Gordon Buehrig’s design of the Cord 810/812 was revolutionary for its day. One innovation was that it lacked running boards, something automobiles had featured almost since the dawn of the motoring age. I’m guessing that the origin of running boards has to do with the fact that in the early days car bodies were typically mounted right on top exposed frame rails, putting the body up high, and the running boards were used as step to get up into the interior. From a design standpoint, they also visually connected the front and rear fenders, creating one flowing line. What was stylish in 1913, though, wasn’t necessarily au courant in the mid 1930s. Also automotive design started getting more formally established in the 1930s, with GM and Ford both having in-house design staffs by the end of that decade. Based on the then young science of aerodynamics and the related streamlined aesthetic, new shapes started appearing on cars. (Read More…)
Tag: mclaren p1
With the P1 supercar in the process of launching across the globe (see above Malaysian-debut video from our friend Bobby at LiveLifeDrive), McLaren is now planning to extend its brand to the, ah, lower half of the proverbial one percent.
Even though we’re subjected to relentless claims that the golden age of automobiles has long passed us, I can think of worse things than a 900-horsepower supercar with C02 emissions comparable to a Scion FR-S.
‘Our aim is not necessarily to be the fastest in absolute top speed but to be the quickest and most rewarding series production road car on a circuit’, says McLaren Automotive Managing Director Antony Sheriff. ‘It is the true test of a supercar’s all round ability and a much more important technical statement. Our goal is to make the McLaren P1 the most exciting, most capable, most technologically advanced and most dynamically accomplished supercar ever made.’
Oh McLaren, you so crazy!
I mean it.
You’re crazy. Like, if you think supercar buyers will make any purchase decision based on your in-house road-course lap times, you’re really crazy.