Tag: Mazda

By on July 5, 2017

2017_mazda_mx5_rf_soul_red_7Got $2,755?

That’s how much extra coin Mazda wants in order to swap out the 2017 MX-5 Miata’s soft top, install a pair of buttresses, and replace the soft top with a foldable, targa-style hard top.

You’re not just paying $2,755 extra for the seasonal benefits of a hard top. At least half of those two-thousand-seven-hundred-and-fifty-five additional dollars are surely attributed to the RF’s sense of style. Love it or loathe it, the 2017 Mazda MX-5 Miata RF is a far more eye-catching car than the regular, fourth-generation MX-5.

Nevertheless, the MX-5 Retractable Fastback, which isn’t a fastback and doesn’t have a retractable roof, would be a distinctly more enticing proposition if it could save Miata buyers $2,755, rather than cost Miata buyers an additional $2,755. (Read More…)

By on July 3, 2017

2015 Mazda3 Sport Touring, Image: Mazda

Previous generations of the Mazda 3, while popular, soon became known as much for corrosion as for zoom-zoom potential. Tears of iron oxide poured from rear wheel arches, taillights and center-mounted brake lamps, adding a somewhat tragic element to the models’ insanely happy visage.

Despite efforts to relegate rust issues to the past, Mazda just can’t seem to shake this automotive cancer. Less than a year ago, the automaker was forced to recall a slew of newer models — 2.2 million vehicles in total — after insufficient corrosion protection on hatch lift supports put owners in danger of a sudden head-whacking.

Of course, that was just a couple of months after Mazda recalled six models years of its CX-7 crossover over fears of suspension separation caused by, that’s right, rust.

This time around, it isn’t unprotected body panels or corrosion-prone suspension components causing Mazda grief. Still, rust remains the culprit behind the recently announced recall of more than 307,000 Mazda 3 and 6 vehicles, some 227,814 of which can be found in the United States. In this case, it’s rust that could cause your Mazda to stubbornly stay put, or perhaps take an unexpected, driverless journey. (Read More…)

By on June 30, 2017

Mazda Driver's Choice YouTube Screenshot - Image: Mazda YouTube ChannelThey’ve haunted you in your sleep. “The lines down here are seamless, like classic German design,” a British fellow says about the new Chevrolet Malibu.

You overhear them during the morning news breaks as you walk to your gate at the airport. “Business in the front, party in the back,” a young woman says, describing the Chevrolet Cruze Hatchback.

“I am surprised that it’s Chevy,” a woman responds after being asked what she thinks about Bowtie victories in J.D. Power’s Initial Quality Study. You vomit a little in your mouth.

But in the eyes of General Motors, Chevrolet’s Real People, Not Actors campaign is working. And it appears Mazda thinks quite highly of the formula as well. (Read More…)

By on June 16, 2017

2017 Mazda CX-5 white - Image: MazdaSitting just $500 below the top-spec 2017 Mazda CX-5 Grand Touring is a new Grand Select trim.

Mazda spokesperson Jacob Brown tells CarsDirect, which spotted the addition, that the 2017 CX-5 Grand Select is an attempt by Mazda USA to examine consumer tastes.

Grand Select, Brown says, “will be offered for a limited time and will test the waters for customer options preferences in the marketplace.”

Like the CX-5 Grand Touring, the $29,835 Grand Select is a very well-equipped, premium-aping compact crossover. Unlike the CX-5 Grand Touring, the Grand Select lacks forward collision warning, adaptive cruise, auto high beams, lane departure warning, and lane keeping assist. A few years down the increasingly autonomous road, those are the kinds of features that might be a real boon to resale.

Sure you wanna save $500? (Read More…)

By on June 16, 2017

2004 Mazda MX-5 Miata 2015 Honda Odyssey - Image: © Timothy CainSince purchasing my 2004 Mazda MX-5 Miata out of a driveway in Cole Harbour, Nova Scotia little more than one month ago, I have not driven the car nearly as much as I’d hoped to.

Surprised?

Of course not.

I’m a relatively young father of two little ones. I have taken on increased responsibilities at TTAC. I must drive a manufacturer-supplied test car each week. Our family is scheduled to move to Prince Edward Island this week. I’m busy.

Also, this is spring on the east coast of Nova Scotia. The weather has been, shall we say, iffy.

