Tag: Mazda

By on February 1, 2016

car-brands

FCA’s sweater-in-chief Sergio Marchionne has a plan to turn around the debt-laden and ailing automaker: stop building cars that lose money. That sounds like common sense, so long as oil prices stay low and the demand for trucks, SUVs and crossovers remains high.

But that plan introduces a new set of problems, chief among them the fact that ditching the car market leaves FCA exceptionally exposed to future volatility in oil prices. Crude prices affect prices at the pump, which affects the demand for certain types of vehicles. Sergio is betting oil prices will stay low by focusing on vehicles with ever-increasing price tags and ever-growing gas tanks.

Still, there will always be some demand for small cars. It was true in 1950 and it is true today. So what will Mr. Sweater do to meet that demand? Simple: he’ll buy those vehicles from another automaker and badge engineer them the old-fashioned way.

(Read More…)

By on February 1, 2016

1996-1997_Mazda_626

Joey writes:

Hello Sajeev,

I’ve been a reader of yours for years and greatly enjoy your style. (Woot! —SM)

My question is about my ’97 Mazda 626, with a hair over 215,000 miles on it, that’s been in my family for its entire life. It’s reliable, economical, and generally in good condition.

However, I am up for a registration renewal in October, and I need to complete an emissions test. I figured that it would be a good idea to check up on the codes behind the check engine light. The codes came up as an evaporative system and catalytic converter errors, which are both emissions fails.

(Read More…)

By on January 17, 2016

porsche-ceo-matthias-muller

Porsche-Piech family is standing behind their man — which totally isn’t the kiss of death, right?

That, Toyota’s completely nuts and it’s awesome and Mazda’s CX-4 breaks cover … after the break!

(Read More…)

By on January 5, 2016

Fusion Hybrid Research Vehicle at Mcity

It certainly sounds like Ford is close to selling a self-driving Fusion real soon.

That, Matthias Müller finally comes to the U.S. to ask “You mad, bro?” Nissan has no love for Takata, and business is hot south of the border … after the break!

(Read More…)

By on December 30, 2015

Winterkorn, sending the wrong signals. Picture courtesy focus.de

Where do you end up if you’re the former CEO of a company guilty of cheating diesel emissions tests, the fallout of which wipes out billions of dollars of value from said company? Business Insider’s “The 15 biggest career crashes of 2015″ list, of course.

That, and Nissan prices the new Sentra, oil is still on a well-lubricated downhill slide, Jeep is now online in India, and more … after the break!

(Read More…)

By on December 28, 2015

2016 Mazda CX-3 GT (18 of 25)

Newly promoted, high-priced executives at Mazda seem to think there’s something to this crossover fad.

That, Hyundai’s landed a Benjamin Button to lead Genesis and I wish I would have known how cheap I could have purchased an F1 team … after the break.

(Read More…)

By on December 28, 2015

03 - 2004 Mazda RX-8 in Colorado junkyard - photo by Murilee Martin

Just about every kind of vehicle shows up at the low-priced, high-inventory-turnover self-service wrecking yards, sooner or later. It took until the late 2000s before I started seeing Mazda Miatas in such yards, and now it appears that the advance scouts for a steady flow of RX-8s are here. I saw this silver ’04 at the same Denver-area yard that gave us the biohazardous 2009 Kia Rondo. (Read More…)

By on December 23, 2015

18 - 1992 Mercury Capri in California junkyard - photo by Murilee Martin

Imagine it’s 1992 and you’re shopping for a sporty convertible: Do you get an Australian-built front-wheel-drive Mazda based on the 323 … or do you get a Miata?

Exactly. (Read More…)

By on December 22, 2015

Jim O'sullivan

Mazda North American Operations CEO Jim O’Sullivan on Monday announced that he will retire at the end of the year and will be replaced by Mazda global sales chief Masahiro Moro. O’Sullivan has led Mazda for more than a decade, out from under Ford ownership and into a small, independent — but growing — U.S. automaker.

O’Sullivan took over in 2003 and helped guide the company during its split from Ford five years later. He also led Mazda through the recession and helped raise money for its facility in Mexico, which opened last year.

Moro is a longtime Mazda employee who first joined the automaker in 1983, according to the company. Most recently, Moro was responsible for global sales and marketing, and has been vice president for marketing in Europe. Moro also served as director for Mazda in Australia between 2012 and 2013. (Read More…)

By on December 14, 2015

2016 Mazda MX 5 Miata Exterior Front

If there is one constant in the automotive world, it is that every redesigned vehicle gets bigger, more powerful, heavier and more complex. Bucking that trend is Mazda’s latest MX-5, one of the smallest and lightest cars sold in the United States.

Since the launch of the Miata in 1989, Mazda’s tiny roadster has been a beacon of light to those who prefer a “pure” driving experience. The MX-5’s core mission of being an affordable, lightweight, two-seat convertible has hardly changed. More impressive: The 2016 MX-5 is about the same size as the original Miata, and the new roadster is only 182 pounds heavier despite producing 50-percent more power and being 30-percent more fuel efficient. The price tag has also been kept in check. The 2016 model still costs about the same as a mid-sized sedan.

Making the MX-5 even more special is that it stands alone in America. Sure, Alfa is now selling their sexy and expensive 4C here, BMW still has a Z4 roadster, and Scion and Subaru are selling their two-door coupé — but none of these are like the MX-5 and that’s a good thing for Mazda.

(Read More…)

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