The Truth About Cars » Mitsubishi Mirage http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Wed, 23 Jul 2014 18:25:17 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Mitsubishi Mirage http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Mexico To Get Chrysler Badged Mitsubishi Mirage Sedan http://www.thetruthaboutcars.com/2014/07/mexico-to-get-chrysler-badged-mitsubishi-mirage-sedan/ http://www.thetruthaboutcars.com/2014/07/mexico-to-get-chrysler-badged-mitsubishi-mirage-sedan/#comments Tue, 01 Jul 2014 14:30:27 +0000 http://www.thetruthaboutcars.com/?p=856785 450x298xMirage-3-450x298.jpg.pagespeed.ic.VKV1nWF4YE

It turns out that news of an Asian-market Chrysler sedan that was a re-badged Mitsubishi Mirage wasn’t entirely accurate.

The sedan in question is actually heading for Mexico, according to this announcement from Mitsubishi. Interestingly, a report by Just-Auto which denied the initial report also said that the Mirage sedan would be heading to Canada. Mitsubishi showed the car off at this year’s Toronto Auto Show, but had no firm plans for selling the car.

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FCA To Sell Re-Badged Mitsubshi Mirages In Colt Redux http://www.thetruthaboutcars.com/2014/06/fca-to-sell-re-badged-mitsubshi-mirages-in-colt-redux/ http://www.thetruthaboutcars.com/2014/06/fca-to-sell-re-badged-mitsubshi-mirages-in-colt-redux/#comments Fri, 27 Jun 2014 05:39:33 +0000 http://www.thetruthaboutcars.com/?p=854473 450x299x2014-Mitsubishi-Mirage-G4-Sedan-_1_-450x299.jpg.pagespeed.ic.Rng2LL-6MC

Chrysler will re-badge the Mitsubishi Attrage (the sedan version of the much-loved Mitsubishi Mirage) for sale in Asian markets. Sounds crazy, right? Not really.

Chrysler has a history of selling small Mitsubishis under their own brand in North America, but the agreement with Mitsubishi will cover Asia, a region where Chrysler has never been particularly strong. No specific markets or brand decisions were announced for the Thai-built sedan, but we’d like to humbly suggest a name for the new car: the Colt.

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Capsule Review: 2014 Mitsubishi Mirage http://www.thetruthaboutcars.com/2014/05/capsule-review-2014-mitsubishi-mirage/ http://www.thetruthaboutcars.com/2014/05/capsule-review-2014-mitsubishi-mirage/#comments Fri, 30 May 2014 17:40:14 +0000 http://www.thetruthaboutcars.com/?p=834489 ???????????????????????????????

Deep within the comments of a recent luxury vehicle review, a familiar, satirical exchange takes place:

Googleplex:                       The pixel-density on the new touch system is passable, but LCD screens in cars in 2014 are laughable. Have these people even heard of AMOLED?

MauraudStar:                    Panther Love knows no touchscreens, my friend.

MoparMalaise:                 Panther Love knows no rich Corinthian leather, either.

VivaVega:                           We lost the war against fuel injection in the 1980’s, and I’m not about to give up the rest of my control to electronic nannies. Spare me your all-wheel drive, your dual-clutch transmissions and the 30 years of weight gain! Why can’t someone build a simple, functional car anymore?

Will any manufacturer answer VivaVega’s question? Enter the 2014 Mitsubishi Mirage.

This isn’t the first time Mitsubishi has sold a subcompact with the Mirage nameplate. The first generation Mirage debuted in 1978. (You might be more familiar with it as the fourth gen Dodge Colt or Plymouth Champ). Mitsubishi’s fortunes waxed and waned over the next three decades, and the Mirage was eventually discontinued in 2003. The name was revived in 2012, and North American exports started for model year 2014.

So how far have we come since 1978? Generation one was notable mostly for its fuel efficiency and price. Braking was handled by vented discs in the front and drums in the back. Seventy horses were corralled in a 1.4 liter four-cylinder engine. Overall weight ranged from just 1,700 to 1,984 pounds.

Generation six, represented by today’s 2014 specimen, is notable for fuel efficiency and price. Braking is handled by vented discs in the front and drums in the back. Seventy-four horses are corralled up in a 1.2 liter three-cylinder engine. Overall weight is just 1,973 manufacturer-stated pounds.

Wait… what?

Yup. 1,973 pounds in a street-legal 2014 with seven airbags, five seats, four wheels and a compact spare tire. A modern Mirage’s weight and power may be indistinguishable from its groovy forefathers, but the equipment list certainly isn’t – standard features include keyless entry, air conditioning, a 140 watt stereo, and powered windows, locks and mirrors. Not too shabby for $13,805 (DE trim with 5-speed manual at MSRP plus destination).

Most sales volume is expected to come from the ES trim with a CVT. Parting with $16,005 adds fog lights, 14” alloy wheels, Bluetooth connectivity, passive entry and a push-start button that curiously resides to the left of the steering wheel.

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How are these prices accomplished? The manufacturing location certainly plays a role. Much hay has been made on TTAC about the viability of Chinese-manufactured cars in North America. Open the Mirage’s hatch (or eventual trunk in the Canadian market) and take a whiff. That ain’t wasabi, but it ain’t dim sum either. Hope you like Thai!

Most likely, the Mirage is a small start to a large trend. While just 7,200 Mirage’s are forecasted for the US market this year, Thailand is already a major regional automotive exporter. Automotive News pegged Thai automotive production at 2.45 million vehicles in 2012, and over a million were exported. Other nameplates, most notably the Ford Fiesta, will also exported to North American from Thailand over the next few years.

