What makes an owner trade in their car?
This may not be a question for the ages. But the impact this question has on every automaker will very well determine their long-term successes and failures.
After all, manufacturers want you to become an evangelist for their chosen brand. Billions of advertising dollars can be hurled at the general public in an endless cacophony of overt and nuance ridden ways. But in the end, it’s the good graces and big mouths of us current owners that carries the most sway. No clever hamster, truck loving dog, or clueless celebrity can approach the collective influence of the word of mouth.
Your opinion matters most, bar none… and now with the potential of over 300,000 surveys and data sets to tabulate, I may need a bit of help with it all.