By on February 11, 2013
YouTube Preview Image

What makes an owner trade in their car?

This may not be a question for the ages. But the impact this question has on every automaker will very well determine their long-term successes and failures.

After all, manufacturers want you to become an evangelist for their chosen brand. Billions of advertising dollars can be hurled at the general public in an endless cacophony of overt and nuance ridden ways. But in the end, it’s the good graces and big mouths of us current owners that carries the most sway. No clever hamster, truck loving dog, or clueless celebrity can approach the collective influence of the word of mouth.

Your opinion matters most, bar none… and now with the potential of over 300,000 surveys and data sets to tabulate, I may need a bit of help with it all.

(Read More…)

Recent Comments

  • Re: Junkyard Find: 2001 Pontiac Aztek AWD

    mad_science - I’m sure there are a few people from Flint with plastichrome “A”s on their cube walls who look at the Juke, BMW X6 and 4, Lexus RX and...
  • Re: Junkyard Find: 2001 Pontiac Aztek AWD

    Lie2me - The whole time I’m reading Flybrian’s comment the theme to “Cops” is running through my mind “Bad boys, bad boys, whacha gonna...
  • Re: While You Were Sleeping: February 11th, 2015

    bball40dtw - Please tell me about the products Oshawa is or will be losing to Mexican plants. Camaro? Equinox? Impala? Regal? Oh wait, they will all go to US,...
  • Re: Bark’s Bites: Viva La Fiesta!

    Timothy - You can get amazing deals right now on the ’14 Focus ST. Ford is offering 2500 cash back on FoST’s You can pick up a ST2 package with moonroof for...
  • Re: Bark’s Bites: Viva La Fiesta!

    S197GT - meh… i say the same thing about my mustang when it is in storage. then i go to the storage unit and open up the overhead door and i see it. still love...
  • Re: Generation Why: I Want My S16

    dal20402 - I’m positive that’s coming. I think it’ll wait until after the new-gen 3.5 has shaken out a bit in the lower-boost pickup application. And...
  • Re: Generation Why: I Want My S16

    PrincipalDan - I think if you gave the average backwards baseball cap wearer a choice between a BRZ/FR-S, a Genesis Coupe, or an ecobost Mustang… The Toyo-baru twins...
  • Re: Reader Review: 2014 Cadillac ATS

    MPAVictoria - Thanks 28. :-)
  • Re: Windsor Assembly Plant Readying For Extensive Renovation

    Pig_Iron - It was always a joy to visit Windsor. The folks there were great. I’m glad they’ll be OK.
  • Re: Junkyard Find: 2001 Pontiac Aztek AWD

    PrincipalDan - Both of them were more reliable than her 1985 Celebrity Coupe with the V6. That featured a front licence plate that said “Foxy Grandma”....

New Car Research

Get a Free Dealer Quote

Staff

  • Contributing Writers

  • Jack Baruth, United States
  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Cameron Aubernon, United States
  • J Emerson, United States