Tag: Mazda

By on May 21, 2015

DriversLife+Screengrab5

After being stuck in Nashville for an extra unscheduled 24 hours and spending the following 12 hours bouncing from airport to airport, I can easily say that air travel is horrible. Conversely, Mazda is extolling the emotional virtues of driving in a new ad campaign.

Here’s what happened overnight.

(Read More…)

By on May 12, 2015

Audi RS3 Render / Theophilus Chin

Looking south of the A4 in Audi’s current range of motors, the hottest vehicle in its North American lineup is the current S3. Those of us west of the Atlantic don’t get to enjoy the turbocharged five-pot RS3 Sportback. Thankfully, Theophilus Chin is on the scene to digitally imagine our Ingolstadt desires with this compromise – the RS3 sedan.

(Read More…)

By on May 4, 2015

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How many days until I get to race again?

I asked myself that question over and over again this winter. After my first experience running with the fledgling American Endurance Racing organization last fall, I spent many long, snowy winter weeks in Kentucky, counting the days until this season’s debut race at New Jersey Motorsports Park’s Lightning Raceway.

(Read More…)

By on May 3, 2015

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The ongoing automotive journalist meme that Mazda’s nearly perfect Miata is the answer to everything may not technically be true. But, this “Lifted Rally” Miata sure makes a good case in its favor.

(Read More…)

By on May 1, 2015

The “big engine in a small car” theme has been with car enthusiasts for generations. GTO, Sunbeam Tiger, Cobra, Monster Miata: plenty of enthusiasts, both in the boardrooms and in garages across the globe, know that more power plus less mass equates to speed.
(Read More…)

By on April 29, 2015

Mazda 6 sales chart

For the eleventh time in twelve months and the third consecutive month, U.S. sales of the Mazda 6 increased in March 2015. Only a slight 42-unit decline in December broke what would now be a full year-long streak of year-over-year improvement for the 6.

With help from a refreshed-for-2016 model already making up the bulk of Mazda’s 6 inventory, Mazda USA is now on track to sell more than 65,000 6 sedans in calendar year 2015, a rate of sales that would return the midsize Mazda to a nine-year high.

Last month was a particularly productive period according to Mazda’s end-of-quarter sales report: “The refreshed 2016 Mazda6 recorded its best month of sales since March of 2012 with 7,570 vehicles sold, an increase of 32.1 percent over March of 2014.” (Read More…)

By on April 28, 2015

2014-mazda3-main

Fans of the Mazdaspeed3 may soon rejoice, as speculation points to a new version of the high-performance hatch debuting in Frankfurt this September.

(Read More…)

By on April 27, 2015

1970 Fiat 124 Spider Sport

For those who want their 2016 Mazda MX-5 Miata to have a more Italian flair, the 2017 Fiat 124 Spider will hit showrooms in 2016.

(Read More…)

By on April 24, 2015

Mazda North American Operations MX5Club

Owners of the 2016 Mazda MX-5 Miata will experience better fuel economy compared to the outgoing 2015 model.

(Read More…)

By on April 24, 2015

12 - 1983 Mazda RX-7 Down On the Junkyard - Picture courtesy of Murilee Martin

First-generation RX-7s aren’t as common in self-service wrecking yards as they were five years ago, but it’s not hard to find a couple in a typical large yard in the Los Angeles or San Francisco areas. Most of the time I don’t photograph these cars, but we’ve seen this ’79, this ’79, this ’80, and this ’85 so far in this series, and now we’ve got today’s beat-looking but low-mile ’83 from Northern California. (Read More…)

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