With one of the most detailed monthly sales reports of any auto brand competing in the United States, Mini revealed their March 2015 sales in a breakdown that included door counts.
Not since Volvo’s monthly report divvied up the V60’s sales by regular and Cross Country variants has a numbers addict been so pleased.
Excluding the 540 leftover niche versions of the second-gen BMW Mini – Convertible, Roadster, Clubman, and Coupe – and 1654 sales of the high-riding Countryman and Paceman, Mini’s core Hardtop model was up 429% to 3635 units in March 2015; up 319% to 8224 units in the first-quarter of 2015. (Read More…)
You haven’t been able to buy a BMW 318is since L.A. Law was on the airwaves, but BMW just introduced the next best thing. A 3-cylinder BMW 2-Series Coupe.
They’ve been certified, although not with the fuel economy figures we first heard. They’re available, although many Mini buyers will want their cars individually tailored. And as a result, U.S. sales of Mini’s core model – the one they call the Hardtop – jumped 64% in October 2014.
All other Mini variants posted fewer sales in October 2014 than in October 2013. In some cases, the declines represented significant losses. (Read More…)
(photo courtesy: new.minimania.com)
TTAC commentator WheelMcCoy writes:
With MINIs, fun is directly proportional to repair bills. A couple with a 2009 MINI Cooper S bought an extended warranty which expires in February 2015. They hope to sell their MINI around then, but the run flat tires are worn down to their wear bars. To tide them over for 6 or 7 months, I suggested they buy some good handling low tread wear all season tires (they are in the Northeast) and an air compressor with goo. With normal tires, I’d argue they’d enjoy their MINI even more and might even want keep it after the extended warranty. But they are inclined on getting expensive run-flats to not hurt the resale value. Most likely, they will trade-in rather than sell on their own.
Appreciate your input and any alternatives we haven’t considered. (Read More…)
53% of the Minis sold in America in August 2014 were Countrymans and Pacemans. The Countryman was Mini’s best-selling model variant, responsible for 50% more Mini sales than the company’s original model, the one they call the Hardtop.
Now in its third BMW iteration, the Hardtop’s launch has been a slow one. This isn’t necessarily a reflection on the car’s popularity, as many Minis are individualized models that take time to cross the Atlantic. We’ve yet to see the full impact of what the new Mini can do.
In the meantime, the Countryman is floating Mini’s boat. Granted, Mini’s boat isn’t sitting that high in the water: sales have decreased in each of 2014’s first eight months. Countryman sales jumped 48% in August even as the rest of Mini’s range slid 41%. Year-to-date, Mini Countryman sales are up 6%; the rest of the Mini lineup is collectively down 34%. (Read More…)
What’s the difference between car design and styling? My stint at CCS in Detroit makes me think styling is the shallow, frilly, cosmetic side of car design. Freshman designers are (were?) trained to focus on styling, but anyone integrating with marketing/accounting/engineering departments after school knows the real deal. They gotta know car design.
The folly of a sheltered life aside (don’t us delusional autobloggers know it?) the Honda N600’s heavily constrained blueprint came to life with nearly to zero style. (Read More…)
Can you say, brand dilution? Then again, it’s better than the Countryman.
You could make a case for Mini’s Clubman being an ideal small-business/delivery vehicle. It’s large enough to carry bulky office items, small enough to park, stylish enough to be seen in, and gets decent fuel economy. One of the biggest criticisms of the Clubman, though, has nothing to do with its practicality- it’s that the bigger Mini doesn’t quite live up to the brand’s hard-earned performance heritage. That’s going to change, however, with the launch of the 2015 Mini Hybrid Clubman.
Photos of the re-designed MINI Cooper have been leaked ahead of its debut at this week’s Los Angeles Auto Show. As you can expect, it looks a lot like the old car.