Tag: Mazda

By on December 14, 2016

2017 Honda Civic Hatchback vs 2017 Mazda 3 5-Door - Image: © Timothy Cain/The Truth About Cars

Until recently, American car shoppers generally treated hatchbacks with a level of disdain normally reserved for that fetid cheese you forgot about in the back of the fridge.

It made sense; most of them were base-model penalty boxes with all the charm of plain oatmeal. Now, though, the market is awash with five-doors featuring content levels and power outputs formerly reserved for much more expensive machinery.

Honda recently re-entered the hatchback game with its 2017 Civic, while Mazda has been hawking a five-door 3 since its introduction a dozen years ago. Last week, the stars aligned and the press-fleet gods shone upon TTAC by placing a Honda Civic Hatchback and Mazda 3 5-Door in the grubby hands of Tim and Matt during the same week.

While the two cars were optioned differently (a CVT-equipped Civic LX and a manual-equipped Mazda 3 5-Door Grand Touring), we nevertheless took the opportunity to get these two hatchbacks together and ask the question: “Which is gooder?” (Read More…)

By on December 5, 2016

2017 Mazda CX-5 soul red crystal - Image: Mazda USA

Mazda has big aspirations for the future. However, its immediate plans don’t appear to include a successor to the RX-8, despite Mazda’s continued development on its trademark rotary engine and other conflicting information.

Instead, CEO Masamichi Kogai says the company is going to focus on its push upmarket while diversifying powertrains and cementing itself as the sporting choice over its rivals. (Read More…)

By on December 1, 2016

Mazda Dog

Mazda, which has seen its previously strong sales slip in Israel, feels the brand has developed a bum rap. Its once-exciting cars have become unworthy of praise in the Jewish republic — claims the company finds flagrantly objectionable.

So, rather than take the perceived abuse lying down, the automaker developed the “Prepare to be Amazed” campaign in response. Its essence isn’t that Mazda begs to differ with naysayers, but that the general public is simply wrong in its assumptions.

It’s the advertising equivalent of telling off the school bully while putting on a pair of sunglasses and moonwalking home. (Read More…)

By on November 30, 2016

2017 Mazda 3 5-Door - Image: © Timothy Cain/The Truth About Cars

American consumers acquire more than 200,000 new compact cars every month. Only 4 percent of those cars are Mazda 3s.

Compact car buyers are far more likely to drive away from a new car dealer in a Corolla, Civic, Sentra, Elantra, or Cruze; more likely to choose a Focus, Jetta, or Forte, too.

While U.S. sales of compact cars are down 4 percent this year, Mazda 3 volume is down 11 percent.

I’ve spent a lot of time in the more popular compacts. The 2017 Mazda 3 is better than those cars. And this particular 2017 Mazda 3, a hatchback in top Grand Touring trim with the 2.5-liter engine upgrade and — oh my goodness, a manual transmission — is better than other Mazda 3s.

But you remain unconvinced. (Read More…)

By on November 16, 2016

2017 Mazda CX-5 Soul Red Crystal - Image: MazdaChevrolet won’t be the only automaker attempting to woo former Volkswagen TDI owners with a diesel-powered compact crossover. Mazda North America confirmed this afternoon the soon-coming availability of a 2.2-liter turbocharged diesel four-cylinder in the thoroughly refreshed 2017 Mazda CX-5.

Thought to be a sure bet before major setbacks seemed to become insurmountable impediments, we reported earlier this week that the reveal of a new CX-5 would include a diesel engine. Then, in press releases from both Mazda USA and Mazda Canada last night, the 2.2-liter Skyactiv-D was included in the list of otherwise carryover powertrains offered.

Today, at a press conference not 24 hours after a design-oriented reveal of the 2017 CX-5, Mazda made it clear. Consider it confirmed, validated, and verified. Mazda’s best-selling model is about to gain 68 percent more torque.  (Read More…)

By on November 15, 2016

2017 Mazda CX-5 LA auto show introduction - Image: Mazda UStream screenshot

Nearly five years after the first Mazda CX-5 became an instantaneous success for Mazda North America, the automaker has revamped its best seller. Revealed on the eve of the 2016 Los Angeles Auto Show, the 2017 Mazda CX-5 should have little trouble capitalizing on the momentum created by the oft-praised crossover.

In 36 of the last 45 months, year-over-year CX-5 volume has increased, a striking achievement given the Mazda brand’s struggles to earn mainstream market share in the United States. Mazda brand sales are down 8 percent in the U.S. this year.

But the CX-5 is another story; the bright light at a brand where the midsize car is ignored, the biggest and smallest crossovers are niche products, the compact is fast fading, the subcompact and minivan have both been extinguished, and the most famous product is the brand’s least common product.

