Tag: Mazda

By on August 18, 2017

Toyota Factory Kentucky

The funny thing about job creators is that they don’t always, you know, create any jobs. So, when a business lets slip that it might have 4,000 positions on offer in the near future, every state with an unemployment rate higher than zero takes notice.

Mazda and Toyota’s joint factory — codenamed Project Mitt — is one such example, and now over a dozen U.S. states are simultaneously competing for the opportunity to host the $1.6-billion factory and the thousands of direct and indirect jobs it will yield.

When the Japanese automakers publicly revealed their cooperative venture a couple of weeks ago, they made it clear they had not yet picked a site — sending economic development offices into a frenzy. But what locale will emerge victorious has a lot to do with what the region can offer the manufacturer, including potential tax incentives, tempting job training programs, and investments into infrastructure.

An affordable and abundant workforce is also desirable — an element that distinguishes many states from one another. But no single area has everything on offer, leaving the final decision of where to build up in the air.  (Read More…)

By on August 9, 2017

2017 Mazda 3 - Image: MazdaMazda announced on August 8th what had long been rumored. The small Japanese automaker has successfully overcome the remaining issues which held at bay mass production of gasoline compression ignition.

Essentially, Mazda’s Skyactiv-X engines, due first in the next-generation 2019 Mazda 3, is intended to bring diesel-like ignition to small, supercharged four-cylinder engines, along with diesel-like fuel economy. However, the gas-fired Skyactiv-X engines will be wildly cleaner than diesel powerplants. Mazda has said in the past that these HCCI engines will likely limit the need for continuously variable transmissions. We also learned, with Mazda’s latest pronouncement, that the company’s Skyactiv-X engines will be significantly torquier than their Skyactiv-G predecessors.

If Mazda can live up to its pronouncements — the company says the engines are “still under development and figures are subject to change” — it’ll be a win for both the environment and driving enthusiasts. And because Mazda also claims a 20-30-percent improvement in fuel efficiency, it’ll be a win for your bank account, as well.

We wanted to see exactly where Mazda’s alleged fuel savings will put Mazda’s current products on the EPA’s miles per gallon scale, so here are the results of some quick math. (Read More…)

By on August 8, 2017

2017 Toyota Tacoma TRD Pro lineup - Image: ToyotaThere are a number of major consequences springboarding off the early August 2017 announcement that Toyota and Mazda would come together to build an assembly plant in Somewhere, United States.

First, Mazda production returns to the United States for the first time since the Mazda 6 left Flat Rock, Michigan, in 2012.

Second, the Toyota Corolla — produced now in Cambridge, Ontario, and Blue Springs, Mississippi — will be assembled in a second U.S. assembly plant.

Third, Toyota will acquire a 5-percent stake in Mazda, while Mazda returns the favor by claiming a 0.25-percent portion of Toyota.

And to the increasingly pickup-truck-conscious U.S. consumer, the most significant consequence of the Toyota-Mazda partnership will be more Toyota Tacomas. That’s right: more pickup trucks for America. (Read More…)

By on August 8, 2017

Mazda CX9 Skyactiv Turbo engine - Image: Mazda

There’ll still be spark ignition available, but Mazda doesn’t expect you’ll get a whole lot of use out of it. With its just-revealed Skyactiv-X engine technology, the gasoline-loving automaker has added a new way of making power to the automotive realm: the compression ignition gas engine.

It’s something we’ve known about for a while, but today saw its confirmation. Mazda’s Skyactiv-X engine, bound for its vehicle lineup in 2019, adopts technology forever associated with diesel engines and combines it with a lighter, much cleaner fuel. Apparently, going green needn’t require batteries and AC motors. (Read More…)

By on August 5, 2017

2017 Fiat 124 Spider Lusso - Image: FCAJuly 2017 was the first month in which we could ascertain the year-over-year U.S. sales direction of the one-year-old Fiat 124 Spider.

That direction is down.

In fact, the rate of year-over-year decline — 124 Spider sales fell only 6 percent in a passenger car market that was down 15 percent — was by no means severe. But it’s yet another sign that when American roadster buyers want a Mazda Miata, they buy a Mazda Miata. (Read More…)

By on August 4, 2017

Mazda Driver's Choice YouTube Screenshot - Image: Mazda YouTube Channel

Toyota Motor Corp. is set to strike a deal to take a 5-percent stake in fellow Japanese automaker Mazda Motor Corp. The alliance includes the construction of a joint-venture $1.6 billion U.S. automotive plant and sharing EV technology — showing that Mazda hasn’t totally sworn off the idea of an electric car.

