Volkswagen is rumored to cut some 40-plus models from its worldwide fleet as it ushers in a new era of electrification.
That, Tesla wants you to order something now instead of waiting until later, and millennials are just like the rest of us … after the break.
How old do you think the average new car buyer in America is? Go on, take a guess. Based on all of the ridiculous advertising strategies you see lately, you might think that the average new car buyer was a hip, trendy, Generation Y hoopy frood, wearing his beanie to buy organic, fair-trade coffee at the Park Slope Starbucks. (Confession: I went to the Park Slope Starbucks daily during the New York Auto Show this year. Parking was surprisingly easy.)
But no! According to the NADA, the average new car buyer is 51.7 years old, and earns about $80,000 per year. In comparison, the average age of Americans is 36.8 years, and the median income is roughly $50,000. In other words, Baby Boomers are buying all of the new cars right now. There are all sorts of people on the Internet who will tell you why this is a horrible comment on today’s bleak economic landscape (oh, here’s one), but I’m here to tell you that the future of new car sales could be changed with just a bit of clever marketing.
The nonpartisan Pew Research Center recently published the starkest evidence yet of the issues facing millennials versus those that faced boomers during the same periods of their lives.
Millennials, who are now between 18 and 34 according to the study, are more likely to live at home than any other type of living arrangement due to changing social attitudes and the economy.
The official launch of the first-generation Chevrolet Spark played out like a detective in a comedy film who has to go undercover in a high school, all the while clumsily pretending to be hip. It was an awkward pander to the Millennial first-time car buyer, set to too-carefully chosen music.
With refreshed and updated small car models on their way (or already here), General Motors wants young people to rediscover their often overlooked bottom-rung vehicles, so it left the marketing to experts. (Read More…)
Acura is turning 30, and to celebrate, it’s turning its attention away from the yuppy Gen-Xers who first discovered the brand to the hopeful, car-buying Millennials of today.
It’s not pandering for vehicle sales, it’s a relationship, see?
Honda’s luxury marque just launched a marketing campaign that seems perfectly designed to lure in the largest-growing segment of car buyers. Called “30 Years Young,” the ad plays up Acura’s status as the leading luxury brand of this age demographic, while stroking the ego of the Millennial buyer. (Read More…)
Millennials are buying Ford SUVs like it’s going out of style, no doubt dismaying the friends who like to lecture people about their lifestyle on Facebook.
That, Chevrolet offers a voyeur package for its full-side pickup, Fiat Chrysler Automobiles grabs a stack of cash with both hands, Mercedes-Benz gives its midsize SUV the AMG treatment, and two more automakers eye the Formula E grid … after the break!
Just when you thought you’d read the last article analyzing the vehicle purchasing habits of Millennials, here comes another from Canada’s largest national newspaper, the Globe and Mail.
“Why car companies spend so much time targeting hipsters” is the headline of Jon Cook’s story, which delves into the cringe-inducing ad campaigns automakers have crafted to lure young and hip people into showrooms.
The author touches on some valid marketing points in the piece, then un-ironically introduces people who embody the hipster stereotype to talk about what hipsters like themselves want.
For starters, “hipster” is not interchangeable with “Millennial,” and the tropes that come with hipsterdom do not necessarily resonate across the age spectrum occupied by Millennials (roughly, people born in the 1980s and ’90s).
Amsterdam’s port facility is more crowded than a Walmart on Black Friday and it’s all China’s fault.
That, BMW wonders how it all went wrong, Millennials bare their souls to a salesman, Toyota walks down memory lane, and a safety regulator has some explaining to do … after the break!
Some fans of this website might call it an econobox. Others, who obviously don’t know better, might even call it a “penalty box.” But to Aliza McKeigue, 25, the humble 2001 Toyota Corolla is a beloved companion. She refers to the car affectionately in the third person singular, feminine.
So when Aliza left Boston, Massachusetts in January 2015, for what she thought was going to be six months of WWOOFing in Hawaii (that awkward acronym stands for World Wide Opportunities on Organic Farms), she left the car at the old family home with her father and brother. But she soon found herself wanting to stay indefinitely, and began considering her longer term transportation options. Among other things, she had started recycling stuff — collectable and otherwise — at a local market, a business that she calls Funky Finds. She needed a vehicle. The more she looked at local used cars, the more she wanted her Corolla.
“Sir, I don’t think you understand how our pricing model works.”
It was the winter of 2004, and a sad-sack of a salesman sat at the desk across from Mrs. Bark and me at a morbidly depressing Toyota-Scion dealership near Dayton, Ohio. My dear wife was the less-than-proud owner of a 2001 Hyundai Elantra that had been the very first car she’d ever purchased new. That Elantra came with war wounds; it had been hit in the rear door a week after she bought it, and the car was so cheap that the small dent it caused wasn’t worth fixing.
We had recently become upwardly mobile, thanks to a promotion I got at work, so I wanted to buy her something nicer; something sporty, but not actually sporty. She was a graduate music student, and all of her friends drove shitboxes from the ’90s. I wanted them to know that her husband was somebody, not just another poor grad student. Alas, youthful pride.