By on September 4, 2015

2015 Ford Ranger

What if an automobile manufacturer could develop a new product, bring it to market, never substantially update the product, and continue to sell that product at a similar pace year after year? That would be impressive. But Ford could not manage to execute that four-pronged action with the Ranger.

Yes, Ford originally developed a Ranger, brought the Ranger to the North American market, and didn’t bother to truly update the Ranger. The consistent sales pace aspect? Nope, didn’t happen.

U.S. Ranger sales declined in 11 consecutive years at the end of its tenure, from 2000 to 2010. The 28-percent year-over-year increase to 70,832 units in 2011 occurred as Ford cleared out the final Rangers at ridiculously low prices and buyers of small trucks who wanted a genuinely small truck picked up the Rangers that remained. (Read More…)

By on August 17, 2015

TTAC COTD Tacoma since Colorado:Canyon

In each of the last 28 months, the Toyota Tacoma has been America’s fifth-best-selling pickup truck nameplate.

One might imagine, however, that its ability to succeed in its own sub-category of small/midsize trucks would have weakened over the last ten months. With the introduction of new midsize pickup trucks from General Motors, the best-selling manufacturer of pickup trucks in America, the number of Tacoma competitors increased from one, the Nissan Frontier, to three.  (Read More…)

By on May 11, 2015

2015 GMC Canyon

Midsize pickup truck sales jumped 48% to just under 31,000 units in April 2015, a gain of 10,000 units.

In April, the overall U.S. auto industry grew by approximately 64,000 sales. Overall pickup truck sales increased by 15,000 units. In other words, much of the growth in the pickup truck market last month was generated by the smaller quintet.

Year-to-date, the Toyota Tacoma-led small/midsize category has grown by more than 38,000 sales, slightly more than the 36,000 sales added by full-size pickup trucks. (Read More…)

By on April 23, 2015

2015 Chevrolet Colorado front side 2

General Motors’ return to the midsize truck segment has done wonders for the automaker and the market, but skeptics aren’t sure how long that will last.

(Read More…)

By on April 5, 2015

U.S. truck sales chart March 2015The rapid ascent of the new Chevrolet Colorado finally slowed in March 2015 with month-to-month growth amounting to only 58 extra sales. Colorado volume has increased every month since the new truck arrived last fall, from 1491 units in its first full month of October to 6621 units in March.

But even with an overall pickup truck market that was 17% larger in March than in February, Colorado sales grew by just 0.9% during the same period.

Its twin, meanwhile, didn’t sell as often in March as it did in February, sliding from 2513 sales two months ago to 2434 last month. (Read More…)

By on March 8, 2015

U.S. pickup truck sales chart TTACGeneral Motors has reported 28,218 sales of their new midsize trucks since the Chevrolet Colorado and GMC Canyon arrived late in September 2014. Sales of both trucks have increased every month since arriving at dealers. Colorado volume in February was 177% stronger than it was in November; Canyon sales shot up 194% during the same period.

Neither GM pickup is the top-selling non-full-size truck in America, however, nor can GM yet claim the title when their sales are combined. Since October, sales of the top-selling Toyota Tacoma have increased 10% to 64,093 units.

(Read More…)

By on February 10, 2015

Midsize truck sales chart January 2015Although General Motors’ full-size truck twins failed to outsell the Ford F-Series in January 2015, GM still came out on top as the best-selling truck manufacturer in America last month.

In the previous five months, the Chevrolet Silverado and GMC Sierra had accomplished this feat on their own, outselling the F-Series by 939 units in August 2014, 7076 in September, 2120 in October, 6294 in November, and 6918 units in December 2014. (The F-Series outsold the Silverado/Sierra by 12,263 units in calendar year 2014 and the total GM pickup truck family by 1045 units.)

• Colorado/Canyon sales steadily rising

• 14 of GM pickup sales generated by midsize trucks

• Still not approaching historic levels

Fast forward to January, when pickup truck volume jumped 22% year-over-year and the F-Series’ core F-150 line became more available in new aluminum-intensive form, and GM’s bigger set of twins fell 5643 sales short of overtaking the F-Series for a sixth consecutive month. But viewed as a full-line pickup truck manufacturer, GM’s 42% YOY improvement to nearly 57,000 sales was more than enough to fend off Ranger-less Ford.

(Read More…)

By on February 4, 2015

U.S. pickup truck market share chart January 2015The Chevrolet Colorado and GMC Canyon combined to own 31.8% of the small/midsize U.S. pickup truck market in January 2015, up from near nonexistence one year ago.

This meant the class-leading Toyota Tacoma saw its market share plunge by more than 17 percentage points.

Yet Tacoma sales increased in January, rising 1567 units, or 16%, to 11,409 units, 3262 more than the Colorado and Canyon managed.

Since the new GM trucks became readily available in November, and in the lead-up to the debut of a refreshed 2016 Tacoma, sales of Toyota’s sub-Tundra truck have jumped 10%. (Read More…)

By on January 8, 2015

2015 Chevrolet ColoradoGeneral Motors’ U.S. market share in the small/midsize truck category grew in December 2014 to 21.1% from 13.9% in November. According to inventory statistics from Automotive News, GM dealers had approximately 9400 Chevrolet Colorados and GMC Canyons in stock at the beginning of December.

• Tacoma and Frontier rising

• GM earning market share

• Small/midsize trucks account for 1/10 pickup sales

Yet a booming auto industry and a surging pickup market meant that even with this new level of competition from the GM midsize pickups, widely regarded as the modern members of the class, the Toyota Tacoma and Nissan Frontier each posted 12% year-over-year improvements in December.

(Read More…)

By on November 25, 2014

2015 Chevrolet ColoradoU.S. sales of small/midsize/non-full-size pickup trucks jumped 19.4% in October 2014, a gain of 3672 units compared with October 2013.

Sales of the Toyota Tacoma were up 5%. Nissan Frontier sales shot up 25%. Not surprisingly, the slowly disappearing Honda Ridgeline was down 35%. GM’s new pickup trucks contributed an extra 2158 sales. Even without those additional Colorados and Canyons, the category would have risen 8% despite the Ridgeline’s sharp but relatively inconsequential decline. (Read More…)

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  • Jack Baruth, United States
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