By on July 5, 2017

2017_mazda_mx5_rf_soul_red_7Got $2,755?

That’s how much extra coin Mazda wants in order to swap out the 2017 MX-5 Miata’s soft top, install a pair of buttresses, and replace the soft top with a foldable, targa-style hard top.

You’re not just paying $2,755 extra for the seasonal benefits of a hard top. At least half of those two-thousand-seven-hundred-and-fifty-five additional dollars are surely attributed to the RF’s sense of style. Love it or loathe it, the 2017 Mazda MX-5 Miata RF is a far more eye-catching car than the regular, fourth-generation MX-5.

Nevertheless, the MX-5 Retractable Fastback, which isn’t a fastback and doesn’t have a retractable roof, would be a distinctly more enticing proposition if it could save Miata buyers $2,755, rather than cost Miata buyers an additional $2,755. (Read More…)

By on June 16, 2017

2017 Toyota 86 sunset - Image: ToyotaFive years have passed since the Scion FR-S — known elsewhere as the Toyota GT86 and known now in America as the Toyota 86 (and at Subaru as the BRZ) — arrived in America. Buyers, never particularly numerous to begin with, are few and far between. Toyota now sells 62 percent fewer Toyota 86s in America than the Scion FR-S managed during its first year.

You expect to see sports cars peak early and then gradually fade. The degree to which the Toyota 86 née Scion FR-S has faded, however, has been more than a little striking. FR-S/86 sales have fallen so far, so fast, that U.S. car buyers are now ten times more likely to acquire a new Chevrolet Camaro, three times more likely to acquire a new Volkswagen Golf GTI, and twice as likely to acquire a new Mazda MX-5.

But is the Toyota 86 deserving of such rejection? Not according to a just-completed CAR Magazine comparison test in which the five-year-old Toyota claimed victory — ahead of the Mazda MX-5 RF and BMW 2 Series. (Read More…)

By on May 17, 2017

2017 Mazda MX-5 RF, Image: Mazda

Yesterday, Steph Willems asked in his Question of the Day what BMW should do with Mini and its lineup of identical-but-different vehicles almost nobody is buying. Since it seems like you’re quite eager to give brand strategy advice, let’s do it again today.

I want you to tell me what you’d do with Mazda, because its current PR line isn’t sitting well with me.

(Read More…)

By on March 22, 2017

hardtop-available-for-mx-5-cup-race-car-1024x554

Nor should they, really. Mazda’s MX-5 Miata already offers the option of an aluminum-and-steel overcast with its delightfully gimmicky and functional RF variant.

Still, past MX-5 owners often shelled out for a simple and attractive fiberglass top to accompany their factory cloth top. You’d often find it stashed in the garage next to the lawn mower. So popular were these aftermarket accessories, Mazda saw fit to offer customers the all-weather confidence and convenience of a retractable hardtop, starting in 2006. With the RF, it chose a different way of letting the sun shine in.

Well, there’s now a new removable top available to MX-5 owners, but you’ll never see it on the street. (Read More…)

By on October 25, 2016

ND Mazda MX-5 Miata Closeup, Image: © 2016 Sajeev Mehta/The Truth About Cars

I had the distinct non-privilege of sampling an ND Miata at a Mazda event for the general public, which was also covered by one of TTAC’s sister publications. A gaze at the hood bulges at (slow) auto journo track speeds netted a surprise: there was an urgency to get this cab-backward profile on the Vellum.

It’s no different than being a design student; visions quickly sketched on vellum (lower case) were crucial. Today’s urgency isn’t for my GPA, but for Vellum Venom’s readers (all 51 of you) and for my soul. It’s been too long.

(Read More…)

By on September 26, 2016

2016 Ford Shelby GT350 Mustang

Even Mazda, we told you last week, is now selling more crossovers than cars.

One-third of Chevrolet’s U.S. volume is produced by pickup trucks. An SUV now generates more than half of the Bentley brand’s U.S. sales. Half of all Chrysler buyers choose a minivan.

