The first reviews are in for the 2016 Honda Pilot as the Japanese automaker lifts their embargo. Honda’s new SUV will be the most expensive model ever sold in the U.S.
In our post about McLaren having no interest in producing a sports car for the masses, I mentioned I didn’t ask Wayne Bruce, McLaren’s communications director, if the company was considering producing an SUV like many of the other expensive marques. Well, Mr. Bruce read the post and contacted me, saying that he wished I had indeed asked him that question because the answer goes to the heart of what the McLaren brand means to the company and to its customers. Other car companies might be well served to emulate the clarity with which McLaren understands their own brand. (Read More…)
It’s impossible to visit Manhattan without noticing wealth and privilege. Though I’m loathe to use the P word as it’s been corrupted by politics, how else can you describe someone driving a S Class Mercedes-Benz with “MD” New York license plates other than as affluent and expecting special treatment from parking enforcement that won’t be extended to some zhlub from Jersey in a Camry?
New York City generates so much wealth that the people there can afford the opportunity and real costs involved with insane traffic, general congenstion and expensive infrastructure. I guess it shouldn’t be surprising, then, that the New York International Auto Show is where car companies go to show off their goods from the top shelf.
It sounds funny to say a car that costs almost $185,000 is a move downmarket, but the new McLaren 570S introduced at the recent New York Auto Show, and the detuned 540S version of the same “Sport Series” chassis (~$150K), are exactly that. The first McLarens to cost less than a quarter of a million dollars are aimed squarely at the Porsche 911. Since I’ve always been a best bang for the buck kind of a guy, whether I’m talking cars or stereo equipment, I wondered if McLaren might be interested in using their resources to bring their kind of high performance to an everyman’s sports car. So I asked Wayne Bruce, McLaren’s global director of communications, if there might be a sub-six-figure McLaren some day. (Read More…)
McLaren’s 570 horsepower rival to the Porsche 911 Turbo has made a pseudo-debut prior to the New York Auto Show.
Bowing at the 2015 Geneva Auto Show, the McLaren 675LT aims to help the automaker re-establish its “Longtail” heritage, begun with the 1997 F1 GTR.
The seemingly perpetual introduction of marginally altered special editions is a business model that makers of low volume exotic cars have seized upon. Development cycles are long, product lifespans even longer and the attention spans of fickle ultra-high net worth consumers is short. By releasing new “Special Editions” every quarter or model year, luxury car makes can give owners a reason to keep trading in their current car for the latest and greatest thing, even if the new model is only superficially different from the base car.
McLaren, like many makers of luxury goods, is having a difficult time moving their fine wares in China as of late, all thanks to a crackdown against lavish spending begun last year by the country’s Communist government.
With the P1 supercar in the process of launching across the globe (see above Malaysian-debut video from our friend Bobby at LiveLifeDrive), McLaren is now planning to extend its brand to the, ah, lower half of the proverbial one percent.