This pink Mitsubishi Mirage Hello Kitty Edition, made to celebrate the cartoon feline’s 40th birthday, will be limited to just 400 units, and will cost less than $12,000 when it goes on sale in Japan this month. I can’t say I’ve ever really thought about stepping foot in a Mitsubishi showroom until now, but the Hello Kitty throw pillow would make a great addition to my apartment. I wonder if it can be ordered through the parts counter.
Canada’s affinity for small cars may result in it getting yet another exclusive product that won’t be offered to Americans. In addition to the Toyota Echo hatchback, Acura EL and Mercedes-Benz B-Class, the Nissan Micra may be sold in Canada.
Mitsubishi has taken the wraps of the sedan version of the new Mirage, dubbed the Attrage. Just-Auto reports that the Thai-based sedan will launch in July, and will be exported shortly thereafter. Powertrains will carry over from the Mirage, but hopefully the name will change when it comes to our shores.
- What segment sells in strong volumes in America?
- What segment is considered poison by American consumers?
- Why is Mitsubishi neglecting a popular segment while focusing on an unpopular one?
Mitsubishi announced fuel economy figures for their newest subcompact, which will revive the Mirage name. At 37 mpg city and 44 mpg highway, the Mirage will best the Chevrolet Spark, its main competitor in the A-segment. But Mitsubishi has yet to announce any of their powertrain offerings for the Mirage. Overseas, a 1.2L 4-cylinder making 73 horsepower is offered.
Honda wasn’t the only Japanese auto maker debuting something at the Montreal Auto Show. Mitsubishi debuted the Canadian-spec version of the new Mirage – without giving it a name.
Mitsubishi’s commitment to the American market seems to hinge on two crossovers, one plug-in, and a hilariously undersized A-segment car. The plan is so absurd that it may have a chance of succeeding.
Mitsubishi President Osamu Masuko re-affirmed his company’s commitment to the American marketplace, despite seeing most of its product line eliminated, and the flagship i electric car fail miserably. Despite these Job-like setbacks, Mitsubishi will release more new product in 2013, including a plug-in hybrid SUV and an all-new A/B segment car.
When Chrysler took over the tattered remnants of AMC in 1987, they created the “Jeep-Eagle” division in order to sell Kenosha-ized Renaults such as the Medallion and the Premier. Chrysler back then wasn’t content unless Mitsubishi got involved, and so they slapped Eagle badges on a Mitsubishi Mirage built by DSM in Illinois. This was very similar to the Geo-ization GM applied to Toyota, Isuzu, Suzuki, and Daewoo products sold in North America. You don’t see many Summits these days (you also didn’t see many of them 20 years ago) so this find in a Denver junkyard was a rare event. (Read More…)
Looks like I have my work cut out for me yet again; the new Mitsubishi Mirage will be coming to Canada, but Mitsubishi may not bring their new small car to the United States. Yes, I’ll take time to review it.
This ’84 Plymouth Colt Turbo caught my junkyard weather eye instantly, because early-to-mid-80s turbo econoboxes are always interesting. Then I realized that you hardly ever see regular fifth-gen Colts, on the street or in the junkyard these days, though they were once among the most commonplace subcompacts on American roads. After that, I kept my eyes open for Crusher-bound naturally-aspirated 1984-88 Colts, finally spotting this one. (Read More…)
Turbocharging was big when the 80s began, and nobody liked turbocharging better by mid-decade than Chrysler, Mitsubishi, and Chrysler/Mitsubishi. Turbo Cordias, Turbo Omnis, Turbo K-cars, Turbo Starions and, of course, the various Chryslerized flavors of the Turbo Mitsubishi Mirage. I’d forgotten about the Plymouth-badged Turbo Colts, but then I found this low-mile example awaiting its date with The Crusher in a California self-service wrecking yard. (Read More…)