Thanks to our Question of the Day series, we’ve had a myriad of discussions here lately about manufacturers who have “lost their way” and whatnot as of late. My contention is that every large-scale manufacturer on the market today does things exceptionally well—the market is too competitive for them not to. Any OEM that doesn’t have a claim to at least one niche is doomed to failure (cue the BAILOUT discussions). However, each company also has some things that they do badly—and some have things at which they are complete failures.
In preparation for this week’s New York International Auto Show, let’s take a look at what each player in the market does very well, does moderately well, and, frankly, doesn’t do well at all. This first installment will focus on the smaller volume competitors.
We don’t have the rights to run the spy photos of the Scion iA concept, but you can check them out here. The above rendering, from TopSpeed, is 99.9% accurate, for better or for worse. On the surface, it looks like an uglier version of the Mazda2 sedan, with the unfortunate catfish maw grafted on in place of the rather handsome Mazda front end treatment. The on paper sepcs aren’t exactly thrilling either.
Coming next week, Mazda will unveil its most aggressive version of the new MX-5 Miata when it brings the MX-5 Miata Club Edition to New York.
Wanting to know how much the curb weight of the 2016 Mazda MX-5 Miata will be? Wonder no more.
Plenty of Mazda B-Series pickups were sold in the United States, mostly badged as Ford Couriers, but starting in 1983 (when the Ranger appeared) your only choice for obtaining one of these cheap-and-simple little trucks was your Mazda dealer. I spotted this somewhat rusty ’84 in a Denver wrecking yard on Saturday, and it looked like it still had some good miles left in it. (Read More…)
To be brief, the answer to the first is a simple “No,” while the answer to the second is – well, let’s ask BMW. Hey! Bavarians! How do you sleep at night, selling bizarre cross-coupes and sport activity whats-its and M-badged heffalumps like the 5-series Gran Turismo?
BMW, in a Rainier Wolfcastle accent: “On a huge pile of money, surrounded by many beautiful ladies.”
I see. So here’s my question – if Mazda is, as I posit, selling the strongest lineup of vehicles it’s had in decades, then why isn’t it knocking it out of the park?
Sometime in the future, your next Mazda6 could be assembled and shipped to the showroom from Mazda’s factory in Salamanca, Mexico.
Ladies and gentlemen, today I must reveal a depressing opinion about Mazda: I believe they no longer zoom.
Yes, folks, that’s right: I believe that Mazda, everyone’s favorite “zoom zoom” brand, once home to all the cool “zoom zoom” cars, is no longer in the “zoom zoom” business. In fact, if they were to make those commercials again today, the little boy would say “sip sip,” and the ad would show Mazda’s lineup slowly descending a hill in top gear in order to maximize average fuel economy.
Perhaps as way to keep tongues wagging until summer, the 2016 Mazda MX-5 Miata turned up in some new clothes for the 2015 Chicago Auto Show.