Tonight’s 2017 Mazda CX-5 reveal is hugely important to Mazda, as nearly four-in-ten sales in Mazda’s U.S. showrooms are generated by the brand’s surprisingly fun to drive CR-V fighter. (Read More…)

By on November 14, 2016

2016 Mazda CX-5, Image: Mazda

Mazda is remaining tight-lipped, but a new report claims the automaker will debut a diesel-powered CX-5 crossover in the U.S. next year, followed by a oil-burning Mazda 6.

If true, it means Mazda’s years-long effort to bring its overseas powerplants to North America were not in vain. (Read More…)

By on November 2, 2016

2016 Mazda 3 sedan

Mazda loves its Skyactiv engine technology, as the high-compression fuel-sippers eliminate the automaker’s need for pricey hybrids or battery electric vehicles.

Boasting an increasingly rare all-gas U.S. fleet, Mazda has said it can handle increasingly stringent fuel economy requirements with improved second-generation Skyactiv engines, including their diesel variants.

It now looks like that plan won’t be enough. (Read More…)

By on October 28, 2016

03_rx-vision-1024x572

Mazda is like that artisan pizza place or a craft brewery your coolest friends all like. They make a familiar product, but there is definitely something different about it. While you can’t always place your finger on it, that unexplainable “x” factor affords them the hint of pretentiousness that comes along with doing things differently.

And like any hip outlet selling quirky artisanal goods, they are likely going to start charging you more for it.

(Read More…)

By on October 27, 2016

CX-5 Mazda Teaser

Everyone assumed that the next incarnation of the Mazda CX-5 wouldn’t make an appearance until next year, so it was a bit of a surprise to see Mazda showing off carefully lit photos of its next-generation compact crossover today.

It’s definitely not an unwelcome surprise, as this 2017 model has one hell of a good-looking profile.

(Read More…)

By on October 25, 2016

ND Mazda MX-5 Miata Closeup, Image: © 2016 Sajeev Mehta/The Truth About Cars

I had the distinct non-privilege of sampling an ND Miata at a Mazda event for the general public, which was also covered by one of TTAC’s sister publications. A gaze at the hood bulges at (slow) auto journo track speeds netted a surprise: there was an urgency to get this cab-backward profile on the Vellum.

It’s no different than being a design student; visions quickly sketched on vellum (lower case) were crucial. Today’s urgency isn’t for my GPA, but for Vellum Venom’s readers (all 51 of you) and for my soul. It’s been too long.

(Read More…)

By on October 21, 2016

1992 Mazda Cosmo, Image: Mazda

Since the 1980s, draconian federal importation laws have meant enthusiasts in the United States must wait a full 25 years before some of their favorite brand’s models are legal on these shores. And every year, groups of enthusiasts take to the internet to contemplate what cars will be available for importation with the turn of the new year. The arrival of each new calendar year then becomes a celebration of the past, a revisit of forsaken models, a festival of other-market obscurity.

The Land of the Rising Sun is becoming more than just a source for tuners looking for their next drift car. That’s right, Japanese cars are now collectible.
(Read More…)

By on October 5, 2016

The Mazda MX-5 RF, Image: PRNewsFoto/Mazda Motor Corporation

Mazda has kicked off presale orders for its 2017 MX-5 RF, the “retractable fastback” that gives would-be convertible buyers an extra feature to help win their spouse’s support.

Introduced to salivating journalists at the New York Auto Show, the model starts at $32,390 (including a $835 destination charge) in Club trim — a $2,955 increase over a 2016 MX-5 Club. (Read More…)

By on October 3, 2016

2006 Dodge Magnum SRT8, Image: FCA

If you were to take a moment to ponder the death of the wagon in America and had to put a timeline on when it all started, quite a few people would wager it arrived in the 1990s. That timeline makes a lot of sense, since that’s when the SUV craze really started to take off. But there isn’t a specific date when it all came crashing down, and that’s frustrating as a historian.

We can nail down the end of the Roman Empire to the year that Odoacer overthrew Romulus Augustus (476, if you were concerned), but there was never an “okay, no more wagons starting now” moment in our country.

With that in mind, let’s take a look at some of the highlights of the longroof market in the Naughts.

(Read More…)

By on September 23, 2016

2016 Mazda CX-9

Over the last two months, Mazda, that great tiny bastion of four-cylinder engines and SkyActiv and adding lightness, has sold more crossovers than cars in the United States.

Yes, that Mazda. The Mazda that had to rebadge Fords to bring its first two SUVs to market. The Mazda that, only four years ago, produced two-thirds of its U.S. sales with passenger cars.

Unfortunately, the gains now produced by Mazda’s CX crossover division aren’t enough to counteract the plunging sales of Mazda’s three remaining cars. As a result, Mazda’s U.S. market share is down to just 1.7 percent through 2016’s first eight months.

The good news for Mazda? Company bosses saw this coming. As part of a long-term strategy, Mazda is sticking to its guns, unwilling to overreact to disappointing short-term results with short-term fixes. (Read More…)

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