The Truth About Cars » Mazda http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Fri, 28 Aug 2015 16:00:11 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars » Mazda http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com BREAKING: Finicky Mazda Remote Start App Has Stopped Working, Power Outage Blamed http://www.thetruthaboutcars.com/2015/08/mazda-remote-start-app-stopped-now/ http://www.thetruthaboutcars.com/2015/08/mazda-remote-start-app-stopped-now/#comments Fri, 28 Aug 2015 14:05:31 +0000 http://www.thetruthaboutcars.com/?p=1154985 Mazda’s remote start app, which the automaker rolled out last month, has been suspended until Sept. 2 while the automaker restores its servers, the automaker said in an email Thursday to owners. … we regret to inform you that, due to a system outage at our supplier’s data center, the MMS website and smartphone application […]

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Mazda Mobile Start

Mazda’s remote start app, which the automaker rolled out last month, has been suspended until Sept. 2 while the automaker restores its servers, the automaker said in an email Thursday to owners.

… we regret to inform you that, due to a system outage at our supplier’s data center, the MMS website and smartphone application are currently unavailable. We anticipate full system recovery on September 2, 2015.

The email notice stated the service was crippled by a “power outage that affected the data servers.”

Mazda says that users’ data wasn’t compromised in the outage. Early adopters reported to Mazda that the system was particularly slow to start their cars — in some cases taking a minute or longer — and that its app was particularly finicky.

We reached out to Mazda to see if all users are affected and what exactly went wrong with its data center to cause the power outage, but haven’t heard back.

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Crapwagon Outtake: 2004 Mazda6 Wagon http://www.thetruthaboutcars.com/2015/08/crapwagon-outtake-2004-mazda6-wagon-2/ http://www.thetruthaboutcars.com/2015/08/crapwagon-outtake-2004-mazda6-wagon-2/#comments Thu, 13 Aug 2015 20:30:54 +0000 http://www.thetruthaboutcars.com/?p=1140378 The internet hivemind is a funny thing. Considering nearly everyone on the earth has an easy way to broadcast their opinions worldwide, one would think there would be a wide variety in those opinions. Often, though, through groupthink or whatever, a solid consensus emerges as an overwhelming favorite. See bacon. Or cat videos. Or Bernie […]

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The internet hivemind is a funny thing. Considering nearly everyone on the earth has an easy way to broadcast their opinions worldwide, one would think there would be a wide variety in those opinions. Often, though, through groupthink or whatever, a solid consensus emerges as an overwhelming favorite.

See bacon. Or cat videos. Or Bernie Sanders (I promise, that is the last political statement I’ll make on these pages).

Car enthusiasts, when asked for an ideal daily driver, respond similarly:

Brown, diesel, manual, all-wheel-drive wagon.

The iconoclasts (some call them hipsters) love the subrosa appeal of an earth tone, oil-burning longroof. We always want what we cannot have. Heck, look at the funky Citroen I posted on our forum the other day. A brown(ish), wagon(ish) French car that would get some serious street cred in Williamsburg bench racing circles.

For me, practicality is the nexus of the appeal of any wagon. All the load carrying capacity of an SUV — or more, considering Mark’s experience with the CX-3 — with nearly the economy and performance of a low-slung family sedan. Here’s a somewhat rare beast: a 2004 Mazda6 wagon, sporting both the 220 horsepower V6 and a five-speed manual. For six thousand dollars. I’d love to fly into Dulles with the family, pick this car up, and haul the kids westward through the Shenandoah Valley twisties. That roofline gives plenty of room for camping gear, or were one so inclined, a large dog or two.

I’ve been trying to convince my wife that her Trailblazer is due for replacement, especially considering the 12 mpg she reports in her daily commute with the thirsty SUV. A Mazda6 wagon — really, any wagon — would be a perfect alternative.

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2016 Mazda CX-3 Review – Nomenclature, Be Damned http://www.thetruthaboutcars.com/2015/08/2016-mazda-cx-3-review-nomenclature-be-damned/ http://www.thetruthaboutcars.com/2015/08/2016-mazda-cx-3-review-nomenclature-be-damned/#comments Thu, 13 Aug 2015 19:28:09 +0000 http://www.thetruthaboutcars.com/?p=1141002 2016 Mazda CX-3 Grand Touring AWD (U.S.)/GT AWD (Canada) 2.0-liter SKYACTIV DOHC I-4, direct injection, dual S-VT (146 horsepower @ 6,000 rpm; 146 lbs-ft of torque @ 2,800 rpm) 6-speed SKYACTIV-Drive automatic w/ Sport mode and paddle shifters 27 city/32 highway/29 combined (EPA Rating, MPG) 30 mpg on the camping-gear-laden test cycle, 80 percent highway […]

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2016 Mazda CX-3 GT (1 of 25)

2016 Mazda CX-3 Grand Touring AWD (U.S.)/GT AWD (Canada)

2.0-liter SKYACTIV DOHC I-4, direct injection, dual S-VT (146 horsepower @ 6,000 rpm; 146 lbs-ft of torque @ 2,800 rpm)

6-speed SKYACTIV-Drive automatic w/ Sport mode and paddle shifters

27 city/32 highway/29 combined (EPA Rating, MPG)

30 mpg on the camping-gear-laden test cycle, 80 percent highway (Observed, MPG)

Tested Options: i-ACTIVSENSE Safety Package (U.S.)/Technology Package (Canada), i-ACTIV all-wheel drive (U.S., AWD is standard on GT trim in Canada)

Base Price:
$20,840* (U.S.)/$22,680* (Canada)
As Tested Price:
$29,040* (U.S.)/$32,490* (Canada)

* All prices include $880 destination fee (U.S.) or $1,995 destination fee, PDI and A/C tax (Canada).

For as long as I can remember, my parents always had two vehicles while I was growing up. The first one I can vividly remember was the precursor to GM’s dreaded Cavalier and Cobalt, a 1987 Chevrolet Chevette, with an interior as roomy as any compact you can buy today. The second conveyance in our driveway was a 1992 Suzuki Sidekick, Jay Green in color, and rugged as my father needed for his job traversing Cape Breton Island’s vast spaghetti network of logging roads.

In the early 1990s, the Chevette ended with a bang. As I laid on a bed at my grandmother’s apartment, attempting as much as a young child would to get to sleep (translation: not trying at all), I was startled by tire squealing, a loud bang, silence, then more tire squealing. The Chevette had been dispatched by a freshly licensed 16-year-old driving a Hyundai Pony and fueled by Vitamin O. Write-off total: approximately $500 — for both cars.

The Chevette, now off to the scrapyard, was replaced by a Pontiac Firefly five-door, known for its economical three-cylinder engine outputting double-digit horsepower whilst solidly achieving double-digit miles per gallon halfway to the centripulcate. As a daily runabout, it was solid, economical, and — with its wagon-esque virtues — incredibly versatile.

Back then, my parents were about the same age I am now. They were the last of the Baby Boomers and in the 1990s faced what many Millennials face today. My parents were done with school and working on budding careers and a growing family inside their newly acquired home. There are some key differences between them and me however: I have one extra dog (for a total of two), lack children and I don’t own a home.

It’s in this context that my girlfriend and I headed out on one of my family’s favorite pastimes from when I was a child — a weekend camping trip — in the millennial-focused 2016 Mazda CX-3.

Before we get to the driving, let’s talk about what actually is a CX-3 because the nomenclature is, I think, incredibly confusing to consumers. Also, I think it’s one of the reasons why Mazda is having a hard time making inroads in the U.S. market despite fostering some of the best products in the industry.

The CX-3 is a Mazda2 in drag and not a jacked up Mazda3. A jacked up Mazda3 is called a CX-5, which is kind of related to the Mazda5 so few people bought in the U.S. that Mazda killed it off. The Mazda6 is built on its own G platform derivative, dubbed GJ, and is fairly unrelated to everything else. The CX-9 is a Ford.

With that out of the way …

2016 Mazda CX-3 GT (2 of 25)

Exterior
Shapely lines and a flowing beltline make the CX-3 one of the most stylish options in the sub-compact car segment. I say this because whenever we stopped along our journey to and from the campsite, there was always at least one person — if not multiple — checking out the car. And I mean really staring at it. The CX-3 turns heads without voyeurs wearing a horrified but quizzical “what the hell is that thing?” facial expression usually reserved for the Aztek and Nissan Juke.

2016 Mazda CX-3 GT (19 of 25)

Up front, the CX-3 wears the same updated design language as the refreshed Mazda6 and CX-5, which is a slightly angrier yet more refined version of Mazda’s KODO design DNA. The large grille has presence, even if it’s slightly ruined by its license plate soul patch. The chrome grille surrounding meets elegantly with the squinting headlights much like its brethren, and thank you Mazda for making use of LED technology without turning your headlamps into Audi knock-offs.

At its side, the CX-3 welcomes you with the aforementioned high, flowing beltline and lots of dark plastic cladding to support its rough-and-tumble marketing message. At this trim, there’s even a nice chrome runner to give the CX-3 a more upmarket appearance. All in all, the plastic and chrome say, “Yes, I can do some light off-roading … ” while its pregnant-mouse grown clearance qualify the statement with, ” … but I’d rather not today.” Wheels on this Grand Touring model measure in at 18 inches and fill the wheel wells gracefully. Base model CX-3s come fitted with 16-inch shoes that are much more restrained in their design but are a bit more sophisticated and less trendy.

Much like the Mazda3, there is more metal than glass at the rear of the CX-3. Thankfully, the car comes with a standard backup camera to compensate for the lack of rearward visibility.

As a package, the CX-3 is the sharpest of numbers in an increasingly crowded, increasingly competitive segment.

2016 Mazda CX-3 GT (7 of 25)

Interior
2016 Mazda CX-3 GT (4 of 25)At first, the CX-3’s interior looks like standard Mazda fare, which is good. However, you will notice one omission when you try to use the stereo … that doesn’t exist; instead of a head unit, you are presented a CD slot on the dash (why did they even bother?) along with knobs in the center console for audio operation through Mazda’s infotainment system (more on that later). The only physical tracking buttons are on the steering wheel. There are no controls on the dash at all save the CD slot’s eject button. The arrangement is definitely something you’ll need to get used to; I found myself reaching toward the dash all week long to either change a track to adjust the volume, only to realize I’m an idiot again and again before performing the task at hand through the steering wheel controls or center console knobs.

