The Truth About Cars » mitsubishi 380 http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Mon, 14 Apr 2014 13:30:26 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » mitsubishi 380 http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com QOTD: Why Buy A Mitsubishi? http://www.thetruthaboutcars.com/2012/08/qotd-why-buy-a-mitsubishi/ http://www.thetruthaboutcars.com/2012/08/qotd-why-buy-a-mitsubishi/#comments Thu, 23 Aug 2012 18:58:34 +0000 http://www.thetruthaboutcars.com/?p=457674

I don’t know why people buy a Mitsubishi. That is a simple question, difficult answer that I have to think about for the next three or four months. What is the benefit?

The above quote is attributed to Mutsuhiro Oshikiri, head of Mitsubishi Australia. While hearing any company head speak so disparagingly about their product would be shocking, Mitsubishi used to be a serious player down under, with local manufacturing facilities and best-selling cars.

Oshikiri’s comments, in the Sydney Morning Herald, aren’t exactly unheard of in the enthusiast world; there is nothing, save for the Evo, in Mitsubishi’s lineup that is compelling enough for consumers to exchange money for. The car market is so hypercompetitive that just being “good” or “good enough” is an instant ticket to the backwater where your customers are there because you are willing to give them credit…which was already tried by Mitsubishi with disastrous results.

Can anyone even think of a reason to buy a Mitsubishi that isn’t the Evo? I sure can’t.

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