Last week there was a 2003 Toyota Tacoma with 430,000 miles on it.

I thought to myself, “Well this isn’t news. The quartet of GM/Ford trucks, Honda Cars, and Toyota everything is still cleaning up the charts. I won’t write about it this time”. So I waited…

This week the mileage champion out of 6,945 vehicles was a 1999 Toyota 4Runner with 344,400 miles. The enthusiasts among us are probably a bit Toyonda Chevorded out at this point. So this time, let’s focus on longevity.

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Daimler is set to profit from theBoston Marathon bombing drama in a strange way. The car hijacked by Tamerlan and Dzhokhar Tsarnaev was a 2013 ML350 with an active telematics subscription. Mercedes-Benz USA confirmed to Automotive News [sub] that “it was contacted April 19 during the hunt for Tamerlan and Dzhokhar Tsarnaev. Mercedes was asked to help find the vehicle using the Stolen Vehicle Location Assistance function on the crossover’s mbrace telematics system.“ (Read More…)

Coffee. Old magazines. Quiet murmurs of conversations. I am stuck in an old office with two dozen other people who are awaiting instructions from a young tattooed lady with a clipboard and a shrill nasal voice.

“Follow me!”, I hear six inches from my ear. It seems like the perfect moment to have a rendezvous with the doctor, the dentist, or the job interview. Or at least someone who doesn’t instantly give me an instant flashback to my New Jersey upbringing.

Not this time. I’m in…

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Red alert for armchair marketing strategists: Daimler plans what surely will be branded as an inexcusable watering down of its brand equity: The Mercedes brand is working on a series of very small (under 4 meters) and affordably priced (17,000 to 20,000 Euro) cars. (Read More…)

The 420,000 mile Ford truck. The 420,000 mile Chevy truck. The 420,000 mile Camry. The 420,000 mile Accord.

I have covered all of these brands and models to the point now where I just hope, wish and dream of a different vehicle to highlight.

A few months ago I finally had a pair of Saturns make it to the top. A little before that there was a 90′s Altima that handily beat nearly 7000 other cars and trucks.  This week…

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Why, why, why the hell is the new BMW 328d called the 328d? It’s a 3-Series, so that part’s legitimate, even if today’s 3er dwarfs the old Bavaria. It’s also a diesel, so the “d” seems appropriate, even if the absence of a “t” rankles a bit among those of us who remember the 524td. Not that “t” always meant “turbo” in BMW-land; sometimes it meant “touring” like fast, sometimes it meant “touring” like station wagon.

The problem is this: the “28″ in 328d suggests a 2.8-liter engine. Just like the 528e had. Well, actually, that was a 2.7-liter engine. The same engine appeared in the 325e, where it was also 2.7 liters. Still, those are relatively white decklid lies compared to the effrontery of putting a two-liter engine in a car and badging it as a 2.8, right? There has to be a rhyme and reason here somewhere, surely. And it there isn’t, then surely there’s a way to put some sense and sensibility back into the German-car game, right?

Good news: I, your humble author, have a solution.

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Mercedes must expand into the smaller segments in a big hurry, never mind the protests from amateur marketing experts that doing so will water down the brand. That brand needs a lot of watering, lest it will shrivel and die. At home in Europe, Daimler’s core customer group on average is around 60 years old. Don’t poo-poo that demographic: There used to be a lot of growth and money in it. However, it is getting frail: The peak of this demographic is soon to retire. Daimler needs to get young stat. Its fountain of youth is a car Reuters dubbed “the last chance saloon” – the CLA.
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Daimler is dead set against using the new refrigerant HFO-1234yf, even if it is forced down it throat. The EU makes it a must in all news cars, but Daimler says it can fry and kill you. Now, Daimler can get burned big-time. Without HFO-1234yf, its new S-Class will be illegal, but “using HFO-1234yf is out of the question,” a Daimler spokesman told Automobilwoche [sub]. (Read More…)

Kate Upton was hoped to be Michigan’s hottest export, but she sold her big-breasted soul to Mercedes. Turns out, she doesn’t like cars. She prefers a horse. (Read More…)

Dear Steve & Sajeev,

For 14 years I have owned a 1998 Ford Windstar Northwoods Edition with the indomitable 3.8 Liter engine. I love this van! It’s been so reliable. $38,000 and 4 transmissions later, and old rusty is still trucking. Only had to do 4 head gaskets. (Read More…)

There are rumors ricocheting around Beijing about a possible big tie-up between China’s BAIC and Daimler. BAIC is Daimler’s joint venture partner in China, where the joint venture handles Chinese production of the long version of the E-Class, the C-Class and the GLK. (Read More…)

It’s time to make a confession to the good folks at TTAC.

The mileage game is rigged.

How so? Well, approximately two-thirds of the vehicles that reach the 300k+ mark  at an auction I attend will usually belong in one of four categories.

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The S-Class Mercedes has been the default choice for the global taste-and-wealth set for a very long time, probably since the demise of the Elwood Engel Continental. The 7-Series BMW, by contrast, has always been a slightly embarrassing purchase, the choice of the man cut out from the classy club by birth, ignorance, or a slightly unseemly insistence on driving dynamics. BMW is the striver’s brand, launched into the spotlight by a man who was sort of the Nadia Comaneci of sweaty social climbing. Mercedes is the real thing. Hasn’t it ever been thus?

German investors, on the other hand, seem to like the Roundel.

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The late Gore Vidal was fond of saying, “Gratitude can be a complicated thing.”

He was right. Whether you are a hater, or simply a chronic critic, the act of complimenting those who follow the beat of a different drummer is usually not within the tip of the human tongue.

We want things our way… and sometimes we’re just plain wrong.

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Mention China to Daimler managers, and with a pained look, they will quickly change the subject. China is the superpower when it comes to conspicuous consumption, and even more conspicuous choices of cars, and horrors, Mercedes is lagging far behind  Audi and BMW, brands that previously had been looked upon with disdain by Daimler managers. Daimler won’t take it anymore, and wants to put a board member in charge of its lagging China business, says Der Spiegel. It will be a demanding job. (Read More…)