By on August 19, 2014

If a law recently signed into effect by New York Governor Andrew Coumo had been on the books in the 1960s, it’s possible that the Mercury Cougar might have been named something else. In that alternative universe, the law would also have likely completely changed the direction of the Mercury brand in the 1960s and 1970s. A.9004/S.6903 prohibits exhibitors of big cats, lions, tigers, jaguars/panthers, and cougars (aka mountain lions), from allowing the public to have “direct contact” with the exotic animals. For the purpose of the law, direct contact includes both physical contact like petting or posing with the animal, proximity to it, as well as allowing photography without a permanent physical barrier between them, protecting the animal and the public. The bill was sponsored in the New York Assembly by Linda Rosenthal (D-Manhattan), an animal rights advocate. Somewhere, Chauncey the Mercury Cougar snarls. (Read More…)

By on May 15, 2014

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An unsellable car comes in many forms.

The three-door minivan. The stickshift attached to a non-sporty wagon. The Daewoo. The conversion van with design graphics rooted in sexual fantasy.

Then there is this car. A car designed in the Reagan era with a cheap plastic grille, an even cheaper plasticized interior, and a luggage rack on the trunk that would do Lee Iacocca proud.

God I love this thing. What the hell is wrong with me?

(Read More…)

By on October 17, 2012

We make fun of the personal luxury coupe now, just as we make fun of leisure suits, WIN buttons, and Freakies cereal. Still, the rest of the world (except perhaps Australia) never experienced the glory of the huge, inefficient, vaguely sporty coupe with floaty ride and deep-tufted velour interior, and this is their loss. (Read More…)

By on May 11, 2012

When I saw this car at a Denver self-service yard, I had to wonder if Ford really sank so low in the late 1990s as to make this godawful crypto-laundau roof a factory-installed option on the MN12 XR7. I haven’t been able to find any references to such an abomination in any of my reference books, so it’s probably a safe assumption that we’re looking at an aftermarket conversion. (Read More…)

By on January 31, 2012

When the Cougar went from the Fox platform to the MN12 platform for the 1989 model year, it got an independent rear suspension and a longer wheelbase for even more personal luxury. The ’89-97 Cougar had style, and thus the Prowler Edition XR7 makes perfect sense. (Read More…)

By on February 8, 2011


The Cougar name has been slapped on so many different Mercurized (Mercurated?) Fords that it gets hard to keep them straight. I never much cared for the over-gingerbreaded Mustang-based version, but the big Thunderbird-based late-70s Cougar seems properly Mercurial. (Read More…)

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