Over time, certain terms begin to evoke very specific images in the minds of human beings. For instance, when someone utters the word “truck,” a medium-blue color circa-2010 F-150 comes to mind. “Luxury sedan” triggers competing images of a circa 1998 Lexus LS400 (in gold) and a W126 Mercedes-Benz S-Class of two-tone variety, probably black over light grey.
And “sports car”… well, that’s a red basket-handle Toyota Supra, or our Rare Ride of today: a Mitsubishi 3000GT.
Mitsubishi is stalling the much-needed redesigns of its Outlander SUV and Outlander Sport compact crossover as engineers explore ways of sharing components with Nissan.
This means that, until the Outlander Sport gets its proposed downsizing, Mitsubishi could have two vehicles sharing a segment and potential customers when the 2018 Eclipse Cross hits dealerships. Both Outlanders were expected to assume a new form to better distance themselves from the Eclipse Cross compact crossover and each other. While they don’t look much alike, the Cross’ dimensions are only an inch-and-a-half away from the Sport.
It may make good financial sense to appropriate Nissan parts and platforms, but Mitsubishi would be shooting itself in the foot by having two models in the same segment — even if it were only for a year or two. Considering how important crossovers and SUVs are for the North American market, there is little benefit in bringing in the flashy new Eclipse Cross just to rob sales from another model. (Read More…)
The fifth-generation Mitsubishi Galant came in a funky “pillared hardtop” configuration for the United States market in the 1988 through 1990 model years. Few bought them and almost none survived into the current century, making a Sigma one of the rarest of Junkyard Finds. Five years ago, I found this ’89 in a California yard, and now I have discovered this ’90 in Denver. (Read More…)
Nissan is remaking Mitsubishi Motors in its own image, restructuring it into a more multinational organization with a less traditional Japanese hierarchy. The automotive arm of the tri-diamond keiretsu has already undergone early changes to revamp production and take advantage of its new role within the Franco-Japanese alliance after selling a controlling stake to Nissan in October for $2.29 billion.
Now Nissan is further shuffling the deck in Mitsubishi’s boardroom to better represent a company within the Renault-Nissan partnership. The management changes place more foreigners and a woman in top executive roles, ending the company’s long-standing practice of promoting employees based exclusively on seniority. (Read More…)
Mitsubishi Motors needs a pickup truck for the U.S. and Nissan wants a cheaper one for the global market. While the Red Diamonds’ Raider filled a ten year gap in the company’s lineup after the American discontinuation of the Mighty Max in 1996, sales were disappointing and production ended back in 2009. Now Mitsubishi and its new parent Nissan are investigating joint production of pickup trucks in Southeast Asia as they hunt for savings within the Renault-Nissan partnership.
The two Japanese automakers may combine the technical basis and eventual production of the future replacements for the South Asian-built Nissan Navara and Mitsubishi Triton, Mitsubishi chief operating officer Trevor Mann said in an interview at the Geneva car show. (Read More…)
Ahead of its world debut at the Geneva Motor Show, Mitsubishi has lifted the curtain on a new compact crossover with a familiar — but now confusing — name.
Yes, the 2018 Eclipse Cross bastardizes the memory of that sporty coupe your 18-year-old co-worker once owned, but the name is the least of anyone’s concerns right now. Shoehorned into the lineup to give Mitsubishi a new player in a scorching-hot segment, the Eclipse Cross sports styling that can charitably be described as controversial. (Read More…)
Carlos Ghosn, the aggressive figurehead who brought a nosediving Nissan back from the brink, is stepping down as CEO after 16 years on the job.
The industry titan will remain CEO of Renault, where he staged a similar turnaround, and will continue to serve as chairman of Nissan, Renault and lowly Mitsubishi — the latter company being added to the alliance last year. Apparently, the decision to step down was prompted by Mitsubishi’s deeply-ingrained woes. In order to work some Nissan-style magic on the struggling automaker, Ghosn needed to hand over the reins.
Meanwhile, a man who stuck with Nissan for 40 years has seen his loyalty pay off. (Read More…)
Five and a half years ago, I took a rented Mitsubishi Eclipse Spyder on an impromptu tour of Los Angeles with one of the coolest girls I ever dated. But not even my extreme sentimentality regarding the lady in question and the nights we spent together could make me overlook the nontrivial flaws that utterly spoiled the final-generation descendant of the original Disposable Speed Machine.
It was not a good car, to put it mildly.
