There’s a sea change underway in America — the once-unstoppable passenger car now has a minority market share compared to SUVs and crossovers, according to July sales figures.
Mitsubishi, the troubled but earnest automaker desperately looking to boost its U.S. comeback, has plans to take a bigger slice of the crossover pie. A third utility vehicle is on the way, and it just stepped out from behind the curtain. (Read More…)
The long-anticipated Mitsubishi Outlander plug-in hybrid, expected later this year, has once again been postponed for the U.S. and Canada.
This is at least the fifth time it’s been delayed in North America since its 2013 Japan-market launch. Mitsubishi’s U.S. market public relations manager, Alex Fedorak, confirmed the latest delay.
“Following a thorough evaluation process, we have determined that, in order to meet a level of competitiveness that will exceed customer expectations in the United States, the launch of the Outlander PHEV will be delayed until the summer of 2017,” said Fedorak.
After the Mitsubishi fuel economy scandal triggered a Japan-wide investigation into fuel economy claims, Suzuki is now in a similar situation as its diamond-starred competitor.
But the reasoning behind Suzuki’s misdeed is different: the automaker, it claims, was destitute.
A top Nissan executive is packing his bags and getting ready to take on Mitsubishi’s shadowy and scandal-prone technology arm.
Yesterday’s reports proved true, with Mitsuhiko Yamashita, Nissan’s chief technology adviser, announced today as Mitsubishi’s new head of research and development. He will take on the position starting June 24.
There’s a tough job waiting for Yamashita. (Read More…)
The Hyundai Excel had a Mitsubishi engine, and so some obscure tenet of badge engineering mandated a Mitsubishi-branded Excel so it might drive on the same roads as Plymouth-branded Mitsubishis.
This was the Mitsubishi Precis, a car that was so stunningly bad and such a poor seller that this one is the first and only example I have ever seen in all my years of crawling through wrecking yards.
That makes it one of the rarest cars … in the world. (Read More…)
In this play, Nissan is President Jimmy Carter and Mitsubishi is a bankrupt New York City.
Now that it has control of Mitsubishi, Nissan wants the scandal-plagued automaker to “heal thyself,” but it’s sending a guy over to make sure it happens, sources tell Reuters. (Read More…)
He’s been with the company since the Plymouth Sapporo/Dodge Challenger era, but Mitsubishi president Tetsuro Aikawa’s tenure comes to an abrupt end in June.
Aikawa stepped down today after less than two years at the helm, the victim of his company’s ongoing fuel economy scandal, according to an announcement from the automaker. Ryugo Nakao, the company’s executive vice-president in charge of quality, is also out the door. (Read More…)
Yesterday’s news that Nissan will buy a 34-percent controlling stake in Mitsubishi for $2.2 billion was the latest win for Carlos Ghosn, the man behind the Renault-Nissan Alliance of 1999 and possessor of many fingers in many pies.
Ghosn, CEO of both Nissan and Renault, inked the agreement with Mitsubishi as the other automaker battles a misleading gas-mileage scandal. At a price of 468.52 yen/share, Ghosn’s purchase of new shares was a smoking deal. Mitsubishi shares traded for 1,100 yen just last December.
What becomes of the two companies now? And how will Ghosn’s world-straddling empire benefit by snapping up beleaguered Mitsubishi? (Read More…)
Nissan Motor Company wants to buy a controlling stake in Mitsubishi Motors, according to a report by the Japanese broadcaster NHK.
The deal would see Nissan invest 200 billion yen ($1.84 billion) into the scandal-plagued automaker, giving Nissan control, Bloomberg reports. (Read More…)
Chrysler imported and rebadged quite an assortment of Mitsubishis during the gloomy years of the Malaise Era, and we have seen a good sampling of those cars in this series so far. There was the Mitsubishi Colt Galant aka Dodge Colt, the Mitsubishi Galant Lambda aka Plymouth Sapporo/Dodge Challenger, and the Mitsubishi Mirage aka Plymouth Champ, among others.
The Mitsubishi Lancer Celeste aka Plymouth Arrow was never a big seller, but this one managed to outlive nearly all of its brethren, only washing up at this Northern California self-service yard after 36 years. (Read More…)