By on February 10, 2015

Midsize truck sales chart January 2015Although General Motors’ full-size truck twins failed to outsell the Ford F-Series in January 2015, GM still came out on top as the best-selling truck manufacturer in America last month.

In the previous five months, the Chevrolet Silverado and GMC Sierra had accomplished this feat on their own, outselling the F-Series by 939 units in August 2014, 7076 in September, 2120 in October, 6294 in November, and 6918 units in December 2014. (The F-Series outsold the Silverado/Sierra by 12,263 units in calendar year 2014 and the total GM pickup truck family by 1045 units.)


• Colorado/Canyon sales steadily rising

• 14 of GM pickup sales generated by midsize trucks

• Still not approaching historic levels


Fast forward to January, when pickup truck volume jumped 22% year-over-year and the F-Series’ core F-150 line became more available in new aluminum-intensive form, and GM’s bigger set of twins fell 5643 sales short of overtaking the F-Series for a sixth consecutive month. But viewed as a full-line pickup truck manufacturer, GM’s 42% YOY improvement to nearly 57,000 sales was more than enough to fend off Ranger-less Ford.

(Read More…)

By on February 4, 2015

U.S. pickup truck market share chart January 2015The Chevrolet Colorado and GMC Canyon combined to own 31.8% of the small/midsize U.S. pickup truck market in January 2015, up from near nonexistence one year ago.

This meant the class-leading Toyota Tacoma saw its market share plunge by more than 17 percentage points.

Yet Tacoma sales increased in January, rising 1567 units, or 16%, to 11,409 units, 3262 more than the Colorado and Canyon managed.

Since the new GM trucks became readily available in November, and in the lead-up to the debut of a refreshed 2016 Tacoma, sales of Toyota’s sub-Tundra truck have jumped 10%. (Read More…)

By on January 8, 2015

2015 Chevrolet ColoradoGeneral Motors’ U.S. market share in the small/midsize truck category grew in December 2014 to 21.1% from 13.9% in November. According to inventory statistics from Automotive News, GM dealers had approximately 9400 Chevrolet Colorados and GMC Canyons in stock at the beginning of December.


• Tacoma and Frontier rising

• GM earning market share

• Small/midsize trucks account for 1/10 pickup sales


Yet a booming auto industry and a surging pickup market meant that even with this new level of competition from the GM midsize pickups, widely regarded as the modern members of the class, the Toyota Tacoma and Nissan Frontier each posted 12% year-over-year improvements in December.

(Read More…)

By on November 25, 2014

2015 Chevrolet ColoradoU.S. sales of small/midsize/non-full-size pickup trucks jumped 19.4% in October 2014, a gain of 3672 units compared with October 2013.

Sales of the Toyota Tacoma were up 5%. Nissan Frontier sales shot up 25%. Not surprisingly, the slowly disappearing Honda Ridgeline was down 35%. GM’s new pickup trucks contributed an extra 2158 sales. Even without those additional Colorados and Canyons, the category would have risen 8% despite the Ridgeline’s sharp but relatively inconsequential decline. (Read More…)

By on March 6, 2014

2013-Volkswagen-Amarok-Canyon-07

The Amarok may not be coming to the United States, but depending on the success of the General Motors’ twin midsize pickups, Volkswagen may re-enter the light-duty truck market with a product more suited to a U.S. audience.

(Read More…)

By on December 11, 2013

2014 Honda Ridgeline

Though Honda’s foray into Truck Mountain was met with slow sales, the automaker is standing behind the Ridgeline with plans for a second generation to make its ascent in two years’ time.

(Read More…)

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