The two companies have been dating casually for a couple of years; Toyota sometimes uses Mazda’s Mexican factory to build compact cars, the two have fostered a love child (the Mazda 2-based Toyota Yaris iA), but this is the first time they’ve seriously considered moving in together. Toyota claimed the decision was about more than just a strategy to share technology, suggesting the automakers had genuine feelings for one another.

“The greatest fruit of our partnership with Mazda is that we have found a new partner who truly loves cars,” Toyota President Akio Toyoda said in a statement, “It has also sparked Toyota’s competitive spirit, increasing our sense of not wanting to be bested by Mazda. This is a partnership in which those who are passionate about cars will work together to make ever-better cars. It is also the realization of our desire to never let cars become commodities.”

(Read More…)

By on August 2, 2017

2016 Mazda MX-5 Miata cutaway - Image: MazdaIf you were among America’s 1.4 million new vehicle buyers in July 2017, there’s a 99-percent chance your new vehicle requires fuel. Although the vehicles that run off the electric grid are linked to $7,500 government tax credits, they form barely more than half of one percent of the U.S. new vehicle market.

Mazda, you’ll recall, doesn’t sell any electric vehicles in the United States. Mazda doesn’t sell any vehicles with a plug. Mazda doesn’t even sell any hybrids.

So it’s not surprising that Robert Davis, former Mazda USA senior vice president of operations who’s now in charge of special assignments, candidly laid out the case for the internal combustion engine yesterday at the CAR Management Briefing seminars in Traverse City, Michigan.

“The internal combustion engine has a strong future role in transportation,” Robert Davis says. (Read More…)

By on July 25, 2017

2018 Mazda CX-8 - Image: MazdaFirst, we heard about the Mazda CX-8.

Then the Mazda CX-8 was spotted on the streets of Chicago, Illinois. Which is in the United States.

And then Mazda confirmed that the CX-8 would most definitely not be exported from Japan. As the CX-4 was a China-oriented model, the CX-8 would be geared towards a Japanese market for which the CX-9 is just too big. But then we heard the Mazda CX-8 might be exported from Japan, but only to Australia.

And now, with official imagery, it’s not difficult to understand why Mazda USA has no need for the CX-8. It looks almost exactly like a CX-9 with six fewer inches of length, five fewer inches of width, and a marginally lower roofline.

Americans do not need a smaller Mazda CX-9. (Read More…)

By on July 12, 2017

Mazda CX-8 interior - Image: MazdaThe Mazda CX-4 is essentially a more style-centric variant of the Mazda CX-5.

But you can’t have it. The Mazda CX-4 is for China alone.

The upcoming Mazda CX-8, meanwhile, straddles the middle ground between the CX-5 and CX-9: smaller than a CX-9, but still roomy enough to squeeze in a third row of seats, unlike the CX-5.

Our interest in the CX-8 was piqued when the right-hand-drive Mazda was seen parked on Chicago streets two months ago. But Mazda wouldn’t budge: this was no sign that the CX-8 was bound for America. Instead, the CX-8 is intended only to serve a purpose as Mazda’s large vehicle in Japan, where the CX-9 is too big.

It seems, however, that the Mazda CX-8 is destined for the export market after all. (Read More…)

By on July 5, 2017

2017_mazda_mx5_rf_soul_red_7Got $2,755?

That’s how much extra coin Mazda wants in order to swap out the 2017 MX-5 Miata’s soft top, install a pair of buttresses, and replace the soft top with a foldable, targa-style hard top.

You’re not just paying $2,755 extra for the seasonal benefits of a hard top. At least half of those two-thousand-seven-hundred-and-fifty-five additional dollars are surely attributed to the RF’s sense of style. Love it or loathe it, the 2017 Mazda MX-5 Miata RF is a far more eye-catching car than the regular, fourth-generation MX-5.

