U.S. sales of midsize pickup trucks jumped 54 percent in September 2016 to nearly 40,000 units.
While massive year-over-year increases in pickup truck sales can often be attributed to commensurate increases in incentives, as seen with the Ram P/U’s victory over the Chevrolet Silverado in September, midsize pickup truck buyers are willing to pay big bucks.
Average transaction prices in the Toyota Tacoma-controlled midsize pickup truck segment last month, according to Kelley Blue Book, rose 6 percent compared with September 2015. That was by far the biggest increase for any segment in average transaction prices.
These are hardly the sub-$20,000 antiquated Ford Rangers of 2010.
On average, consumers were buying $32,350 midsize pickup trucks in September 2016. (Read More…)