I remember back when I first wrote on The Truth About Cars that Lincoln, noted creator of cars for airport limo drivers, would make a comeback. The comments broke down like this: a few of you agreed with me. The rest of you accused me of being either a paid shill for Lincoln or an idiot, which, in your minds, appeared to be approximately the same thing.
Well, here we are two years later, and Lincoln is already clawing its way back.
I have a bit of an odd one, I suspect: I currently drive a fullsize pickup, but I may be taking a new job, trading my 38 mile country drive for a 38 mile drive into the city, complete with undersized garage parking. The truck will severely limit the number of acceptable spaces, and generally be a pain in there. My solution is to take over the wife’s 2008 Milan (which has been truly flawless for 75,000 miles) and buy her something else. Naturally she’s thrilled with the idea, and this piles the tough commute onto something that is well this side of new. Win-win, right? (Read More…)
Car Design college was a wake-up call for this auto-obsessed kid: it festered with two-faced people. There are bastard-coated souls smiling to your face, stabbing you in the back during Portfolio Review. Or friends that pity you, being your crutch via white lies and false kindness. Bad news, especially for a Lincoln-Mercury fanboi saddened by how the MKZ became as two-faced as the industry that spawned it. (Read More…)
The Lincoln MKZ has come in for a fair amount of abuse from the automotive press, particularly here at TTAC. The Cadillac ATS, on the other hand, has the press literally doing flips.
In April of 2013, however, the American consumer chose the MKFusion LOLZ Edition over the Autobahn-bred Cadillac CTS. And the American consumer chose the Steer-The-Script-Disaster-Chunky-Butt-Mobile over the even more sporty and awesome cancer-curing ATS.
Luckily, the two Cadillacs together managed to outsell the MKZ. By a little bit.
I do a lot of traveling (to such exotic places as Kershaw, South Carolina and South Haven, Michigan) in my travels with the 24 Hours of LeMons, which means I have plenty of dead time in airports to contemplate puzzling car ads. The Economist is the best possible magazine to have on hand when you get hit by a six-hour weather delay at George Bush International, because of its incredible bang-for-buck density. It’s clear that marketing flacks take the Economist‘s word for it when they talk about readership demographics, because the split between self-proclaimed readership (powerful and influential globe-trotting executives) and actual readership (geeked-out history/politics junkies with unkempt beards and Dead Kennedys T-shirts) makes for some entertaining car advertisements. Here’s one for the ’13 Lincoln MKZ, which attempts to woo the 72-year-old owner of a 6-store dry-cleaning chain into feeling that the purchase of an MKZ will transform him into a focus-group-perfect 42-year-old entrepreneur. Let’s take a closer look at what Lincoln’s marketers picture as the idealized MKZ buyer. (Read More…)
Have you seen a more ghastly DLO (daylight opening) fail than the new Avalon? (note the nicely highlighted black plastic sections in the photo sent by the OP- SM)
Gather ’round the warm glow of your collective computer screens, let’s tell the tale of three Entry-Level Luxury Sedans of the year 2013 with very different DLOs. A tale with plastic triangles and fixed window panestold by me, but the ending lies at the end of the comment section. (Read More…)
If you need proof that Lincoln really is down right now, here it is: they must be down, because Edmunds is kicking them. The same blog that tossed the Volt’s salad with an enthusiasm worthy of Tom Colicchio has placed its newest MKZ tester into the stocks for a bit of the ol’ public shaming. At the crux of the issue: the disgusting fact that, when fitted with the same tires found on the BMW M5, the Lincoln MKZ outperforms it in the Edmunds slalom test.
Just kidding. There’s more to it than that. Or is there?