By on October 10, 2017

2018 Mitsubishi Outlander PHEV - Image: MitsubishiMitsubishi is by no means starting from scratch in the U.S. market — the product lineup is much too stale for that. But with a new marketing agency, Butler Shine Stern & Partners, coming on board and a new crossover, the Eclipse Cross, set to arrive at dealers soon, Mitsubishi is clearly not in the same position in 2017 that it was in 2009.

2017 is set to be fifth consecutive year in which Mitsubishi’s U.S. volume improves and the first year since 2007 in which Mitsubishi sells more than 100,000 vehicles. That’s still a far cry from 2002, when Mitsubishi sold 345,000 vehicles, but Mitsubishi has reasons to be pleased with the growth.

Perhaps more than any other change at Mitsubishi’s U.S. operations, however, the arrival of the plug-in Mitsubishi Outlander symbolizes a new day for Mitsubishi Motors North America. It is, after all, finally here after years of delay, and it’s an exclusive product for Mitsubishi’s dealers, free from direct competition. Yet while the dawn of the 2018 Mitsubishi Outlander PHEV speaks of further commitment to the U.S. market, it’s not by any means about to become a popular vehicle. (Read More…)

By on January 18, 2017

Mitsubishi Motors Lancer collage - Images: Mitsubishi

Thinking back to just over a decade ago, Mitsubishi was still in the full-line automaker business. For most needs, there existed an option at your Mitsubishi dealer, which then was a place with functioning lighting and definitely not a former Pizza Hut or Carl’s Jr.

But that’s all changed now, and it has me wondering — is there really a point to Mitsubishi, you know, being a thing?

(Read More…)

By on August 9, 2016

Mitsubishi Concept XR-PHEV II

There’s a sea change underway in America — the once-unstoppable passenger car now has a minority market share compared to SUVs and crossovers, according to July sales figures.

Mitsubishi, the troubled but earnest automaker desperately looking to boost its U.S. comeback, has plans to take a bigger slice of the crossover pie. A third utility vehicle is on the way, and it just stepped out from behind the curtain. (Read More…)

By on March 24, 2016

2017_Mirage_G4_HR-27

Mitsubishi today pulled the cover off its new Mirage G4 sedan, which adds a longer wheelbase and a trunk to the occasionally-maligned subcompact, the 2016 New York International Auto Show. As we noted with the restyled hatchback, 4 more horsepower — for a total of 78 — will hum from the Mirage G4’s 1.2-liter three-cylinder engine, and Mitsubishi will make available Android Auto and Apple CarPlay as an option.

(Read More…)

By on April 2, 2015

2016 Mitsubishi Outlander

The 2016 Mitsubishi Outlander gets an all new look – and nothing else.

(Read More…)

By on March 23, 2015

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From AutoGuide.com, we have pictures of the all new Mitsubishi Outlander sitting at the port in Japan.

(Read More…)

By on January 22, 2015

2015 Mitsubishi Outlander GT side

To say that Mitsubishi has been struggling on the North American market would be an understatement. Long gone are the days of the capable Montero, hot-selling Galant, and the exotic 3000GT. For years the Outlander Sport has been the company’s bread winner and the Lancer Evolution its only icon. In order to jumpstart its sales, in 2014 Mitsubishi dove deep into the highest volume markets with the introduction of the inexpensive Mirage and the third generation of its three-row CUV, the Outlander.

(Read More…)

By on December 26, 2014

Mitsubishi Outlander whitePriced at $40,538 in Canada, the 2015 Mitsubishi Outlander GT I drove around for a week in December was disturbingly overpriced.

In the United States, Outlanders start at $24,050. But the GT S-AWC starts at $29,045 with all-wheel-drive, a 6-speed automatic transmission, and a V6 engine in place of the 4-cylinder/CVT combo. A $6100 Touring package for buyers who want leather, sunroof, upgraded audio, a powered driver’s seat and tailgate, navigation, and a handful of active safety features takes the price up to $35,145. (Read More…)

By on March 11, 2014

2014-Mitsubishi-Outlander-2

A week ago, I asked the Best and Brightest for help in understanding my wife’s desire for a 7-seat vehicle. Uninhibited by the premise of the question, recommendations on what to buy poured in:

  • Honda CR-V
  • Mazda CX-5
  • Planned Parenthood gift certificate
  • Cadillac XTS in Pearl White Tricoat
  • Dodge Caravan
  • Anything except a Dodge Caravan

Several readers submitted well-formulated responses, but the volume of possibilities was dizzying. Mitsubishi may have had a similar problem when redesigning the 2014 Outlander.

(Read More…)

By on March 19, 2013

Mitsubishi USA is looking to stave off their American extinction, with new ad spending and even – get this – new product. The only question is, what exactly can they bring?

(Read More…)

By on December 4, 2012

Mitsubishi’s commitment to the American market seems to hinge on two crossovers, one plug-in, and a hilariously undersized A-segment car. The plan is so absurd that it may have a chance of succeeding.

(Read More…)

By on November 12, 2012

Mitsubishi President Osamu Masuko re-affirmed his company’s commitment to the American marketplace, despite seeing most of its product line eliminated, and the flagship i electric car fail miserably. Despite these Job-like setbacks, Mitsubishi will release more new product in 2013, including a plug-in hybrid SUV and an all-new A/B segment car.

(Read More…)

By on March 7, 2012

The Mitsubishi Outlander, a vehicle nobody cared about, is now sort of interesting, thanks to the addition of a Plug-in Hybrid system that is also compatible with the vehicle’s 4WD system.

(Read More…)

By on February 9, 2012

Things Russia has that we don’t; oligarchy, grinding poverty, face control and the 2013 Mitsubishi Outlander. Wait, never mind. We have all of those!

(Read More…)

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