Mitsubishi USA is looking to stave off their American extinction, with new ad spending and even – get this – new product. The only question is, what exactly can they bring?
Mitsubishi’s commitment to the American market seems to hinge on two crossovers, one plug-in, and a hilariously undersized A-segment car. The plan is so absurd that it may have a chance of succeeding.
Mitsubishi President Osamu Masuko re-affirmed his company’s commitment to the American marketplace, despite seeing most of its product line eliminated, and the flagship i electric car fail miserably. Despite these Job-like setbacks, Mitsubishi will release more new product in 2013, including a plug-in hybrid SUV and an all-new A/B segment car.
The Mitsubishi Outlander, a vehicle nobody cared about, is now sort of interesting, thanks to the addition of a Plug-in Hybrid system that is also compatible with the vehicle’s 4WD system.
Things Russia has that we don’t; oligarchy, grinding poverty, face control and the 2013 Mitsubishi Outlander. Wait, never mind. We have all of those!
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daiheadjai - Yes, but does it have VTEC?
fishiftstick - Wait, what? SAAB evaded taxes? Don’t you have to make money in order to have some taxes to evade? So...
danio3834 - “As for your body panel gaps, unless you’re referring to the early Fusions I’ve seen, you are hitting the crack pipe...
SkiD666 - I’m always amazed that people can’t figure out the simple logic around being courteous with a traffic circle. outside lane for 1/4 or 1/2 way around...
mike978 - My dictionary must be faulty because it seems to think Governments have authority. http://dictionary.reference...
AMC_CJ - We obviously much have different benchmarks for cars; we have a Jetta too, 01′. And I don’t find that car that great...
fishiftstick - While A123 did make some small appliance batteries, the company was mostly into big batteries for cars and the electrical grid. The demand for...
gearhead77 - That’s what the Town Car is for! Also the decked out Sprinter “excecutive” vans.
gearhead77 - Sorry, poor choice of words or maybe I’m thinking of the wrong debacle. There’s been so many recently, real or imagined. Just saying that there are some...
TR4 - I suspect it was required as part of a dry sump oiling system. Presumably when they started laying the Offy down on its...