Tag: Mazda

By on March 22, 2017

hardtop-available-for-mx-5-cup-race-car-1024x554

Nor should they, really. Mazda’s MX-5 Miata already offers the option of an aluminum-and-steel overcast with its delightfully gimmicky and functional RF variant.

Still, past MX-5 owners often shelled out for a simple and attractive fiberglass top to accompany their factory cloth top. You’d often find it stashed in the garage next to the lawn mower. So popular were these aftermarket accessories, Mazda saw fit to offer customers the all-weather confidence and convenience of a retractable hardtop, starting in 2006. With the RF, it chose a different way of letting the sun shine in.

Well, there’s now a new removable top available to MX-5 owners, but you’ll never see it on the street. (Read More…)

By on March 16, 2017

2017 Mazda MX-5 RF, Image: © 2017 Seth Parks

Let’s get right to it. Retractable hardtop MX-5 owners will pay a 113-pound penalty for their motorized, targa-topped fun. 113 pounds. Mazda engineers and marketers do not take that sum lightly. But we can, because unless you are stripping down your Miata for competitive track work — in which case you will select the softtop anyway — you will not feel the difference.

The hardtop does absolutely nothing to diminish the balanced, driver focused, analog pleasure of the fourth generation MX-5. And for the purists, consider your baby may one day only be visible in the rearview mirror if Mazda can not expand the audience for this little icon.

(Read More…)

By on March 15, 2017

2017 Mazda CX-5, Image: © 2017 Seth Parks

Mazda wants you to know its 2017 CX-5 is more than just another compact crossover. Not in terms of size, power, or price, but in its transcendent experience. Media introductions are often an exploration into the esoterica of automotive design, and this launch is no different — except for a refreshing dose of substance sprinkled over a focused, if understated, redesign.

Compact crossovers recently eclipsed full-size trucks as the largest automotive segment. And right on cue, CX-5 is Mazda’s best-selling vehicle, accounting for 38 percent of its U.S. sales last year. Not only that, but it was Mazda’s fastest nameplate to earn one million sales worldwide. It’s thus no shock that as important as this little ute has become to Mazda, its first generation lasted just five years. Nor is it a surprise that its well received first generation is followed by an evolutionary and not a revolutionary second gen, with a diesel on the way to further extend its reach.

If it ain’t broke, tweak it.

(Read More…)

By on February 27, 2017

2017 Mazda CX-3 AWD – Image: Mazda USA

Operating in the burgeoning subcompact crossover market that’s soon to welcome new entries from Toyota and Ford, the still fresh Mazda CX-3 is already suffering from declining sales.

And the CX-3 is not declining from a particularly high and lofty point achieved earlier in its short lifecycle. There was no hot start for the Mazda CX-3, no early high-volume response to hyped-up demand from which sales would inevitably decrease.

Over the last three months, U.S. sales of the Mazda CX-3’s direct competitors have grown 21 percent, year-over-year. Yet sales of the CX-3 during the same period have declined 4 percent.

The Mazda CX-3 is a new model, only on sale for a year and a half. It’s attractive and highly regarded by reviewers. Yet sales are slowing at the very same time as sales of its competitors are flourishing.

Mazda doesn’t intend to chase volume for volume’s sake, but Mazda does intend to get the CX-3 product mix right before the CX-3 is labelled a flop. (Read More…)

By on February 16, 2017

1993 Honda Crossroad, Image: Honda

The Japanese market is notorious for being closed to the outside world. It has forced successful U.S. companies to abandon the country, as Ford did recently, and propped-up sales of niche producer Porsche to outstrip sales of corporate giant General Motors. At first glance, it would seem Japanese buyers just don’t want cars built by companies outside the Land of the Rising Sun.

On this side of the Pacific, imports are so popular that domestic manufacturers attempted to make them their own multiple times. We’ve had Opels called Pontiacs and Buicks, Mitsubishis masquerading as Dodges, Toyotas and Suzukis selling as Geos, and Isuzus branded as Chevrolets.

But has it ever gone the other way? Have Japanese brands ever tried to appropriate the automotive culture of other countries to move the metal?

