Midsize pickup truck sales shot up 29 percent in the United States in July 2016, enough to drive the sub-sector’s share of the overall pickup category up three points to 17 percent.
Indeed, without the gains produced by the midsize truck sector, overall U.S. pickup truck volume would have flatlined in July on declining sales of the two top-selling truck lines, Ford’s F-Series and the Chevrolet Silverado. Moreover, without the midsize truck sector’s additional 8,973 July sales, total U.S. new vehicle sales volume would have risen by less than one-tenth of one percent.
Instead, because of a dramatic increase in sales of the second-generation Honda Ridgeline in its first month of availability, another huge uptick in Nissan Frontier sales, and continued growth from GM’s Colorado/Canyon duo, pickup truck sales grew four percent and the American auto industry reported nearly 10,000 extra sales in July 2016, year-over-year. (Read More…)