Guess which South Korean carmaker prompted the South Korean government to tighten its rules about overstating their cars’ mileage? Under new South Korean government rules “aimed at reassuring consumers after Hyundai Motor Co’s fuel economy fiasco last year” it can cost more than $900,000 if one is caught with overly optimistic mileage claims, Reuters says. (Read More…)

“Who’s next?” This is the number one topic at the Los Angeles auto show. After Hyundai had to restate its MPG numbers and pay compensation to customers, executives and analysts are convinced that more automakers may have to do the same, reports the well-connected Reuters reporter Bernie Woodall from the back-rooms and cocktail parties in LA. (Read More…)

A gentleman named Louis Bird is suing Hyundai because his 2011 Elantra isn’t getting the claimed 40 mpg that Hyundai’s ads apparently tout. Bird is being supported by a group called Consumer Watchdog, and if that rings a bell, maybe it’s because TTAC has dealt with them  a few times in the past regarding Hyundai.

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Fuel economy now is the leading factor that drives new car decisions, a study by Consumer Reports says. “Fuel economy” ranks top by a wide margin, followed far behind by quality, safety, and value.

The factors that trigger premature ejaculations in basement-dwelling, Gran Turismo playing phantasy car buyers, namely performance, design, and technology, are also-rans. (Read More…)

When someone tells you “you’ll save a lot of money,” always ask: “How much will it cost me?” New technology that saves you a lot of money usually comes with a nasty habit: It costs a lot upfront. With a car, you are faced with the dilemma whether to pay Big Car now or Big Oil later. I never forget when I was a young copywriter and I had the task of launching the first diesel powered Golf. I extolled its prudence at the pump and its longevity. Whereupon a grizzled old guy at the advertising department of Volkswagen said: “That thing is expensive. You need to drive 80,000 km to get your money back. By that time, the engine will fall out of the car.” (VW had some corrosion issues back when.) That introspection was triggered by two events: Ed is in Michigan, he has a date with the Volt. His mission: Find out when you will get your money back. Then there’s Mazda, which did something utterly boring, but likewise highly exciting. (Read More…)

Did we mention that Hyundai is doing well in the U.S.? Sales up 21 percent for the year. Hyundai cars sold in the U.S. average about 30 miles per gallon, the best fuel efficiency in the industry. Jack Baruth loves his 2005 Hyundai Accent so much that major portions had to be redacted such as not to conflict with indecency laws. Can Hyundai do much better than that? They think they can. How? No idea. (Read More…)

2000 Honda Insight 5MT CVT (49/61/53)

2010 Toyota Prius (51/48/50)

1986 Chevrolet Sprint ER 5MT (44/53/48)

1990-1994 Geo Metro XFI 5MT (43/52/47)

1986-87 Honda Civic Coupe HF 5MT (42/51/46)

1994-95 Honda Civic Hatchback VX 5MT (39/50/43)

2006-2010 Honda Civic Hybrid CVT (40/45/42)

2010 Honda Insight CVT (40/43/41)

2001-2003 Toyota Prius CVT (42/41/40)

1989 Chevrolet Sprint/Suzuki Swift 5MT (38/45/41)

Keep in mind that this list [via our pals at Autosavant] is for EPA ratings, adjusted to the new post-2008 methodology (city/hwy/combined). Luckily, the EPA also accepts real-world mileage submissions from citizen-motorists to help illustrate the whole “your mileage may vary” thing. That list is after the jump.

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TTAC GM Bashing Alert! The following article has been read and reviewed by the TTAC-GM Assault Protective Services Committee and has been found to contain material that may put GM in a negative light. Reader discretion is advised.

Unless the elves are asleep at Google, the odds are good that there will be an ad for the 2010 Chevrolet Equinox immediately to the right of this article. And it will proudly trumpet its 32 mpg EPA highway rating, like every other Equinox ad. From GM’s first gleeful announcement, it was hard to swallow from the that a tall, almost 4,000 lb CUV could actually get 32 mpg on the highway, or 26 mpg combined. It appears others are having the same blockage of the pharynx. Now that there’s a number of reviews out, they all show the same pattern: the Equinox EPA numbers are highly deceptive. But would the EPA ever come down on Government Motors? (Read More…)