Tag: mazda cx-9

By on July 25, 2017

2018 Mazda CX-8 - Image: MazdaFirst, we heard about the Mazda CX-8.

Then the Mazda CX-8 was spotted on the streets of Chicago, Illinois. Which is in the United States.

And then Mazda confirmed that the CX-8 would most definitely not be exported from Japan. As the CX-4 was a China-oriented model, the CX-8 would be geared towards a Japanese market for which the CX-9 is just too big. But then we heard the Mazda CX-8 might be exported from Japan, but only to Australia.

And now, with official imagery, it’s not difficult to understand why Mazda USA has no need for the CX-8. It looks almost exactly like a CX-9 with six fewer inches of length, five fewer inches of width, and a marginally lower roofline.

Americans do not need a smaller Mazda CX-9. (Read More…)

By on July 15, 2017

MY16 Mazda CX-9 - Image: MazdaShocker. The 2017 Mazda CX-9 entered a buff book comparison test against four comparable three-row crossovers and scored a victory.

That’s what Mazdas do. It’s what I assumed the CX-9 would do when, one year ago, I called the second-generation CX-9 a class leader, asking “is perfect too strong a word?”

Swaying the jury seems to be straightforward business for Mazda. The justification for rendering a pro-Mazda verdict is familiar. “It drives so much better than any of the others,” Car And Driver’s Jeff Sabatini writes of the CX-9, after the Mazda bested the Honda Pilot, Dodge Durango, GMC Acadia, and Volkswagen Atlas. “The CX-9 is nimble and agile,” Car And Driver says. “Weight transfers smoothly in the CX-9,” and, “There is a flow to the controls.” The publication credits the quiet cabin and the attractive exterior, as well.

Also described? The reason 98 percent of buyers in the Mazda CX-9’s segment choose a different vehicle. (Read More…)

By on June 6, 2017

2017 Mazda 3 5-door – Image: Mazda

About three weeks ago, my Question Of The Day focused on public statements about Mazda’s future plans. The statements came from the CEO of Mazda North America, as reported in an article by Tim Cain. Many of you responded and agreed with the assertions and opinions I put forth, while some were brave enough to disagree. By and large, it was a fairly productive conversation, with over 150 replies in the comments.

Now that some time has passed and the comments have largely ceased, I can fulfill a request made by commenter slow_poke: a summation of your top recommendations, in our first Mazda QOTD FU (follow-up). Let’s see what you had to say.

(Read More…)

By on May 24, 2017

Mazda SUV lineup: CX-3, CX-4, CX-5, CX-8, CX-9 - Images: Mazda

Spotted recently on the streets of Chicago was a Japanese crossover that will never — not in final production form — actually make it to the streets of Chicago.

Nor to the streets of any other American city, for that matter. Wearing no camo and sitting in broad daylight, the diesel-powered Mazda CX-8 was photographed by Peter Lazar, albeit not from the front.

When the 2018 Mazda CX-8 is launched later this year, its primary market will be Mazda’s Japanese home base. “It will not be sold in the U.S., as CX-9 fills that role quite well,” Mazda spokesperson Jacob Brown told TTAC yesterday.

Mazda also re-confirmed that the CX-4, a more rakish take on the CX-5, is also still primarily a Chinese market crossover that will not make its way across the Pacific. In other words, 40 percent of Mazda’s global utility vehicle lineup stays outside the mighty SUV market that is America. (Read More…)

By on May 17, 2017

2017 Mazda MX-5 RF, Image: Mazda

Yesterday, Steph Willems asked in his Question of the Day what BMW should do with Mini and its lineup of identical-but-different vehicles almost nobody is buying. Since it seems like you’re quite eager to give brand strategy advice, let’s do it again today.

I want you to tell me what you’d do with Mazda, because its current PR line isn’t sitting well with me.

(Read More…)

By on May 15, 2017

2016 Mazda CX-9 - Image: Mazda“I am not comfortable with 2 percent. I’m comfortable with a good 2 percent.”
– Masahiro Moro, President and CEO, Mazda North American Operations

Mazda’s U.S. market share fell to a 10-year low in 2016 and hasn’t noticeably recovered in the first four months of 2017. A small lineup with no presence in key segments limits Mazda’s chances of becoming a major automaker.

