By on August 22, 2017

2018 Chevrolet Tahoe RST

It turns out millennials aren’t the freakish alien shape-shifters the media has portrayed them as for the last decade. While still less prone to breeding, poorer than their parents, more educated, and inclined towards city living, they’re human after all.

“Where’s the proof?” you ask?

Recent surveys indicate millennials are, in fact, moving to the suburbs and buying SUVs. But that didn’t stop analysts from being dicks about it. “As more people move out of their parents’ basement — and there’s still quite a few living there — we expect to see continued healthy demand for homes,” explained Svenja Gudell, chief economist for Zillow. “Millennials delayed home ownership, just like they delayed getting married and having kids, but now they’re making very similar decisions to their parents.”

More importantly, home ownership means compulsory sport utility shopping. Large SUV sales have increased 11 percent in the first half of 2017, according to estimates from Ford Motor Company. Meanwhile, midsize family haulers increased by 9 percent and small SUV sales went up by 4 percent. Ford’s market research indicates this could just be the tip of the iceberg.  (Read More…)

By on July 25, 2017

(Public domain)

All those moments will be lost in time, like tears in rain. No doubt some of you will recognize that little speech, even if you’re not quite of the correct generation to have seen Blade Runner in the theater. It was on my mind as I sat in my father’s office yesterday and talked to him about the value of my Porsche 993.

“Sell the car and invest the money for your son,” he suggested, before leaning back in his chair and clarifying, “Of course, right now you’d have trouble finding an investment that is doing as well as that car.” The man has a point. I don’t think we’ve hit Peak Aircooled Value yet, as ridiculous as that sounds — but that time will come, and on the other side of that singular moment will be a free-fall into the abyss.

Not just for my 993. Not just for the Boss 302 formerly owned by my brother. It will swallow everything. My car. Bark’s car. Your car. Ralph Lauren’s McLaren F1. Every Hemi ‘Cuda ever made and every Ferrari F40. They will all become utterly, completely worthless. Like scrap metal worthless. You know it’s going to happen. But would you believe that you’ll live to see it? Because chances are that you will.

It’s the end of the world as we know it, and it’s going to be here sooner than you think.

(Read More…)

By on May 4, 2017

Jeep Compass ad

The only thing missing is Fleetwood Mac’s Go Your Own Way bleating from the speakers, but songs from 1977 often don’t play well with those born after 1980. (Or 1982, depending on your source.) Slow, maudlin hipster “rock,” if you can call it that, is how you reel in those youngsters these days.

Fiat Chrysler Automobiles, knowing exactly what it wants the second-generation Jeep Compass to mean to the most sought-after segment of car buyers, is placing its sales pitch to scruffy Millennials in a new ad campaign.

As Millennial automotive marketing is usually a cringe-inducing affair, each new product launch and ad campaign targeting this generation sparks morbid interest in cynical observers. Hence, this post. (Read More…)

By on April 22, 2017

autonomous testing tesla

Poor Generation X. Isolated, ignored and cynical, they brought us great music in the early-to-mid 1990s, but their opinion on self-driving cars and autonomous safety features just isn’t important.

At least, that’s the feeling you get while reading the results of J.D. Power’s U.S. Tech Choice Study. The company polled 8,500 Americans who bought a vehicle during the past five years, asking them how they felt about the emerging technology.

Naturally, large generation gaps appeared, not the least of which was the elimination of Gen Xers in favor of the opinions of Boomers, Generation Y and Z. So, how does the opinions of the largest car-buying cohort compare to that of the newest? (Read More…)

By on April 12, 2017

[Image: Toyota]

Are you the “casualcore” type? If you have to ask what the hell that means, you’re not hip enough for this concept. There’s also a chance you live outside the city, or perhaps in the suburbs, and don’t take seldom, unplanned adventures with your trendy urban buddies on their day off from PR work or coding.

If so, Toyota didn’t spare a thought about you when it crafted the promotional copy behind its new FT-4X four-wheel-drive crossover concept. Based on the same platform as Toyota’s C-HR pseudo-crossover — a vehicle that omits four-wheel motivation from its roster of options — the FT-4X is meant to be a do-anything, go-anywhere vehicle for the trendiest people you’ve ever met.

So trendy, in fact, that you’ll need to take a Gravol just to read about them. (Read More…)

By on February 16, 2017

Texting and Driving

The AAA Foundation for Traffic Safety (a research arm of AAA) released a report yesterday detailing their findings on hazardous driving behaviors across different age groups.

Unsurprisingly, Millennials fared about as well as they might if they stepped on your lawn.

