Ford started using around ’97 – he said that some spec must have changed because earlier Duratec have no con rod issues. In his teardown of motors, he said all the ones that have thrown rods had nothing to do with oil starvation – it all had to do with the con rods stretching out of spec and causing spun bearings then snapping the con rods. He also said SVT engines are more susceptible, due to higher compression and typically harder lives. And he said that the 3L upgrades everyone is doing has the same con rods and is just as at risk – Ford just ignored the problem in the Duratec.
Since you have plans for your Cougar, thought you would be interested in this line of thinking.
You can spell favorite both ways – the American way, with a single ‘o’ – and the British way, with a ‘u’ following suit. The Ford Fusion and Ford Mondeo are not unlike this fascinating grammatical phenomenon: they both come from the same manufacturer, and they both answer the equally strong demand for misize cars on both sides of the ocean – but they both differ in execution. Right?