Other gripes: there is no center console cubby or armrest — console- or seat-mounted — in the CX-3. On long drives, that’s irritating when wanting to steer from the bottom of the wheel, but space is a premium in a millennial mobile.

On the other end of the spectrum, the seats are some of the nicest I’ve seen, touched and sat in in any car less than $30,000. They are beautiful to look at, hug well, and despite there firmness are still comfortable for weekend-long journeying.

2016 Mazda CX-3 GT (11 of 25)

Infotainment
Just like the Mazda3, the iPad-on-dash display is present in the CX-3. Love it or hate it, it’s there — and it’s standard equipment. The 7-inch Mazda Connect display is clear and crisp to the eye and still manages to arrange information and functions in a way that’s logically sound when driving. However, the way the HMI Commander Switch interacts with the screen sometimes feels backwards. You navigate options usually by turning the knob, and when you do the highlighted option is sometimes the opposite of what you meant to pick. Maybe this is my issue.

2016 Mazda CX-3 GT (12 of 25)While you may decry my lack of audio-specific impressions on new cars, the fact is I am fairly tone deaf, so my impressions won’t matter. The stereo sounded clear to me. Your musical mileage may vary.

The navigation, on the other hand, is something I feel fully qualified to, well, qualify. It’s dead simple to use and the visual presentation is excellent. Digging into the menus can be slightly confusing, but once you do it once or twice you’re good to go.

Yet, I still don’t understand Mazda’s aversion to letting someone use the touchscreen in motion. Yes, I understand the safety argument, but what about passengers? Why should they be locked out of using the touchscreen functionality? Also, if you are in motion 99 percent of the time you’re in the car, why even bother with having a touchscreen at all? Either unlock the screen and let me use it or get rid of it altogether. Please.

2016 Mazda CX-3 GT (3 of 25)

Powertrain
Here’s another item that further confuses consumers into thinking the CX-3 is based on the Mazda3. Underhood is the same exact SKYACTIV-G 2-liter engine as its sedan and hatchback stablemates. Yet, unlike the Mazda3, the CX-3 is not available with the optional 2.5-liter SKYACTIV mill.

The 146 horsepower and 146 pounds-feet of torque doesn’t make the CX-3 slow by any stretch, and down low the 2-liter is great for the stoplight drag race. On the highway, the SKYACTIV four does show its one flaw, though, and that’s its lack of passing power. When you are traveling on two-lane secondary roads and need to pass an RV piloted by 78-year-old tourists from Connecticut, you really need to pick your moment. Compounding the pain: The issue could be remedied with a manual gearbox, which isn’t an option in North America. Instead, we are saddled with a six-speed automatic as the only transmission offered, unlike other parts of the world.

Now, there’s nothing especially wrong with that six-speed auto. Actually, for an automatic, it’s quite good. Shifts are smooth, as is getting away from a stop. Shifting with the paddles is (gasp!) fun! Sport mode, which holds back shifts just a tad bit longer, won’t get you going any quicker at full trot. However, it isn’t as aggressive as some other sport transmission tuning I’ve experienced in the past, and it actually makes the experience more than bearable.

On our mostly highway-limited trip, the Mazda CX-3 clocked in just above its combined EPA rating of 29 mpg.

Drive
Let’s quickly get a few things out of the way so we can talk about what’s truly important about the CX-3.

  • The ride is good, though has typical Mazda firmness built in for that “sporty” feeling.
  • The seating position is great, a good mix of slightly raised without feeling you’re driving a truck or more conventional SUV.
  • Overall, it’s a great car.

Yet, as a non-car loving consumer, you might think the CX-3 is a jacked up Mazda3, and I am sure Mazda is banking on it.

“Why would I spend $18,945 on a Mazda3 when I can spend $1,000 more and get a crossover based on the same car?” those millennials might ponder to themselves.

Meanwhile, buyers are unknowingly spending $4,000-5,000 over that mythical Mazda2 that doesn’t exist in the U.S. market, taking their new CX-3 home assuming it has the same interior space as the Mazda3, then wondering why Rover keeps hitting his cone-shaped golden retriever head repeatedly on the dome light. It’s at this point the Mazda CX-3 buyer realizes they’ve been had and it’s too damn late.

It’s a good thing we decided to leave the dogs at home.

Let me be crystal clear here: The CX-3 costs more than the Mazda3, and for that extra $1,000 you get 1) less utility, 2) less choice (no manual), and 3) optional all-wheel drive that isn’t meant for off-roading.

My parents, those millennials of yesteryear, had it right. Two vehicles served as solutions to two different problems. The Firefly was a stellar little runabout. The Sidekick was great for my dad’s work and also provided a spacious enough interior to go camping with three meatbags and an additional furry meatbag. The CX-3 tries to solve both while being completely successful at neither.

Fortunately it isn’t a matter of the car itself being bad and Mazda can fix it all by just calling it what it is. Rename the CX-3 the CX-2 or Mazda2 CrossVenza or whatever. But CX-3? Truth in advertising — or in nomenclature — this Mazda is not.

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Honda Reportedly Considering S660 for America, but Will Any of Us Fit in It? http://www.thetruthaboutcars.com/2015/08/honda-reportedly-considering-s660-america-will-us-fit/ http://www.thetruthaboutcars.com/2015/08/honda-reportedly-considering-s660-america-will-us-fit/#comments Wed, 12 Aug 2015 21:00:05 +0000 http://www.thetruthaboutcars.com/?p=1140106 Honda may bring its small, two-seater S660 to the United States, Edmunds is reporting. The car, which is much smaller than Mazda’s MX-5 Miata and categorized in Japan in the “kei” class, is powered there by a small, 660cc turbocharged three-cylinder. In case you’re not picking up what I’m putting down: the S660 would be fantastically tiny on American roads. […]

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Honda may bring its small, two-seater S660 to the United States, Edmunds is reporting.

The car, which is much smaller than Mazda’s MX-5 Miata and categorized in Japan in the “kei” class, is powered there by a small, 660cc turbocharged three-cylinder.

In case you’re not picking up what I’m putting down: the S660 would be fantastically tiny on American roads.

The S660’s 90-inch wheelbase is 8 inches shorter than the new Smart ForFour and one inch shorter than a Miata’s.

According to the report, the S660 won’t be a direct competitor to the Miata, but it could have a bigger 1-liter, turbo 3-cylinder for the U.S. market, which produces 127 horsepower compared to the Mazda’s 155 hp.

“We’re looking at it intently for North America,” John Mendel, executive vice president of American Honda, told Edmunds. “We want some spice in the lineup.”

The tepid CR-Z doesn’t do much apparently, and the “Baby NSX” rumor could be true-ish (the S660 is mid-engined, after all).

Mendel added that the car would needed to be complemented with a somewhat sane business case — “It’s got to be commercially viable,” he said — but he should just dig in the Honda archives for that. Check under “S2000, Honda.” We’re sure it’s there.

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Will America Get The Funky Toyota C-HR Hybrid? http://www.thetruthaboutcars.com/2015/08/will-america-get-funky-toyota-c-hr-hybrid/ http://www.thetruthaboutcars.com/2015/08/will-america-get-funky-toyota-c-hr-hybrid/#comments Mon, 10 Aug 2015 17:00:54 +0000 http://www.thetruthaboutcars.com/?p=1137354 Toyota’s interpretation of the VehiCROSS new generation of compact crossovers will go on sale early next year after its reveal in Geneva in March, according to Autocar. The Toyota C-HR (or perhaps Auris Cross) will be built on Toyota’s new global architecture, from which half of its cars will be based by 2020. It’s unclear if the […]

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Toyota’s interpretation of the VehiCROSS new generation of compact crossovers will go on sale early next year after its reveal in Geneva in March, according to Autocar.

The Toyota C-HR (or perhaps Auris Cross) will be built on Toyota’s new global architecture, from which half of its cars will be based by 2020. It’s unclear if the car would be released in the States as a Toyota or as a Scion. The Auris recently went on sale in North America as the Scion iM.

The car hasn’t been confirmed for North American shores yet, but considering our penchant for anything crossover, the subcompact C-HR would scratch an itch Toyota has in its lineup now.

The new model could also be shared between Toyota and Mazda under a newly minted agreement between the automakers. We wrote in June that the car could be powered by one of Mazda’s 1.5-liter diesel engines overseas, perhaps even paired with a battery as a hybrid.

The new global architecture narrows the window for Toyota in development, and can produce cars “one-by-one” in a production method that could allow for some aggressively styled cars to roll off of Toyota production lines for short times.

The next-generation Prius should be the first car to be built on the shared architecture with more cars to follow. The platforms range from full-size to crossover.

Either way, it’s possible that we’ll see the C-HR on the streets sooner rather than later.

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Mazda Ends Mazda5 Because There Are More Crossovers to Make http://www.thetruthaboutcars.com/2015/08/mazda-ends-mazda5-crossovers-make/ http://www.thetruthaboutcars.com/2015/08/mazda-ends-mazda5-crossovers-make/#comments Fri, 07 Aug 2015 15:00:53 +0000 http://www.thetruthaboutcars.com/?p=1135850 The miniature Mazda minivan — aka the Mazda5 — won’t be brought to the United States after this year, according to the automaker (via Autoblog). The small, boxy family hauler dwindled out in the U.S. (but was never less functional) because we’ll buy anything that looks like a crossover. In unrelated news: Mazda will be […]

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2014 Mazda 5

The miniature Mazda minivan — aka the Mazda5 — won’t be brought to the United States after this year, according to the automaker (via Autoblog). The small, boxy family hauler dwindled out in the U.S. (but was never less functional) because we’ll buy anything that looks like a crossover.

In unrelated news: Mazda will be showing off its new crossover concept in Frankfurt this year, dubbed the Koeru, according to Carscoops.

Thank goodness, the world could use another crossover.