But I’ve driven my little roadster enough to learn plenty about Miata life, almost all of which is good. (Read More…)

By on June 15, 2017

2017 Mazda CX-9 2.5 Turbo - Image: MazdaFull autonomy by 2020? An all-electric automotive portfolio by 2025? Not at Mazda, where deputy general manager for product, Kenichiro Saruwatari, says the internal combustion engine will be a part of Mazda’s lineup for at least another three decades.

“We need to have the internal combustion engine,” Saruwatri told Motoring. “Even beyond 2050 we will still utilise the combustion engine.”

But just because Mazda’s plans for the future aren’t limited to hybrids, EVs, and fuel cell vehicles doesn’t mean the engines under the hood of your 2050 Mazda CX-5 will resemble the engines of today. (Read More…)

By on June 6, 2017

2017 Mazda 3 5-door – Image: Mazda

About three weeks ago, my Question Of The Day focused on public statements about Mazda’s future plans. The statements came from the CEO of Mazda North America, as reported in an article by Tim Cain. Many of you responded and agreed with the assertions and opinions I put forth, while some were brave enough to disagree. By and large, it was a fairly productive conversation, with over 150 replies in the comments.

Now that some time has passed and the comments have largely ceased, I can fulfill a request made by commenter slow_poke: a summation of your top recommendations, in our first Mazda QOTD FU (follow-up). Let’s see what you had to say.

(Read More…)

By on June 1, 2017

Mazda MX-5 Cup Coolant Neck, Image: © 2017 Bozi Tatarevic

Our race weekend at New Jersey Motorsports park was months in the making and the MX-5 Cup car known as Marylin finally felt solid. We arrived late, so the plan was to pull the car off the trailer, complete an ABS calibration, and then head back to the hotel to get a little rest before the afternoon qualifying session.

The MX-5 had other plans and started steaming from the back of the cylinder head after the ABS test.

The qualifying session was just a few hours away and the leak appeared to be coming from an unreachable spot between the cowl and transmission bellhousing. Online diagrams showed an O-ring at the joint that was leaking but the closest Mazda dealership had none in stock. If we were home in North Carolina, the move would be to go to the sole local mom-and-pop store and raid their case full of various o-rings until we found the right one, but a quick Google search showed that all we had around us were national parts chains.

These stores had no such case and their computer system showed no rear water outlet o-ring for the MX-5. Time was running out. We had to qualify. We put the car back together and sent it out on track. When it came back, the bit of steam had turned into a waterfall coming down over the bellhousing and our race weekend looked like it had come to an end.

(Read More…)

By on May 31, 2017

2017 Mazda 6, Image: Mazda

Mazda’s U.S. lineup has already suffered enough cutbacks, according to North American boss Masahiro Moro.

“I don’t have any intention to cut any nameplate right now,” Moro told Automotive News following a meeting of the National Dealer Advisory Council earlier in May.

This means the Mazda 6, often thought to be prime Death Watch material based on its low-volume status in the shrinking midsize sedan category, remains as firmly installed in the Mazda showroom as ever.

But where’s the Mazda 6’s replacement? Not on the immediate horizon. (Read More…)

By on May 24, 2017

Mazda SUV lineup: CX-3, CX-4, CX-5, CX-8, CX-9 - Images: Mazda

Spotted recently on the streets of Chicago was a Japanese crossover that will never — not in final production form — actually make it to the streets of Chicago.

Nor to the streets of any other American city, for that matter. Wearing no camo and sitting in broad daylight, the diesel-powered Mazda CX-8 was photographed by Peter Lazar, albeit not from the front.

When the 2018 Mazda CX-8 is launched later this year, its primary market will be Mazda’s Japanese home base. “It will not be sold in the U.S., as CX-9 fills that role quite well,” Mazda spokesperson Jacob Brown told TTAC yesterday.

Mazda also re-confirmed that the CX-4, a more rakish take on the CX-5, is also still primarily a Chinese market crossover that will not make its way across the Pacific. In other words, 40 percent of Mazda’s global utility vehicle lineup stays outside the mighty SUV market that is America. (Read More…)

By on May 23, 2017

img_20170520_190001_577

I don’t Netflix and I don’t chill. I live my life in the first person and I take my stories through my own eyeballs so I can turn around and tell them to you. So here is a little story for you, about a girl I happen to know. You can call her a woman, if you like and if it suits your politics. She calls herself a girl.

