Competition improves the breed?
In order to tighten its grasp on the American midsize truck market, the Toyota Tacoma was thoroughly refreshed for model year 2016, a necessary development following the arrival – finally – of all-new competition at the end of 2014.
Evidently, Toyota did not need to debut an all-new pickup truck in order to fend off new General Motors challengers and keep its hold on a segment Toyota has led since 2005.
Want proof? Nearly half the non-full-size pickup trucks sold in the United States in the first two months of 2016 were Toyotas. (Read More…)