Mitsubishi USA is looking to stave off their American extinction, with new ad spending and even – get this – new product. The only question is, what exactly can they bring?
Tag: mitsubishi outlander
Mitsubishi’s commitment to the American market seems to hinge on two crossovers, one plug-in, and a hilariously undersized A-segment car. The plan is so absurd that it may have a chance of succeeding.
Mitsubishi President Osamu Masuko re-affirmed his company’s commitment to the American marketplace, despite seeing most of its product line eliminated, and the flagship i electric car fail miserably. Despite these Job-like setbacks, Mitsubishi will release more new product in 2013, including a plug-in hybrid SUV and an all-new A/B segment car.
The Mitsubishi Outlander, a vehicle nobody cared about, is now sort of interesting, thanks to the addition of a Plug-in Hybrid system that is also compatible with the vehicle’s 4WD system.