By on March 11, 2014

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A week ago, I asked the Best and Brightest for help in understanding my wife’s desire for a 7-seat vehicle. Uninhibited by the premise of the question, recommendations on what to buy poured in:

  • Honda CR-V
  • Mazda CX-5
  • Planned Parenthood gift certificate
  • Cadillac XTS in Pearl White Tricoat
  • Dodge Caravan
  • Anything except a Dodge Caravan

Several readers submitted well-formulated responses, but the volume of possibilities was dizzying. Mitsubishi may have had a similar problem when redesigning the 2014 Outlander.

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By on March 19, 2013

Mitsubishi USA is looking to stave off their American extinction, with new ad spending and even – get this – new product. The only question is, what exactly can they bring?

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By on December 4, 2012
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Mitsubishi’s commitment to the American market seems to hinge on two crossovers, one plug-in, and a hilariously undersized A-segment car. The plan is so absurd that it may have a chance of succeeding.

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By on November 12, 2012

Mitsubishi President Osamu Masuko re-affirmed his company’s commitment to the American marketplace, despite seeing most of its product line eliminated, and the flagship i electric car fail miserably. Despite these Job-like setbacks, Mitsubishi will release more new product in 2013, including a plug-in hybrid SUV and an all-new A/B segment car.

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By on March 7, 2012

The Mitsubishi Outlander, a vehicle nobody cared about, is now sort of interesting, thanks to the addition of a Plug-in Hybrid system that is also compatible with the vehicle’s 4WD system.

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By on February 9, 2012

Things Russia has that we don’t; oligarchy, grinding poverty, face control and the 2013 Mitsubishi Outlander. Wait, never mind. We have all of those!

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