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Small export volume certainly helps account for the Mirage’s nondescript, global looks. Styling a vehicle 148.8 inches long and 59 inches tall is tough, but Mitsubishi could have done worse (the i-Miev comes to mind). The scant grill looks a bit odd, but it does help the Mirage achieve an impressive coefficient of drag – just 0.28. The spectrum of available colors – bright green, blue, red, even a noxious purple – is a welcome change from the white, black and grey Mitsubishi could have certainly made a business case for.

Mitsu1_front

So the exterior is cheap and maybe even a bit cheerful. Does the interior continue the theme? Unfortunately, no. Plastics are hard and drab as expected, but they are also severely straightforward. Unlike the Fiat 500, there is no playfulness or fashion in the design. The experience is aesthetically similar to Korean vehicles designed in the early 2000s. Fit and finish is similar too – a few trim pieces didn’t line up well, and exposed fasteners are easy to find.

Functionality isn’t following form, but it still isn’t flawless. Driver controls are simple, but only one cupholder is available in the rear. The roofline enables decent cargo capacity in the hatch, but the only dome light is up front near the driver. Rear leg room is surprisingly good, but the contourless rear bench forces passengers in back to brace themselves during routine urban maneuvers.

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The suspension’s constant body roll can be blamed for some of that. Ride quality was better than anticipated though, and the brakes felt decent. Still, understeer is high, tire grip is low and the electric power steering is poorly implemented. Enthusiasm just isn’t welcome here. Count me out of Derek’s spec-Mirage racing series.

The powertrain never promised fun though, just efficiency. The 1.2 liter three-cylinder engine manages 34 city/42 highway/37 combined with the five-speed manual and 37 city/44 highway/40 combined with the CVT. Mitsubishi claims the Mirage has the best combined non-hybrid efficiency in the US (Ford’s three-cylinder Fiesta scores 32/45/37). The CVT gets clunky around complete stops, but it is mostly helpful on the road. The car is never fast, but it did feel wholly adequate for use around town with occasional interstate jaunts.

Considering the physical dimensions, budget and powertrain, Mitsubishi succeeded in crafting a very efficient, mostly normal driving experience. They deserve applause for that. Unfortunately, they won’t hear it due to the Mirage’s abnormally high noise levels.

I’ll be frank – the Mirage is the loudest passenger car I can remember driving in the last five years. Only jackhammer operators and cross-country motorcycle riders could describe it as “not too bad.” At idle, the engine note varies somewhere between a warble and an unsteady growl. Rumble up to highways speeds, and the turn signals are nearly inaudible. My wife, a decidedly mainstream consumer, felt the noise levels let down the rest of the car.

Vibration will also be problematic for the average Joe. The passenger seat shook at idle, and a constant tingle could be felt through the steering wheel. The three-holer doesn’t generate Peterbilt-grade rumble, but buzz is always present. Like the 2014 Outlander I recently drove, the brand-new Mirage also had a constant interior squeak.

So where does the Mirage stand? The Chevy Spark’s fuel efficiency falls short, but the design is more upbeat. A Nissan Versa is larger and can be configured cheaper, but its warranty is bested by the Mirage’s 10-year guarantee. The used market offers myriad possibilities, but buying new is a point of pride for many consumers.

Many people say they just want something cheap that runs. Consider the 2014 Mitsubishi Mirage their litmus test.

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Hammer Time: Memories of Metros http://www.thetruthaboutcars.com/2014/05/hammer-time-memories-of-metros/ http://www.thetruthaboutcars.com/2014/05/hammer-time-memories-of-metros/#comments Fri, 30 May 2014 04:01:59 +0000 http://www.thetruthaboutcars.com/?p=834201 metro1

There it stood, right next to the Michael Jordan Wheaties display.

A brand-new 1992 yellow Geo Metro convertible.

Price Chopper, a local New York supermarket chain (think Pathmark or Albertson’s on crack) was opening up a brand new location in Saratoga Springs.

The Metro would be the perfect vehicle for upstate New York’s salty roads and wickedly cold weather for one irrefutable reason. It was free… after tax, tag and title.  The only thing I had to do was figure out how to win it.

So I got busy. 150 entries a day for 3 full months. 13,000 in all. The day came for the drawing, and I won!

25 pounds of free meat. To make matters worse, I was a vegetarian at the time.

So what did I do? I got a friend’s cooler. Put in 25 pounds of filet mignon, and took a three and a half hour drive home to impress my dad.

He was impressed. Sadly, it would take me another 10 years before another Geo Metro would enter my life.

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The first was a burgundy 1997 four door automatic. I bought what was arguably the shittiest of all Metros for $2000 back in 2002, and sold it for $4000. Doubled my money. Even the paint flaking on the roof and the trunklid didn’t detract from the mythical promise of exceptional fuel economy.

Unbeknownst to the buyers of these loveless shitboxes, the automatic version of the Metro drained the MPG numbers by at least 7 mpg. The powertrain was like a rubber band that gave you more resistance as you tried to stretch it out. If you drove it around town and wanted to keep up with traffic, the four-door three speed automatic got only about 30 mpg combined.

I would later find out that a a Tercel could beat it in real world driving. A far heavier and better engineered Civic could match it. Even the almost as cheap Chevy Cavalier could keep up with the Metro in terms of real world fuel economy. Once I sold that Metro, I thanked the good Lord for separating me from this piece of mobile tupperware and proceeded to focus more on W124′s, rear-wheel drive Volvos, and anything made by Subaru.