(Read More…)

By on February 9, 2017

2013 Mazda5 - Image: Mazda Canada

99.9 percent of the minivans sold in the United States in 2016 were (oxymoronically-titled) full-size minivans.

The Kia Rondo finished its brief one-generation U.S. run in 2011, having generated 73,100 total sales over the course of nearly five years.

Having produced more than 160,000 sales for Mazda USA, the Mazda 5 is likewise no longer part of the automaker’s U.S. lineup. Mazda 5 volume was essentially chopped in half between 2008 and 2014.

The Chevrolet Orlando arrived in North America with a decidedly Floridian name but never actually made its way to Florida, or the U.S. market as a whole. Having generated 12,038 Canadian sales, the Orlando quickly departed Canada after volume plunged 81 percent between 2012 and 2014.

Yet the Kia Rondo and Mazda 5 are still available in Canada. They’re alive and (un)well. And while “full-size minivans” claim 96 percent of Canadian MPV sales, Kia and Mazda just won’t give up on their genuinely mini minivans.  (Read More…)

By on January 26, 2017

Robert Davis - Image: Mazda USA

Mazda’s U.S. senior vice president for operations has been reassigned to a role in special assignments.

It does not appear to be a promotion.

Robert Davis, who held the position for more than half a decade, will no longer oversee all operations but will rather “lead teams in the ever-growing areas of recall compliance and cybersecurity, ” as well as legislation, regulations, and compliance.

Preaching patience, Mazda’s North American CEO Masahiro Moro revealed just last summer that, “it will take Mazda two complete generations of new vehicles to fully transform itself.”

Patience may have waned, however, as the U.S. auto industry surged to an all-time record sales high in 2016 and Mazda volume tumbled 7 percent, driving the brand’s market share down to just 1.7 percent. (Read More…)

By on January 16, 2017

mazda skyactiv

While it wasn’t the only car company to make use of a rotary engine, it was certainly the only one to be competitive with them when pistons and pushrods would easily have sufficed. However, those days are gone. Mazda’s SkyActiv technology is well suited for squeezing out an engine’s true potential, but it doesn’t feel particularly quirky or unique.

That could change with the company’s second generation of SkyActiv engines. Mazda is one of only two automakers planning to introduce a motor with homogenous charge compression ignition (HCCI) sometime next year. If you’re unfamiliar, that’s a direct-injection gasoline-powered motor that uses compression, not spark, to ignite fuel — something typically reserved for diesel powerplants. (Read More…)

By on January 11, 2017

SYNC 3 AppLink now automatically discovers smartphone apps including Spotify, Pandora, Stitcher, and displays their unique graphics and branding, Image: Ford

Ford, Mazda, Toyota, Subaru, PSA (Peugeot, etc.), and Suzuki are now part of an automotive alliance concerning your dashboard. The SmartDeviceLink Consortium, as they’re styling it, is apparently all about muscling around Google and Apple’s forays into the automobile, and is based on Ford’s existing “AppLink” software project, which has been around for several years.

I’ve written about smart dashboards before for TTAC. Particularly, in 2013 after Apple’s original announcement, I was amazed automakers were willing to cede so much control over the precious dashboard real estate. I later noted people are likely to be more loyal to their phones than cars and to make buying decisions around what cars support their phones “properly,” especially because Apple and Google fundamentally know a lot more about you and can do a much better job of knowing what you want to listen to and where you want to go.

But what exactly is the SmartDeviceLink Consortium all about? You might think it sounds like it’s a rejection of your smartphone driving the screen in your car, as with Android Auto and Apple CarPlay. Curious as to what was really going on, I then dug into the giant pile of software and specifications they’ve posted on Github. What’s really going on here isn’t as much in opposition to what Google and Apple are up to as it’s an attempt to standardize it and refactor it.

(Read More…)

By on December 21, 2016

2017 Mazda3

Sometimes a manufacturer churns out a base trim that — all things considered — might just be the primo choice for that particular model. Here’s an example.

