Mini needs a fifth core model that stays true to the brand’s heritage while drawing in more customers, but the man in charge of the brand doesn’t like sedans.
Unless a previously unknown model crawls out of Mini’s history, one side of the dilemma will have to give up ground.
Ralph Mahler, Mini’s vice-president of product development, sparked sedan rumors earlier this month when he said a conventional four-door makes good business sense, especially in the U.S. and Asia. His boss doesn’t disagree, but hates the idea. (Read More…)
Executives at Mini are busy mulling what to introduce next, and it’s increasingly looking like that model will have a trunk.
Unlike a car modeled after a young man wearing a backward ballcap, a sedan is a logical addition to the brand’s future lineup, and comments made to Autocar by Ralph Mahler, vice-president of product development, make it clear there’s a serious business case for a three-box Mini.
BMW Group is laying out its game plan for the future, and it includes a lot of new electric vehicles.
Beyond the marketing buzzwords, there’s much similarity between BMW’s plan, released yesterday, and those of so many other automakers: building high-tech convenience and connectivity into their vehicles, diversifying their electric offerings, developing autonomous driving technology, and making the customer feel extra special.
The immediate effect on BMW’s rolling stock will be an expanded “i” range of all-electric or plug-in hybrid models, starting with a convertible version of the i8 and a longer-ranged version of the i3 by the end of this year.
I’ve not yet had the pleasure of driving a classic Mini. Residing in Ohio, this isn’t altogether surprising, as the climate has not been kind to many older cars. Also, there’s the problem of not being able to actually fit. Someday, though, I need to give it a try.
With a production run spanning six decades, there are likely many Minis still seeing use as daily drivers in the UK. Like any other ubiquitous car, then, these are subject to the whims of the owners looking to give their rides some additional personality.
As it seems there are no Pep Boys in England, questionable modifications must come from other sources.
My wife drives a first-generation R50 Mini base model with the dreaded CVT. This is a transmission widely reported (read: complained about on message boards) to not last well beyond 75,000 city miles. Hers is just now clearing 80,000 and it shows no signs of early struggles, even under the hellish torment of stop-and-go traffic in Houston temperatures.
Perhaps coincidentally, my wife has never put premium fuel in this car, despite it being a requirement. Premium fuel would supposedly generate 114 horsepower; without premium fuel, I would guess 7-9% lower, at, say, 105 horsepower. It is a slow car no matter what, but at least it makes up for it in urban maneuverability.
Although GTI sales are on an upward trend, the American hot hatch is a rare breed as there are just three options. We have the aging Ford Focus ST, and a new pair of hatches from Germany: the Volkswagen GTI and the MINI Cooper S. (Yes MINI fans, I’m calling the MINI German.) The last time I reviewed the GTI and Focus ST, the Focus came out on top despite the greater refinement Volkswagen offered. This time we have an all new GTI while Subaru has kicked the 5-door WRX to the curb, BMW has redesigned the MINI Cooper JCW and Ford has “gone Euro” by jamming a 2.3L turbo in the Mustang. Where does that leave the GTI?
With one of the most detailed monthly sales reports of any auto brand competing in the United States, Mini revealed their March 2015 sales in a breakdown that included door counts.
Not since Volvo’s monthly report divvied up the V60’s sales by regular and Cross Country variants has a numbers addict been so pleased.
Excluding the 540 leftover niche versions of the second-gen BMW Mini – Convertible, Roadster, Clubman, and Coupe – and 1654 sales of the high-riding Countryman and Paceman, Mini’s core Hardtop model was up 429% to 3635 units in March 2015; up 319% to 8224 units in the first-quarter of 2015. (Read More…)
You haven’t been able to buy a BMW 318is since L.A. Law was on the airwaves, but BMW just introduced the next best thing. A 3-cylinder BMW 2-Series Coupe.
They’ve been certified, although not with the fuel economy figures we first heard. They’re available, although many Mini buyers will want their cars individually tailored. And as a result, U.S. sales of Mini’s core model – the one they call the Hardtop – jumped 64% in October 2014.
All other Mini variants posted fewer sales in October 2014 than in October 2013. In some cases, the declines represented significant losses. (Read More…)
(photo courtesy: new.minimania.com)
TTAC commentator WheelMcCoy writes:
With MINIs, fun is directly proportional to repair bills. A couple with a 2009 MINI Cooper S bought an extended warranty which expires in February 2015. They hope to sell their MINI around then, but the run flat tires are worn down to their wear bars. To tide them over for 6 or 7 months, I suggested they buy some good handling low tread wear all season tires (they are in the Northeast) and an air compressor with goo. With normal tires, I’d argue they’d enjoy their MINI even more and might even want keep it after the extended warranty. But they are inclined on getting expensive run-flats to not hurt the resale value. Most likely, they will trade-in rather than sell on their own.
Appreciate your input and any alternatives we haven’t considered. (Read More…)