I called those nicer models the “wanna-be’s”. As in folks who wanted a Lexus or a BMW, but couldn’t afford their price premium in the used car market, would wind up buying one of these three models instead. I bought plenty of other vehicles as well. But chances are, if there was a well-kept trade-in at the auction that matched one of these three models, I would buy it. New car dealers only cared about financing the new and late model vehicles back then. Older cars were a no-no nadir. So it was relatively easy to find good ones to resell.

As time went on, I began to see those Metros regularly hit the $500 to $1000 mark at the auctions. Quality sold, and the Metro wasn’t it. Nobody wanted them until very late 05′ when Hurricane Katrina hit.

Then things started to get a bit weird at the auctions. I would see Metros matching the prices of Volvos that were not much older and infinitely more deserving of a buyer’s attention. Contrary to the frequent eulogizing of cheap defunct cars, I had zero love for the Metro. It was a deathtrap that anyone who cared about their well-being would stay the hell away from.

swift

Then I found a Metro with good seats. It was called the Suzuki Swift. A 5-speed hatchback with a 4 cylinder engine, the Swift was surprisingly fun and for $600, as cheap as the average repair for a newer Volvo. My wife loved it. My mom thought I was an irresponsible father, and after an interminable delay in market interest, I was finally able to unload it for $1500.

Why the hell did I like that thing? I had two kids and a stay at home mom to think about. Not some ancient tin can of a car.

Well, it got worse, because within three months, I would buy two more Metros.

metro3

 

The first was a 1996 3-cylinder hatchback. White. 90k miles.  $500 plus a $50 sale fee.

It was a steal of a deal. I eventually replaced the wheels and sold it for $2800. Then, I struck fool’s gold with a  first generation Geo Metro at an impound lot auction in South Atlanta.

Imagine 27 dents, 37 dings, and three shades of green.

Imagine 27 dents, 37 dings, and three shades of green.

It was a snot rag. Three shades of green and inexplicably worth my time. The driver seat had virtually disintegrated and yet, there was an immaculate one on top of the back seat along with a driver side mirror. It was a salvage vehicle that was wrecked way back when it was worth something.

188,000 miles. Rebuilt title from Alabama. I bought it, running, for $125. I figured why the hell not.

Well, no A/C in Georgia and a slim chance for profit for starters.  I wasn’t about to put it up at my retail lot. So I drove it around the neighborhood for a bit.

It ran fine. Perfect. After replacing the driver seat and tossing the old one in a nearby dumpster, I decided to sell it at the one place that could give me a price premium for unique crappy cars.

Ebay.

Old Peugeots at the auctions? Ebay.

A Volvo 780 bought for $90. A nine-year old Subaru Impreza with nothing but primer for paint that I bought for $76.25 out the door? Both ended up on Ebay.

Low-mileage Crown Vics, Colony Parks, Mark VIIIs and 1st gen Priuses with body damage. All I had to do was buy them, take 24 pictures, and write up a glorious soliloquy of pithy summations worthy of an Ebay audience. They brought strong money.

I would buy, sell, and meet the new owner at Atlanta’s Hartsfield Airport with a free Starbucks in my hand. I averaged about 150 deals a year during the mid-2000′s and about a third of them were on Ebay.

This car held onto my conscious thoughts like a fungus. One day, I decided to do a financial spreadsheet. Like a lot of former financial analysts, I suffered from this nasty little OCD-like tendency to put anything that required a long-term mathematical answer into a spread sheet.

This time, I pitted the Metro against a 2001 Yamaha XC125 and did the math to figure out which one would be cheaper in the long run if you maximized their passenger count. Long story short, the two trained monkeys riding a scooter wouldn’t match the five Pygmys that would be stuck in the Metro.

Now that I figured out the Fantasyland part of my life, I decided to sell the Metro. My first law back then, which I still abide by now, is to never fall in love with a car.

10 days later, the Metro sold for all of $700. This is where things got weird. The very next day, the buyer drove 6 hours from western Tennessee down to Atlanta to meet me. He was one tough looking, intimidating, son of a gun.

Sunglasses, tattoos, one of my friends remarked that he had the smell of shit and spit. I said one word, “Hi.”, and for the next hour, all I did was listen to a really nice guy tell me about every single Metro he has ever bought while staring at my reflection on his sunglasses. This guy was made for this car. I pocketed the $700 and decided that I had made a match in small car heaven.

All these memories came back to me this evening for one reason.

mirage

 

The new Mitsubishi Mirage. I have yet to drive it. But the Mirage is probably the first car whose parsimonious pedigree harkens back to that nearly forgotten world of basic cheap cars in the United States.

In today’s world, where a basic economy car comes with over 100 horsepower, 15 inch aluminum wheels, and 10 airbags, the Mirage strikes me as something that is worthy of the old Metro’s econobox heritage.

So count me in as one guy who is willing to cheer for a contender that is a pure pretender.  I look forward to buying them real cheap when 2020 comes around. Who knows? By then the Mitsubishi Mirage may replace the Geo Metro as the penurious used car of choice for the modern day tightwad.

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Mitsubishi Mirage Sedan Displayed Proudly In Toronto http://www.thetruthaboutcars.com/2014/02/mitsubishi-mirage-sedan-displayed-proudly-in-toronto/ http://www.thetruthaboutcars.com/2014/02/mitsubishi-mirage-sedan-displayed-proudly-in-toronto/#comments Fri, 14 Feb 2014 18:20:14 +0000 http://www.thetruthaboutcars.com/?p=742017 Mirage (3)

 

Not content to let Nissan steal their A-segment thunder, Mitsubishi brought out their Mirage G4 sedan, which was locked and on a turntable, next to an Evo and a Mirage hatchback. In person, the G4 looks just as pinched and stretched as photos make it out to be.

