Transitioning from one model to the next isn’t always a straightforward task for automakers. Forecasting and assembling the outgoing model before retooling for the incoming model is not an exact science.
For the 2017 Chrysler Pacifica, Chrysler’s replacement for the Town & Country minivan, the task was not made any easier by the presence of a value-oriented competing model inside Fiat Chrysler Automobiles’ own fold. Through the first three-quarters of 2016, the Dodge Grand Caravan has set a pace that may end with the best calendar year of sales since 2012, if not 2007.
The Grand Caravan’s position atop the minivan leaderboard and the large number of Chrysler Town & Countrys that needed to be cleared out created uninspiring Pacifica sales numbers for the first few months of its life-cycle.
But Pacifica sales last month were 23-percent higher than in August, and the Chrysler Pacifica very nearly became America’s best-selling minivan in September 2016.
Only a matter of time? (Read More…)