Sales of the Mazda5 peaked in the U.S. market in 2008, and it never became the sales force that the Mazda Premacy had been in other countries. In the first six months of this year, Mazda had only sold about 6,800 Mazda5 models. To date, the Mazda5/Premacy has been Mazda’s best-selling minivan worldwide.

But, there are crossovers to make and sell in the hundreds of thousands.

Mazda-Koeru-concept

In Frankfurt, the company will show off its crossover concept, the Koeru, which means “exceed,” although its unclear from the company’s photos how big it may be or what could be underneath its hood. Autocar speculated that the crossover would be roughly the size of a Cx-5 and would be powered by a 2.2-liter diesel engine.

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Mazda Replaces First Crashed MX-5 Miata for Unlucky Buyer http://www.thetruthaboutcars.com/2015/07/mazda-replaces-first-crashed-miata-unlucky-buyer/ http://www.thetruthaboutcars.com/2015/07/mazda-replaces-first-crashed-miata-unlucky-buyer/#comments Thu, 23 Jul 2015 22:00:06 +0000 http://www.thetruthaboutcars.com/?p=1124281 Feel bad for the guy whose brand-new car gets smashed less than a mile away from the dealership? We do. Apparently, so does Mazda. Jalopnik has a great story about a new 2016 Mazda Miata owner whose car met an all-too-soon end less than a mile away from the dealership. The ends were smashed, the driver and passenger were bruised […]

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Feel bad for the guy whose brand-new car gets smashed less than a mile away from the dealership? We do. Apparently, so does Mazda.

Jalopnik has a great story about a new 2016 Mazda Miata owner whose car met an all-too-soon end less than a mile away from the dealership. The ends were smashed, the driver and passenger were bruised (but luckily not seriously) and one of the first new Miatas fell victim to an F-150.

You’ll never guess what Mazda did next.

(They replaced the car, I hate it when people do that.)

According to the owner, who posted his tale on a forum, Mazda North America sent a new car on Monday to the unlucky owner. The man says he’ll receive his new car August 15.

According to the owner, his new car was so new (apparently minutes) that legal documentation hadn’t yet been submitted making the process of separating from his car relatively quick. Even still, it’s no easy feat for the dealer, insurance, at-fault driver and Mazda to replace a car.

Jason over at Jalopnik accurately pointed out that as the first Miata crashed in the wild, there’s a lot of useful information Mazda North America can glean from it.

But good on Mazda and the dealer for helping an enthusiast who is obviously excited about his new purchase enough to wait on a list and pick up his car the day it’s made available. In no way are they compelled to do that.

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Hyundai May Bring Subcompact Crossover, but It Won’t Be Creta http://www.thetruthaboutcars.com/2015/07/hyundai-may-bring-subcompact-crossover-wont-creta/ http://www.thetruthaboutcars.com/2015/07/hyundai-may-bring-subcompact-crossover-wont-creta/#comments Thu, 23 Jul 2015 21:00:43 +0000 http://www.thetruthaboutcars.com/?p=1124249 Hyundai is looking to jump into the subcompact crossover fold in the States with the Nissan Juke, Honda HR-V, Chevrolet Trax and everyone else, but it won’t be with the Creta, Edmunds is reporting. The Creta recently went on sale in India, but executives in America told Edmunds that it wasn’t the right fit for U.S. […]

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Hyundai is looking to jump into the subcompact crossover fold in the States with the Nissan Juke, Honda HR-V, Chevrolet Trax and everyone else, but it won’t be with the Creta, Edmunds is reporting.

The Creta recently went on sale in India, but executives in America told Edmunds that it wasn’t the right fit for U.S. buyers.

“We have decided to wait a little bit longer to get the right vehicle,” said Dave Zuchowski, president and CEO of Hyundai Motor America.

The Creta would enter an already crowded field of subcompact crossovers that’s getting more crowded every day. Already the HR-V, Trax and Juke duke it out with the Jeep Renegade and Subaru XV Crosstrek, with the Mazda CX-3 on its way this year. (EcoSport, Ford?)

According to Zuchowski, the Creta was too conservative for the segment and too closely resembled a smaller version of the Santa Fe.

“In our opinion, as we go into this segment, it is a great segment for Millennials, for Gen Y. It is a good youth vehicle and we think in order to tap that market, the thing should be styled less conservatively and more aggressively,” he said.

Last month, Hyundai released a rendering of the Creta that would have fit the “aggressive” bill, but as always many features didn’t make it into the production version.

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Fiat COO: 124 Spider Abarth Will Perform, “Otherwise It Is Useless” http://www.thetruthaboutcars.com/2015/07/fiat-coo-124-spider-abarth-will-perform-otherwise-it-is-useless/ http://www.thetruthaboutcars.com/2015/07/fiat-coo-124-spider-abarth-will-perform-otherwise-it-is-useless/#comments Mon, 20 Jul 2015 21:00:11 +0000 http://www.thetruthaboutcars.com/?p=1120233 Remember earlier this month when Mazda MX-5 Miata program chief, Nobuhiro Yamamoto, said if you wanted to complain about the roadster’s lack of power, you could shove it down the aftermarket hole of your choice? Those were good times, two weeks ago. It seems Fiat COO Alfredo Altavilla is of a completely different mindset when it […]

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124 Spider_009

Remember earlier this month when Mazda MX-5 Miata program chief, Nobuhiro Yamamoto, said if you wanted to complain about the roadster’s lack of power, you could shove it down the aftermarket hole of your choice? Those were good times, two weeks ago.

It seems Fiat COO Alfredo Altavilla is of a completely different mindset when it comes to their own MX-5-derived 124 Spider, specifically any version of the car wearing a scorpion badge.

“You like performance? There will be an Abarth version [of the 124 Spider],” Altavilla confirmed to AutoExpress.

“Abarth is all about performance, and so I’ve told my team to stop working on colors and trims. Any new version of an Abarth car should deliver some sort of a performance enhancement, otherwise it is useless.”

An Abarth-tuned 124 Spider would complement a “comfortable” base model for the reborn nameplate.

The first Fiat 124 Spiders are expected to arrive in the U.S. next year.

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Mazda Says 2016 CX-3 Will Start Under $20,000 (Kinda) http://www.thetruthaboutcars.com/2015/07/mazda-says-2016-cx-3-will-start-under-20000-kinda/ http://www.thetruthaboutcars.com/2015/07/mazda-says-2016-cx-3-will-start-under-20000-kinda/#comments Thu, 16 Jul 2015 20:00:21 +0000 http://www.thetruthaboutcars.com/?p=1118137 The new mini crossover from Mazda will start at $19,960 (not including $880 destination) when it goes on sale after next month, the automaker reported Thursday. That puts the CX-3 in leagues with the Chevrolet Trax, Nissan Juke, Honda HR-V and Jeep Renegade as sub-$20,000 crossovers in an increasingly crowded and competitive segment. Like the […]

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2016-Mazda-CX-3-11

The new mini crossover from Mazda will start at $19,960 (not including $880 destination) when it goes on sale after next month, the automaker reported Thursday.

That puts the CX-3 in leagues with the Chevrolet Trax, Nissan Juke, Honda HR-V and Jeep Renegade as sub-$20,000 crossovers in an increasingly crowded and competitive segment.

Like the rest of its competition, it’s not hard to hike the CX-3’s final price up in a hurry.

The base price gets Mazda’s 2.0-liter inline four and a 6-speed automatic transmission. Standard on all models will be a rear-view camera, 7-inch touchscreen, Bluetooth push button starter and power windows and doors. All-wheel drive can be added for $1,250.

The middle-of-the-range CX-3 Touring (with heated seats, leather wrapped wheel, blind-spot monitoring, et al.) runs $22,840. The top-of-the-line CX-3 Grand Touring (navigation, moon roof, leather, Bose sound, etc.) comes in at $25,870. And presumably, the most you could pay for a CX-3 coming from the factory would be a Grand Touring CX-3 with all-wheel drive and Mazda’s optional safety package would be $29,040.

If you need any further proof the segment is ultra competitive and willing to cut to the very bone for the best price on a headline, consider that you can still buy a Jeep Renegade without air conditioning and 16-inch steel wheels for $18,880.

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Subaru of America COO: BRZ Needs ‘More Performance’ http://www.thetruthaboutcars.com/2015/07/subaru-america-coo-brz-needs-performance/ http://www.thetruthaboutcars.com/2015/07/subaru-america-coo-brz-needs-performance/#comments Tue, 14 Jul 2015 22:00:21 +0000 http://www.thetruthaboutcars.com/?p=1115433 It seems enthusiasts aren’t the only folks looking for a little more performance from the rear-wheel drive Subaru BRZ. Subaru of America COO Tom Doll would also like a little more performance — in terms of sales — from the sports car co-developed with Toyota. Thankfully, he sees the best way to increase interest in […]

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Subaru BRZ STI Performance Concept

It seems enthusiasts aren’t the only folks looking for a little more performance from the rear-wheel drive Subaru BRZ. Subaru of America COO Tom Doll would also like a little more performance — in terms of sales — from the sports car co-developed with Toyota.

Thankfully, he sees the best way to increase interest in the BRZ is to give us what we want.

Maybe.

Speaking on Autoline Detroit (via AutoGuide), Doll said: “We may have to do some things to (the BRZ) to enhance the driving performance a little more; take it up a little bit. Because I think that’s one of the learnings we’ve seen out of that vehicle, if it had a little bit more performance to it, it could really take up the sales level even more.”

Earlier this year, officials at Subaru confirmed a STI-branded BRZ would go on sale in the United States, but didn’t reveal specs or additions beyond the current car.

In addition to admitting the BRZ needs more performance — whether that means bumping up the power or giving the car some other tweaks — Doll also mentioned a second generation of the BRZ is still up in the air and wholly dependent on the intentions of executives in Japan.

A second-generation BRZ may also depend on Toyota. It’s been rumored the larger Japanese manufacturer is envious of the new Mazda MX-5 Miata — so much so that they’d be willing to use the architecture for the next Toyota GT86 and Scion FR-S. If that’s the case, don’t expect Subaru to follow suit.

