#mini

Does retro work when the retro becomes just plain old? The late Nineties and early Aughts saw an explosion of cars designed to ape cars of yesteryear – possibly to comfort a car-buying public terrified of what a new millennium might bring. The PT Cruiser, the HHR, and the New Beetle were among many models intentionally built to look backwards.

Mini, on the other hand, was an entire marque created out of nostalgia, and for two decades has traded on a wistful look back at the pioneer of the small front-drive econobox with an ever-growing portfolio of “same sausage, different lengths” models. Today, we look at the 2019 Mini John Cooper Works Hardtop – the original flavor three-door hot hatch. Does it still evoke the spirit of the Sixties, or is it a thoroughly modern conveyance in hand-me-down clothes?

Mini’s upcoming Cooper SE, the brand’s first all-electric model, goes on sale in 2020. Based off its initial specifications, we assumed it wouldn’t be incredibly popular. While output is a serviceable 135 kilowatts (roughly 184 hp), the model’s small 32.6-kWh battery pack only allows for 146 miles of range using the optimistic European testing cycle. While that would have made it highly competitive in the early days of modern electrification, it’ll be at a disadvantage when stacked against the likes of the Tesla Model 3 or Chevrolet’s Bolt.

We presumed this would manifest as weak demand, leaving Mini to tug uncomfortably at its collar. But the Cooper SE is already outperforming the BMW i3 in terms of sales, and it isn’t even slated for production until November.

Mini might not make sense as a automotive company anymore, at least not in the United States. Consumer tastes have shifted away from small cars and practically everyone is interested in crossovers these days. While this issue has been less pronounced in Europe, where the Mini has enjoyed an uptick in sales, the brand has been struggling in North America. U.S. volumes are comparatively low and have been on the decline since 2015. It’s not a total disaster, but annual deliveries have been wallowing south of 50,000 units for a couple of years now. Nobody can pretend there isn’t a problem.

The fix, according to parent company BMW Group, is to fill up Mini’s product portfolio with crossover vehicles while also giving the little Hardtop a bit of love.

A few short years ago, there were very few players in the electric vehicle marketplace, with cars like the first-generation Leaf topping out with 73 miles of range. Since then, we’ve seen EVs like the Tesla Model 3 that are rated with 310 miles of range and some models can go even farther between finding a charge point. In this growing and competitive market, Mini introduced an all-new electric Mini, called the Cooper SE.

The Cooper SE is an all electric car with a 135 kW electric motor good for 181 horsepower and 199 lb-ft of torque. Mini doesn’t cite U.S. EPA estimated range numbers, but they are claiming a range of 235 to 270 kilometers. A direct conversion to miles would be — checks notes — 146 miles. Since the European testing cycle is optimistic, the EPA range is likely to sit around 114 miles according to Automotive News.

That’s missing the mark. By a lot.

Ever wanted a rally car from 1985 which is brand new and pieced together from an old hatchback? Well now’s your chance. Let’s take a look at the MG Metro 6R4.

In conjunction with the 24 Hours of Nürburgring this past weekend, Mini presented a lightly-disguised John Cooper Works GP well before its scheduled on-sale date in 2020. With more than 300 horsepower on tap, the new JCW GP is almost half a minute faster than its predecessor around the Nordschleife.

While development tuning is still in process, the JCW GP lapped the “Green Hell” in less than 8 minutes. While that is impressive for any front-wheel-drive hot hatch, it will inevitably be compared to the 7:43.80 that was set by the Civic Type R. Whether it reaches that figure or not, it shares outlandish design style and boy-racer looks with the Type R.

Like most brands focused on smaller vehicles, Mini is not faring particularly well in the United States and dealers have grown annoyed. Some have even decided to take BMW to court over its handling of the brand, including one owned by former Mini dealer council chair David Peterson.

The allegations? BMW of North America breached its dealership agreement by failing to effectively promote and develop the Mini brand as promised.

Deciding whether or not BMW is truly at fault should prove exceedingly difficult. But Mini is clearly struggling. Over a third of its annual volume goes to the Countryman — its only crossover model. The rest of its sales are broken up between the numerous variations of its iconic small car, which isn’t occupying the “hot segment” at present. With a not-so-diverse lineup and MSRPs better suited to larger vehicles, Mini’s annual sales have been dwindling since 2013 and failed to surpass 45,000 U.S. deliveries in 2018. Unfortunately, 2019 is already on track to be markedly worse.

