Back in September, I attended the launch of the Chevrolet Sonic for another outlet. Despite GM’s insistence that the Sonic was being marketed at “millenials”, I was the sole member of the press that fit that demographic. Despite the cheesy, ham-handed attempt at being in touch with the demographic (a parking garage festooned with contrived, faux-urban graffiti, for example), the Sonic left a favorable impression. It is an honest, practical, fun to drive car that is affordable for young people – well, some of them.
Posted in Editorials, Future Vehicles, Generation Why, Industry
Tagged as Chevrolet, Editorials, Gen Y, generation why, millenials, North American International Auto Show
Tagged as Chevrolet, Editorials, Gen Y, generation why, millenials, North American International Auto Show
Recent Comments
RobertRyan - That and “the amazing Tauras’ as one lunatic fan boy called it. We had the original “catfish” Tauras, that was...
thornmark - You might remember that the original 1960 Falcon was imported to Australia – it was a big seller but a poor fit...
jimmyy - Perhaps the people of Australia will be the fortunate consumers of union built Fusion … provided to you by Ford who scored a near...
RobertRyan - Asians are making inroads in the US and Australia.
Gentle Ted - Ford has been outshone by Asian Manufactures, it was only time for this to happen, if you make crappy vehicles, this was bound to...
RobertRyan - Which is the terrible Mondeo here.
RobertRyan - This thread is a spillover from the “Currency Manipulation” one. Either way it is not good for Ford and the people of...
jimmyy - That Australian Ford in the above picture looks far better than anything Ford sells in the US. We get the cheap suit looking Fusion with...
sirwired - I’m not sure what the big fuss is about the loan program. 2% Seems to be a pretty good loss rate for a private investment fund. Heck, for one...
John Rosevear - Chrysler disagrees. Of course, that raises the question of whether Chrysler is an “American car company” at this point.