Acura has two big changes in store for the refreshed 2017 MDX; one up front and in your face, the other hidden beneath its mainly familiar flanks.
The automaker’s flagship luxury SUV, revealed at the New York Auto Show, drops the “silver shield” grille that has adorned the face of Acuras big and small for years, favoring a diamond pentagon mouth reminiscent of the Acura Precision concept.
Acura said the Precision signaled a new design direction for the brand, so consider this the first shield to drop. (Read More…)
Acura has been a brand of highs and lows for a while. The MDX has been a perennial best-seller while their large sedans have largely sat unsold. The RDX, meanwhile, has had an interesting history.
Acura’s first attempt at a 2-row crossover was ahead of its time with a 2.3L turbocharged engine producing 240 horsepower and Acura’s Super Handling AWD system capable of sending 90 percent of engine power to the rear. The ride was criticized by Motor Trend as “harsh” and folks complained about turbo lag from the segment’s only four-cylinder turbo engine.
As the segment grew, most entries used naturally aspirated 6-cylinder engines and RDX sales failed to achieve orbit. All indications were that Acura’s compact crossover was destined to be a low-volume niche player in one of the fastest growing segments. Then Acura did something unexpected.
Starting today, the 2016 Acura MDX will hit U.S. showrooms with an assortment of power and technological upgrades.
The RDX may have supplanted the MDX as Acura’s best-selling model, but Acura hopes to put the their mid-sized crossover back on top with the all-new 2014 MDX. To show us how they plan to do that, Acura invited us to Oregon to sample the new MDX for a day around Newberg. Even without the snazzy trip it’s easy to see that regaining the Acura sales crown shouldn’t be difficult. After all, the current MDX is Acura’s second best-selling vehicle and despite being seven years old (ancient in the auto biz) the MDX is still the best-selling 7-seat luxury SUV in America and the second best-selling mid-sized SUV/crossover period. How does one redesign success? Carefully.
The MDX was the first luxury brand crossover to offer three rows of seating, and Acura was rewarded accordingly. For its tenth model year the second-generation MDX has received a refresh. But is there enough here to maintain Acura’s position in an increasingly crowded segment?