My fleeting 15:21 minutes of dubious fame.
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My fleeting 15:21 minutes of dubious fame.
The third day of the Chengdu get-together morphed into what was called a “Global Automotive Media Summit.” The idea was to prep the Chinese car manufacturers for their global push as far as the global media are concerned. For that, the services of TTAC were enlisted. The manufacturers need any help they can get when it comes to handling the media. From BAIC to SAIC, from Chery to Geely, from state-owned Dongfeng all the way to wannabe manufacturer Pangda, they all were there and delivered their speeches. The speeches could be summed-up in two words, looped like techno-rock:
“Global. Global. Global. Global. Brands. Brands. Brands. Brands. Global Brands.”
Paul Ingrassia, deputy chief of Reuters and winner of the Pulitzer Prize for his coverage of the management turmoil at General Motors, was there and warned about too much haste. His warnings largely fell on deaf ears. (Read More…)
Foreign reporters are a welcome interview target at the Global Automotive Forum in Chengdu, much to the amazement of the reporters who are used to interview other people. There is a lengthy interview with someone from TTAC. I don’t know what it says, it’s all in Chinese. (Don’t trust Google translate. Informed sources tell me the headline says: “Schmit: China’s car makers should open up to the media.”) (Read More…)
GM seems hell bent on convincing the automotive media that it’s better to stay behind their keyboards than show up to events like the Chevrolet Centennial event I was lured into. While my fellow oblivious “automotive journalists” and I were shuttled around GM’s facilities for some luxurious but entirely un-newsworthy “access,” the folks that aren’t here have scooped us suckers on the only remotely relevant news to come out of this event. The Detroit News‘s Christina Rogers reports that a news conference scheduled for about 12 hours from now will give GM occasion to announce that it will bring a
a small, battery-powered vehicle designed for urban market
to the US market. And, in the time-honored blogging tradition of speculating about speculation, GreenCarReport‘s John Voelcker has connected the dots that seem to confirm that this forthcoming EV will be based on the Spark City Car. All while us event attendees were still at the bar, drinking on GM’s dime. Oy…
Over at CNN Money, Alex Taylor III makes an astute observation about Bill Vlasic’s new book “Once Upon A Car,”
When Hollywood has tried capturing the auto industry on film, it aimed at realistic drama but wound up with suds… What filmmakers have lacked is believable characters and realistic dialogue. Until now, that is, thanks to a new book, Once upon a Car, by veteran Detroit newspaperman Bill Vlasic. Vlasic knows the industry in and out and enjoys near-universal access to its key figures. He recounts a tale filled with shrewd insights into their characters and conflicts told through verbatim accounts of their conversations. It’s the first nonfiction auto book that reads like a screenplay.
This, in a nutshell, is what I found so appealing about Vlasic’s book: it avoids the temptation to turn Detroit’s drama into a morality play, allowing the story to unfold in a personal, organic fashion. In my review of the book, to be published shortly by The Wall Street Journal, I argue that Vlasic’s approach holds a valuable lesson for automotive journalists of all stripes. Taylor, on the other hand, thinks Vlasic’s story is the perfect basis for a movie, and even goes so far as to make some casting suggestions (Al Pacino as Sergio Marchionne, Tom Hanks as Bill Ford, Tom Cruise as Alan Mulally, Sean Connery as Bob Lutz, Tom Wilkinson as Rick Wagoner). We already know there’s an auto industry video game simulation in the works, so I wonder, does the drama of the past few years make the auto industry a worthy subject for a great movie? At least worthier than, say, “The Prince Of Motor City“? If so, would you rather see a historically accurate film based directly on sources like Vlasic’s book, a fictionalized account with real-life characters, or a fictionalized film-à-clef interpretation? Also, wouldn’t Kyle McLaughlin make the better Rick Wagoner? Discuss…
If you saw the video above on Autoblog, accompanied by some tired prose suggesting that you summon some enthusiasm for this, the latest automotive promotion, would you think twice? You might if you knew the person who posted the story, and knew they were being paid to promote said promotion. But how does one actually get an inside look at the gritty world of automotive PR payola? How do you break through the great wall of… what’s that, Jalopnik?