 

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Announcing A (Proposed) New Grassroots Racing Series: Spec Mirage http://www.thetruthaboutcars.com/2014/02/announcing-a-proposed-new-grassroots-racing-series-spec-mirage/ http://www.thetruthaboutcars.com/2014/02/announcing-a-proposed-new-grassroots-racing-series-spec-mirage/#comments Sat, 08 Feb 2014 20:07:01 +0000 http://www.thetruthaboutcars.com/?p=737233 Mitsubishi Mirage Hatchback (1992-1994)

Stumbling upon old family photographs is a funny thing. Sometimes, you find out that your parents were actually pretty cool in their day, devoid of middle-aged paunches or wrinkles, and decked out in stylish clothes, with good-looking but rarely mentioned companions on their arm that elicit scowls and glares when you innocently inquire about their identity. Looking at old photos of the Mitsubishi Mirage is a little like that.

While our North American Mirage was a dowdy also-ran B-segment car for credit criminals and second-tier rental car agencies, the Japanese market Mirage fell victim to the irrational exuberance that plagued the Japanese economy, and paradoxically gave us the greatest generation of Japanese cars to ever exist.

No matter that the Lancer Evolution, Galant VR-4 and Legnum VR-4 (that’s a Galant VR-4 wagon) already existed. American sales and marketing execs were content with just the Eclipse, and aside from the cost of homologation any other nameplate, they likely would have nixed another sporty model, for fear of cannibalizing sales of the Eclipse GS-T and GSX.

But Japan is different. Having overlapping, redundant models sold under the same brand (but different sales channels) was a requirement in the Bubble Era. And so, the Lancer Evolution was joined by the Mirage Cyborg family, which was a three-door hatchback with a naturally-aspirated MIVEC 1.6L 4-cylinder engine making 172 horsepower and a VTEC-esque 124 lb-ft of torque. It wasn’t enough that Mitsubishi had conquered the four-door rally special niche. They needed a competitor to other now-forgotten bubble-era specials like the Toyota Levin BZ-R, the Nissan Pulsar VZ-R and the Honda Civic SiR (are you sensing a trend here?).

While the Levin was primarily known for its innovative 20 valve, individual throttle body engine, and the Civic became famous for arriving in America in the form of an engine with the wiring harness hacked in half, the Cyborg R never achieved much beyond appearing in Gran Turismo. But at least it was cool. Not like the one that’s for sale right now.

Today’s Mirage is either a pur sang back-to-basics subcompact or the world car on sale today, depending on the biases of the journalist reviewing it. I think it would be a great basis for a grassroots Spec Racing series that would cost very little and provide, at the very least, marginal thrills. The production spec Mirage weighs 1,973 lbs in base trim with a manual transmission, or the same as a Lotus Elise, but it puts out just 74 horsepower and 74 lb-ft of torque from its 1.2L three-cylinder engine.

A freer flowing intake and exhaust system might bump up output by another 10 horsepower and 10 lb-ft, while stripping the car out for race duty should shave another 150 lbs or so out of the car. There is no real way to make these things fast while keeping costs down. Off the shelf suspension components and better brake pads might turn the car from a “jellyfish” (as one British magazine described the handling) into something tolerable. With any luck, the cars will lap as fast as an NB Miata, the ubiquitous, but slow entry-level track machine that everyone so politely describes as a “momentum car”. Think of it as a stepping stone to tin-top racing, one rung below B-Spec.

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Mitsubishi Mirage Sedan Set To Cause Heart Palpitations In Canada http://www.thetruthaboutcars.com/2014/01/mitsubishi-mirage-sedan-set-to-cause-heart-palpitations-in-canada/ http://www.thetruthaboutcars.com/2014/01/mitsubishi-mirage-sedan-set-to-cause-heart-palpitations-in-canada/#comments Fri, 17 Jan 2014 15:38:28 +0000 http://www.thetruthaboutcars.com/?p=702058 2014-Mitsubishi-Mirage-G4-Sedan _1_

The Montreal Auto Show is shaping up to be a blowout for fans of B-Segment cars. Aside from the usual Quebec specials, Montreal has been the launch pad for the Canada-only Nissan Micra and the Mitsubishi Mirage G4 you see above.

Looking like every other too-tall-sedan, the Mirage G4 isn’t officially slated for North America – Mitsubishi is officially studying it for our market – but it will likely come here, bearing identical mechanics to the Mirage. With hatchbacks positioned as a “premium” model in many small car ranges, the Nissan Versa might have some competition for the title of “Cheapest Car On Sale”, with the Thai-built Mirage G4 having a good shot at sneaking into the sub-$12,000 bracket.

2014-Mitsubishi-Mirage-G4-Sedan _1_ 2014-Mitsubishi-Mirage-G4-Sedan _2_ 2014-Mitsubishi-Mirage-G4-Sedan _3_ 2014-Mitsubishi-Mirage-G4-Sedan _4_ 2014-Mitsubishi-Mirage-G4-Sedan _5_ ]]>
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Montreal Has Monopoly On A-Segment Debuts http://www.thetruthaboutcars.com/2014/01/montreal-has-monopoly-on-a-segment-debuts/ http://www.thetruthaboutcars.com/2014/01/montreal-has-monopoly-on-a-segment-debuts/#comments Thu, 09 Jan 2014 17:40:20 +0000 http://www.thetruthaboutcars.com/?p=695897 Nissan-MarchK13 (2)

The often-ignored Montreal Auto Show will have two major debuts, both A-segment cars that may not make it past the 49th parallel. According to Autos.ca, Mitsubishi will debut a production-ready version of the G4 concept, aka a Mirage sedan, while Nissan will show off a Canadian-spec Micra. The diminutive Micra will likely slot below the Versa Note in size, but perhaps be positioned as a chic city car, to compete with the Fiat 500.

