McLaren’s 570 horsepower rival to the Porsche 911 Turbo has made a pseudo-debut prior to the New York Auto Show.
Bowing at the 2015 Geneva Auto Show, the McLaren 675LT aims to help the automaker re-establish its “Longtail” heritage, begun with the 1997 F1 GTR.
The seemingly perpetual introduction of marginally altered special editions is a business model that makers of low volume exotic cars have seized upon. Development cycles are long, product lifespans even longer and the attention spans of fickle ultra-high net worth consumers is short. By releasing new “Special Editions” every quarter or model year, luxury car makes can give owners a reason to keep trading in their current car for the latest and greatest thing, even if the new model is only superficially different from the base car.
McLaren, like many makers of luxury goods, is having a difficult time moving their fine wares in China as of late, all thanks to a crackdown against lavish spending begun last year by the country’s Communist government.
With the P1 supercar in the process of launching across the globe (see above Malaysian-debut video from our friend Bobby at LiveLifeDrive), McLaren is now planning to extend its brand to the, ah, lower half of the proverbial one percent.
If you read the title and mouthed “everything,” I can’t blame you, but please bear with me. What can Alfa Romeo, the Italian former racing marque and the assumed quintessence of automotive passion, emotion, and physical beauty, learn from McLaren, the English Formula One mainstay and sometime purveyor of clinical, efficient supercars? The two companies represent quite divergent poles along the automotive landscape, but they have much in common, both historically and in the present day, particularly in the North American market.
Even though we’re subjected to relentless claims that the golden age of automobiles has long passed us, I can think of worse things than a 900-horsepower supercar with C02 emissions comparable to a Scion FR-S.