Chrysler imported and rebadged quite an assortment of Mitsubishis during the gloomy years of the Malaise Era, and we have seen a good sampling of those cars in this series so far. There was the Mitsubishi Colt Galant aka Dodge Colt, the Mitsubishi Galant Lambda aka Plymouth Sapporo/Dodge Challenger, and the Mitsubishi Mirage aka Plymouth Champ, among others.
The Mitsubishi Lancer Celeste aka Plymouth Arrow was never a big seller, but this one managed to outlive nearly all of its brethren, only washing up at this Northern California self-service yard after 36 years. (Read More…)
Although we previously reported that the Mitsubishi Evolution was slated to die for the 2015 model year, it appears that the Evo has been granted a last minute reprieve.
Japan’s greatest rally special. The M5 for the Playstation generation. The only decent car Mitsubishi ever made. Different people associate the Mitsubishi Lancer Evolution with different enthusiast tropes. For me, the Evo will always be inextricably linked to heartbreak.
This generation of the Mitsubishi Lancer Evolution will be the last, according to Automotive News. Although no firm date was given, Mitsubishi did confirm that there will be no successor to the tenth generation Evo.
Calling out one’s prediction for Mitsubishi’s demise is an easy activity that requires one to put little at stake. With a stale product lineup, sagging sales and nothing on the horizon save for a B-Segment hatchback, Mitsubishi’s future looks bleak. But that’s not the main reason why I am pessimistic about the brand’s future in America.
- What segment sells in strong volumes in America?
- What segment is considered poison by American consumers?
- Why is Mitsubishi neglecting a popular segment while focusing on an unpopular one?
I’ve always been fascinated by the Mitsubishi Lancer Evolution. Not fascinated enough to buy one, of course, although I think that even I – an unemployed blogger who wears pants at least two days per week – could qualify for financing through Mitsubishi Credit. Presumably, this would depend on whether I arrived at the dealership wearing pants.
Mitsubishi USA is looking to stave off their American extinction, with new ad spending and even – get this – new product. The only question is, what exactly can they bring?
I review fairly few new cars, but when I head to the American Irony 24 Hours of LeMons race at the Autobahn Country Club in Joliet, Illinois, I feel like I need to take on a country club sort of approach. That means I need the appropriate press car for an official at the race that feels like Caddy Day at the Bushwood Country Club pool. In 2011, I tried to get Chrysler to get me an Avenger R/T, because who wouldn’t want the fallback rental-car Dodge with 283 front-drive horsepower? Instead, I got the Challenger SRT8 392, which was fun but certainly no Avenger R/T. For the 2012 American Irony race, I decided that what I needed was the nice version of Mitsubishi’s contribution to the current rental-car gene pool: the Galant SE. What I got, thanks to Mitsubishi axing the Galant (though not cold blasting it) and generally acknowledging that the Evo is the only big Mitsubishi blip left on Americans’ car-awareness radar, was this white ’13 Evolution MR. Hey, that’s what I’ve got, that’s what I’ll review. (Read More…)