By on May 22, 2017

2016 Mitsubishi Lancer - Image: MitsubishiAs Mitsubishi prepares to launch a new small crossover, the Mitsubishi Eclipse Cross, Mitsubishi’s car lineup continues to shrink.

The Galant died in 2012. The Mitsubishi Lancer, it was revealed earlier this year, will cease existence in the U.S. market later this year. But the Lancer’s American goodbye, via a blacked-out Limited Edition, won’t represent its final North American goodbye.

Mitsubishi Canada still wants the Lancer, the brand’s best-selling model as recently as last year, at least until 2018. And Mitsubishi Canada won’t bid farewell to the Lancer until the car can be given “a uniquely Canadian sendoff.”

We assume this means Tim Hortons’ double-doubles inserted in the cupholders straight from the factory along with a hockey bag in the trunk and a curling broom roof rack. (Read More…)

By on January 6, 2017

2017 Mitsubishi Lancer SEL - Image: Mitsubishi

Set aside TTAC’s Midsize Sedan Deathwatch for a moment to mourn the passing of a compact car: the Mitsubishi Lancer.

Motor1 reports production of the Lancer will end in August 2017. There will be no replacement.

Mitsubishi vacated the midsize segment four years ago in the service of providing evidence — along with the defunct Dodge Avenger, Chrysler 200, and Suzuki Kizashi — to support TTAC’s Midsize Sedan Deathwatch. Mitsubishi’s overall U.S. sales volume hasn’t suffered as a result. 2016 was the brand’s fourth consecutive year of improved sales in America.

With plans to bolster its crossover lineup, it now appears Mitsubishi’s U.S. dealers won’t suffer greatly from the loss of the increasingly low-volume Lancer, either — at least, not relative to the recent past.  (Read More…)

By on September 8, 2016

2015 Lancer Evolution Final Edition

The calendar says it’s closer to 2017 than 2015, but last year’s Mitsubishi Lancer Evolution Final Edition hasn’t finished bleeding media ink.

The last Evo FE to roll off the assembly line is currently up on eBay, placed there by its parent company. A southern California food bank stands to benefit from the online auction, while a deep-pocketed Evo fanboy will gain untouchable bragging rights. (Read More…)

By on April 29, 2016

1980 Plymouth Arrow in California Junkyard, RH rear view - ©2016 Murilee Martin - The Truth About Cars

Chrysler imported and rebadged quite an assortment of Mitsubishis during the gloomy years of the Malaise Era, and we have seen a good sampling of those cars in this series so far. There was the Mitsubishi Colt Galant aka Dodge Colt, the Mitsubishi Galant Lambda aka Plymouth Sapporo/Dodge Challenger, and the Mitsubishi Mirage aka Plymouth Champ, among others.

The Mitsubishi Lancer Celeste aka Plymouth Arrow was never a big seller, but this one managed to outlive nearly all of its brethren, only washing up at this Northern California self-service yard after 36 years. (Read More…)

By on July 10, 2014

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First the Mitsubishi Lancer Evolution was slated to die immediately. Then, we got a reprieve. But now it appears that the Evo’s last mile is in sight.

(Read More…)

By on May 29, 2014

Lancer5

Although we previously reported that the Mitsubishi Evolution was slated to die for the 2015 model year, it appears that the Evo has been granted a last minute reprieve.

(Read More…)

By on April 1, 2014

2011_mitsubishi_evo2_feature_rdax_646x396

Japan’s greatest rally special. The M5 for the Playstation generation. The only decent car Mitsubishi ever made. Different people associate the Mitsubishi Lancer Evolution with different enthusiast tropes. For me, the Evo will always be inextricably linked to heartbreak.

(Read More…)

By on March 31, 2014

550x410xIMG_2034-550x410.jpg.pagespeed.ic.GRcaCarU4s

This generation of the Mitsubishi Lancer Evolution will be the last, according to Automotive News. Although no firm date was given, Mitsubishi did confirm that there will be no successor to the tenth generation Evo.

(Read More…)

By on August 29, 2013

OLYMPUS DIGITAL CAMERA

Calling out one’s prediction for Mitsubishi’s demise is an easy activity that requires one to put little at stake. With a stale product lineup, sagging sales and nothing on the horizon save for a B-Segment hatchback, Mitsubishi’s future looks bleak. But that’s not the main reason why I am pessimistic about the brand’s future in America.

(Read More…)

By on May 15, 2013

628x418xmitsubishi-g4-sedan-628.jpg.pagespeed.ic.asFuFIT1RK

Pop quiz:

  1. What segment sells in strong volumes in America?
  2. What segment is considered poison by American consumers?
  3. Why is Mitsubishi neglecting a popular segment while focusing on an unpopular one?

(Read More…)

By on May 1, 2013

I’ve always been fascinated by the Mitsubishi Lancer Evolution. Not fascinated enough to buy one, of course, although I think that even I – an unemployed blogger who wears pants at least two days per week – could qualify for financing through Mitsubishi Credit. Presumably, this would depend on whether I arrived at the dealership wearing pants.

(Read More…)

By on March 19, 2013

Mitsubishi USA is looking to stave off their American extinction, with new ad spending and even – get this – new product. The only question is, what exactly can they bring?

(Read More…)

By on January 30, 2013

I review fairly few new cars, but when I head to the American Irony 24 Hours of LeMons race at the Autobahn Country Club in Joliet, Illinois, I feel like I need to take on a country club sort of approach. That means I need the appropriate press car for an official at the race that feels like Caddy Day at the Bushwood Country Club pool. In 2011, I tried to get Chrysler to get me an Avenger R/T, because who wouldn’t want the fallback rental-car Dodge with 283 front-drive horsepower? Instead, I got the Challenger SRT8 392, which was fun but certainly no Avenger R/T. For the 2012 American Irony race, I decided that what I needed was the nice version of Mitsubishi’s contribution to the current rental-car gene pool: the Galant SE. What I got, thanks to Mitsubishi axing the Galant (though not cold blasting it) and generally acknowledging that the Evo is the only big Mitsubishi blip left on Americans’ car-awareness radar, was this white ’13 Evolution MR. Hey, that’s what I’ve got, that’s what I’ll review. (Read More…)

By on September 7, 2012

Styled to resemble an Outlander Sport

Reviewing a car a week, and dispatching the great majority as boring (if not in so few words), I begin to wonder whether I’m pursuing some fantastical ideal. Perhaps the concepts of communicative steering, a connection with the car, and a visceral driving experience are just something I have in my head? Can they actually exist in the real world? As the weeks roll on, one begins to have doubts. Then fate places a Mitsubishi Lancer Evolution MR in the driveway.

(Read More…)

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