Tag: Mitsubishi

By on October 21, 2017

All-New Mitsubishi Eclipse Cross Compact SUV - Image: Mitsubishi

Last year, Nissan answered Mitsubishi’s prayers by purchasing a majority stake in the struggling Japanese automaker. The company had started out strong in North America at the dawn of the 20th century, with U.S. sales topping 345,000 in 2002. Six years later, volume had fallen by nearly 85 percent.

Mitsubishi was a dead brand walking, at least on these shores.

Now adopted by a wealthy parent, Mitsubishi has access to Nissan’s technology and platforms, but don’t expect the two automakers to start joint production of new products anytime soon. Only two new models — one with a horrible name, the other a long-delayed niche vehicle — will appear in showrooms before the end of the decade.

Still, Mitsubishi is planning for a 30-percent bump in U.S. sales by early 2020. Product isn’t the sole player in the company’s new growth strategy. (Read More…)

By on October 10, 2017

2018 Mitsubishi Outlander PHEV - Image: MitsubishiMitsubishi is by no means starting from scratch in the U.S. market — the product lineup is much too stale for that. But with a new marketing agency, Butler Shine Stern & Partners, coming on board and a new crossover, the Eclipse Cross, set to arrive at dealers soon, Mitsubishi is clearly not in the same position in 2017 that it was in 2009.

2017 is set to be fifth consecutive year in which Mitsubishi’s U.S. volume improves and the first year since 2007 in which Mitsubishi sells more than 100,000 vehicles. That’s still a far cry from 2002, when Mitsubishi sold 345,000 vehicles, but Mitsubishi has reasons to be pleased with the growth.

Perhaps more than any other change at Mitsubishi’s U.S. operations, however, the arrival of the plug-in Mitsubishi Outlander symbolizes a new day for Mitsubishi Motors North America. It is, after all, finally here after years of delay, and it’s an exclusive product for Mitsubishi’s dealers, free from direct competition. Yet while the dawn of the 2018 Mitsubishi Outlander PHEV speaks of further commitment to the U.S. market, it’s not by any means about to become a popular vehicle. (Read More…)

By on October 5, 2017

MITSUBISHI e-EVOLUTION CONCEPT

Mitsubishi gets a lot of mileage out of its defunct nameplates, but it remains steadfast in its unwillingness to provide enthusiasts with the car they’ve been asking for.

You remember the Lancer Evolution. It’s the car you saw Tommi Mäkinen use to win four consecutive WRC driver’s titles in the late 1990s. It’s the car you clocked the most hours in with your favorite automotive-themed video game. Maybe it was even a car you owned and used to embarrass vehicles well outside of its price range.

That rally-ready sedan is dead now. However, Mitsubishi is taking the Evolution name and adhering it to a fantastical new prototype. Called the e-Evolution, the automaker is serving up a recipe similar to the Eclipse Cross: Borrow a name from a retired model and slap it on an ultra-modern crossover. The difference here is that the new Eclipse is a real automobile while the e-Evolution is a self-indulgent exhibition of semi-real technologies.  (Read More…)

By on September 28, 2017

mitsubishi-outlander-phev-america-5

Even though North American Mitsubishi sales have ticked upward in recent years, the current decade has not been kind to the brand. Volume is roughly a quarter of what it was just 15 years ago and the bulk of those deliveries come from the Outlander and Outlander Sport.

When your entire existence hinges on a couple of models, you do what you can to keep them relevant. While plug-in hybrids aren’t exactly a massive sales draw, they’re gaining ground and Mitsubishi’s Outlander PHEV bests most of its EV competition in Europe. Naturally, the automaker deemed it worthy of coming to America (on the slowest boat imaginable).

We know this exciting news probably has you squirming in your chair, covering your mouth as you utter uncontrollable squeaks of joy. But hold on, we haven’t even told you about the price.  (Read More…)

By on September 18, 2017

Image; 1989 Colt Vista, via seller

A couple weeks ago we took a look at a tidy, light blue Nissan Stanza Wagon, which we determined was a very early example of the crossover breed that would heat up decades later. I can happily report the Stanza was quickly snapped up by an automotive enthusiast who plans to take good care of it. Since that little light blue square is off the market, I found a different vehicle of the same general purpose (and color).

Let’s trot on over and take a look at the Colt Vista.

(Read More…)

By on July 31, 2017

1993 Dodge Colt in Arizona junkyard, hood - ©2017 Murilee Martin - The Truth About Cars
Chrysler began importing Mitsubishi Colt Galants for the 1971 model year, and Mitsubishis bearing Dodge (or Plymouth) Colt badging streamed across the Pacific Ocean and into American dealerships for the following 23 years.

I spotted this vibrantly decorated ’93 model in a Phoenix self-serve yard earlier this month. (Read More…)

By on July 26, 2017

Acura Legend Coupe

Earlier this week in his Question of the Day, Matthew Guy asked everyone to share a favorite vehicle from their year of birth. An interesting walk through history ensued in the days following, and I encourage each of you to head there and read through the comments if you haven’t done so already. You’ve probably already guessed from the title above where I’m going with this particular question.

Today’s inquiry is all about the worst, steamiest pile of junk on sale the year you were born. Let’s get down and dirty.

(Read More…)

By on July 14, 2017

2015-Buick-Avenir-Concept-10

Today marks the third and final entry in our Domestics Abroad miniseries. This is where we take a look at the models proffered around the globe that wear a domestic company’s badge on the grille, but are not offered in the brands’ domestic markets. This is ground zero for “you can’t get that here.” All nameplates you’ll see in this series are current production models.

We kicked off this series with Ford and its 13 qualifying models. Second was Chevrolet, which had 9 models accounted for, and one which I forgot (you can see it below the jump). The Unmentionables will cover the remaining international offerings from Buick, Dodge, and Ram.

