Economies of scale are the driving force behind everything happening in the industry right now; it’s why Alfa and Mazda are collaborating on an MX-5 and why Volkswagen is building nearly everything on one platform. Does that lead to increased homogeneity on the product side? Absolutely. But it also makes cars like the CLS63 AMG Shooting Brake possible. Mercedes has all the components needed to make this car, and it barely costs them anything to produce it. The halo effect alone makes it worthwhile. Cadillac needed to sell just 5 CTS-V wagons to break even on the car, and it’s likely no different for Mercedes. Look for a brown one to show up in press fleets at some point.
Posted in Future Vehicles, New Cars, News Blog
Tagged as 2012 paris motor show, mercedes benz cls 63 amg shooting brake, Mercedes-Benz, paris 2012
Tagged as 2012 paris motor show, mercedes benz cls 63 amg shooting brake, Mercedes-Benz, paris 2012
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