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Mazda App Will Start Your Car, Lock Your Doors, Improve Life http://www.thetruthaboutcars.com/2015/07/mazda-app-will-start-car-lock-doors-improve-life/ http://www.thetruthaboutcars.com/2015/07/mazda-app-will-start-car-lock-doors-improve-life/#comments Thu, 09 Jul 2015 16:00:38 +0000 http://www.thetruthaboutcars.com/?p=1112049 Mazda announced today a dealer-installed option that’ll let owners start their car, lock their doors and annoy everyone in the neighborhood via panic alarm. The app, which is free for the first year and $65 annually after, will be called Mazda Mobile Start. The suggested retail price is $500 for the option, but allegedly official kits […]

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Mazda Mobile Start

Mazda announced today a dealer-installed option that’ll let owners start their car, lock their doors and annoy everyone in the neighborhood via panic alarm.

The app, which is free for the first year and $65 annually after, will be called Mazda Mobile Start. The suggested retail price is $500 for the option, but allegedly official kits are selling on Ebay for $419.50.

The remote start will run for 30 minutes to warm up or cool down your car, according to Mazda. The system runs via GPS, but it’s unclear if navigation is a required option on the car. We reached out to Mazda to ask if the system could remotely stop an engine, but haven’t yet received a response.

In addition to remote start, panic and locking, Mazda is also offering a GPS locating system to help frequent flyers find cars in massive, crowded airport parking lots.

The app is available for most major smartphones, which basically means any phone not made by Blackberry.

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2016 Scion iA Review With Video – Mono-Priced Zoom-Zoom http://www.thetruthaboutcars.com/2015/07/2016-scion-ia-review-video-mono-priced-zoom-zoom/ http://www.thetruthaboutcars.com/2015/07/2016-scion-ia-review-video-mono-priced-zoom-zoom/#comments Mon, 06 Jul 2015 13:00:50 +0000 http://www.thetruthaboutcars.com/?p=1105937 When is a Scion not a Scion? Since Scion is division of Toyota, this is both a trick question and a serious one. Scions can be anything from tweaked Toyotas and foreign market Toyotas to cars built by other manufacturers for Scion. The first such product was the collaboratively developed Scion FR-S / Subaru BRZ / Toyota 86. […]

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2016 Scion iA Exterior-004

When is a Scion not a Scion? Since Scion is division of Toyota, this is both a trick question and a serious one.

Scions can be anything from tweaked Toyotas and foreign market Toyotas to cars built by other manufacturers for Scion. The first such product was the collaboratively developed Scion FR-S / Subaru BRZ / Toyota 86. The second is this Mazda-designed and Mazda-built Scion iA.

Exterior
Mazda and Toyota entered into a partnership of sorts a while back, and the iA is the first fruit. If you didn’t know by now, the tasty looking 2016 Mazda2 hatch is not coming to the USA, despite Mazda’s plan to sell it in Canada and Puerto Rico. To satisfy shopper’s love for sub-compact Zoom-Zoom, Scion had Mazda turn the 2 into the Scion iA sedan for the U.S. and Toyota Yaris sedan for Canada. As happens with the Ford Fiesta, the hatch-to-sedan conversion adds around a foot of length overall. To help differentiate the iA from any future Mazda2 sales in the USA, the front end gets an enormous trapezoidal front grille and some “Angry Birds” headlamps. Out back, the Scion’s rear is less disguised with a strong Mazda influence in the tail lamps blended with a hint of Camry.

I know I’m going to take heat for this, but I actually like the looks of the iA in person. I think the side profile and rear are better balanced than the Ford Fiesta sedan, although the Fiesta’s grille is better looking. The overall design comes across as more intentional and — dare I say — emotional than the Nissan Versa or Chevy Sonic.

2016 Scion iA Interior-006

Interior
Hop inside the iA and it’s pure Mazda, which is a good thing. In terms of style and parts quality, Mazda basically made Scion a 90% scale Mazda3 interior with a few tweaks. We get the same chunky steering wheel loaded with buttons, same single-dial instrument cluster and 7-inch infotainment screen. Also cribbed from the Mazda parts bin is the standard keyless-go system, a single-zone manual climate control and standard cruise control.

For a car as small as the iA, the front seats proved surprisingly roomy. Scion claims 41.9 inches of legroom up front, which is more than you get in the Corolla or Focus, and a still respectable 34.4 inches in the back. Although taller drivers will probably bash their elbows on the B-pillar, they will fit. Cargo room comes in at a generous 13.5 cubic feet beating the bigger Corolla by a hair.

2016 Scion iA Interior

Infotainment
Mazda calls the infotainment software MazdaConnect. Scion hasn’t named it specifically but the system is exactly the same. What sets the iA apart isn’t so much the class-leading infotainment software and interface but that the system is standard. Looking like someone grafted an iPad to the dashboard [I think it looks more like a cheap Walmart Android tablet than an iPad, but to each their own. -Mark], the 7-inch color touchscreen LCD is the heart of the system. In the center console we have an iDrive/MMI-like controller knob and button array. Similar to Infiniti’s systems, you can navigate with either the controller, or the touchscreen, or both depending on what is easier at the moment. As long as you’re parked. Above 5 MPH the touchscreen functionality is locked out allowing only voice and control knob inputs.

Smartphone app integration for streaming media is standard and shoppers can add navigation software to the display for an undisclosed price after you buy the car. The high-resolution graphics, an intuitive interface and complete voice commands of your media library create a system that rivals uConnect and iDrive for best in the industry. The only danger with making this system standard in the iA is that it makes other Scions look decidedly behind the times.

2016 Scion iA Engine Mazda SkyActiv-001

Drivetrain
Logically, there’s a Mazda 1.5L four-cylinder engine beating under the iA’s hood. Good for 106 horsepower and 103 lb-ft of torque, the engine uses all Mazda’s fuel sipping tech, including direct injection, a high 12:1 compression ratio and a Mazda 6-speed automatic with a tall final gear and aggressive torque converter lockup program. For the purists in the crowd, you can get your iA with a short-throw manual transmission, but you’ll get 2 MPG better (37 MPG combined, 42 on the highway) with the 6-speed automatic.

2016 Scion iA Exterior-003

Drive
In an unexpected twist, all iA models will come with a standard low-speed collision warning and mitigation system. The system is similar in design to Volvo’s first-generation City Safety system and uses a laser scanner mounted in front of the rear view mirror to monitor traffic. At speeds between approximately 5 and 18 MPH, the system will first warn the driver of an impending collision, pre-charge the brakes, then as a last resort reduce engine power and apply the brakes autonomously to either avoid or mitigate the collision. The Scion reps said the system is not programmed to detect pedestrians or cyclists like Volvo’s latest system, but it “may respond” to that type of obstacle depending on the situation.

Since my time was limited with the iA, I wasn’t able to put it through my usual battery of tests. You should expect acceleration times to be leisurely, likely in the 10 second slot occupied by the Prius C. The best acceleration times will be with the 6-speed automatic but the 6-speed manual will make those seconds tick by faster because it’s simply more fun. I spent most of my day in a 6-speed manual version and, although I did long for more power, the short throws and excellent clutch pedal distracted me for the most part.

2016 Scion iA Exterior-006

For a Scion, the steering is sheer perfection. For a Mazda, I’m still sad the iA has electric power steering. Turn in is crisp as can be expected from a car riding on 185/60R16 tires and the steering ratio is just about perfect. The Scion folks had Mazda tune the iA towards the softer side of the segment which causes more body roll than I had expected, but aside from that it didn’t reduce the fun too much on the winding mountain roads of our test drive. Overall grip is lower than I had expected with plenty of commotion coming from the tires if you enter a corner a little too hot. I blame both the tire size and the rubber compound for this but the tires can be easily swapped. Even though we have a torsion beam suspension in the rear, the iA was remarkably well-behaved in corners with broken pavement.

The most compelling thing about the iA is the combination of Mazda engineering and Scion pricing. For 2015, the MSRP starts at $15,700 with the 6-speed manual and ends at $16,800 for the iA with the 6-speed automatic. Because of the way Scion’s pricing scheme works, the manual transmission model has a high level of content that frequently precludes a manual transmission in the competition like the 7-inch LCD infotainment system, the pre-collision braking system, keyless-go and the backup camera. Scion also tosses in a 2-year/25,000 mile scheduled maintenance plan. When comparing the iA to the rest of the segment, the high level of standard equipment manages to make the iA the best sub-compact deal around. When pitted against Nissan Versa, the value leader in the segment, the Scion manages to be $1,500 less when comparably equipped.

2016 Scion iA Exterior Front Grille

The iA isn’t the Scion I was expecting, and it isn’t the Mazda I was hoping for either. The iA seems like Mazda’s interpretation of what a Scion should be, and marriage has created a surprisingly good little car. Shoppers will find a well-controlled ride, excellent road manners and impeccable fuel economy all wrapped inside Scion’s warranty and scheduled maintenance, and sold at a Toyota dealer. The combination makes for the most appealing sedan in this segment by a hair. (If Ford mates an automatic transmission to their 3-cylinder turbo Fiesta, it’s game on.) The combination should also be a lesson for Mazda, because Scion’s mono-spec philosophy and pricing give pragmatists a reason to buy the best driving sedan in this segment.

Scion provided the vehicle, insurance, gas and a snazzy lunch for this review.

