With news that Mitsubishi is ending U.S. new vehicle production front and centre in the minds of not a single auto industry observer, one wonders how the situation devolved so quickly.
That’s not to say there are any surprises when it comes to Mitsubishi’s U.S. decline. (And remember, they’re not dead… yet.) A recall scandal tarnished the brand’s global image. Mitsubishi moved away from SUVs like the Montero, Montero Sport, and Endeavor ahead of the market’s turn toward SUVs and crossovers. Mitsubishi is reluctant to do anything more than facelift unpopular models like the Outlander. They’re unwilling to import the popular Outlander PHEV to hybrid-friendly America. They’ve utterly forsaken the midsize car market. They’ve crafted a muddled image which suggests Mitsubishi is both a performance brand (Lancer Evo) and a green brand (i-MiEV). Good news stories? Few and far between.
The results have been catastrophic. (Read More…)
UPDATE: Mitsubishi has officially announced they will close the Normal, Ill. plant and are looking for a “strategic buyer.” This article was originally written a couple of hours before the announcement. Our Mitsubishi Doomsday Countdown starts right now, putting Mitsubishi’s Best-Before Date at Tuesday, January 16, 2018.
When Suzuki decided to stop building their last self-produced model in North America, the seven-seater XL7, in the midst of the U.S. economic crisis, it was just another nail in the coffin for that looked to be inevitable — the end of Suzuki sales in North America.
The CAMI plant in Ingersoll, Ontario, Canada — a plant that still cranks out GM products to this day — was an integral part of Suzuki’s success and ultimate demise. Much like the Normal, Illinois Mitsubishi facility, the CAMI plant started as a joint venture between General Motors and its new Japanese BFF.
Mitsubishi’s plant in Normal, Ill. is set to shut its doors for good. That’s what Japan’s Nikkei news service is reporting today, though U.S. representatives for the company declined to comment.
The plant was opened by Diamond-Star Motors, a joint venture between Mitsubishi and Chrysler, in 1988 after two years of construction. It currently builds the Outlander Sport/RVR, but was tasked with manufacturing the Eclipse/Plymouth Laser/Eagle Talon, Mirage/Eagle Summit, Galant, and coupe versions of the Dodge Avenger, Stratus and Chrysler Sebring during its lifetime.
Hi Sajeev & Steve,
“You have not covered extensively the problems encountered by GDI engines, especially Mitsubishi Dion (the engine is 4G63). As the revs go beyond the 2000 rpm, the ‘check engine’ light comes on, then eventually the engine — if forced — cuts off. After a few minutes, the engine can start but it does not take long before it repeats. I was told by a mechanic to buy a new pressure pump. This was fitted but the problem has not gone away. Please help!”
Ummm… we think your mechanic needs to keep away from Runaround Sue.
With the Lexus IS finally ditching its dated and overripe 2.5L V6 in favor of the new Atkinson/Otto-cycle 2.0L turbocharged four-cylinder, the vehicle above will have the least powerful V6 engine in America: the 224 hp, 3.0L V6-powered Mitsubishi Outlander.
Making matters worse, it requires premium fuel … and that’s not the worst part.
We’ve seen plenty of front–wheel–drive Colts in this series, but (prior to today) the only example of the rear-wheel drive Dodge-badged Mitsubishi Colt Galant we’d seen was this lichen-covered ’72 wagon. On a recent trip to California, I spotted this coastal-rusty example of tape-striped Malaise Mitsubishi glory. (Read More…)
Ladies and gentlemen, it is time to mourn the loss of the four-seat convertible. We have known for a while that its time was coming. First, they came for the Pontiac G6. Then, they came for the Toyota Solara. Then, they came for the Mitsubishi Eclipse. And when it was time to come for the Chrysler 200, nobody cared, because nobody buys these cars anymore.
But surely some people still buy them. I mean, there are still millions of people out there having midlife crises, looking for the last modicum of driving excitement before they start ranting about how mobile apps are tearing at the fabric of our society. But sadly, the fun is over: there are no reasonably priced four-seat convertibles left.
I’m all for cheap cars. What I’m not for is unnecessarily cheap cars. And if I was given a new, fresh-out-of-the-Thai-takeout-box Mirage, I’d probably give it right back.
We’re following up a week of Volkswagen Junkyard Finds with 21st Century Junkyard Finds (don’t worry, we’ll go back to Junkyard Finds arranged in whatever random order strikes my fancy soon enough). On the heels of yesterday’s ’02 JuggaLambo, here’s a not-even-a-decade-old fourth-gen Mitsubishi Eclipse that showed up at a Denver yard last week. (Read More…)
Allow me to set the stage. A friend of mine is looking for compact crossovers, so I recommend to her all the good ones. Mazda CX-5. Ford Escape. New Nissan Rogue. Even the CR-V and the RAV4, if she really can’t find anything she likes. So she goes, and she searches, and she looks, and she comes back days later with a new car. Do you know what she bought?
A Mitsubishi Outlander.
A Mitsubishi. Freakin’. Outlander.
Part of me wanted to scream at her. The other part of me wanted to get in the car, drive it back to the local Mitsubishi dealer, and offer them five grand cash to take it back, knowing that’s probably half of the depreciation it had already endured, simply as a result of the three diamonds on the grille.
But I didn’t do either of those things. (Read More…)