News of Mitsubishi’s rebadging of Renault-Samsung vehicles for the US market is being greeted with far less enthusiasm around these parts than one would expect the internet to greet news of any French vehicles coming to America. One angle that isn’t being explored much comes from commenter callisall, who writes
if anyone else was scratching your head (like I was) about how Mitsu makes money in the USA, Mitsu is the third largest seller of cars to subprime borrowers behind Chrysler and Dodge.
So by outsourcing its R&D and focusing on the subprime market (and perhaps parts for its cars), it looks like Mitsu can make its US operations worthwhile.
Reports out of South Korea are confirming the news that French car enthusiasts have been waiting on for decades: Americans will soon be able to buy French cars again, with Renault Samsung confirming that the first Mitsubishi-branded product exported to America will be the Renault-Samsung SM5.
A study by Edmunds on the buying habits of millennials shows that 2013 was not a particularly good year for young car buyers. Despite making good headway in 2012, 2013 saw those gains practically eroded, as a weak job market and rising home prices helped stymie any growth in market share for automotive consumers aged 18-34.
This pink Mitsubishi Mirage Hello Kitty Edition, made to celebrate the cartoon feline’s 40th birthday, will be limited to just 400 units, and will cost less than $12,000 when it goes on sale in Japan this month. I can’t say I’ve ever really thought about stepping foot in a Mitsubishi showroom until now, but the Hello Kitty throw pillow would make a great addition to my apartment. I wonder if it can be ordered through the parts counter.
TTAC Commentator MightyTall writes:
I’ve been reading your articles and enjoying your sage advice given to other people. And since you said you’re running low on submissions, here’s mine: I’m currently driving a well maintained reliable 140hp 2.0l Turbodiesel, 6-speed manual 2007 Passat station wagon … 157.000 km on the clock and no troubles. (Read More…)
Calling out one’s prediction for Mitsubishi’s demise is an easy activity that requires one to put little at stake. With a stale product lineup, sagging sales and nothing on the horizon save for a B-Segment hatchback, Mitsubishi’s future looks bleak. But that’s not the main reason why I am pessimistic about the brand’s future in America.
While Doug and I are preparing our next installment of “Derek and Doug’s Fantastic Crapwagons“, this gem came across my desk thanks to a sharp-eyed reader.
Nissan and Mitsubishi today presented their jointly developed, but separately badged and marketed kei car to an amazingly large contingent of the Japanese press. TTAC readers are quite familiar with the car(s). They have watched the Nissan DAYZ and its Mitsubishi siblings, the eK Wagon and eK Custom on its first day of production at Mitsubishi’s plant in Mizushima, near Hiroshima, more than two weeks ago. Today, the car arrived in Tokyo.
Ah, the 3000GT: possibly the car that’s most commonly believed not to be front-wheel drive, even though it is. That’s an accolade it shares with the 1997-2003 Audi A8, by the way. And while both cars offered all-wheel drive versions, you’d never know the 3000GT did by looking at Atlanta Craigslist.
Carlos Ghosn and Osamu Masuko CEO of Mitsubishi
Renault chief Carlos Ghosn is reaching out, forging foreign alliances with a heavy emphasis on emerging markets. “Faced with the slump in the European markets,” writes the French Figaro, Renault is “edging closer to Mitsubishi.” Nothing is official, and if you ask on the record, you get firm denials, such as the “this is not true,” told to Reuters by a Mitsubishi Motors spokesman. Behind the scenes, there are traces of heavy petting. Let’s look into them. (Read More…)
After accumulating some $9 billion in losses, Mitsubishi Motors is bringing its financial house in order. According to Reuters, “Mitsubishi Motors is considering asking shareholders to approve plans for a 10-for-1 reverse stock split. At the same time, the company may ask shareholders to approve a capital reorganization – a change in accounting that would make it possible to resume paying dividends.” (Read More…)
Mitsubishi has taken the wraps of the sedan version of the new Mirage, dubbed the Attrage. Just-Auto reports that the Thai-based sedan will launch in July, and will be exported shortly thereafter. Powertrains will carry over from the Mirage, but hopefully the name will change when it comes to our shores.
The annual Pikes Peak International Hill Climb is quickly turning into a Nurburgring equivalent when it comes to bragging rights of electric vehicle makers. The venue is perfect for EVs: The track is 12.42 miles long, as cinch even for the most range-challenged EV. The track finishes at 14,110 ft, a height that deprives ICE-powered cars of oxygen and some 40 percent of their power. An EV just laughs at the breathless engines. I learn all those trivia today in Mitsubishi’s showroom in Tamachi, Tokyo. A descendant on Mitsubishi’s iMiev will be part of the electrified hill climb. (Read More…)
- What segment sells in strong volumes in America?
- What segment is considered poison by American consumers?
- Why is Mitsubishi neglecting a popular segment while focusing on an unpopular one?
Unless there’s a super-rare find that requires immediate action or it’s half-price day, I usually avoid hitting Denver junkyards when it’s snowing and/or below freezing out. Thanks to the magic of high altitude, it feels more like December than late April here… but checking the online inventory at my local self-service yard revealed a potential engine-donor for my ’41 Plymouth project. Disregard the snow, pack up the tools! (Read More…)