Where are the sports cars? (Read More…)

By on August 11, 2016

2017 Fiat 124 Spider Abarth, Image: FCAThe fourth-generation ND Mazda MX-5 Miata is undoubtedly, indisputably, undeniably the best addition you could make to your garage.

Some people disagree.

Fiat Chrysler Automobiles reported 480 U.S. sales of the Fiat 124 Spider in July 2016. The Spider is a thoroughly transformed version of Mazda’s fourth Miata: different body, distinct suspension tuning, unique powerplant.

With the 124 Spider’s arrival in the United States, 13 months of Mazda MX-5 Miata sales growth came to a screeching halt. (Read More…)

By on July 22, 2016

2016 Mazda MX-5 Miata

Sick of trying to motivate your Mazda MX-5 Miata’s prodigious tonnage? Thinking of giving that porker away to a friend? Help is on the way.

The next generation of automotive journalism’s favorite ride will shed weight, thanks to the use of carbon fiber, Autocar reports. That could mean smaller engines for all markets. (Read More…)

By on May 12, 2016

2016 Mazda MX-5 red front

Over the past few weeks, TTAC instituted a formula by which the Best & Brightest and TTAC’s editors and contributors would choose 2016’s Ten Best Automobiles Today and 2016’s Ten Worst Automobiles Today.

Earlier this week, the winners and losers were revealed. But does the TTAC Best & Brightest agree with the great American consumer? Are TTAC’s picks in keeping with the choices made by millions of new car buyers?

We’re answering those questions by looking at the market performance of each winner and by providing additional insight from a devil’s advocate. Do the winners deserve to be winners? (Read More…)

By on May 9, 2016

2016 Mazda MX-5, Image: Adam Wood/AutoGuide

After three weeks of nominations, votes from our writers, and another round of votes from you, the 2016 Mazda MX-5 Miata is TTAC’s Best Automobile Today.

Is that really a surprise?

(Read More…)

By on April 20, 2016

2014 Mazda 3 5-door

Through the first-quarter of 2016, U.S. auto sales volume grew 3 percent compared with the same period in record-setting 2015.

Mazda’s U.S. sales have fallen 17 percent, a meaningful decline of 13,399 sales over the course of only three months.

Something isn’t clicking for Mazda. (Read More…)

By on March 22, 2016

2017 Mazda MX-5 RF, Image: © 2016 Mark Stevenson/The Truth About Cars

Mazda just blew the top off, then stowed it away neatly in its targa trunk.

Tonight, on the eve of the New York International Auto Show, Mazda showed off its latest creation: the MX-5 RF, which stands for Retractable Fastback. According to eagle-eyed TTAC contributor Chris Tonn, who was able to get a little closer to the car than myself, the removable roof panel won’t negatively affect trunk space any more than the normal convertible hard top.

If you were waiting for a reason to buy a Miata, this is it.

(Read More…)

By on March 22, 2016

Mazda MX-5 RF (Retractable Roof)

This is it! Mazda has broken its own embargo on the MX-5 RF (retractable roof). More details to follow on the live stream.

By on March 22, 2016

2016 Mazda MX-5 Miata, Image: Mazda USA

What’s Mazda going to show tonight in New York City? So far, the Japanese purveyor of droptop fun has been mum on details, but all hints point to a hardtop version of the fourth-generation MX-5 Miata.

Will it be a targa (a la Honda Civic del Sol) with a removable panel that can be stored in the trunk? Or will Mazda bring back a power retractable hardtop model — or PRHT for short — to make the roadster more accessible to skinny-armed boomers who don’t have the physical fortitude to manipulate polycarbonate roof panels? We don’t know right now — but we will know at 7:25 p.m. ET.

Hit the jump to watch the live stream!

(Read More…)

Recent Comments

  • festiboi: The Ford Explorers in Jurassic Park. The Explorer badging and Ford logos were in coincidently in most shot...
  • slavuta: “The 2018 Honda Accord 2.0T Is, in Fact, Quicker Than a 2017 Honda Accord V6” Kind too late to a...
  • slavuta: +1
  • mattmers: Why not search 2010 Saab 9-5. Much closer to the look.
  • Pig_Iron: Laurel & Hardy Ford Model-T

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States