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Mitsubishi Makes The Mirage Even More Desirable http://www.thetruthaboutcars.com/2013/10/mitsubishi-makes-the-mirage-even-more-desirable/ http://www.thetruthaboutcars.com/2013/10/mitsubishi-makes-the-mirage-even-more-desirable/#comments Fri, 25 Oct 2013 15:15:53 +0000 http://www.thetruthaboutcars.com/?p=634801 149937319537758187

 

This pink Mitsubishi Mirage Hello Kitty Edition, made to celebrate the cartoon feline’s 40th birthday, will be limited to just 400 units, and will cost less than $12,000 when it goes on sale in Japan this month. I can’t say I’ve ever really thought about stepping foot in a Mitsubishi showroom until now, but the Hello Kitty throw pillow would make a great addition to my apartment. I wonder if it can be ordered through the parts counter.

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Canada May Get New Nissan Micra http://www.thetruthaboutcars.com/2013/10/canada-may-get-new-nissan-micra/ http://www.thetruthaboutcars.com/2013/10/canada-may-get-new-nissan-micra/#comments Wed, 02 Oct 2013 11:00:50 +0000 http://www.thetruthaboutcars.com/?p=543297 nissan-micra-1-front

Canada’s affinity for small cars may result in it getting yet another exclusive product that won’t be offered to Americans. In addition to the Toyota Echo hatchback, Acura EL and Mercedes-Benz B-Class, the Nissan Micra may be sold in Canada.

A report by AutoGuide claims that Canadian dealers have been presented with the Nissan Micra alongside the revised Rogue. Powered by a 1.2L supercharged engine making 97 horsepower, the diminutive hatchback would compete against the Mitsubishi Mirage and Chevrolet Spark in the nascent A-segment space. But America won’t be getting it, according to Nissan sources. The Versa is considered small enough for American buyers, though evidently Canadians are more willing to consider a smaller vehicle.

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This Is Not The Lancer You Are Looking For http://www.thetruthaboutcars.com/2013/05/this-is-not-the-lancer-you-are-looking-for/ http://www.thetruthaboutcars.com/2013/05/this-is-not-the-lancer-you-are-looking-for/#comments Tue, 21 May 2013 14:23:08 +0000 http://www.thetruthaboutcars.com/?p=489116 630x382xmitsubishi-attrage-630x382.jpg.pagespeed.ic_.4vk0qaewan_0

 

Mitsubishi has taken the wraps of the sedan version of the new Mirage, dubbed the Attrage. Just-Auto reports that the Thai-based sedan will launch in July, and will be exported shortly thereafter. Powertrains will carry over from the Mirage, but hopefully the name will change when it comes to our shores.

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Mitsubishi Introduces Their New Sedan That’s Not A Lancer http://www.thetruthaboutcars.com/2013/05/mitsubishi-introduces-their-new-sedan-thats-not-a-lancer/ http://www.thetruthaboutcars.com/2013/05/mitsubishi-introduces-their-new-sedan-thats-not-a-lancer/#comments Wed, 15 May 2013 11:00:52 +0000 http://www.thetruthaboutcars.com/?p=488537 628x418xmitsubishi-g4-sedan-628.jpg.pagespeed.ic.asFuFIT1RK

Pop quiz:

  1. What segment sells in strong volumes in America?
  2. What segment is considered poison by American consumers?
  3. Why is Mitsubishi neglecting a popular segment while focusing on an unpopular one?

The answers are, in order: Compact cars, subcompact cars and “we have no idea whatsoever”. Despite letting their Lancer ripen so long its turned into vinegar, Mitsubishi is apparently intent on introducing a subcompact sedan to the American market.

While subcompact hatches have gotten some traction here, nobody likes subcompact sedans. Not only do they scream poverty, but they look like rubber erasers that have been melted in the microwave. And yet Mitsubishi looks set to bring over a product based on the G4 sedan, according to Automotive News.

Why not a replacement for the Lancer? Why not a decent mid-size sedan? If there’s one thing we don’t need, its a competitor for the Nissan Versa S “Credit Criminal special”.

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Mitsubishi Announces Mirage Mileage, No Powertrain Specs http://www.thetruthaboutcars.com/2013/03/mitsubishi-announces-mirage-mileage-no-powertrain-specs/ http://www.thetruthaboutcars.com/2013/03/mitsubishi-announces-mirage-mileage-no-powertrain-specs/#comments Fri, 29 Mar 2013 15:29:55 +0000 http://www.thetruthaboutcars.com/?p=482710

Mitsubishi announced fuel economy figures for their newest subcompact, which will revive the Mirage name. At 37 mpg city and 44 mpg highway, the Mirage will best the Chevrolet Spark, its main competitor in the A-segment. But Mitsubishi has yet to announce any of their powertrain offerings for the Mirage. Overseas, a 1.2L 4-cylinder making 73 horsepower is offered.

