Usually, automakers never mention the competition, especially when you are BMW and the competition is Porsche. Soon, the Porsche 911, according to BMW “the flag-bearer of the German sports car fraternity,” will celebrate its 50th birthday, and BMW has a special birthday greeting. (Read More…)
Jesus Christ! Visitors of the 2013 Aberdeen Dad Vail Regatta on May 10-11 will think a red Mini convertible will drive on water.
BMW’s MINI brand sponsors the festival of university and college rowing along the along the Schuylkill River. The miraculous MINI actually is a fiberglass mold of the car mounted to a boat hull. Powered by a 6 hp outboard motor, it floats down river.
BMW executes on its plan to bring at least one new MINI to every show it graces. In Geneva, it is the MINI John Cooper Works Paceman, a.k.a. the MINI with the maxi name. If we believe the press release, the car “combines mouthwatering sporting flair and inimitable style to usher in a new dimension in driving fun.”
What’s more, “the new model sees the compact Sports Activity Coupé concept wrapped up in an extra layer of muscular proportions and dynamically stretched lines.”wait, there’s … (Read More…)
Former extreme ski world champion Guerlain Chicherit did what is called the first-ever unassisted backflip in a car. Strapped into a Mini Countryman, Guerlain had to maintain exactly 60kph and be full on the throttle on the ramp to land on all fours after a somersault.
BMW took a break from the arduous job of creating new variations of its Mini, and went to a party. Even that was strictly business, Mini was the official partner of the Grammy after party at the Chateau Marmont, a hotel famous for its dead celebrities. (Read More…)
I thought the Mini Paceman was an extraordinarily stupid idea until I saw it on the show floor. The execution is much better than the bloated Countryman. This one has the John Cooper Works engine, which means you’ll get charged an exorbitant amount for 208 horsepower, giant wheels, awful ride quality and $2 worth of badges. But it does have all-wheel drive. Think of it as a cut-rate Evoque. That still costs a lot.
It’s a new tradition at the storied Mini brand: Each car show gets its own dedicated Mini. Swatch tried it with the Swatch car, but could not pull it off. Now, BMW’s Mini is doing it with great success: At the inside, the same movement. At the outside, ever changing designs. Collect all colors!. Of course, Mini won’t break tradition at the Detroit Auto Show, and it will bring you: The John Cooper Works Paceman.
The long rumored move to build MINI vehicles at Mitsubishi’s Dutch plant has finally come to pass. Starting in the second half of 2014, MINI vehicles will be built at the former home of the Mitsubishi Charisma and Volvo S40.
BMW will enter marketing history by bringing McDonalds to the automotive industry. Just like McD took one food platform as the basis of a panoply of products (Hamburger, Cheeseburger, Double Cheseburger, McDouble, Daily Double) BMW’s MINI perfects the art and science of mass customization. The latest iteration: The long awaited Mini Paceman, debuting for North America at the Los Angeles Auto Show. (Read More…)
The 2012 Los Angeles Auto Show is upon us, and as usual, TTAC will have photographers in the field, complete with live shots of all the new debuts, while we provide anger-tinged appraisals of all the new debuts. Press days don’t start for another couple of days, but we’ve got a rundown of what to expect after the jump.