Tag: MINI

By on July 25, 2012

I currently drive a 2005 MINI Cooper S convertible. I’ve been swapping winter/summer tires for the past few years but I was thinking that this year I might get a beater car for the harsher weather months. The combination of FWD and wear and tear on the fabric roof are my main reasons for these considerations.

I live in NJ, so most of my driving is on the highway but as part of my job as a systems admin in a datacenter, I’m occasionally called into work at times when even the highways haven’t been plowed.

Do you think it’s possible to find a cheap (around $1000), preferably AWD car that would work well for winters in the northeast? Craigslist searches so far have turned up a handful of Subarus, Volvos, and Audis Quattro.

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By on July 17, 2012

Sometime toward the end of my high school years, “fast fashion” shops like Zara and H&M set up shop in at the local malls, and became the place to shop. The clothing there wasn’t any better than the Gap or the Ralph Lauren remainders at Marshall’s, but if you paid for your own clothes, you would have been silly to shop anywhere else.

Shopping at those stores went beyond mere fashion considerations. If you spilled beer all over your shirt at a party, it wasn’t even worth sending it to the dry cleaners. Just throw it in the washing machine and hope it comes out. If that fails, pay $9.99 for another one. Eventually, people got wise to the fact that after three washes, the clothes tended to fall apart, but we willingly ignored the cheapness because we could look cool on a tight budget. Which is exactly why the Fiat 500 exists.

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By on July 9, 2012

Not all automakers in Europe have too much capacity. BMW will invest $388 million over the next three years to increase capacity at its Mini plants in the UK, Reuters says. (Read More…)

By on June 28, 2012

Reuters is reporting that BMW is discussing a possible arrangement with the soon-to-be dormant NedCar plant that once built the Volvo S40 and various Mitsubishi cars.

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By on May 13, 2012

 

Has Mini’s over-propagation of vehicles gotten so bad that we’re actually cheering when a new special isn’t a silly two-seater or pseudo-crossover? The Mini John Cooper Works GP may be overpriced, but at least it’s got its heart in the right place.

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By on April 25, 2012
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Here’s a quick example of Gen Y marketing done right, but this isn’t so much to do with the product.

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By on April 17, 2012

It hasn’t gotten nearly as much attention as the handful of early production Tata Nanos that caught fire, or the Ferrari 458 recall, also for fire safety issues, or the newly expanded investigation into Jeep Wranglers burning, and certainly not nearly the attention given the near non-event with that one crash tested Chevy Volt, but BMW appears to have a corporate wide fire problem with turbocharged models that has now resulted in recalls of BMW, MINI and Rolls-Royce vehicles. (Read More…)

By on April 11, 2012


We have at least two dandies on staff who make Beau Brummel look like Christian Audiger, what with their Zegna blazers and tailored shirts and handmade shoes and watches that aren’t also calculators. In the ordinary course of things, I leave it in their capable, well-manicured hands to wax eloquent on the concept of style.

As far as I’m concerned, clothes are just something which keep me from
(a) freezing
and
(b) being arrested.

However, even with such a clear disclaimer to my limited scope where fashion is concerned, I feel it necessary to point out at least one simple rule: if you walk around all day wearing a baseball hat turned around backwards, you’ll look like an idiot. Or Fred Durst.
Wait, that’s redundant. (Read More…)

By on March 24, 2012

A decade ago, MINI launched in the United States, at a time when gas was cheap and small cars were decidedly not in vogue. The original Cooper has given birth to the Clubman, Countryman, Coupe and Roadster, in a brilliant display of making many lengths of sausage from one pile of meat.

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By on January 5, 2012

Canadians already bought the Honda Civic in droves, so it would make sense that another unloved car, the Fiat 500, would do well in a country that favors smaller, more European vehicles, right? Sort of.

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By on December 20, 2011

My two weeks in Europe has drawn to a close, and I’m back at my familiar desk, in front of my familiar computer, catching up on all the automotive happenings I missed, contemplating my transition out of TTAC’s day-to-day leadership, and reflecting on all I saw over my whirlwind two weeks. And though you haven’t heard from me much in the last two weeks, rest assured that I have  not forgotten TTAC, nor have I missed any opportunities to accumulate impressions from the automotive landscape of modern Europe.

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By on September 26, 2011

Under Penske management, the Smart minicar brand sold fewer than 6,000 vehicles last year, capping a sales decline that led Mercedes to take back management duties for the brand. And, according to the new folks in charge of Smart, there’s only one real problem with the brand: awareness. Or, more precisely, lack thereof. We’ve heard this song before from Smart’s new GM, but now Ernst Lieb, boss of Mercedes U.S.A., is picking up the tune, telling Automotive News [sub] that

With the marketing activities that we’re going to have, we’ll see some positive momentum. The biggest problem the car has right now: Nobody knows it.

Which, of course, is nonsense. Nonsense that allows you to appear aware of the sales problem without acknowledging a single problem with the product itself, but nonsense none the less. And Smart’s not the only micro-car brand that’s reaching for it either, as Fiat-Chrysler marketing boss Olivier Francois has the exact same excuse for Fiat’s weak start, telling AdAge

I don’t think we have a car problem; people love the car. I think we have an awareness problem.

Are Americans incapable of seeing, recognizing or being aware of anything that weighs less than 3,000 lbs? Or is it possible that there are a few things wrong with the Smart and 500?
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By on August 5, 2011

Ever since I test drove the original Honda CRX a quarter-century ago I’ve been a big fan of small cars. In everyday driving I’d rather have a small car with limited power than a large car with a lot of it. And yet I’ve never quite connected with the MINIs I’ve driven. Perhaps I just needed more time in the seat? To find out, I recently spent a week with a MINI Cooper S—a small car with plenty of power.

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By on July 19, 2011

 

Too Uptown?

 

Christian writes:

Hey Sajeev and Steve,

So my girlfriend is in the process of getting a new car. We’re graduating college in May and she was lucky enough to have her Mom offer to buy her a car as a graduation present. Thats pretty much perfect timing because her 1996 Jeep Cherokee Country is on its last legs. She loves her Jeep but it has almost 300,000 miles on it and it hasn’t been the most reliable thing in the world over the past year

Originally, this whole process was supposed to be pretty easy. Her Mom offered to buy her a car worth up to $8000, and loving Jeeps she pretty much had her heart set on a TJ Wrangler, which (correct me if I’m wrong) would probably be pushing her budget.

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By on June 27, 2011

Since cementing its premium-retro-cutesy positioning in the marketplace, MINI’s been leveraging its two platforms into a niche-munching binge. Soon the MINI lineup will range from cozy Coupe to two-door “Sport Activity Vehicle,” and will include two convertibles, multiple versions of the two-door hatche, two-and-a-half-door hatch, and four door SUV. So what’s missing? A Moke? A Delivery van? What about a re-interpretation of the old Mini Pick Up? You and I may feel like the MINI brand  already has plenty of niche offerings, thanks, but here is indisputable proof (found in a supermarket parking lot) that the market thinks MINI hasn’t chased enough niches. Carry on then, lads…

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