(Read More…)

By on February 12, 2017

MAVEN APP

While Ford is currently the domestic automaker making the biggest push into in mobility services — which seem to entail practically anything outside of traditional manufacturing and distribution — it isn’t the only company preparing itself for an era of declining vehicle ownership. FCA has partnered with Waymo to develop a fleet of self-driving Pacificas and General Motors has a personal mobility brand, called Maven, that acts as a car-sharing service.

While it isn’t quite so technologically advanced as autonomous vehicles or automotive A.I., Maven provides additional revenue immediately and furnishes GM with a unique opportunity to cope with some of the ownership problems of tomorrow. Car-sharing is good way for GM to profit from people who don’t own cars, but it’s also a clever method of getting young urban drivers to spend money on becoming more familiar with their product — especially on the coasts where import brands tend to outsell their domestic counterparts. (Read More…)

By on January 25, 2017

Behind the Wheel Driving

Despite some disparaging typecasting to the contrary, Millennials do know how to drive and aren’t a population of unmitigated phone-addicted car haters.

People under forty even have purchasing preferences associated with automotive ownership. However, some stereotypes ring especially true when compared to their nearest generational counterpart: Generation X. (Read More…)

By on November 18, 2016

2017 IONIQ HEV

Millennials, the constantly-stereotyped cohort of young adults who won’t watch a black and white movie but still like cars, are every automaker’s go-to crowd for future sales.

Hyundai has announced a plan to tap these would-be car buyers in a way that drills into the very core of what they desire in vehicle ownership (or so studies show). Think of it as the Netflix approach to sales. (Read More…)

By on October 21, 2016

By Ceyhun Kavakci/Flickr (CC BY-SA 2.0)

Baby Boomers are getting too old for traditional sports cars. Their purchasing power may have ushered in the initial success of the muscle car (as well as its resurrection), but no 70-plus-year-old wants to obliterate their pelvis crawling into a low-slung coupe or have its rock-hard suspension rattle the dentures out of their mouth.

That leaves the younger generations to champion the sports car going forward, and — I am very sad to say — they will not be up to the task.  (Read More…)

By on October 14, 2016

lynk

Forget Chevrolet’s cringe-inducing launch of the first-generation Spark — this could be the biggest hipster Millennial marketing/branding effort to date.

Naturally, it’s for an affordable car brand, but with a difference: this brand is completely new and its products have yet to be revealed. Lynk & Co, a new subsidiary of Volvo parent company Geely, launches on October 20, Reuters reports, and it’s clear it wants to be every free-spirited young adult’s first car. (Read More…)

By on September 21, 2016

2016 Honda Civic sedan

It’s long past time to put the bike (myth) away.

Outside of certain urban centers, Millennials are cuckoo for cars. Jobs and families and lifestyles, you see. As more members of the youngest car buying cohort show up at dealers looking to sign on the dotted line, their method of payment is evolving, too. (Read More…)

By on July 15, 2016

hipster lyft millennials

Automakers are turning up the wick on drive-sharing investments and slowly transitioning from car manufacturing to providing mobility. That’s likely a good bet, too, considering a recent report from McKinsey Global Institute.

The report, titled “Poorer than their parents? A new perspective on income inequality,” is a stark reminder that the economic situation isn’t as good as it was 10 years ago, let alone compared to the highs of the postwar West.

For starters, 65 or 70 percent of households in the advanced nations studied were “in income segments whose incomes in 2014 were flat or down compared with 2005,” states the report. The United States is one of the countries pulling up that average with 80-percent of households in income segments either flat or falling.

(Read More…)

By on June 20, 2016

VW Golf Harlequin

Volkswagen is rumored to cut some 40-plus models from its worldwide fleet as it ushers in a new era of electrification.

That, Tesla wants you to order something now instead of waiting until later, and millennials are just like the rest of us … after the break.

(Read More…)

By on June 16, 2016

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How old do you think the average new car buyer in America is? Go on, take a guess. Based on all of the ridiculous advertising strategies you see lately, you might think that the average new car buyer was a hip, trendy, Generation Y hoopy frood, wearing his beanie to buy organic, fair-trade coffee at the Park Slope Starbucks. (Confession: I went to the Park Slope Starbucks daily during the New York Auto Show this year. Parking was surprisingly easy.)

But no! According to the NADA, the average new car buyer is 51.7 years old, and earns about $80,000 per year. In comparison, the average age of Americans is 36.8 years, and the median income is roughly $50,000. In other words, Baby Boomers are buying all of the new cars right now. There are all sorts of people on the Internet who will tell you why this is a horrible comment on today’s bleak economic landscape (oh, here’s one), but I’m here to tell you that the future of new car sales could be changed with just a bit of clever marketing.

(Read More…)

Recent Comments

  • rudiger: A great article but there are a few minor corrections: -The 1968 Road Runner’s price was closer to...
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