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Mitsubishi “Small Car” Debuts In Montreal http://www.thetruthaboutcars.com/2013/01/mitsubishi-small-car-debuts-in-montreal/ http://www.thetruthaboutcars.com/2013/01/mitsubishi-small-car-debuts-in-montreal/#comments Mon, 21 Jan 2013 14:00:38 +0000 http://www.thetruthaboutcars.com/?p=474447

Honda wasn’t the only Japanese auto maker debuting something at the Montreal Auto Show. Mitsubishi debuted the Canadian-spec version of the new Mirage – without giving it a name.

North American spec versions of the tiny Mitsu include a new 1.2L three-cylinder engine, rather than the 1.0L unit employed in world markets. Despite the bump in displacement, the Mirage puts out a whopping 74 horsepower and 74 lb-ft of torque. Although we at TTAC are against re-purposing all or part of a press release, we’ll make an exception this time, to illustrate just  how enthusiastic Mitsubishi Canada is about this car.

Displayed in striking Green Metallic paint, the subcompact was unveiled by Mitsubishi Motor Sales of Canada (MMSCAN) president & CEO Shin Fujioka to gathered media: “The new 2014 Mitsubishi is fun, efficient, greener and affordable. We can’t wait!” he said.

 

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Mitsubishi’s Crazy Plan For America http://www.thetruthaboutcars.com/2012/12/mitsubishis-crazy-plan-for-america/ http://www.thetruthaboutcars.com/2012/12/mitsubishis-crazy-plan-for-america/#comments Tue, 04 Dec 2012 15:00:35 +0000 http://www.thetruthaboutcars.com/?p=469050 Click here to view the embedded video.

Mitsubishi’s commitment to the American market seems to hinge on two crossovers, one plug-in, and a hilariously undersized A-segment car. The plan is so absurd that it may have a chance of succeeding.

Hans Greimel of Automotive News sat down with Osamu Masuko, head of Mitsubishi Motors, to discuss his plans for the United States. In the wake of Suzuki’s departure from America, all eyes are on Mitsubishi to be the next one to bounce from the USA. Mitsubishi is targeting 55,000 units for the fiscal year ending March 31, 2013. After that, it’s 80,000 units or bust.

While Mitsubishi lost the Endeavor, Eclipse and Galant this past year, there is new product in the pipeline. The Outlander Sport will be built in Mitsubishi’s Illinois factory, with a view to exporting it to markets like Russia. Meanwhile, the upcoming Outlander and its plug-in sibling should end up as Mitsubishi’s core product, sitting alongside the aging Lancer and the super Evolution, which somehow has managed to hang on.

While Mitsubishi is banking on the Outlander to help it achieve a medium-term goal of 100,000 sales annually, one car that won’t make a big splash is the Mirage A-segment car that Mitsubishi has pledged to import. Maskuo told AN that monthly sales of 600 units may end up as Mitsubishi’s target, and due to that, it may only be sold in certain regions. An EV may be part of the plan as well, but Maskuo is concious of the failure of the all-electric i, and the capabilities of a Mirage EV, stating

As for EVs, it’s true, not everything went according to plan. But that’s not to say that EV technology was rejected. This technology is a must and indispensible for developed economies.

Mitsubishi still has to contend with an ancient, uncompetitive Lancer and nothing to replace the Galant. And that may not be such a bad thing. The compact and mid-size segments are about as cutthroat as you can get, and it’s highly unlikely that anything they field would be good enough to steal sales away from the outstanding entries fielded by every other OEM.

Instead, Mitsubishi is left with a slightly odd, pseudo-niche lineup. Perhaps the Outlander and its plug-in variant will take off. Sales of the Spark have been stronger than expected, and the Mirage may find itself duking it out with the hot-selling Chevy. The odds are not at all in Mitsubishi’s favor, and there’s a good chance their plan could fail. But they deserve some credit for doubling down on their strengths, rather than just fielding more half-assed “me too” product.

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Mitsubishi To Spearhead U.S. Revival With Outlander, Mirage http://www.thetruthaboutcars.com/2012/11/mitsubishi-mirage-outlander-america/ http://www.thetruthaboutcars.com/2012/11/mitsubishi-mirage-outlander-america/#comments Mon, 12 Nov 2012 16:51:32 +0000 http://www.thetruthaboutcars.com/?p=466637

Mitsubishi President Osamu Masuko re-affirmed his company’s commitment to the American marketplace, despite seeing most of its product line eliminated, and the flagship i electric car fail miserably. Despite these Job-like setbacks, Mitsubishi will release more new product in 2013, including a plug-in hybrid SUV and an all-new A/B segment car.

Despite sales projections of 20,000 units annually, Automotive News is reporting that Mitsubishi has sold less than 500 examples of the i through October, and plans for a successor are now dead. Where Mitsubishi will hit back is with plug-in cars and what Masuko calls “attractive products” that will motivate dealers to invest in upgrading their facilities.

The Outlander will hit showrooms in July, followed by the tiny, three-cylinder Mirage hatchback in September. A plug-in Outlander will go on sale in early 2014. Mitsubishi is also planning to increase capacity at their Illinois plant from 50,000 to 70,000 units a year, largely for exporting vehicles to world markets. While Masuko is looking to double sales to 100,000 units in America by 2014, Mitsubishi has a long way to go. As it stands now, only Suzuki cars sell worse among Japanese brands, and they won’t be around much longer.