Nevertheless, the MX-5 Retractable Fastback, which isn’t a fastback and doesn’t have a retractable roof, would be a distinctly more enticing proposition if it could save Miata buyers $2,755, rather than cost Miata buyers an additional $2,755. (Read More…)

By on July 3, 2017

2015 Mazda3 Sport Touring, Image: Mazda

Previous generations of the Mazda 3, while popular, soon became known as much for corrosion as for zoom-zoom potential. Tears of iron oxide poured from rear wheel arches, taillights and center-mounted brake lamps, adding a somewhat tragic element to the models’ insanely happy visage.

Despite efforts to relegate rust issues to the past, Mazda just can’t seem to shake this automotive cancer. Less than a year ago, the automaker was forced to recall a slew of newer models — 2.2 million vehicles in total — after insufficient corrosion protection on hatch lift supports put owners in danger of a sudden head-whacking.

Of course, that was just a couple of months after Mazda recalled six models years of its CX-7 crossover over fears of suspension separation caused by, that’s right, rust.

This time around, it isn’t unprotected body panels or corrosion-prone suspension components causing Mazda grief. Still, rust remains the culprit behind the recently announced recall of more than 307,000 Mazda 3 and 6 vehicles, some 227,814 of which can be found in the United States. In this case, it’s rust that could cause your Mazda to stubbornly stay put, or perhaps take an unexpected, driverless journey. (Read More…)

By on June 30, 2017

Mazda Driver's Choice YouTube Screenshot - Image: Mazda YouTube ChannelThey’ve haunted you in your sleep. “The lines down here are seamless, like classic German design,” a British fellow says about the new Chevrolet Malibu.

You overhear them during the morning news breaks as you walk to your gate at the airport. “Business in the front, party in the back,” a young woman says, describing the Chevrolet Cruze Hatchback.

“I am surprised that it’s Chevy,” a woman responds after being asked what she thinks about Bowtie victories in J.D. Power’s Initial Quality Study. You vomit a little in your mouth.

But in the eyes of General Motors, Chevrolet’s Real People, Not Actors campaign is working. And it appears Mazda thinks quite highly of the formula as well. (Read More…)

By on June 16, 2017

2017 Mazda CX-5 white - Image: MazdaSitting just $500 below the top-spec 2017 Mazda CX-5 Grand Touring is a new Grand Select trim.

Mazda spokesperson Jacob Brown tells CarsDirect, which spotted the addition, that the 2017 CX-5 Grand Select is an attempt by Mazda USA to examine consumer tastes.

Grand Select, Brown says, “will be offered for a limited time and will test the waters for customer options preferences in the marketplace.”

Like the CX-5 Grand Touring, the $29,835 Grand Select is a very well-equipped, premium-aping compact crossover. Unlike the CX-5 Grand Touring, the Grand Select lacks forward collision warning, adaptive cruise, auto high beams, lane departure warning, and lane keeping assist. A few years down the increasingly autonomous road, those are the kinds of features that might be a real boon to resale.

Sure you wanna save $500? (Read More…)

By on June 16, 2017

2004 Mazda MX-5 Miata 2015 Honda Odyssey - Image: © Timothy CainSince purchasing my 2004 Mazda MX-5 Miata out of a driveway in Cole Harbour, Nova Scotia little more than one month ago, I have not driven the car nearly as much as I’d hoped to.

Surprised?

Of course not.

I’m a relatively young father of two little ones. I have taken on increased responsibilities at TTAC. I must drive a manufacturer-supplied test car each week. Our family is scheduled to move to Prince Edward Island this week. I’m busy.

Also, this is spring on the east coast of Nova Scotia. The weather has been, shall we say, iffy.

But I’ve driven my little roadster enough to learn plenty about Miata life, almost all of which is good. (Read More…)

By on June 15, 2017

2017 Mazda CX-9 2.5 Turbo - Image: MazdaFull autonomy by 2020? An all-electric automotive portfolio by 2025? Not at Mazda, where deputy general manager for product, Kenichiro Saruwatari, says the internal combustion engine will be a part of Mazda’s lineup for at least another three decades.

“We need to have the internal combustion engine,” Saruwatri told Motoring. “Even beyond 2050 we will still utilise the combustion engine.”

But just because Mazda’s plans for the future aren’t limited to hybrids, EVs, and fuel cell vehicles doesn’t mean the engines under the hood of your 2050 Mazda CX-5 will resemble the engines of today. (Read More…)

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