Yet if I’d known that the Eclipse name would one day be attached to YAFC (Yet Another Fucking Crossover) I imagine that I would have cherished that poky little droptop just a bit more than I did. This is particularly true considering the fact that the original Eclipse was a genuinely thrilling and important automobile. It was a turbocharged all-wheel-drive sports coupe with big power, wicked handling, a sleek shape, and a sensible price tag — and it hit the dealerships back when most family sedans had 130 horses and beam rear axles. I’d like to respect that, for just a moment. I’d like to remind everybody that the Eclipse was once something special.
Which leads us to today’s question(s):
Today, Mitsubishi announced that its next model will be called the Eclipse Cross, acknowledging the defunct sport compact beloved by enthusiasts and teenage girls alike while simultaneously spitting on its memory. “Cross is short for crossover,” Mitsubishi helpfully explained in its announcement, as if anyone would have had trouble piecing that puzzle together.
“Eclipse is a word used to describe an astronomical event,” the Japanese automaker continued. “Marrying stylish coupe lines with the freedom of movement the SUV genre gives, the Eclipse Cross’ beautiful, dynamic form serves to bring about the same sense of excitement and inspiration as the diamond ring seen immediately before and after a total solar eclipse does.”
That’s sounds a lot better than saying it looks a lot like a Honda CR-V with a dash of Outlander. (Read More…)
The great philosopher Jerry Seinfeld one ridiculed automobile naming conventions, reserving an extra helping of scorn for the long-running Ford LTD.
“Yes, it’s limited to the number we can sell.”
Mitsubishi won’t have to worry about jokes — not that particular joke, anyways — when it trots out the Outlander Sport Limited Edition to its dealer network. The value-packed variant, inserted near the bottom of the trim ladder, is, like the model itself, not long for this world. (Read More…)
A few tech-conscious Americans are still waiting (and waiting, and waiting) for the capable and big-in-Europe Mitsubishi Outlander PHEV — a plug-in crossover introduced in 2014 — to arrive on these fair shores.
Everyone else, however, has had ample time to scratch that compact crossover itch with the Toyota RAV4, Honda CR-V, Nissan Rogue, Ford Escape, Dodge Journey (the midsize priced like a compact), and a host of others. A lesser proportion of buyers opted for the smaller Mitsubishi Outlander Sport (aka RVR in Canada).
Crossovers and SUVs aren’t just big — they’re essential. Without them, automakers are left shaking the money tap to loosen a few extra drops of cash. Well, Mitsubishi doesn’t want to shake the tap anymore. (Read More…)
“People keep asking if we’re going to go away,” Mitsubishi Motors North America COO Don Swearingen told reporters earlier this month.
Seemingly anticipating yesterday’s TTAC QOTD — Does Mitsubishi Need To Exist? — Swearingen was defending Mitsubishi’s approach to the North American market following the automaker’s partial takeover by its Nissan compatriot.
Renault-Nissan boss Carlos Ghosn claimed the Mitsubishi chairmanship in October after spending $2.3 billion in exchange for 34 percent of the company’s automobile manufacturing business.
Three months later, The Detroit Bureau reports, Mitsubishi North America’s Swearingen said, “We are separate companies and will remain competitors.” (Read More…)
Thinking back to just over a decade ago, Mitsubishi was still in the full-line automaker business. For most needs, there existed an option at your Mitsubishi dealer, which then was a place with functioning lighting and definitely not a former Pizza Hut or Carl’s Jr.
But that’s all changed now, and it has me wondering — is there really a point to Mitsubishi, you know, being a thing?
Set aside TTAC’s Midsize Sedan Deathwatch for a moment to mourn the passing of a compact car: the Mitsubishi Lancer.
Motor1 reports production of the Lancer will end in August 2017. There will be no replacement.
Mitsubishi vacated the midsize segment four years ago in the service of providing evidence — along with the defunct Dodge Avenger, Chrysler 200, and Suzuki Kizashi — to support TTAC’s Midsize Sedan Deathwatch. Mitsubishi’s overall U.S. sales volume hasn’t suffered as a result. 2016 was the brand’s fourth consecutive year of improved sales in America.
With plans to bolster its crossover lineup, it now appears Mitsubishi’s U.S. dealers won’t suffer greatly from the loss of the increasingly low-volume Lancer, either — at least, not relative to the recent past. (Read More…)
After inking the deal that brought Mitsubishi Motors under his corporate umbrella, Nissan-Renault chairman Carlos Ghosn said the acquisition would have a “massive” impact on the struggling automaker.
By sharing the alliance’s technology, platforms and engines, Mitsubishi can look forward to a brighter, product-filled future, he claimed. Full integration is still years away, but a new report sheds some light on the first all-new product born of the $2.29 billion deal. (Read More…)