(Read More…)

By on July 6, 2017

Rallye Mitsubishi Gatineau – Image: Mitsubishi Canada♪ Stand by your cars (temporarily),
And show the world you love them (temporarily) ♪

– Not Tammy Wynette

Mitsubishi Canada has decided to double the length of its comprehensive warranty and the duration of its roadside assistance, standing by its products like never before, and like nobody else, in celebration of the company’s 100th anniversary.

The celebration won’t last. Mitsubishi’s willingness to stand by its products for a decade goes only so far. One-upping Herman Cain’s 9-9-9 campaign pledge, the “10-10-10” plan — 10-year/160,000-kilometer comprehensive coverage and 10-year/160,000-kilometer roadside assistance, in addition to the existing 10-year/160,000-kilometer powertrain warranty — is a limited-time promotion.

“For the summer of 2017, we’re making the best warranty in the business even better,” says Mitsubishi Motor Sales of Canada CEO Tony Laframboise.

Thus, this is the summer of Outlanders, Canada. The summer of RVRs, Canada. The summer, I dare say, of Mirage. (Read More…)

By on June 13, 2017

2015 Mitsubishi Lancer Evolution Final Edition - Image: Mitsubishi

Though the 10th-generation Mitsubishi Lancer Evolution is barely cold in its grave and the Lancer on which it was based is also being put out to pasture, Mitsubishi does intend to replace the brand’s former Subaru WRX STI challenger.

In 2023, or thereabouts. Maybe as early as 2020 or 2021.

But the next Mitsubishi Evolution is not likely going to be a proper rival for the WRX STI.

Mitsubishi COO Trevor Mann suggested to Motoring that the next Evolution won’t be a sedan-based performance car, but rather a high-end variant of an upcoming SUV. “In terms of the brand, I think it would be interesting to bring something back that’s a bit more sporty in the future,” Mann said. “You’ll have to wait and see what that is.”

We know Mitsubishi has little regard for former nameplates being restricted to their former class designations. So it’s time you prepared yourself for the 2023 Mitsubishi Eclipse Cross Evolution. (Read More…)

By on June 10, 2017

Mitsubishi Lancer GT, Image: Mitsubishi Motors

If you were to walk into a Mitsubishi showroom in the United States today, you’d be treated to two passenger cars, two utility vehicles and promises of more utility vehicles to come. Why, the 2018 Eclipse Cross is on the way! You know, the compact crossover named after a entry-level sports car?

If you’re looking for a Mitsubishi-branded car with more than three cylinders that won’t be extinct in a few months, you’re out of luck. In fact, if you’re hoping for any word on whether the brand will ever bring a new car to North America, you’ll have to wait until this fall, around the same time the long-in-the-tooth Lancer bows out of the U.S. market. (Read More…)

By on June 5, 2017

2017 Mirage Mitsubishi, Image: Mitsubishi Motors

Mitsubishi’s new ownership spells big changes for the automaker’s product future, but the controlling stake recently purchased by Renault-Nissan also means the newly joined automakers will partner on financial services.

As such, buyers in three markets will soon be able to turn to Nissan for a loan on a new Outlander or Mirage. Sorry, Americans — there’s good reason why Mitsubishi’s U.S. financing arm is staying put for now. (Read More…)

By on May 14, 2017

2016 Honda CR-V - Image: Honda

With trucks and crossovers dominating more of the market every month, Japanese automakers are making every effort to bring in new models that will satisfy consumer demands. Soundly constructed economy vehicles have long been the cornerstone of most Japanese nameplates but, with reliability improving among many brands and fuel efficiency being less important to consumers, we’re seeing a shift in the Far East.

Everyone from Toyota, Mazda, Honda, and Nissan have all expressed plans to focus on light trucks this year. Some Japanese brands are even banking on the continued growth of the segment to stage their comeback. “I think SUV sales will continue growing even if gas prices rise,” Mitsubishi CEO Osamu Masuko explained, citing the consumer appeal of higher seating and overall sense of safety. “The SUV segment is increasing its market share worldwide, and this is where we have long been strong,” he said. “So, we will continue to make full use of this technology.”  (Read More…)

By on May 1, 2017

Mitsubishi Lancer GT

While nothing is set in stone just yet, Mitsubishi should have a blueprint for its U.S. product strategy as early as September. The automaker, recently enlivened by its entry into the Renault-Nissan Alliance, suddenly finds itself with new options on the table as it plots a course towards greater U.S. market share.

Part of that strategy will likely mean covering segments now left empty in the brand’s product lineup. Before entering the Alliance, Mitsubishi’s main goal was getting more utility vehicles out the door, and that will remain the company’s growth driver in the near future, says chief operating officer Trevor Mann.

Still, the newfound ability to share components and platforms with Nissan opens the door to interesting new possibilities, and Mann knows what he wants. (Read More…)

By on April 25, 2017

Carlos Ghosn

Carlos Ghosn, the CEO for both Nissan and Mitsubishi Motors, says a full merger between the two automakers is out of the question. Instead, he wants Mitsubishi to get its act together and strengthen the greater alliance, which also includes Renault. Nissan purchased a controlling stake in Mitsubishi for $2.3 billion in 2016 after the smaller automaker weathered years of profitability issues and admitted to posting misleading fuel economy estimates.

While Ghosn agrees that Mitsubishi and Nissan should co-develop a select number of vehicles, he wants to help the brand bring itself back from the brink by focusing on its strengths and fixing its weaknesses.

“A full merger is not on the table. We want Mitsubishi to reform itself,” said said at the opening ceremony for a new Mitsubishi factory in Jakarta on Tuesday.  (Read More…)

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