Minivan sales in America have grown 6% this year even as last year’s top seller, the Honda Odyssey, has suffered a 4.5% year-over-year volume decline. A slight uptick in Toyota Sienna volume has helped, but decreased sales from the Nissan Quest and now-cancelled Mazda 5 haven’t helped.
There are two ways of understanding why it was Mazda USA decided to extinguish the Mazda 5 from their lineup beginning with the 2015 model year. First, we could look at the root causes. Then we could check out the symptoms.
The root causes are numerous, but it’s worth keeping in mind that for thousands of buyers, the reasons many would point to as cause for ignoring the 5 been overmatched by reasons to purchase a 5.
Compared with conventional minivans, it’s obviously small, but that’s exactly why many people have turned to the Mazda: it’s not a maxi-van. Fortunately, it doesn’t drive like one either, and it’s even available with a manual transmission. Yet it is far closer to being underpowered than it is to being overpowered. Compared with discounted Grand Caravans, it’s not necessarily more affordable for a growing family who simply needs more seating capacity. Speaking of which, it only seats six in North America, not seven or eight. (Read More…)
44.8% of all July minivan sales went Chrysler and Dodge’s way, up from 38.1% a year ago. The Grand Caravan/Town & Country twins rank first and second in the minivan category through the first seven months of 2014 and have jointly increased their market share to 49% from 43.6% during the same period last year.
General Motors no longer has the monopoly on ignition and air bag problems, as the National Highway Traffic Safety Administration is looking into Fiat Chrysler Automobiles’ Chrysler Group over those very issues.
Once the bane of soccer moms everywhere, the minivan segment is on the rebound in sales. However, the remaining stigma surrounding the name has some marketing reps doing their best to make sure “minivan” is verbotten down on Flower Shop Lane.
20 internet connections
20 videos of The Lion King.
Oh, and 60+ vehicles on one street.
I recently delved deep into one of the more challenging ideas of the modern age: car sharing in suburbia. It’s an idea that many non-enthusiasts and city dwellers love. But is it a good idea for suburbanites and the rest of us?
Fiat Chrysler Automobiles NV boss Sergio Marichonne, in talks with federal and provincial governments in Canada for loans to help prepare their factories in Windsor and Brampton, Ontario for new vehicle production, may come to a decision about moving forward with plans for where new minivans will be built by the end of March 2014.
The story basically writes itself. America’s minivan segment, which declined faster than the overall industry before becoming mostly stagnant as the U.S. automobile market regained strength, enjoyed a sales boost in January 2014 even as the overall market decreased in size.