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Junkyard Find: 1990 Eagle Summit http://www.thetruthaboutcars.com/2012/05/junkyard-find-1990-eagle-summit/ http://www.thetruthaboutcars.com/2012/05/junkyard-find-1990-eagle-summit/#comments Wed, 02 May 2012 13:00:36 +0000 http://www.thetruthaboutcars.com/?p=442432 When Chrysler took over the tattered remnants of AMC in 1987, they created the “Jeep-Eagle” division in order to sell Kenosha-ized Renaults such as the Medallion and the Premier. Chrysler back then wasn’t content unless Mitsubishi got involved, and so they slapped Eagle badges on a Mitsubishi Mirage built by DSM in Illinois. This was very similar to the Geo-ization GM applied to Toyota, Isuzu, Suzuki, and Daewoo products sold in North America. You don’t see many Summits these days (you also didn’t see many of them 20 years ago) so this find in a Denver junkyard was a rare event.
Pretty generic early-90s interior here.
By 1990, most car companies had found a way to integrate the “Libby Light” into the decklid or rear package shelf, but the Summit still had the 1985-style “Oh, crap, the Americans require a center brake light— quick, take this 100,000 yen budget and make something!” afterthought light.
Will there be Eagle Summit clubs meeting for cruise nights in 2049?

19 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 01 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 02 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 03 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 04 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 05 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 06 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 07 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 08 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 09 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 10 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 11 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 12 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 13 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 14 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 15 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 16 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 17 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 18 - 1990 Eagle Summit Down On the Junkyard - Pictures courtesy of Phil 'Murilee Martin' Greden 17-1990-Eagle-Summit-Down-On-the-Junkyard-Pictures-courtesy-of-Phil-Murilee-Martin-Greden-thumb Zemanta Related Posts Thumbnail ]]>
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Mitusbishi Mirage: Yes For Canada, Maybe For America http://www.thetruthaboutcars.com/2012/04/mitusbishi-mirage-yes-for-canada-maybe-for-america/ http://www.thetruthaboutcars.com/2012/04/mitusbishi-mirage-yes-for-canada-maybe-for-america/#comments Sat, 28 Apr 2012 15:33:15 +0000 http://www.thetruthaboutcars.com/?p=441892

Looks like I have my work cut out for me yet again; the new Mitsubishi Mirage will be coming to Canada, but Mitsubishi may not bring their new small car to the United States. Yes, I’ll take time to review it.

According to Automotive News, money is tight at Mitsubishi, and the new Outlander will take priority over the diminutive Mirage, with Mitsubishi spokesman Roger Yasukawa telling AN

“Our concern from a timing standpoint is that with the Outlander coming out next year, not too far from a possible launch of the [Mirage], we have to really think about resources,”

The Mirage is also on the small side for American tastes – about the size of a Chevrolet Spark, and even shorter than the Ford Fiesta or Kia Rio hatchback. Built in Thailand, the Mirage is meant to be basic transportation designed to give Mitsubishi a foothold in fast-growing Southeast Asian markets. Pricing would have to be rock bottom for it to sell in America, but if it costs too little, dealers may not make any money on the car.

The Mirage should do reasonably well in Canada, where small, affordable cars are always a hit. The province of Quebec in particular should be a big market for the Mirage. Hyundai Canada used to sell 50 percent of their Accents in Quebec alone (when the car could be had for under $10,000 brand new) – but the Mirage’s CVT-only configuration may not go over well in la belle province, where anecdotal evidence gleaned from walking the streets of Montreal suggests that buyers heavily favor manual transmissions in their compact cars, even in the hilly, narrow stop-and-go streets of Montreal and Quebec City.

 

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Junkyard Find: 1988 Dodge Colt http://www.thetruthaboutcars.com/2012/02/junkyard-find-1988-dodge-colt/ http://www.thetruthaboutcars.com/2012/02/junkyard-find-1988-dodge-colt/#comments Tue, 21 Feb 2012 14:00:59 +0000 http://www.thetruthaboutcars.com/?p=431757 This ’84 Plymouth Colt Turbo caught my junkyard weather eye instantly, because early-to-mid-80s turbo econoboxes are always interesting. Then I realized that you hardly ever see regular fifth-gen Colts, on the street or in the junkyard these days, though they were once among the most commonplace subcompacts on American roads. After that, I kept my eyes open for Crusher-bound naturally-aspirated 1984-88 Colts, finally spotting this one.
One glance inside tells you: this is a 1980s Mitsubishi! Perhaps not as wild as the Cordia, but only Subaru went crazier with the Mars Base-style controls.
The cheapest Colt in ’88 listed at $5,899, which was just around a C-note more costly than the (smaller and more miserable) Chevy Sprint and (possibly even more miserable) Subaru Justy. The base Civic— which was a spartan zero-amenities model— listed at $6,095.
The previous owner listened to “Corridos Cabrones,” apparently the Mexican-cowboy counterpart to N.W.A., in the Colt.
Nobody is going to mourn the demise of another forgotten badge-engineered econobox, but it’s interesting to reflect on the once-ubiquitious cars that are no more.