When we started this nonsense Ace of Base series all the way back at the beginning of August, our very first contendah was the 2016 Mazda3 i Sport. Since then, the boffins in Hiroshima Prefecture put their heads together and applied their considerable skill in updating their compact sedan. Can a slathering of new styling and a further refined driving experience keep the 3 in the hunt for base-model supremacy? Is G-Vectoring Control simply a marketing gimmick only found on top trims? That’s what we’re here to find out.

(Read More…)

By on December 14, 2016

2017 Mazda 3 5-Door red - Image: Mazda

“It’s the one to have,” we said of the 2017 Mazda 3 on the last day of November, “but not the one you’ll buy.”

Pat TTAC on the back for such an accurate forecast, as the very next day, Mazda revealed that Americans acquired fewer Mazda 3s in November 2016 than at any point since January 2014, a 34-month low.

With the worst U.S. sales results in nearly three years, Mazda USA’s most popular car is now on track to potentially see annual volume fall to a decade low in 2016.

There’s nothing new about the American car buyer’s prerogative to avoid critical advice when it comes to Mazda’s compact sedan. The degree to which the Mazda-supporting suggestion is ignored, however, is, increasingly apparent. (Read More…)

By on December 14, 2016

2017 Honda Civic Hatchback vs 2017 Mazda 3 5-Door - Image: © Timothy Cain/The Truth About Cars

Until recently, American car shoppers generally treated hatchbacks with a level of disdain normally reserved for that fetid cheese you forgot about in the back of the fridge.

It made sense; most of them were base-model penalty boxes with all the charm of plain oatmeal. Now, though, the market is awash with five-doors featuring content levels and power outputs formerly reserved for much more expensive machinery.

Honda recently re-entered the hatchback game with its 2017 Civic, while Mazda has been hawking a five-door 3 since its introduction a dozen years ago. Last week, the stars aligned and the press-fleet gods shone upon TTAC by placing a Honda Civic Hatchback and Mazda 3 5-Door in the grubby hands of Tim and Matt during the same week.

While the two cars were optioned differently (a CVT-equipped Civic LX and a manual-equipped Mazda 3 5-Door Grand Touring), we nevertheless took the opportunity to get these two hatchbacks together and ask the question: “Which is gooder?” (Read More…)

By on December 5, 2016

2017 Mazda CX-5 soul red crystal - Image: Mazda USA

Mazda has big aspirations for the future. However, its immediate plans don’t appear to include a successor to the RX-8, despite Mazda’s continued development on its trademark rotary engine and other conflicting information.

Instead, CEO Masamichi Kogai says the company is going to focus on its push upmarket while diversifying powertrains and cementing itself as the sporting choice over its rivals. (Read More…)

By on December 1, 2016

Mazda Dog

Mazda, which has seen its previously strong sales slip in Israel, feels the brand has developed a bum rap. Its once-exciting cars have become unworthy of praise in the Jewish republic — claims the company finds flagrantly objectionable.

So, rather than take the perceived abuse lying down, the automaker developed the “Prepare to be Amazed” campaign in response. Its essence isn’t that Mazda begs to differ with naysayers, but that the general public is simply wrong in its assumptions.

It’s the advertising equivalent of telling off the school bully while putting on a pair of sunglasses and moonwalking home. (Read More…)

By on November 30, 2016

2017 Mazda 3 5-Door - Image: © Timothy Cain/The Truth About Cars

American consumers acquire more than 200,000 new compact cars every month. Only 4 percent of those cars are Mazda 3s.

Compact car buyers are far more likely to drive away from a new car dealer in a Corolla, Civic, Sentra, Elantra, or Cruze; more likely to choose a Focus, Jetta, or Forte, too.

While U.S. sales of compact cars are down 4 percent this year, Mazda 3 volume is down 11 percent.

I’ve spent a lot of time in the more popular compacts. The 2017 Mazda 3 is better than those cars. And this particular 2017 Mazda 3, a hatchback in top Grand Touring trim with the 2.5-liter engine upgrade and — oh my goodness, a manual transmission — is better than other Mazda 3s.

But you remain unconvinced. (Read More…)

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Seth Parks, United States
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Moderators

  • Adam Tonge, United States
  • Kyree Williams, United States