Tag: Men

By on July 9, 2015

2013 SRT Viper GTS Launch Edition

A recent study by iSeeCars.com shows men prefer brighter, bolder car colors — orange, brown and yellow — compared to women, who preferred more neutral colors such as gold, silver and beige. The study analyzed more than 25 million used cars and 200,000 shoppers.

Orange was the big polarizer for 2014; men were 25 percent more likely to pick that color than women. Last year’s popular picks for men, red and black, fell out of the top three this year in favor of brown and yellow.

Women’s picks of gold, silver and beige may have more to do with the segment in which females traditionally shop. iSeeCars said men’s interest in muscle cars can help explain the palette preferences.

(Read More…)

By on November 30, 2009

Going Rogue?

“The Krom Rogue will look a little more masculine,” [Patrick Steiner, director of sales and marketing for Nissan North America’s Specialty Vehicles and Accessories unit] said while standing alongside a prototype black Krom model at Nissan’s North American headquarters here. “We think it will attract a higher percentage of male buyers.”

Manly men can expect to pay $2,000-$4,000 over base for the Krom Edition Rogue’s masculinity defining “entirely new front end with a mesh grille, fog lights, rear spoiler, tinted glass, center exhaust pipes and 17-inch alloy wheels.” [Autoweek, via MSN]

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Contributing Writers

  • Jack Baruth, United States
  • Bark M., United States
  • Chris Tonn, United States
  • Doug DeMuro, United States
  • Steven Lang, United States
  • Brendan McAleer, Canada
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, United States
  • Cameron Aubernon, United States