2016 Scion iA Engine Mazda SkyActiv 2016 Scion iA Engine Mazda SkyActiv-001 2016 Scion iA Exterior Front Grille 2016 Scion iA Exterior-001 2016 Scion iA Exterior-002 Wheel 2016 Scion iA Exterior-003 2016 Scion iA Exterior-004 2016 Scion iA Exterior-005 2016 Scion iA Exterior-006 2016 Scion iA Exterior-007 2016 Scion iA Exterior-008 2016 Scion iA Interior 2016 Scion iA Interior-001 2016 Scion iA Interior-002 2016 Scion iA Interior-003 2016 Scion iA Interior-004 2016 Scion iA Interior-005 2016 Scion iA Interior-006 2016 Scion iA Interior-007 2016 Scion iA Interior-008 2016 Scion iA Trunk

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Yamamoto: This MX-5 Is All You’re Getting, Take It or Leave It http://www.thetruthaboutcars.com/2015/07/yamamoto-this-mx-5-is-all-youre-getting-take-it-or-leave-it/ http://www.thetruthaboutcars.com/2015/07/yamamoto-this-mx-5-is-all-youre-getting-take-it-or-leave-it/#comments Wed, 01 Jul 2015 16:00:39 +0000 http://www.thetruthaboutcars.com/?p=1104809 First it was the Toyobaru triplets. Now it’s the MX-5. Nobuhiro Yamamoto, program manager for the Mazda MX-5 Miata, has crushed the dreams of those looking for more factory horsepower from the fourth-generation roadster. In short, if you want to “get hung up on numbers,” look elsewhere. Speaking with the folks at TopGear.com, Yamamoto has […]

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2016 Mazda MX-5

First it was the Toyobaru triplets. Now it’s the MX-5.

Nobuhiro Yamamoto, program manager for the Mazda MX-5 Miata, has crushed the dreams of those looking for more factory horsepower from the fourth-generation roadster. In short, if you want to “get hung up on numbers,” look elsewhere.

Speaking with the folks at TopGear.com, Yamamoto has plainly stated there won’t be a high-output special in the same vein as the NB Mazdaspeed MX-5.

From TopGear.com:

“It’s important not to get hung up on numbers,” Yamamoto-san told us. “Not on power, or torque. No, what is more important is the feeling. The driving experience and feeling is more important than power.

“In my mind it just has to be fun to drive,” he added.

To put it plainly, there will be no additional powerplants, no superchargers and no turbochargers. The most horsepower you’ll be able to buy on the showroom floor will be 155 from the 2.0L four-cylinder engine, take it or leave it.

While a vocal minority will cry foul at the thought of the MX-5 having less power than the outgoing model, we should commend Yamamoto and Mazda on this line-in-the-sand decision, especially when you consider the reasons why.

“It’s got to be affordable. Faster MX-5s means more money,” he added.

But, with the prevalence of turbocharged engines in today’s market, adding one to the MX-5 likely wouldn’t cost much more. According to Yamamoto, though, a turbo would ruin the Miata.

“I never considered using a turbo,” he said, “because naturally aspirated engines are just nice, especially for this kind of car.

“What’s very important to me is the feeling, and that you are happy driving it. I don’t want any more power or torque for the MX-5, but the sensation is important.”

[Photo credit: AutoGuide/Adam Wood]

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Don’t Expect Subaru To Follow Toyota To Mazda For BRZ RWD Platform http://www.thetruthaboutcars.com/2015/06/dont-expect-subaru-to-follow-toyota-to-mazda-for-brz-rwd-platform/ http://www.thetruthaboutcars.com/2015/06/dont-expect-subaru-to-follow-toyota-to-mazda-for-brz-rwd-platform/#comments Sun, 28 Jun 2015 18:32:10 +0000 http://www.thetruthaboutcars.com/?p=1101193 According to Car & Driver, the folks in Toyota City are smitten with the new Mazda MX-5 Miata. So much so they’re considering using the platform for the next Toyota GT86, sold as the Scion FR-S in North America. The rumor states what goes for Toyota goes for Subaru’s sports car – the BRZ – as […]

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2016 Mazda MX-5

According to Car & Driver, the folks in Toyota City are smitten with the new Mazda MX-5 Miata. So much so they’re considering using the platform for the next Toyota GT86, sold as the Scion FR-S in North America.

The rumor states what goes for Toyota goes for Subaru’s sports car – the BRZ – as well. I’m not so sure about that.

“If Toyota were to employ the MX-5’s chassis, it would be on the next-generation FT86,” Car & Driver was told by a source.

The source says nothing specifically about the BRZ, though the magazine infers the Miata platform will also be used on the next sporty Subaru. However, Subaru may be smart to forego a second generation BRZ altogether.

Currently, the Toyobaru triplets are produced by Subaru in Ōta, Japan. The company is currently capacity constrained. Subaru will stop producing Camrys for Toyota at their Indiana facility in 2016 in order to claw back some of its own capacity to build the Legacy and Outback, the most popular model at Subaru. This shift to the Mazda platform could be a way for Subaru to get out of the RWD platform business and focus more on core models or variations thereof.

Mazda is building the MX-5 at their own facility in Japan and will build the forthcoming Fiat 124 Spider upon its debut. Considering Mazda and Toyota have been getting cozier as of late with a new facility in Mexico building the new Mazda2 along with the Scion iA/Toyota Yaris Sedan, Toyota could also move RWD sports car production to Mazda’s facility in Japan alongside the new Miata.

This would free up capacity for Subaru at their Ōta plant to build other models currently in demand.

So, if Toyota does see the MX-5 Miata platform as a solution for the next generation GT86 and Scion FR-S, don’t expect Subaru to follow suit.

[Photo credit: AutoGuide/Adam Wood]

 

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Crapwagon Outtake: Mazda RX-7 GSL-SE http://www.thetruthaboutcars.com/2015/06/crapwagon-outtake-mazda-rx-7-gsl-se/ http://www.thetruthaboutcars.com/2015/06/crapwagon-outtake-mazda-rx-7-gsl-se/#comments Fri, 26 Jun 2015 13:00:34 +0000 http://www.thetruthaboutcars.com/?p=1100345 My wife tells me that I’m not allowed to own an RX-7. To be fair, there are any number of cars I’ll likely never own due the the varied circumstances of life and wallet, but Mazda’s rotary wonder, generally available for a budget price, is off limits due to the misadventures of relative youth. More […]

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$_57

My wife tells me that I’m not allowed to own an RX-7.

To be fair, there are any number of cars I’ll likely never own due the the varied circumstances of life and wallet, but Mazda’s rotary wonder, generally available for a budget price, is off limits due to the misadventures of relative youth. More details, someday, when I’ve recovered from the tetanus.

Yesterday, I happened upon an eBay auction for, arguably, the most desireable of the first-generation RX-7, the GSL-SE. These “five-letter” cars are the only ones with the larger, more powerful, fuel-injected 13B engine. The model also added a limited slip, larger brake discs, and more luxury features. This one also carries the limited “IMSA TARGA-7″ package, which appears to be mostly tape stripes and an aluminum-looking faux-targa bar cover for the B-pillar. The car has been repainted, and generally looks good. Even the velour bordello red interior looks clean.

Then my daily Bring A Trailer email came through.

1984-Mazda-RX-7-GSL-SE-Front-900x636

Another five letter RX-7, this time a white ’84 model with lower miles and red leather. This one is even nicer than the black ’85, with mostly original paint and functional air conditioning. While white cars are not my favorite, I’ll admit this one is stunning.

I’m curious what you, the faithful Crapwagon readers, think of these cars – especially the selling price. The black car on eBay has a Buy it Now price of $9,900. I’d imagine the reserve is closer to $8k. My guess – the white car will pull about a grand more than the black one, assuming it sells.

What sayeth the B&B?

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Bark’s Bites: The (Imaginary) National Automakers Association Draft, Part One http://www.thetruthaboutcars.com/2015/06/barks-bites-imaginary-national-automakers-association-draft-part-one/ http://www.thetruthaboutcars.com/2015/06/barks-bites-imaginary-national-automakers-association-draft-part-one/#comments Fri, 26 Jun 2015 12:00:42 +0000 http://www.thetruthaboutcars.com/?p=1100193 Warning: What you are about to read is NOT REAL. It is the product of the warped mind of your friendly neighborhood editorialist, Bark M., who wonders: What if automakers had to “draft” new products, just like the NBA does?  Talking Head #1: Greetings, and welcome to Detroit, the host city for the 2015 National Automakers […]

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Obama+Announces+New+Automobile+Fuel+Efficiency+h36L8Fl4eLpx

Warning: What you are about to read is NOT REAL. It is the product of the warped mind of your friendly neighborhood editorialist, Bark M., who wonders: What if automakers had to “draft” new products, just like the NBA does? 

Talking Head #1: Greetings, and welcome to Detroit, the host city for the 2015 National Automakers Association Draft! Tonight, we’ll see the future of automakers unfold, as they get the chance to select a new model for their existing lineup.

Talking Head #2: That’s right, and the excitement has been building ever since the end of last model year. Some big questions will be answered this evening: What will Subaru do with their pick? Will Ford finally have a full-sized sedan worth talking about? And will FCA’s Sergio Marchionne finally find a trade partner for their spot in the draft?

TH1: Word has it that Sergio has been burning up the phone lines trying to find somebody to help him move out of the first round, but my sources say that he hasn’t had any takers so far. As you know, though, there’s invariably a surprise or two on NAA Draft Night!

TH2: That there is! As always, the automakers will be drafting in reverse order of current U.S. market share. That means that first up on the clock is a fan favorite, Mazda.

TH1: Well, Mazda has a good, quality lineup, full of young star players, but for some reason they’ve had a hard time breaking through in America. Will this be the pick that finally gets them over the hump and positions them as a real player in the U.S. market?

TH2: We’re about to find out, as it looks like we are getting this 2015 NAA Draft underway! Here comes the commissioner to the podium with the card. Let’s listen.

Commissioner: With the first pick in the 2015 NAA draft, Mazda selects… a New CX-9, from Hiroshima, Japan!

TH1: Well, we can’t be too surprised with this one, can we?

TH2: No, not at all. The CX-9 has been getting long in the tooth and Mazda needed something new and fresh to be competitive in this segment. The Mazda fans have got to be happy with this selection.

TH1: Indeed, they are. While some fans here were hoping for a new Mazda 2 to be brought to the U.S., it’s hard to ignore that Mazda is missing out on a key segment with the current CX-9. Great pick.

TH2: All right, that was a solid, if not necessary climactic beginning to our evening. Next up is one of the more glamorous names in our industry: Mercedes-Benz. What have you been hearing about Mercedes?

TH1: It’s hard to know exactly which direction Mercedes might go in here. Their fans are still a little confused about the recent shakeup of their lineup – there are a lot of familiar faces with new names. Plus, they’ve had a few recent refreshes of their biggest sellers – the C Class is selling better than ever, and they’ve already signed a new E-Class for 2016.

