Design School forces considerations outside of a student’s artistic comfort zone: a unique price, demographic, or geography for starters. Just don’t present a pragmatic design based in sociocultural fact: a conventional sedan for the Indian market–isolating the wealthy from their hired help and their untouchable luggage—was a fantastically stupid mistake. Cultural and profit-minded relevance aside, that’s the not-so-secret secret I’ve mentioned before in this series. Cars are made under a litany of profit-minded constraints, no matter what they may teach in design school.
And some thrive in their design constraints. (Read More…)
At the same time Chrysler was selling heavily evolved— if that’s the word— Simcas, you could walk into the same showrooms that sold Turismos and Omnis and buy yourself a badge-engineered Mitsubishi Lancer. By the late 1980s, Mitsubishi itself was selling these cars (badged as Mirages), which meant that car shoppers could choose between three more or less identical versions of the same car, all priced within it-doesn’t-matter distance of one another: Dodge Colt, Plymouth Colt, and Mitsubishi Mirage. The owner of this Plymouth Colt, however, decided that he or she wanted to go all JDM and convert this car into a Lancer (on a shoestring budget). (Read More…)
A combination of one research institute, eight automakers and 15 utilities are working together to create a smart grid charging platform for PHEVs.
For the first and possibly last time ever, the Mitsubishi Delica was a front page story in a national newspaper, with The Globe and Mail reporting on the “backlash” resulting from these “quirky” cars.
In April, when they released their FY2013 annual results, MMC (Mitsubishi Motors Corp) reported record profits; see Reuters and Automotive News for stories.
Don’t get too excited.
Press Cars: just a Mirage? (all photos courtesy Sajeev Mehta)
Mitsubishi’s website claims the Mirage is a “small car for a big life.” Possible: while I haven’t done a TTAC review in over a year, know that even the rare automotive sampling of a ball of flaming garbage in a catapult possesses a modicum of engineering /styling/marketing prowess. Good cars exist everywhere, which is worthy of someone’s “big life.”
And contrary to the rash of negative press, the Mirage is an honest machine worthy of a closer look.
Perhaps as a result of what Mitsubishi had learned thus far since the introduction of the Outlander PHEV in Europe, Japan and Australia — as well as a MY 2016 redesign — the United States-bound PHEV “will be completely different,” according to both Mitsubishi Motors North America Executive Vice President Don Swearingen and U.S. PR boss Alex Fedorak.
Just in time for the Fourth of July travel weekend, Nissan Leaf and Mitsubishi i-MIEV owners will have access to 633 CHAdeMO fast chargers, up from 160 stations in January 2013.
It turns out that news of an Asian-market Chrysler sedan that was a re-badged Mitsubishi Mirage wasn’t entirely accurate.