McLaren, like many makers of luxury goods, is having a difficult time moving their fine wares in China as of late, all thanks to a crackdown against lavish spending begun last year by the country’s Communist government.
With the P1 supercar in the process of launching across the globe (see above Malaysian-debut video from our friend Bobby at LiveLifeDrive), McLaren is now planning to extend its brand to the, ah, lower half of the proverbial one percent.
If you read the title and mouthed “everything,” I can’t blame you, but please bear with me. What can Alfa Romeo, the Italian former racing marque and the assumed quintessence of automotive passion, emotion, and physical beauty, learn from McLaren, the English Formula One mainstay and sometime purveyor of clinical, efficient supercars? The two companies represent quite divergent poles along the automotive landscape, but they have much in common, both historically and in the present day, particularly in the North American market.
Even though we’re subjected to relentless claims that the golden age of automobiles has long passed us, I can think of worse things than a 900-horsepower supercar with C02 emissions comparable to a Scion FR-S.
‘Our aim is not necessarily to be the fastest in absolute top speed but to be the quickest and most rewarding series production road car on a circuit’, says McLaren Automotive Managing Director Antony Sheriff. ‘It is the true test of a supercar’s all round ability and a much more important technical statement. Our goal is to make the McLaren P1 the most exciting, most capable, most technologically advanced and most dynamically accomplished supercar ever made.’
Oh McLaren, you so crazy!
I mean it.
You’re crazy. Like, if you think supercar buyers will make any purchase decision based on your in-house road-course lap times, you’re really crazy.
When I go to a first-rate car show, collection or museum, I often vacillate between “but of course” and “what a surprise”. There are cars that you know that you’re going to see, cars that naturally belong in that environment, and then there are unexpected but undeniably special cars that turn out to be one of the highlights of the event for you. The Concours of America at St. John’s, formerly the Meadow Brook Concours, is not only at the pinnacle of Detroit area car events but it’s also a world-class event, in the rank of the Amelia Island and Pebble Beach shows. The 2012 CoA was held last Sunday and as expected there were plenty of “of course” moments, but also a few very pleasant surprises, including this McLaren M1B, what I consider the ultimate anti-trailer queen.
The MP4-12C has a wonderful backstory for those who love and admire the McLaren brand. The McLaren F1’s instant Zeus-like status is a large part of the mystique, but not necessarily all of it. That said, for everyone outside of this world (and price point) you are forgiven if you wouldn’t even consider this over the similarly priced Ferrari 458 Italia….as I probably fit into that category.