Add another manual transmission availability story to the pile.

The Mini brand will cease importing models equipped with stick shifts to the U.S. in July, the automaker says, but don’t get your Mini-loving selves worked up just yet. Manuals will be back at some point in the future.

Even though Mini has issued teasers for the new batch of John Cooper Works models for months, we’ve been disinclined to take the bait. It’s not that there’s something wrong with JCW cars; there just wasn’t a lot information to be gleaned from those announcements.

We were waiting for the company to confirm the rumor that the 2020 model year would see an upgraded powerplant to serve as a bit of a game changer for the brand — which is exactly what Mini did this week.

Rare Rides returns again to De Tomaso, shortly after it covered the obscure Guarà Barchetta. This time, the subject vehicle is a British-designed Mini, rebodied by Bertone, then sported up by De Tomaso. Quite a pedigree.

Presenting the 1978 Innocenti Mini De Tomaso:

With governments strongly encouraging the growth of electric vehicles and automakers repositioning various brands to align with that goal, it’s worth a manufacturer’s time to examine the market. Mini, which BMW Group intends to evolve into an EV-focused nameplate, plans to release its first battery powered vehicle in 2020. However, before that occurs, the brand decided to commission Engine International for a little market research.

The firm conducted a general population survey of 1,004 presumably average Americans — all above the age of 18 and split equally by gender. Unfortunately for BMW, the results were less than promising. Most people still don’t seem to have a handle on what EVs offer or how they function. However, that might not necessarily be because they are clueless morons. Apathy undoubtedly plays a role here, especially as EV ownership remains relatively rare.

Automakers find themselves in the midst of a widespread electrification effort. However, the slow adoption rate of these vehicles has created some trepidation. Rather than roll out fleets of EVs en masse, most manufacturers have chosen to adopt platforms allowing for multiple powertrain configurations, relegating electrics to entirely new sub-brands or transforming lesser nameplates into EV brands.

Daimler is a good example of this. Mercedes-Benz has its EQ sub-brand, while Smart was rejiggered into a nameplate entirely focused on “electro-mobility.”

BMW Group will likely take a similar route with Mini. The brand’s first fully fledged EV is fast approaching, with the company repeatedly suggesting that it might reposition itself as an electric-focused nameplate. Peter Schwarzenbauer, BMW board member and Papa Bear to Mini, Rolls-Royce, and BMW Motorrad (motorcycles), is the man responsible for overseeing the shift, and has offered up a tentative glimpse into Mini’s future.

At the very start of 2018, Mini announced an update to its Cooper line. Were it not for their help, plus the marginally tacky inclusion of Union Jack taillights, we’d probably never have noticed the refresh.

Now, with 2019 bearing down on us, it’s the John Cooper Works’ turn. Predictably, the JCWs get all of the same upgrades the standard Coopers did — more interior customization, new 17-inch wheels (which are unique for Works), and the patriotic tail lamps. The biggest change is actually something you’d probably rather not see on a performance trim like the JCW, but it’s not Mini’s fault. It’s doing everything in its power to ensure it doesn’t sap power from the motor.

Mini plans to launch updated versions of its two most commodious models this summer. While many of the refinements are incredibly boring (like a new particulate filter that adheres to new European emission mandates), there are tastier aspects to cherry pick. For example, the Clubman and Countryman gain receive upgraded transmissions in Europe — which hopefully carries over North America, as well.

The change replaces the standard automatic with a seven-speed Steptronic dual-clutch transmission. Tragically, that unit has already made its way into the smaller Cooper hatchback and has proven excruciatingly slow in making its way across the ocean. Still, why you would buy a Mini 2-door and not option it with a contrasting roof and manual transmission is beyond us. The impractical little car’s saving grace is its fun factor and visual appeal, and you should probably lean into both if thinking of buying one.

In fact, you can’t thank any of Mini’s vehicles for the brand’s 3.9 percent year-to-date U.S. sales gain, as that figures comes with an asterisk.

Mini’s compact Countryman crossover gets glowing praise in Mini USA’s May sales report, and well it should. The crossover, enlarged for the 2017 model year, pulled in 1,691 sales last month. That’s slightly more than 40 percent of Mini’s total volume in the United States. The model’s sales rose more than 29 percent, year over year, but its year-to-date increase (a whopping 61.9 percent) hides an inconvenient truth. A little math reveals a troubling trend that places the brand’s future in question.

This in’t an unfamiliar place for Mini.