Tag: millenials

By on March 11, 2014

28732988

News of Audi’s marketing efforts for the upcoming A3 has been making the rounds on the auto blogosphere for all the wrong reasons. As Automotive News reports, the 60-odd page launch guide given to dealers is supposed to be a codex for appealing to Millenial buyers with “farm-to-table” food, craft beer and Spotify playlists. Since the goodwill towards my angry-young-millennial shtick has evaporated over the past two years, I’ll say that this whole thing sounds like Audi trying to copy GM’s ham-handed youth marketing efforts. For now, let’s bring it back to the product.

The A3, as we know, is a front-drive Audi 4-door that only comes with a two-pedal transmission and is based on the same MQB platform as the Golf. And I’m really looking forward to it.

(Read More…)

By on November 3, 2013

IMG_0022

Editor’s note: Last year we ran a post from Tova Schreiber on what it was like to learn how to drive at 24. Now she’s back to tell us about having her driver’s license and driving.

I’m sitting at my desk, waiting for students to arrive and thinking about cars. Waking up at 6:00 on a Sunday morning is rarely fun, but I truly love what I do for a living. My fingers are stained from last night’s dye job, and they clutch a tall Styrofoam cup of hot chocolate. Together with a calorie-laden croissant, it’s a breakfast of champions that fuels my discussions as a teacher.

I filled the tank in my brother’s old Focus wagon a few weeks ago, spending what was small fortune to me to repay a favor of his. That car isn’t in great shape, but I borrow it whenever circumstances allow. It takes me to meetings, on errands, and through excursions with my darling nephew. It’s a rare moment that doesn’t see me begging to get behind the wheel, even if I’m only going to be driving for ten minutes.

Last year, I was a scared kitten. It was a few hours before Rosh HaShana and I had to merge onto the interstate for the first time. The driving instructor, a comedic sort, told me I should pray for a sweet new year. I just wanted to survive the freeway.
(Read More…)

By on January 10, 2012

Back in September, I attended the launch of the Chevrolet Sonic for another outlet. Despite GM’s insistence that the Sonic was being marketed at “millenials”, I was the sole member of the press that fit that demographic. Despite the cheesy, ham-handed attempt at being in touch with the demographic (a parking garage festooned with contrived, faux-urban graffiti, for example), the Sonic left a favorable impression. It is an honest, practical, fun to drive car that is affordable for young people – well, some of them.

(Read More…)

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Authors

  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Matthias Gasnier, Australia
  • J & J Sutherland, Canada
  • Tycho de Feyter, China
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Faisal Ali Khan, India