My wife and I finally bought a brand new Honda Accord. She loves it, and I now have one less worry in my life.
With that one less worry though comes two more things, in the form of two similarly sized cars. At least one of which I no longer need.
Akira Marumoto, Mazda’s executive VP for North America, said that the company will revamp its dealer network as it aims to increase U.S. sales by a third over the next two years. Automotive News reports that underperforming dealers will be culled and dealers in poor locations will be encouraged to open up new stores in more promising places. The company has identified 35 key metropolitan markets where it will focus its sales and marketing efforts. Mazda is highly dependent on North American sales with almost a third of its global sales taking place here.
Mazda currently has 637 franchised dealers in the United States. (Read More…)
In the late 1980s, otherwise known as the Before Lexus LS Era, American car shoppers didn’t have many choices for big Japanese luxury sedans. You had the Toyota Cressida, the Nissan Maxima, and that was pretty much it (nitpickers might add the Mitsubishi Diamante to this list, since it was possible to buy one in late 1989; the same could be said of the Lexus LS, of course). Or was it? Oh yes, there was also the Mazda 929, a car that never made much of an impact in North America. I owned an ’88 929 for a fairly brief period about ten years ago (I made a complicated four-cornered car deal that resulted in the 929 and a Volvo 244 being added to my fleet) and I thought it was a very good car. Since that time, I’ve kept my eyes open for 929s, finding about zero on the street and this ’91 in the junkyard so far. On a trip to Northern California yesterday, I spotted today’s ’89. (Read More…)
Mazda3 Skyactiv-CNG Concept
Last week, Mazda CEO Masamichi Kogai said that the company had no plans for a production Wankel rotary anytime in the near future, though the company most identified with the engine that goes “hmmmm” will continue to do research on rotaries. Now, at the Tokyo Motor Show, Mazda is showing that its future powertrain plans include diesel, natural gas and hybrid drives.
Plans for a ressurected rotary engine appear to have hit a snag with Mazda CEO Masa-michi Kogai claiming that the required volumes for commercial viability are unrealistic.
Thank you for much good reading and practical knowledge for a very amateur do-it-yourselfer. My auto repair and maintenance skills are very limited, but I enjoy doing what I can myself. Even just the oil changes and having control of the materials used to perform it.
So you are looking for subjects, and here goes-this may resonate with any number of Miata owners. For about a year the CEL has been popping up a code (0126) that I read with a simple device purchased online that evidently means the engine is running too cold, which I have never even heard of, but why not? Insufficient combustion temp? (Read More…)
The mainstream compact car segment is the perfect example of the infamous “driving appliance.” The Corolla and Civic sell in enormous volume because they are the middle-of-the-road “white bread” option, not in-spite of the vanilla. Unlike many in the automotive press, I don’t find anything wrong with that. In fact, I love me some Wonder Bread. But sometimes you feel like a pumpernickel, and that’s where the 2014 Mazda3 comes in. Mazda was so excited about their new loaf that they invited me to spend the day with them in San Diego. Want to know if you should spend 5+ years with one? Click through the jump.
One blah Monday morning, you’re commuting to the anonymous office park some 90 minutes away from the bedroom community you call a home in your equally anonymous Toyota Camry Hybrid, listening to yet another story about Congress kicking cans down roads and/or some wacky antics your favorite DJs had the past weekend while you take another swig of that mermaid-branded caffeinated goodness.
The new 2014 Mazda3 is getting rave reviews for its improved looks to go along with Mazda’s typical best-of-class driving dynamics. Last month, Mazda had its best August sales ever in the United States, with slightly over 28,000 units sold.
For a car company that seems to have a perpetually precarious existence, things are going well at Mazda. Sales of their new range of products, like the CX-5 and the Mazda6, are relatively strong – I say relatively because the Mazda6’s volumes are about 10 percent of the Toyota Camry, and the whole brand sells fewer cars than Honda does Civics. But Mazda is banking on the new Mazda3 to help them get real traction in the market place. Not only is there a new car, but a new factory in Mexico as well, which will help insulate Mazda from then yen’s penchant for yo-yo’ing, as well as any future Fukushima-like disruptions.
When the RAV4 landed, I wasn’t sure what to make of it. In a world of unified corporate identity the RAv4 goes off script with a look all to its own. While the old RAV sold on mini-truck looks, the new one is undisguised crossover. The new nose has grown on me slightly since I recorded the video above, but I still find the look a little awkward. Since I was scolded for wearing striped pants with a striped shirt the week I tested the RAV4, feel free take my style opinion with a grain of salt as you click through the jump.
First-gen Mazda RX-7s aren’t difficult to find in self-service wrecking yards (we just saw this ’80 with Flashdance-grade custom paint and this fairly solid ’85), and so most of them don’t make it into this series. During my recent trip to California for the biggest 24 Hours of LeMons race in history, I stopped at one of my favorite East Bay wrecking yards and found this utterly rust-free example of one of the few bright spots of the Malaise Era. (Read More…)
The diesel powered version of the Mazda6 will be delayed until April of 2014 in the United States, and if you believe Mazda, the delay is meant ”to accommodate final emissions testing and certification.” But prior reporting by TTAC on the matter shows that this is far from the only hiccup faced by Mazda with its oil burners.