Today, Autoblog writer Jeff Glucker wrote about Nissan’s Britney Spears contest. Trouble is, he’s working for the agency that’s running it.
Earlier this week, [then-Autoblog Associate Editor Jeff] Glucker sent out an e-mail solicitation to several of his contacts in the automotive website world, asking for help promoting a new campaign for the Nissan Versa:
I am working with third-party agency that’s assisting Nissan with a new campaign for the Versa. No, I didn’t lose my job or anything – this is just some side contracting work so I can buy a second iPad or golden shift-knob for my car.
Oh right, you just have to open your eyes.
Once upon a time, this stuff was easy. When Jean Jennings needed a little extra pocket change all she had to do was… make an ad. Like this one, for the Silverado. Or this one, for Jeep (which I swear was still visible less than a year ago). Nowadays, however, you’ve got to be a little more careful about how you go about lending your “editorial credibility” to one of the brands you’re supposed to be covering rather than shilling for. So instead of the straight-up “Hi, I’m Jean Jennings, Editor-in-Chief of Automobile Magazine, and here’s why I love Chevy’s Silverado” pimpatorial of the past, you’ve got to layer on the irony, load up on non-car-related distractions (I’ve got it… a puppet!) and generally avoid the personal testimonial format as much as possible.
Chrysler CEO Sergio Marchionne’s petulant letter to UAW President Bob King sounded to me like a man angry with being kept waiting after a long flight, but according to the Detroit News, it has “derailed” the “carefully crafted timeline” for contract negotiations. To wit:
Sources close to the negotiations told The Detroit News that a deal was imminent with General Motors Co. when Chrysler CEO Sergio Marchionne sat down at his Mac computer and fired off a sharply worded letter to UAW President Bob King at 10 p.m. Wednesday, accusing the union leader of violating their gentlemen’s agreement to sign off on a deal by the 11:59 p.m. deadline.
Shortly after the letter was sent, talks stopped at both companies.
Chrysler and the UAW agreed to extend their current contract for one week. Talks resumed Thursday between the two sides, but nothing of substance is being discussed at the bargaining table, according to people familiar with the talks.
Actually, that’s not exactly what everyone is reporting…
Just as Automotive News [sub] failed to cite Bertel’s ahead-of-the-game reporting on Terry Mcauliffe’s GreenTech Automotive firm as the inspiration for its coverage, McAuliffe himself has decided to ignore TTAC’s leadership in order to lash out at the leading industry paper’s write-up on his highly suspect venture. In response to AN [sub]’s piece titled When you do the math, promoter extraordinaire Terry McAuliffe’s grand hybrid vehicle plan just doesn’t add up, the former Clinton fundraiser and DNC chair has written a feisty letter to the editor [sub], in which he argues
The Sept. 5 article about our efforts at GreenTech Automotive (“Real deal?”) stands in stark contrast with the Aug. 28 article in which you reported on partnerships between Toyota and Ford, Tesla, Aston Martin, Lotus and Salesforce.com (“Doing deals, Akio style”). The latter story says Toyota CEO Akio Toyoda “is breaking tradition to transform his ossified giant into a nimble competitor.”
Nimble competition is a key to success in our modern age of change and innovation. Yet you seem to take GreenTech to task for attempting just that. We aren’t trying to be GM, and we never plan on being bailed out by the U.S. government. We are embracing a different, leaner business model in which our world-class partners will play a key role in our success, and we are doing it with private capital.
TTAC’s own Steve Lang writes:
Thanks to the TTAC faithful, we will now begin airing regular shows every Thursday at 7:00 PM EST at this Internet site. Today’s guest will be none other than Jack Baruth. What we’ll talk about… who knows? That’s where you come in. Let us know what you would like for us to cover and we’ll be happy to bring it up.
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