Tag: Mitsubishi

By on October 17, 2014

Ford Focus EV Cloud Charging

A group of eight automakers are collaborating with 15 utility companies in the United States to give PHEVs and EVs the ability to communicate with the latter party and the grid through cloud computing.

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By on October 16, 2014

19 - 1979 Plymouth Champ Down On the Junkyard - Picture courtesy of Murilee MartinThe tales of the many flavors of rebadged Chrysler Europe and Mitsubishi products sold as Plymouths and Dodges remain perennially fascinating for me, what with all the Chryslerized Simcas and Hillmans and so forth, and one example of this breed that appears to have disappeared from the face of the earth is the Plymouth Champ. The Champ was a fourth-generation Mitsubishi Mirage, a gas-sipping front-driver that received Colt nameplates for the Dodge side of the showroom floor, and I found one a few days ago at a Denver-area self-service yard. (Read More…)

By on October 2, 2014

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Mitsubishi has taken its Outlander PHEV upscale with the debut of the Concept-S at the 2014 Paris Auto Show.

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By on September 22, 2014

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The Chrysler/Mitsubishi pairing that brought us the turbocharged DSM twins and the Colt cars is being resurrected in a roundabout way. A new mid-size truck for Fiat’s commercial vehicle lineup will be sourced from Mitsubishi, which will lend FCA the use of its upcoming L200 truck.

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By on August 25, 2014

 

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Design School forces considerations outside of a student’s artistic comfort zone: a unique price, demographic, or geography for starters. Just don’t present a pragmatic design based in sociocultural fact: a conventional sedan for the Indian market–isolating the wealthy from their hired help and their untouchable luggage—was a fantastically stupid mistake. Cultural and profit-minded relevance aside, that’s the not-so-secret secret I’ve mentioned before in this series. Cars are made under a litany of profit-minded constraints, no matter what they may teach in design school.

And some thrive in their design constraints. (Read More…)

By on August 20, 2014

08 - 1989 Mitsubishi Lancer Down On the Junkyard - Picture courtesy of Murilee MartinAt the same time Chrysler was selling heavily evolved— if that’s the word— Simcas, you could walk into the same showrooms that sold Turismos and Omnis and buy yourself a badge-engineered Mitsubishi Lancer. By the late 1980s, Mitsubishi itself was selling these cars (badged as Mirages), which meant that car shoppers could choose between three more or less identical versions of the same car, all priced within it-doesn’t-matter distance of one another: Dodge Colt, Plymouth Colt, and Mitsubishi Mirage. The owner of this Plymouth Colt, however, decided that he or she wanted to go all JDM and convert this car into a Lancer (on a shoestring budget). (Read More…)

By on August 1, 2014

2015 Chevrolet Spark EV

A combination of one research institute, eight automakers and 15 utilities are working together to create a smart grid charging platform for PHEVs.

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By on July 28, 2014

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For the first and possibly last time ever, the Mitsubishi Delica was a front page story in a national newspaper, with The Globe and Mail reporting on the “backlash” resulting from these “quirky” cars.

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By on July 28, 2014

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In April, when they released their FY2013 annual results, MMC (Mitsubishi Motors Corp) reported record profits; see Reuters and Automotive News for stories.

Don’t get too excited.

(Read More…)

By on July 19, 2014

 

Press Cars: just a Mirage? (all photos courtesy Sajeev Mehta)

Press Cars: just a Mirage? (all photos courtesy Sajeev Mehta)

Mitsubishi’s website claims the Mirage is a “small car for a big life.” Possible: while I haven’t done a TTAC review in over a year, know that even the rare automotive sampling of a ball of flaming garbage in a catapult possesses a modicum of engineering /styling/marketing prowess. Good cars exist everywhere, which is worthy of someone’s “big life.”

And contrary to the rash of negative press, the Mirage is an honest machine worthy of a closer look.

(Read More…)

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