Former extreme ski world champion Guerlain Chicherit did what is called the first-ever unassisted backflip in a car. Strapped into a Mini Countryman, Guerlain had to maintain exactly 60kph and be full on the throttle on the ramp to land on all fours after a somersault.
BMWtook a break from the arduous job of creating new variations of its Mini, and went to a party. Even that was strictly business, Mini was the official partner of the Grammy after party at the Chateau Marmont, a hotel famous for its dead celebrities. (Read More…)
I thought the Mini Paceman was an extraordinarily stupid idea until I saw it on the show floor. The execution is much better than the bloated Countryman. This one has the John Cooper Works engine, which means you’ll get charged an exorbitant amount for 208 horsepower, giant wheels, awful ride quality and $2 worth of badges. But it does have all-wheel drive. Think of it as a cut-rate Evoque. That still costs a lot.
It’s a new tradition at the storied Mini brand: Each car show gets its own dedicated Mini. Swatch tried it with the Swatch car, but could not pull it off. Now, BMW’s Mini is doing it with great success: At the inside, the same movement. At the outside, ever changing designs. Collect all colors!. Of course, Mini won’t break tradition at the Detroit Auto Show, and it will bring you: The John Cooper Works Paceman. (Read More…)
BMW will enter marketing history by bringing McDonalds to the automotive industry. Just like McD took one food platform as the basis of a panoply of products (Hamburger, Cheeseburger, Double Cheseburger, McDouble, Daily Double) BMW’s MINI perfects the art and science of mass customization. The latest iteration: The long awaited Mini Paceman, debuting for North America at the Los Angeles Auto Show. (Read More…)
The 2012 Los Angeles Auto Show is upon us, and as usual, TTAC will have photographers in the field, complete with live shots of all the new debuts, while we provide anger-tinged appraisals of all the new debuts. Press days don’t start for another couple of days, but we’ve got a rundown of what to expect after the jump.
Winter is coming. Like any true Seattle suburbanite, I dread the debut of the white stuff. We’re so scared of snow up here that the local insurance company even aired commercials teasing us about it. (Read More…)