But Mazda doesn’t want to be a major automaker. Mazda wants to be a small but profitable automaker with profitable dealers and loyal buyers.

Mazda also wants to carry greater sway in the U.S. market than it does at the moment. Only slightly. Fractionally more. Marginally, almost imperceptibly more. Only 1.7 percent of the new vehicles sold in the United States are Mazdas. Mazda wants 2 percent, surely a reasonable and easily attainable goal.

But Mazda’s North American boss, Masahiro Moro, has no intention of jumping up to that 2-percent marker rashly or hastily. (Read More…)

By on September 23, 2016

2016 Mazda CX-9

Over the last two months, Mazda, that great tiny bastion of four-cylinder engines and SkyActiv and adding lightness, has sold more crossovers than cars in the United States.

Yes, that Mazda. The Mazda that had to rebadge Fords to bring its first two SUVs to market. The Mazda that, only four years ago, produced two-thirds of its U.S. sales with passenger cars.

Unfortunately, the gains now produced by Mazda’s CX crossover division aren’t enough to counteract the plunging sales of Mazda’s three remaining cars. As a result, Mazda’s U.S. market share is down to just 1.7 percent through 2016’s first eight months.

The good news for Mazda? Company bosses saw this coming. As part of a long-term strategy, Mazda is sticking to its guns, unwilling to overreact to disappointing short-term results with short-term fixes. (Read More…)

By on June 24, 2016

2016 Mazda CX-9 Signature front

I want you to sit down for this.

The 2016 Mazda CX-9 Signature we’re driving this week costs $45,215.

Mazda USA’s $45,215 sticker includes the destination fee and $300 for Machine Grey Metallic.

Yes, that’s 34-percent more than the next-most-expensive Mazda.

No, there’s not a panoramic sunroof at this price point; no ventilated seats, either. On paper, the new CX-9 produces only 227 horsepower from its 2.5-liter turbocharged inline-four when filled with regular fuel. Cargo space behind the third row? Negligible. Third row seating? Technically, yes, there is a third row for the headless and legless among us, like many of its rivals. The eight-inch Mazda Connect infotainment unit is intuitive but not the swiftest operator.

And other than that, the all-new second-generation Mazda CX-9 is pretty much, well … is perfect too strong a word? (Read More…)

By on May 23, 2016

2016 Mazda CX-9, Image: © 2016 Alex L. Dykes/The Truth About Cars

When Mazda initially launched the CX-9, it aimed the crossover firmly at American buyers — 80 percent of CX-9 production came to the U.S., and exactly 0 percent stayed in Japan. It was an American under the sheetmetal, too, built on an older platform shared with Ford.

For 2016, Mazda completely redesigned its large, three-row crossover with an eye on improving dynamics, efficiency and giving the brand a near-luxury alternative. Yep, Mazda believes its new Signature trim — featuring such adornments as heads-up display, Nappa leather, and real wood trim — is an alternative to the Acura MDX.

Mazda hasn’t gone completely upscale, however. Most of the CX-9 lineup aims squarely at the Nissan Pathfinder, Toyota Highlander, Honda Pilot, Ford Explorer, and Chevrolet Traverse.

(Read More…)

By on April 18, 2012

Mazda is saying “peace out” to their V6 engines. The party line is that they don’t really fit with the companies new philosophy, and the SkyACTIV portfolio. Instead, the company is drumming up a few alternatives.

(Read More…)

Recent Comments

  • FreedMike: As recently as 2015, yes. AT&T and Comcast canceled their merger due to antitrust issues. Now? Yet to...
  • stuki: On bumpy roads, I doubt you’d have to go too fast before you started noticing a 20% drop in unsprung...
  • JimZ: “Built from 1975 to 1980 in Quebec and Ohio, the Starfire shared its front-drive underpinnings with the...
  • JimZ: “I believe Darwin will sort out the idiots.” that’s great and all, except the idiots in these...
  • 28-Cars-Later: Anti-trust is still a thing?

New Car Research

Get a Free Dealer Quote

Staff