TH2: We’ll know soon enough – here’s the commish!

Commissioner: With the second pick in the 2015 NAA draft, Mercedes-Benz selects…the W246 B Class, from Stuttgart, Germany!

TH1: I think it’s safe to say that we’ve had our first surprise of the evening!

TH2: No question. The B Class has been a solid performer in both the EU and in Japan since it launched back in 2011, but I’ve gotta say, I’m surprised that they’re trying it in America. However, with the growth that MINI is seeing in America this year, perhaps Mercedes thinks there’s an opportunity for a luxury entry into the subcompact market.

TH1: It’s all part of the excitement that we’ve come to expect from the NAA Draft! Next on the clock with the third pick is another German automaker, BMW.

TH2: BMW has sort of lost their…

TH1: Whoa, whoa, whoa, I have to blow the whistle on you there, partner. I’m sure you weren’t about to say that they’ve “lost their way,” like every other talking head hack, were you?

TH1: Um, no. Not at all. I was about to say that they’ve lost their…okay, fine. You got me.

TH2: Considering that BMW is up about 7 percent in sales year over year, I think they’re doing just fine. But there is one segment where they’ve lost some market share, and that’s the small luxury SUV segment.

TH1: Let’s see if they address that tonight. Over to you, Commissioner!

Commissioner: With the third pick in the 2015 NAA draft, BMW selects…a new X3, from Spartanburg, South Carolina!

TH1: That’s the obvious choice here, isn’t it?

TH2: Certainly is. The X4…well, I mean, what the heck is the X4, anyway? It’s not selling in any great numbers, and the X3 has been down big time as of late. A new model seems to be just what Herr Doctor ordered.

TH1: Subaru is next up on the clock, partner. There’s been a lot of discussion lately about Subaru’s recent success in the American market, but how will that impact their draft pick tonight?

TH2: That’s a great question. They’re missing a lot of the key segments for American market success in their lineup – mid-sized SUV, subcompact – and the Impreza is sold in numbers that don’t impress anybody. But can they take on more capacity right now?

TH1: Let’s see what they decide to do. Here’s the commissioner with the pick.

Commissioner: Ladies and Gentlemen, we have a trade. Subaru has traded their pick to Toyota, along with all remaining BRZs on dealer lots, for cash considerations and a car to be named later. With the fourth pick in the 2015 NAA draft, Toyota selects…an Avalon replacement, from Georgetown, Kentucky!

TH2: Not a huge surprise here, is it?

TH1: No, not particularly. I think Subaru did the right thing – they’re already at maximum capacity at most of their plants, and adding more models would just make it even worse. Also, killing the BRZ makes a ton of sense. They barely sell, and they are occupying floorplan space that could be used for other, more profitable models.

TH2: And Toyota needed a new full-sized sedan. The whole segment is dying quickly, yes, but maybe Toyota sees that as an opportunity to seize some market share from their aging competitors. Perhaps they can use the platform to update the Lexus ES, too.

TH1: This evening is moving along quickly, as we move to the fifth pick, which belongs to Volkswagen Auto Group. VW and Audi have a few holes to fill in their American lineup, to say the least.

TH2: Truer words were never spoken, my friend. The Jetta, the Passat, the A4…all of them are aging and relatively unpopular in their segments. The lights are flickering a bit at VW stores. Can tonight’s pick help keep them on?

TH1: The pick is in, so let’s turn things over to the commissioner.

Commissioner: With the fifth pick in the NAA draft, Volkswagen Auto Group selects…a Jetta with actual content, from Wolfsburg, Germany!

TH2: I think they didn’t really have much of a choice here. The Jetta is losing market share faster than any other compact car – they had to get competitive.

TH1: I don’t know…the Passat isn’t doing any better, and that’s a bigger segment, overall.

TH2: Yes, but the Jetta name still means something in America. The Jetta is the top-selling VW model of all time. I think VW knows that they’re climbing an uphill battle in the mid-sized segment with the Passat – maybe they figure it’s better to fight a battle that they actually have a shot at winning. And they’ve proven that they can make an excellent small car with the Golf and its performance derivatives.

TH1: Good point. VW fans have to be pleased with this pick.

TH2: Well, we’ve got Hyundai/Kia up next. Is there a faster rising team in the league than these guys?

TH1: I don’t think so, my friend. While the current Sonata hasn’t been everything that they hoped it would be, they’ve got some real hits on their hands with their crossover lineup. And the new Sedona is doing quite well, too. But that doesn’t mean that there aren’t trouble spots.

TH2: You’re absolutely right. The Rio is falling well behind the competition in the Subcompact category, and even the Soul isn’t selling like it once was. What inside scoop do you have about H&K’s next move?

TH1: I don’t think there’s any question that they’d like to have a real, legitimate sporting car in their lineup. But can they justify it?

TH2: Well, the pick is in, so let’s go to the commissioner.

Commissioner: With the sixth pick in the NAA draft, Hyundai/Kia selects…an all-new, 5.0 liter Hyundai Genesis Coupe, from Seoul, South Korea!

TH1&2 (simultaneously): WHOOOOOOA!

TH1: That’s a big swing.

TH2: Is it ever! The Genesis Coupe has been tired for a while. Not only are they revamping it, they’re shoving in the big V8 from the sedan. Do you like it?

TH1: I love it! They’ve already got, in my opinion, the best RWD sedan for the money on the market. Now, they’re taking aim at the Mustang and Camaro. It’s bold, it’s brash – great pick!

TH2: Don’t go anywhere, folks! When we come back from commercial (tomorrow –Bark), we’ll find out what the big boys from Nissan, Honda, Toyota, FCA, Ford, and GM have in store for us.

All right, have at it, B&B – what would you have “drafted” for these manufacturers?

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SPIED: Fiat 124 Spider Sports Long Hood for Small Motor http://www.thetruthaboutcars.com/2015/06/spied-fiat-124-spider-sports-long-hood-for-small-motor/ http://www.thetruthaboutcars.com/2015/06/spied-fiat-124-spider-sports-long-hood-for-small-motor/#comments Thu, 25 Jun 2015 14:16:49 +0000 http://www.thetruthaboutcars.com/?p=1099897 This is the first ever set of spy shots of the upcoming Mazda MX-5 Miata based Fiat 124 Spider with near-production body work. Damn, honey, you’ve got a big nose. While this addition to the Fiat lineup is quite covered in camo in these photos, it’s easy to see the roadster will rock a longer hood than […]

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124 Spider_011

This is the first ever set of spy shots of the upcoming Mazda MX-5 Miata based Fiat 124 Spider with near-production body work.

Damn, honey, you’ve got a big nose.

While this addition to the Fiat lineup is quite covered in camo in these photos, it’s easy to see the roadster will rock a longer hood than the Mazda MX-5. However, it looks like other elements stay quite similar to the original on which it’s based, including the curved windshield surround and proportions of the rear deck.

If rumor is to be believed, the new Fiat 124 will be powered by the same 1.4L turbocharged four-cylinder found in other Fiat products. Power will be sent to the rear via a six-speed manual transmission and possibly a six-speed dual clutch or conventional automatic.

We will likely see the Fiat 124 in all its glory this November at the Los Angeles International Auto Show. Expect sales to start next year.

The new Fiat will be built alongside the MX-5 in Japan.

124 Spider_011 124 Spider_010 124 Spider_009 124 Spider_008 124 Spider_006 124 Spider_005 124 Spider_004 124 Spider_003 124 Spider_002 124 Spider_001

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Toyota Prius SUV Reportedly Under Development http://www.thetruthaboutcars.com/2015/06/toyota-prius-suv-reportedly-under-development/ http://www.thetruthaboutcars.com/2015/06/toyota-prius-suv-reportedly-under-development/#comments Mon, 22 Jun 2015 19:00:18 +0000 http://www.thetruthaboutcars.com/?p=1097417 The Toyota Prius can be had in compact, wagon and original recipe, but there may soon be another addition to the family: an SUV. The Prius SUV would be developed via its partnership with Mazda, and would likely be a production-ready version of the C-HR Concept from last year’s Paris Auto Show, AutoGuide writes. The […]

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Toyota-C-HR-Concept-3

The Toyota Prius can be had in compact, wagon and original recipe, but there may soon be another addition to the family: an SUV.

The Prius SUV would be developed via its partnership with Mazda, and would likely be a production-ready version of the C-HR Concept from last year’s Paris Auto Show, AutoGuide writes.

The partnership between the two automakers allows for powertrain technologies to be exchanged regarding new models. Thus, one idea for the SUV would be Mazda’s 1.5-liter SkyActiv diesel for a hybrid-diesel variant, as well as one without electric motors for European markets. Mazda, meanwhile, would use Toyota’s technology to bring its first EV to market, set to meet the ZEV standards set for 2018 by California’s government.

(Photo credit: Mike Schlee/AutoGuide)

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Weekend Roundup: Top Gear Show, F1 Show and New Subaru Blue is All Show http://www.thetruthaboutcars.com/2015/06/weekend-roundup-top-gear-show-f1-show-and-new-subaru-blue-is-all-show/ http://www.thetruthaboutcars.com/2015/06/weekend-roundup-top-gear-show-f1-show-and-new-subaru-blue-is-all-show/#comments Mon, 08 Jun 2015 14:45:19 +0000 http://www.thetruthaboutcars.com/?p=1086473 As Richard Hammond and James May wrap up the “lost episodes” of Top Gear sans Jeremy Clarkson, the three are rumored to be heading to Netflix with the unsuspended pair turning down deals worth 4 million GBP. Here’s what caught our eyes over the weekend. I Don’t Need A Monster Truck (WIRED) Small trucks were virtually […]

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Top-Gear-Live-Richard-Hammond-and-James-May

As Richard Hammond and James May wrap up the “lost episodes” of Top Gear sans Jeremy Clarkson, the three are rumored to be heading to Netflix with the unsuspended pair turning down deals worth 4 million GBP.

