Mitsubishi is still alive and well in Japan, for the rest of the world, it is hoping for a Mirage. Just to make sure, Mitsubishi built one. Produced in Thailand, the Mitsubishi Mirage is a global compact car. Today, it goes on sale in Japan. (Read More…)
When Chrysler took over the tattered remnants of AMC in 1987, they created the “Jeep-Eagle” division in order to sell Kenosha-ized Renaults such as the Medallion and the Premier. Chrysler back then wasn’t content unless Mitsubishi got involved, and so they slapped Eagle badges on a Mitsubishi Mirage built by DSM in Illinois. This was very similar to the Geo-ization GM applied to Toyota, Isuzu, Suzuki, and Daewoo products sold in North America. You don’t see many Summits these days (you also didn’t see many of them 20 years ago) so this find in a Denver junkyard was a rare event. (Read More…)
Maybe we should change the title to Two Dead Brands At A Time Week. Topping yesterday’s triple knock-out of Rover and Sterling is going to be a challeng(er). But we’re in contention here with this twin name, twin stick, twin cars, twin wipers, twin brands Colt/Champ. Plymouth has undeniably gone to the Dead Brand underworld. And the Colt name became a brand in its own right, covering a huge variety of Mitsubishi-built vehicles from tiny hatches like this to the mini-van Colt Vista Wagon. The fact that Colts were sold by both Dodge and Plymouth seals the deal. Of course, it wasn’t always that simple, as in the case of the Champ. It had its name changed midway through its run to Colt, hence the two versions here. And Mitsubishi is skating on dangerously thin ice itself these days. But beyond the mortality of its name, the real claim to fame of this car is its legendary twin-stick transmission.