16 - 1988 Dodge Colt Down On The Junkyard - Pictures courtesy of Phillip 'Badge Engineering' Greden 01 - 1988 Dodge Colt Down On The Junkyard - Pictures courtesy of Phillip 'Badge Engineering' Greden 02 - 1988 Dodge Colt Down On The Junkyard - Pictures courtesy of Phillip 'Badge Engineering' Greden 03 - 1988 Dodge Colt Down On The Junkyard - Pictures courtesy of Phillip 'Badge Engineering' Greden 04 - 1988 Dodge Colt Down On The Junkyard - Pictures courtesy of Phillip 'Badge Engineering' Greden 05 - 1988 Dodge Colt Down On The Junkyard - Pictures courtesy of Phillip 'Badge Engineering' Greden 06 - 1988 Dodge Colt Down On The Junkyard - Pictures courtesy of Phillip 'Badge Engineering' Greden 07 - 1988 Dodge Colt Down On The Junkyard - Pictures courtesy of Phillip 'Badge Engineering' Greden 08 - 1988 Dodge Colt Down On The Junkyard - Pictures courtesy of Phillip 'Badge Engineering' Greden 09 - 1988 Dodge Colt Down On The Junkyard - Pictures courtesy of Phillip 'Badge Engineering' Greden 10 - 1988 Dodge Colt Down On The Junkyard - Pictures courtesy of Phillip 'Badge Engineering' Greden 11 - 1988 Dodge Colt Down On The Junkyard - Pictures courtesy of Phillip 'Badge Engineering' Greden 12 - 1988 Dodge Colt Down On The Junkyard - Pictures courtesy of Phillip 'Badge Engineering' Greden 13 - 1988 Dodge Colt Down On The Junkyard - Pictures courtesy of Phillip 'Badge Engineering' Greden 14 - 1988 Dodge Colt Down On The Junkyard - Pictures courtesy of Phillip 'Badge Engineering' Greden 15 - 1988 Dodge Colt Down On The Junkyard - Pictures courtesy of Phillip 'Badge Engineering' Greden colt colt Zemanta Related Posts Thumbnail ]]>
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Junkyard Find: 1984 Plymouth Colt GTS Turbo http://www.thetruthaboutcars.com/2012/02/junkyard-find-1984-plymouth-colt-gts-turbo/ http://www.thetruthaboutcars.com/2012/02/junkyard-find-1984-plymouth-colt-gts-turbo/#comments Tue, 07 Feb 2012 14:00:39 +0000 http://www.thetruthaboutcars.com/?p=429756 Turbocharging was big when the 80s began, and nobody liked turbocharging better by mid-decade than Chrysler, Mitsubishi, and Chrysler/Mitsubishi. Turbo Cordias, Turbo Omnis, Turbo K-cars, Turbo Starions and, of course, the various Chryslerized flavors of the Turbo Mitsubishi Mirage. I’d forgotten about the Plymouth-badged Turbo Colts, but then I found this low-mile example awaiting its date with The Crusher in a California self-service wrecking yard.
Yes, just 43,286 miles on the clock, which is low even by the lax standards to which we hold 80s Mitsubishi products. Broken speedometer cable, perhaps? Project car that sat for 20 years before an angry landlord or wife banished it?
Yeah, it’s got a Twin Stick!
This 1.6 liter engine made 102 horsepower when new. 102 horses might be laughable by 2012 standards (hell, even the ’12 Kia Rio has 138 horses), but this car weighed only 1,865 pounds and it was quick. It was also a torque-steering nightmare that did everything possible to shoot holes in the belief that all Japanese cars were reliable, but who cares? The ’84 VW Rabbit GTI weighed 1,950 pounds and had just 90 horsepower. Which would you have bought?
TURBOOOOOO!

17 - 1984 Plymouth Colt Turbo Down On The Junkyard - Pictures courtesy of Phillip 'TURBOOOOOOO' Greden 01 - 1984 Plymouth Colt Turbo Down On The Junkyard - Pictures courtesy of Phillip 'TURBOOOOOOO' Greden 02 - 1984 Plymouth Colt Turbo Down On The Junkyard - Pictures courtesy of Phillip 'TURBOOOOOOO' Greden 03 - 1984 Plymouth Colt Turbo Down On The Junkyard - Pictures courtesy of Phillip 'TURBOOOOOOO' Greden 04 - 1984 Plymouth Colt Turbo Down On The Junkyard - Pictures courtesy of Phillip 'TURBOOOOOOO' Greden 05 - 1984 Plymouth Colt Turbo Down On The Junkyard - Pictures courtesy of Phillip 'TURBOOOOOOO' Greden 06 - 1984 Plymouth Colt Turbo Down On The Junkyard - Pictures courtesy of Phillip 'TURBOOOOOOO' Greden 07 - 1984 Plymouth Colt Turbo Down On The Junkyard - Pictures courtesy of Phillip 'TURBOOOOOOO' Greden 08 - 1984 Plymouth Colt Turbo Down On The Junkyard - Pictures courtesy of Phillip 'TURBOOOOOOO' Greden 09 - 1984 Plymouth Colt Turbo Down On The Junkyard - Pictures courtesy of Phillip 'TURBOOOOOOO' Greden 10 - 1984 Plymouth Colt Turbo Down On The Junkyard - Pictures courtesy of Phillip 'TURBOOOOOOO' Greden 11 - 1984 Plymouth Colt Turbo Down On The Junkyard - Pictures courtesy of Phillip 'TURBOOOOOOO' Greden 12 - 1984 Plymouth Colt Turbo Down On The Junkyard - Pictures courtesy of Phillip 'TURBOOOOOOO' Greden 13 - 1984 Plymouth Colt Turbo Down On The Junkyard - Pictures courtesy of Phillip 'TURBOOOOOOO' Greden 14 - 1984 Plymouth Colt Turbo Down On The Junkyard - Pictures courtesy of Phillip 'TURBOOOOOOO' Greden 15 - 1984 Plymouth Colt Turbo Down On The Junkyard - Pictures courtesy of Phillip 'TURBOOOOOOO' Greden 16 - 1984 Plymouth Colt Turbo Down On The Junkyard - Pictures courtesy of Phillip 'TURBOOOOOOO' Greden Zemanta Related Posts Thumbnail ]]>
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