Here’s what caught our eyes over the weekend.

gl_brown_ff-582x588I Don’t Need A Monster Truck (WIRED)
Small trucks were virtually the only good thing about the ’90s. Oh, and music. The music was good.

chris-evans-car-fe_2455765bTop Gear doesn’t need Chris Evans. It needs a woman (The Telegraph)
“Personally, I didn’t really care. Clarkson was finally off our TV screens. After 13 years of racist comments, general rudeness and physical violence (Piers Morgan also fell prey to his wayward fist), the BBC got some balls and sacked the man.”

Top-Gear-Live-Richard-Hammond-and-James-MayTop Gear’s Richard Hammond and James May to refuse £4MILLION return for show with Jeremy Clarkson (Mirror)
This time it won’t be “back to the studio” for the three Top Gear hosts. Instead, they’re off to Netflix.

604771ea1d4348e79a4cf5c178243e55F1 teams reject mid-race refueling plan (AutoBlog)
Risks outweigh benefits in F1’s latest idea to spice up the show.

Mazda BT50Facelifted Mazda BT-50 Pickup Gets The Kodo Look (CarScoops)
Mazda’s Hilux competitor is getting a facelift in the style of many of the brand’s other offerings.

15FordF150_16Ford running short of F-150 frames (AutoBlog)
Due to an issue with Ford’s frame supplier Metalsa, production has lagged and demand isn’t being met.

toyota-discontinues-trd-superchargerToyota Discontinues TRD Supercharger Program (AutoGuide)
Goodbye, TRD superchargers. Though, we can’t say you’ll be missed.

Benz to power houses too (Motoring.com.au)
Tesla isn’t the only automaker looking to bring electrons to your household outlets.

Finnjet_1800-700x454Finnjet, the only car with a chrome bill bigger than its gas bill, comes up for sale (Hemmings Daily)
Mother of Chrome God.

1966-Toyota-Crown-Deluxe-FrontEscalade V8: 400 HP 1966 Toyota Crown Deluxe (Bring A Trailer)
While I usually dump a bit on Japanese restomods, this one deserves your attention.

subaru-reveals-hyper-blue-color-01Subaru Reveals New Hyper Blue Exterior Color (AutoGuide)
New blue shade tries to out-Polestar Polestar.

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Weekend News Round-up: 2016 Mazda MX-5 Reviews, Lane-Splitting is Safer and Aston Martin Going Electric http://www.thetruthaboutcars.com/2015/06/weekend-news-round-up-2016-mazda-mx-5-reviews/ http://www.thetruthaboutcars.com/2015/06/weekend-news-round-up-2016-mazda-mx-5-reviews/#comments Mon, 01 Jun 2015 12:14:16 +0000 http://www.thetruthaboutcars.com/?p=1080681 Surprise! TTAC didn’t have a single writer at the Mazda MX-5 media preview. Instead, here’s a few different reviews of Japan’s favorite roadster from other outlets and a run-down of what you may have missed over the weekend.   MIATA! MIATA! MIATA! 2016 Mazda MX-5 Review (AutoGuide) “A smaller Miata is a better Miata.” 2016 Mazda […]

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2016 Mazda MX-5

Surprise! TTAC didn’t have a single writer at the Mazda MX-5 media preview. Instead, here’s a few different reviews of Japan’s favorite roadster from other outlets and a run-down of what you may have missed over the weekend.

 

MIATA! MIATA! MIATA!

2016 Mazda MX-52016 Mazda MX-5 Review (AutoGuide)
“A smaller Miata is a better Miata.”

2016 Mazda MX-5 Miata2016 Mazda MX-5 Miata 2.0L First Drive (AutoBlog)
“Championing the roadster revolution.”

2016 Mazda MX-5 MiataFirst Drive: 2016 Mazda Miata (The Detroit Bureau)
“Forward into the past.”

2016 Mazda MX-5 MiataThe 2016 Mazda Miata Is Undeniably Fantastic (Jalopnik)
“This car rocks.” Travis says a longer review will be available later this morning. UPDATE: It’s up.

2016 mazda mx-5 miata club2016 Mazda MX-5 Miata Tested! (Car & Driver)
“The Meta Miata.”

 

NOT MIATA! NOT MIATA! NOT MIATA!

la-fi-hy-lanesplitting-safe-uc-berkeley-studyLane-splitting for motorcycles is safe, says landmark Berkeley study (LA Times)
Bottom line: riders who lane-split are safer overall and accidents involving lane-splitting are less likely to cause serious injury than other motorcycle accidents. California is on the cusp of making lane-splitting legal.

Speedhunters' Cars Of May 2015Revisiting The Cars Of May (Speedhunters)
“With the sixth month of the year now upon us, it’s time to take a look back at the feature cars of May 2015.”

aston-spypics-2015-002_0Aston Martin plots future hybrid models (Autocar)
Another builder of sporting GT cars is planning a drive down Electric Avenue. Aston Martin could also see its lineup expand to seven separate models.

nissan_pathfinder_mainNissan rules out Navara-based SUV… for now (GoAuto.com.au)
Nissan Australia won’t be sourcing a truck-based SUV to go head-to-head with the Ford Everest, Toyota Fortuner and Holden Colorado 7. Australia also won’t get the new Murano even though it’s selling like hotcakes elsewhere.

dodge charger hellcatChallenge Won: We Do 11 Seconds in the Dodge Charger Hellcat (Cars.com)
“We set out to see how close we could get to 11.0 seconds with a factory-fresh 2015 Dodge Charger SRT Hellcat and drag strip rental of Byron Dragway in Byron, Ill.”

f1 gridFIA looking for a new F1 team (AutoBlog)
New team would bring total to 12 with 24 cars on the grid in addition to 2016 entrant Haas.

teslas inside showroomTesla loses fight with dealers to sell its cars in Texas (The Verge)
Two bills, which would have allowed direct sales of Tesla cars in Texas, have died on the floor.

nascar-cup-champions-week-2013-denny-hamlin-speaks-onstage-after-winning-the-coors-light-pSprint Cup competitors form Driver Council (Motorsport.com)
“We’ve been trying to get all of our drivers together for about a year now,” says Danny Hamlin. Just don’t call it a ‘union’.

Drifting at Goodwood Festival of SpeedGoodwood festival adds drifting category (AutoBlog)
The end is nigh.

Mad Max ScreenshotMad Max before and after shots show what’s real and what’s fake (The Verge)
Even without CG, the explosions in Mad Max are still apocalyptic.

More as the day goes on…

[Photo credit: AutoGuide/Adam Wood]

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2016 Mazda2 European Review http://www.thetruthaboutcars.com/2015/05/2016-mazda2-european-review/ http://www.thetruthaboutcars.com/2015/05/2016-mazda2-european-review/#comments Thu, 28 May 2015 14:00:22 +0000 http://www.thetruthaboutcars.com/?p=1077026 The Mazda2 is another car whose absence in the US market will bring tears to the eyes of driving enthusiasts – and rightly so, because it’s a great little car. At the same time, it was probably the right call by Mazda not to import it to the States. This car can truly shine, but wide open […]

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2016 Mazda2 European Spec

The Mazda2 is another car whose absence in the US market will bring tears to the eyes of driving enthusiasts – and rightly so, because it’s a great little car. At the same time, it was probably the right call by Mazda not to import it to the States. This car can truly shine, but wide open American roads are not the right place for it, no matter how much canyon carving petrolheads would like them to be.

Ask a typical automotive enthusiast or petrolhead about modern cars and you’ll probably hear they are rubbish and the older cars are “just right”. You’ll hear modern cars are too full of electronics. They’re too bloated. The driver is isolated too much from the task of driving. With everything being focused on comfort, safety and economy, the joy of driving suffers.

Try to explain this to the typical car buyer and you get a blank stare in return, which is why the Mazda2 won’t be a sales hit in Europe, and would be a flop in America. It’s is a shame, really, because it’s a wonderful little car.

So, why won’t people buy one over, say, the Citroën C4 Cactus or Škoda Fabia? Or some tiny little crossover, which is actually less practical, but more expensive? Let’s explain it on the Fabia, which I tested recently, and which is a direct competitor to the 2 on European market.

2016 Mazda2 European Spec

As I mentioned several times in the review, sitting in the Fabia feels like you’re in a bigger car than its dimensions suggest. It uses the architecture and interior design language of bigger Volkswagen products and drives in a very “grown up” and confident manner. While a decade or two ago, a supermini was something you bought only to drive around town, the Fabia is a perfectly capable highway cruiser – or it would be, if it had more power.

The Mazda, on the other hand, feels and drives like a small car. Truth be told, the 2 I borrowed for this review was a poverty-spec example with the base 75 hp 1.5L four-cylinder engine while the Fabia esd equipped with its available top-of-the-line 110 hp 1.2 turbo plant, but that doesn’t change much about the way both cars feel.

The first difference is obvious: the Fabia is just larger inside. This is to be expected, as Fabia plays the “half a class above the competitors” game that’s typical for Škodas. However, the Mazda is a bit small even when compared to the average of its class, with cramped rear quarters and a relatively small boot. If you want to use your supermini as a family car, this will not work as well as the Fabia.

2016 Mazda2 European Spec

Then there’s the interior ambiance. The Mazda’s cabin is quite pretty to look at and everything feels slender, smooth and stylish. The Mazda’s “sports car feel” is in contrast to the Fabia and its direct competitors offering up their “big car” interior atmosphere. It’s in the details: a tiny rev counter in the corner of the dash instead of proper dial. Radio or infotainment system sticking out of the dash like a sore thumb. And, of course, the slightly tinny sound made by closing doors.

Don’t get me wrong – the Mazda’s interior doesn’t feel cheap or ugly. It’s just a tad too obvious  the main concern was saving weight and not creating a luxurious experience for those inside. Today’s customers want to be pampered.

What they do not appreciate are the finer things in automobile that we as enthusiasts hold supreme, like sublime suspension tuning or a lovely, naturally aspirated engine paired with a precise, delicate manual transmission. Which is sad, because those count among the main reasons for buying a Mazda2.

