By on March 30, 2015

Millennials In The Back Of A Subaru BRAT

According to a study, Millennials not only prefer to shop for cars via mobile devices, but also at the dealership.

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By on March 5, 2015

hipster lyft millennials

Alleged to not be interested in cars or driving them, millennials are the fastest-growing segment of car buyers as far as lending goes, per a new study.

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By on February 23, 2015

Bill Colwell Ford Dealership

Happy days are back again for automakers selling to the United States, with auto sales projected to rise through 2017 before dipping slightly through 2020.

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By on September 24, 2014

Low Gas Prices Circa 2012

Once upon a time, a gallon of regular could be had for under $3. Then, prices climbed as reduced production and geopolitical uncertainty played their respective roles. However, 2014 could feel like 2010 again as prices tumble back down to $3/gallon.

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By on July 29, 2014

hipster lyft millennials

Though companies such as Lyft, Car2Go and Uber aim to help the young and the carless get around town without the need for owning a car — Uber wanting to go as far as to replace car ownership, period — the millennials eventually decide to go all in on individual car ownership.

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By on July 10, 2014

Toyota Sales Lot

The good news? Automakers are enjoying a sales boom in the United States the likes of which haven’t been seen since the Great Recession brought the hammer down, with June 2014 sales alone surpassing those in July of 2006. Should the boom continue, 2014 will close as the industry’s best year in a long time, with over 16 million vehicles sold when the calendar ticks over to 2015.

The bad news? This year may be the last year U.S. sales ever climb this high.

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By on June 21, 2014

GLAkart

From the department of brand-killing marketing ideas comes Mercedes-Benz’s latest venture: in-game product placement for popular Nintendo game Mario Kart. Why? Because Millennials, that’s why!
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By on May 24, 2014

DSCN2839 - Copy

Standing on the sidewalk in front of his house, a young boy watches his neighbor across the street back out of her driveway. Her moss green Expedition starts to roll backwards. Suddenly, a blue beach ball blows into the SUV’s path. She hits it with one of her rear tires, and the truck rises up on top of it for just a moment. The ball bursts with an enormous bang, and the truck crashes back to the pavement with an equally loud noise. The top-heavy rig sways back and forth as the boy laughs.

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By on May 22, 2014

DSCN2823 - Copy

In the oil-stained industrial district of a hardscrabble Georgia town, the sun beats down on a graveyard of wretched excess. Row after row of partially-stripped hulks drip planet-poisoning fluids on the orange clay, their remains picked over by a motley crew of opportunists. Scores of full-sized sport utility vehicles are ripe for scavengers, their bloated corpses dismembered for whatever might still be of use. What’s killing off the full-framed SUVs?

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By on January 27, 2014

soul-hamsters-thisorthat-large-2

Just a quick note – tomorrow, Tuesday, January 28th at noon, I’ll be part of a panel discussion with the The Globe and Mail, a major newspaper in Canada, about the chief topic of Generation Why: the relationship between millennials and the automobile.  I’ll be joined by Chris Travell of Maritz Research, who should be able to provide an interesting, data-driven outlook on the issue. For those who prefer excellent automotive reporting to the rantings of a 20-something malcontent, Greg Keenan, the Globe’s auto industry reporter, is a must-read.

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