By on February 3, 2016

Scion-tC

Sir, I don’t think you understand how our pricing model works.”

It was the winter of 2004, and a sad-sack of a salesman sat at the desk across from Mrs. Bark and me at a morbidly depressing Toyota-Scion dealership near Dayton, Ohio. My dear wife was the less-than-proud owner of a 2001 Hyundai Elantra that had been the very first car she’d ever purchased new. That Elantra came with war wounds; it had been hit in the rear door a week after she bought it, and the car was so cheap that the small dent it caused wasn’t worth fixing.

We had recently become upwardly mobile, thanks to a promotion I got at work, so I wanted to buy her something nicer; something sporty, but not actually sporty. She was a graduate music student, and all of her friends drove shitboxes from the ’90s. I wanted them to know that her husband was somebody, not just another poor grad student. Alas, youthful pride.

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By on February 3, 2016

Keep both hands inside the car at all times.

One coupe flies, two coupes die.

By the time that Akio Toyoda was standing on that Detroit stage crowing about the triumph of the LC500, the nails were already being hammered into Scion’s coffin. The Scion tC, perhaps the best combination of practicality, style, and durability available for under twenty-five grand in the United States, will be taken out back and unceremoniously shot. The FR-S … your guess is as good as mine, but I’d be surprised if Toyota brought it over as the Celica, no matter how personally gratified I would be by such a move.

The story of Toyota’s American sub-marques could not be more different. Lexus has gone from strength to strength, effortlessly assuming a position as the thinking man’s luxury car with the LS460 while also flooding the market with Camry-platform high-profit product. Scion, on the other hand, has struggled from its first day with customer perception, dealer-satisfaction issues, and schizophrenic product planning.

Yet it’s easy to show that Lexus has been just as poorly managed as Scion; take a look at the Lexus lineup over the past 27 years and tell me that you can’t spot quite a few duffers and misfires. So why is the Official Toyota Brand of McMansion Owners soaring while the Official Toyota Brand of Dubstep Aficionados crashes? The answer, naturally, is: Barack Obama.

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By on September 13, 2015

20 - 2001 Pontiac Aztek Down On the Junkyard - Picture courtesy of Murilee Martin

Millennials. Who knows what they’re thinking? Well, maybe GM and Dodge did … in the early and mid-2000s.

According to Edmunds, the 18-34 age group of used car buyers are flocking to some discontinued metal including the Dodge Magnum, Chrysler Pacifica, Pontiac Aztek, Chevrolet Trailblazer and Saturn Outlook.

But, why would they be buying models that were so derided or unpopular when new?

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By on June 29, 2015

Fashion Bloggers Look Over Mercedes AMG GT S At NYFW AW15

Allegedly, Millennials care only about the latest iPhone, and not the i8. Nine out of 10 Millennials would disagree, and consider car ownership important.

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By on June 8, 2015

2016 Nissan Maxima (18 of 23)

Who is the intended audience for the 2016 Nissan Maxima? If you ask the automaker, they’re aiming for younger consumers.

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By on May 1, 2015

Chevrolet Sparks In A Row Circa August 2013

Millennials giving up on cars? Not according to a recent J.D. Power study.

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By on May 1, 2015

Las Vegas Standard Station Circa February 2013

With fuller wallets and lower prices at the pump, millennials are leading the charge toward the highest consumption among Americans since 2007.

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By on April 29, 2015

Kia Soul with Lyftstache Circa September 2013

Per a new study by Continental AG, millennials love cars as much as they love iPhones, so long as their rides aren’t electrified.

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By on March 30, 2015

Millennials In The Back Of A Subaru BRAT

According to a study, Millennials not only prefer to shop for cars via mobile devices, but also at the dealership.

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By on March 5, 2015

hipster lyft millennials

Alleged to not be interested in cars or driving them, millennials are the fastest-growing segment of car buyers as far as lending goes, per a new study.

(Read More…)

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  • Jack Baruth, United States
  • Bark M., United States
  • Chris Tonn, United States
  • Doug DeMuro, United States
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  • Cameron Aubernon, United States

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