2016 Mazda2 European Spec

Let’s start with the engine first. As I already mentioned, my press loaner was powered with the least powerful, least sophisticated version of the 1.5 SKYACTIV four-cylinder. It lacks the trick 4-2-1 headers, crazy compression ratio and – on paper – it looks seriously underpowered. Compared to both superminis I drove before and after the Mazda2 (the aforementioned Fabia 1.2 TSI and Corsa 1.0 Turbo), its 75 hp seems almost like a joke.

Trust me, it isn’t. Having driven a few cars with N/A engines neutered by EU5 emission standards lately, I started to think that turbocharging is the only remaining way to go. Mazda proved me (and probably many others) wrong. There is nothing neutered about this engine. Thanks to its large displacement (for a base engine in an EU-market supermini), it’s not lacking torque in the low range, and it somehow keeps the rev-happy characteristics of a classic Japanese four-pot. I’ve never been a great fan of revvy four-cylinders and I actually like the diesel version of Mazda6 more than the gasoline one, but the four-banger in the Mazda2 is a delight. I found myself revving it right to the redline just for fun and, of course, sometimes out of necessity because 75 hp isn’t really much. That’s not to say the 2 is unbearably slow. On the contrary, it was much quicker than I expected and at normal pace it was perfectly fine. I was surprised by its ability to overtake at A-road speeds (around 60-65 mph in CZ), as well as its relative stability and bearability near the top speed of about 110 mph.

2016 Mazda2 European Spec

Which neatly brings us back to the suspension. The example I tested is probably the least sporty Mazda2 that can be ordered. Small, 15 inch steel wheels with plastic hubcaps and narrow, tall tires. Couple that with a relatively soft suspension and light, city-biased steering with almost no feel or weight whatsoever, it doesn’t sound like a “sporty” small hatchback. As you’ve probably guessed, though, the opposite is true. The 2 represents what I would call the “English school of suspension tuning”. It isn’t low and stiff like German sports cars, designed for impeccable Teutonic roadways. Instead, it uses its suppleness and light weight to be quick and nimble even on broken surfaces – and to be comfortable enough that you don’t get scared off a “spirited drive” by the jolts and jittering.

If I were to distill the previous paragraphs into one sentence, it would sound like this: Unlike the Fabia, which tries hard to feel like an Octavia or Passat (and succeeds to a remarkable degree), the Mazda2 tries really hard to feel as much like a Miata as possible (and succeeds as well). It’s a pretty, lightweight little hatchback with a lovely engine that’s a hoot to drive. The problem for you, our readers from US, is the typical American buyer has precious little appreciation for things like balanced handling or a sweet, revvy, naturally aspirated engine. It’s nice that it gets great fuel mileage (over 30 mpg even in a bit of a rush), but it probably won’t really shine when coupled with its available automatic transmission. Also, the great, nimble suspension will be of little use during typical American commute.

2016 Mazda2 European Spec

The good news? The CX-3 crossover shares a platform with this car. The first CX-3 reviews promise that it may provide much of the things that are great about the 2 while looking large and substantial enough to allure a typical American customer. Considering the base CX-3 with 120 hp 2.0L SKYACTIV engine costs about the same money on the Czech market as the Mazda2 with a 90 hp SKYACTIV 1.5 and only marginally better equipment is probably the real (and quite understandable) reason why Mazda is pulling the plug on the Mazda2’s U.S. sales. Both cars probably cost roughly the same money to build, with the CX-3 being much more interesting to a typical American and only marginally worse for a driving enthusiast.

@VojtaDobes is motoring journalist from Czech Republic who previously worked for local editions of Autocar and TopGear magazines. Today, he runs his own website, www.Autickar.cz. After a failed adventure with importing classic American cars to Europe, he is utterly broke, so he drives an Alfa 164 Diesel he got for free. His previous cars included a 1988 Caprice in NYC Taxi livery, a hot-rodded Opel Diplomat, two Dodge Coronets, a Simca, a Fiat 600 and Austin Maestro. He has never owned a diesel, manual wagon.

Photography: David Marek

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Mazda USA Isn’t Importing The New 2: Here’s Why http://www.thetruthaboutcars.com/2015/05/mazda-usa-isnt-importing-new-2-heres/ http://www.thetruthaboutcars.com/2015/05/mazda-usa-isnt-importing-new-2-heres/#comments Mon, 25 May 2015 13:51:59 +0000 http://www.thetruthaboutcars.com/?p=1075034   Although the car’s been certified for sale in the United States, Mazda won’t be bringing the new 2 to American consumers. That doesn’t mean the possibility isn’t there for the future, according to Automotive News, nor does it mean the 2 won’t appear in the United States in another form. Despite significant improvements, the […]

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2016 Mazda 2

“It’ll always be there if we need it.” – Robert Davis, Senior VP Of Mazda U.S. Operations, on Mazda2.

Although the car’s been certified for sale in the United States, Mazda won’t be bringing the new 2 to American consumers. That doesn’t mean the possibility isn’t there for the future, according to Automotive News, nor does it mean the 2 won’t appear in the United States in another form.

Despite significant improvements, the fourth-generation 2 – formerly known as the Demio and a successor to the first 2 sold in the U.S. – would likely have fared little better than its predecessor.

Mazda began selling the 2 in the U.S. in 2010, at a time when consumers were mad about saving money, not just in terms of payment but also in terms of fuel. Auto consumers are now far more willing to fork over more of their hard-earned cash, even if it means extending the term of their loan.

As a result, subcompact car volume has taken a hit. Through the first four months of 2015, sales of the departing 2 and its better-selling rivals from Nissan, Hyundai, Honda, Chevrolet, Ford, Toyota, and Kia are down 4%. In fact, April was the first month this year in which subcompact sales increased on a year-over-year basis.

2010 Mazda2

Even before the recent downturn in subcompact car sales and the discontinuation of the America’s first Mazda 2, the subcompact Mazda was not among the leaders in its category. On the contrary, the opposite was true.

Since July 2010, over 58 months, Mazda has sold just 61,909 copies of the 2 in the United States. Nissan can sell that many Versas over the span of just six months.

Mazda2 sales peaked in the model’s second full year of 2012 at just 19,315 units. Yet even in 2012, the 2 ranked last in its category. Even non-traditional small cars like the Fiat 500 and late-to-the-party cars like the Dodge Dart (which only competed in the second-half of 2012) outsold the 2 in its best-ever U.S. sales year. Moreover, Mazda was able to sell six times as many copies of the 3 in 2012 as the 2.

Now, with the CX-3 junior crossover arriving to help the compact 3 bolster Mazda’s volume, the simple cost of marketing the 2, a car which has passed U.S. regulatory hurdles, is deemed to be greater than the potential profit earned from actually selling the car.

If it’s difficult for a large automaker to create sufficient margins on high-volume subcompact cars, it’s obviously going to be far more challenging for a small automaker like Mazda to create sufficient profit of a low-volume car like the 2. While it’s true that consumers would be quick to look at the new 2 differently (there’s no 4-speed automatic, there’ll be a greater feature array including head-up display, fuel economy is said to be 20% better) it’s clear that Mazda believes what’s past is prologue. The first bound-for-America 2 flopped. The experiment didn’t pay off. Let’s not do it again.

2016 Mazda 2 fueleconomy.gov

Meanwhile, for consumers who want a Mazda 2, they’ll still be able to buy one. It won’t be a hatchback, and it won’t wear a Mazda badge. But the upcoming Scion iA is, in essence, a 2016 Mazda 2. From fueleconomy.gov, we can assume that the iA will achieve the same fuel economy as the 2 was said to achieve, since the government website is still showing that the 2 will be made available.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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While You Were Sleeping: Mazda Says Driving Matters, New HiLux and Ford F-150 Trailer Backup Assist Revealed http://www.thetruthaboutcars.com/2015/05/while-you-were-sleeping-mazda-says-driving-matters-new-hilux-and-ford-f-150-trailer-backup-assist-revealed/ http://www.thetruthaboutcars.com/2015/05/while-you-were-sleeping-mazda-says-driving-matters-new-hilux-and-ford-f-150-trailer-backup-assist-revealed/#comments Thu, 21 May 2015 10:39:45 +0000 http://www.thetruthaboutcars.com/?p=1071898 After being stuck in Nashville for an extra unscheduled 24 hours and spending the following 12 hours bouncing from airport to airport, I can easily say that air travel is horrible. Conversely, Mazda is extolling the emotional virtues of driving in a new ad campaign. Here’s what happened overnight. Mazda’s new mantra: ‘Driving Matters’ (Automotive News) […]

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DriversLife+Screengrab5

After being stuck in Nashville for an extra unscheduled 24 hours and spending the following 12 hours bouncing from airport to airport, I can easily say that air travel is horrible. Conversely, Mazda is extolling the emotional virtues of driving in a new ad campaign.

Here’s what happened overnight.

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While You Were Sleeping: Audi RS3 Sedan, Toyota HiLux Reveal and Cameras Are Everywhere http://www.thetruthaboutcars.com/2015/05/sleeping-audi-rs3-sedan-toyota-hilux-reveal-cameras-everywhere/ http://www.thetruthaboutcars.com/2015/05/sleeping-audi-rs3-sedan-toyota-hilux-reveal-cameras-everywhere/#comments Tue, 12 May 2015 10:55:19 +0000 http://www.thetruthaboutcars.com/?p=1066090 Looking south of the A4 in Audi’s current range of motors, the hottest vehicle in its North American lineup is the current S3. Those of us west of the Atlantic don’t get to enjoy the turbocharged five-pot RS3 Sportback. Thankfully, Theophilus Chin is on the scene to digitally imagine our Ingolstadt desires with this compromise – the RS3 […]

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Audi RS3 Render / Theophilus Chin

Looking south of the A4 in Audi’s current range of motors, the hottest vehicle in its North American lineup is the current S3. Those of us west of the Atlantic don’t get to enjoy the turbocharged five-pot RS3 Sportback. Thankfully, Theophilus Chin is on the scene to digitally imagine our Ingolstadt desires with this compromise – the RS3 sedan.

The post While You Were Sleeping: Audi RS3 Sedan, Toyota HiLux Reveal and Cameras Are Everywhere appeared first on The Truth About Cars.

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