Once upon a time, this girl was a pilot. She was still a teenager when she soared off into the New Mexico sky on her own for the first time. When she landed, her instructor cut off the tail of her dress shirt. This is a thing, if you did not know. She was tall and blonde and very serious. She grew up to own a few businesses and she became very much her own girl. She was independent. And if she did not always have things her own way, at least she always had the sky waiting for her.

This girl met a very bad man. He was bad in the way that men in the movies are bad, that violent, intemperate, dramatic way. And he was also bad in the tiresome little ways that men in real life are bad, the forgetting and the wandering and the way he was too slippery to pin down, like oyster meat under your fork or tongue. And one day she woke up to find herself fuzzy-headed in the hospital, bolted together inside and out, very far from home, stuck with this bad man like Belle in the castle of the Beast.

She wanted to fly home, but there was no way to fly home. There was no more way to fly at all. She was broken in ways that might always keep her from flying. I am sure she thought about giving up. But she put her head down and she worked on unbreaking herself. They say you cannot unbreak yourself, the same way you cannot un-ring a bell. But she unbroke herself.

“If I cannot fly,” she said, “I will race.”

(Read More…)

By on May 19, 2017

2004 Mazda MX-5 Miata GT - Image: © Timothy Cain

Silver was not my first choice. But after spending weeks on the prowl for an older Mazda Miata, I found the right car within walking distance of my childhood home.

Our new-to-us Miata is a 2004 model with a six-speed manual and only 43,000 miles under its belt. Always stored for the winter, as most Miatas are in this part of eastern Canada, the car is in ridiculously good condition, revving seductively and shifting like nothing else shifts this side of an RX-8.

I’m not a huge fan of the MY2004-2005 OEM wheels. I’d prefer cloth seats. It’s silver, not the black I was after.

But after considering German droptops and Jeep Wranglers and numerous vehicles that did not come close to fulfilling my list of requirements, I couldn’t deny my initial instincts.

I wanted a Miata for 28 years. I have one now. (Read More…)

By on May 18, 2017

2016 Mazda2, Image: Mazda

It was January of 2015 and I was standing in a small venue in Montreal. The space was dark save some access lighting and red spotlights pointed at a sheet-covered car.

A few moments later, the sheet was pulled off, and Mazda Canada announced the 2016 Mazda 2 would be coming to The Great White North.

Eleven months later, Mazda Canada would reverse that decision, citing other all-new products — namely the CX-3 and MX-5 — requiring Mazda’s full attention. After all, the small automaker didn’t want to spread itself too thin, and it wasn’t like the previous-generation Mazda 2 set the sales charts on fire — on either side of the border.

In America, Mazda North America Operations had zero intention of selling the subcompact in any region other than Puerto Rico. Yet, year after year since the model went on sale in other global markets, Mazda continues to certify the Mazda 2’s emissions system with the California Air Resources Board, effectively making it eligible for retail sale in any of the 13 “CARB states” and District of Columbia.

Meanwhile, Mazda says it still has no intention to sell the Mazda 2 in America. What’s going on? We reached out to Mazda to get an answer.

(Read More…)

By on May 17, 2017

2017 Mazda MX-5 RF, Image: Mazda

Yesterday, Steph Willems asked in his Question of the Day what BMW should do with Mini and its lineup of identical-but-different vehicles almost nobody is buying. Since it seems like you’re quite eager to give brand strategy advice, let’s do it again today.

I want you to tell me what you’d do with Mazda, because its current PR line isn’t sitting well with me.

(Read More…)

By on May 15, 2017

2016 Mazda CX-9 - Image: Mazda“I am not comfortable with 2 percent. I’m comfortable with a good 2 percent.”
– Masahiro Moro, President and CEO, Mazda North American Operations

Mazda’s U.S. market share fell to a 10-year low in 2016 and hasn’t noticeably recovered in the first four months of 2017. A small lineup with no presence in key segments limits Mazda’s chances of becoming a major automaker.

But Mazda doesn’t want to be a major automaker. Mazda wants to be a small but profitable automaker with profitable dealers and loyal buyers.

Mazda also wants to carry greater sway in the U.S. market than it does at the moment. Only slightly. Fractionally more. Marginally, almost imperceptibly more. Only 1.7 percent of the new vehicles sold in the United States are Mazdas. Mazda wants 2 percent, surely a reasonable and easily attainable goal.

But Mazda’s North American boss, Masahiro Moro, has no intention of jumping up to that 2-percent marker rashly or hastily. (Read More…)

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