The Truth About Cars » millenials http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Tue, 03 May 2016 17:30:18 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 Scion Wants to Sell Cars on New-fangled Thing Called “The Internet” http://www.thetruthaboutcars.com/2015/08/scion-wants-to-sell-cars-on-new-fangled-thing-called-the-internet/ http://www.thetruthaboutcars.com/2015/08/scion-wants-to-sell-cars-on-new-fangled-thing-called-the-internet/#comments Wed, 05 Aug 2015 21:00:20 +0000 http://www.thetruthaboutcars.com/?p=1134665 Scion — the youth focused, geriatric-coveted Toyota Junior Team brand — is looking to push sales in a different direction as it tries to shed its “retiree in an xB” image in favor of #millenials Snapchatting their road trips in Scion iMs. According to The Detroit Bureau, Scion wants to offer their wares online in more markets […]

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Scion — the youth focused, geriatric-coveted Toyota Junior Team brand — is looking to push sales in a different direction as it tries to shed its “retiree in an xB” image in favor of #millenials Snapchatting their road trips in Scion iMs. According to The Detroit Bureau, Scion wants to offer their wares online in more markets […]

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NADA Conference 2015: Here’s the Background Behind That MTV Study on Millennials and Cars http://www.thetruthaboutcars.com/2015/01/nada-conference-2015-heres-background-behind-mtv-study-millennials-cars/ http://www.thetruthaboutcars.com/2015/01/nada-conference-2015-heres-background-behind-mtv-study-millennials-cars/#comments Tue, 27 Jan 2015 15:34:22 +0000 http://www.thetruthaboutcars.com/?p=989098 Over the past weekend, you’ve probably seen the summaries of press releases interspersed with some topical discussion reports of an MTV study on millennials’ attitudes towards cars on outlets from USA Today to Jalopnik to even MTV’s own website. Well, I was present at the press conference where MTV executives presented the results and was […]

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Over the past weekend, you’ve probably seen the summaries of press releases interspersed with some topical discussion reports of an MTV study on millennials’ attitudes towards cars on outlets from USA Today to Jalopnik to even MTV’s own website. Well, I was present at the press conference where MTV executives presented the results and was […]

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Cadillac’s Director of Brand & Reputation Strategy: “We Don’t Want To Be An Automotive Brand” http://www.thetruthaboutcars.com/2014/11/cadillacs-director-brand-reputation-strategy-dont-want-automotive-brand/ http://www.thetruthaboutcars.com/2014/11/cadillacs-director-brand-reputation-strategy-dont-want-automotive-brand/#comments Sun, 30 Nov 2014 17:41:02 +0000 http://www.thetruthaboutcars.com/?p=953897   In an interview held at Cadillac’s new business headquarters in New York City’s trendy SoHo district with Fortune, Melody Lee, ‘director of brand and reputation strategy’ for General Motors’ luxury brand, had some interesting things to say about the move to NYC, about the brand, and about herself. Other than to say that it’s […]

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  In an interview held at Cadillac’s new business headquarters in New York City’s trendy SoHo district with Fortune, Melody Lee, ‘director of brand and reputation strategy’ for General Motors’ luxury brand, had some interesting things to say about the move to NYC, about the brand, and about herself. Other than to say that it’s […]

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Generation Why: Arrogance And Adolescence http://www.thetruthaboutcars.com/2014/03/generation-why-arrogance-and-adolescence/ http://www.thetruthaboutcars.com/2014/03/generation-why-arrogance-and-adolescence/#comments Tue, 11 Mar 2014 18:46:41 +0000 http://www.thetruthaboutcars.com/?p=770066 News of Audi’s marketing efforts for the upcoming A3 has been making the rounds on the auto blogosphere for all the wrong reasons. As Automotive News reports, the 60-odd page launch guide given to dealers is supposed to be a codex for appealing to Millenial buyers with “farm-to-table” food, craft beer and Spotify playlists. Since […]

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News of Audi’s marketing efforts for the upcoming A3 has been making the rounds on the auto blogosphere for all the wrong reasons. As Automotive News reports, the 60-odd page launch guide given to dealers is supposed to be a codex for appealing to Millenial buyers with “farm-to-table” food, craft beer and Spotify playlists. Since […]

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Ur Turn: Getting My First Driver’s License At 25 http://www.thetruthaboutcars.com/2013/11/ur-turn-getting-my-first-drivers-license-at-25/ http://www.thetruthaboutcars.com/2013/11/ur-turn-getting-my-first-drivers-license-at-25/#comments Sun, 03 Nov 2013 22:00:54 +0000 http://www.thetruthaboutcars.com/?p=630362 Editor’s note: Last year we ran a post from Tova Schreiber on what it was like to learn how to drive at 24. Now she’s back to tell us about having her driver’s license and driving. I’m sitting at my desk, waiting for students to arrive and thinking about cars. Waking up at 6:00 on a […]

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Editor’s note: Last year we ran a post from Tova Schreiber on what it was like to learn how to drive at 24. Now she’s back to tell us about having her driver’s license and driving. I’m sitting at my desk, waiting for students to arrive and thinking about cars. Waking up at 6:00 on a […]

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NAIAS: Chevrolet’s Concepts, From The Eyes Of Gen Y http://www.thetruthaboutcars.com/2012/01/naias-chevrolets-concepts-from-the-eyes-of-gen-y/ http://www.thetruthaboutcars.com/2012/01/naias-chevrolets-concepts-from-the-eyes-of-gen-y/#comments Wed, 11 Jan 2012 03:00:13 +0000 http://www.thetruthaboutcars.com/?p=425442 Back in September, I attended the launch of the Chevrolet Sonic for another outlet. Despite GM’s insistence that the Sonic was being marketed at “millenials”, I was the sole member of the press that fit that demographic. Despite the cheesy, ham-handed attempt at being in touch with the demographic (a parking garage festooned with contrived, […]

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Back in September, I attended the launch of the Chevrolet Sonic for another outlet. Despite GM’s insistence that the Sonic was being marketed at “millenials”, I was the sole member of the press that fit that demographic. Despite the cheesy, ham-handed attempt at being in touch with the demographic (a parking garage festooned with contrived, […]

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