Tag: mazda cx-5
The diesel powered version of the Mazda6 will be delayed until April of 2014 in the United States, and if you believe Mazda, the delay is meant “to accommodate final emissions testing and certification.” But prior reporting by TTAC on the matter shows that this is far from the only hiccup faced by Mazda with its oil burners.
Mazda, the favorite car brand of enthusiasts that few seem to actually buy, looks set to become profitable for the first time in five years.
Since we’ve been discussing Mazda the past few days, Timothy Cain, TTAC’s favorite indepndent sales analyst, has taken a look at how well the much-loved Mazda CX-5 is doing.
From Mazda’s point of view, the CX-5 has likely been a roaring success. But Mazda’s point of view doesn’t require success to be measured against other popular vehicles. Other than the 3, Mazda simply does not sell a high-volume product. Even the 3, which accounted for 45% of Mazda sales in the U.S. in 2012, sells once for every two-and-a-half Civics.
TTAC readers, this is the one you’ve been waiting for; a fun-to-drive, lightweight, stick-shift sports sedan that doesn’t require a home equity loan to purchase. Now, the question is, will anyone buy it?
If you were to read certain outlets, you may have the mistaken impression that Mazda is making a move upmarket. More than one industry gadfly took Mazda CEO Takashi Yamanouchi’s assertion that he wants to see Mazda become a “premium” brand as evidence of managerial incompetence. How could the world’s last independent auto maker have the gall to gun for the Germans and upscale Japanese marques when they are currently a bit player in the global auto sector?
A reader tip pointed us to an issue with Mazda’s recent Skyactiv-D diesel engines in Australia. Apparently, the vehicle’s particulate filter may be the source of some engine oiling issues.
Mazda is remedying the biggest complain regarding its wonderful CX-5 crossover; the lack of power. Starting next year, the 2014 CX-5 can be ordered with the new 2.5L Skyactiv engine offered in the new Mazda6.
The words “Mazda” and “premium” will be forever linked with the stillborn Amati brand in the mind of car enthusiasts. Cancelled at the 11th hour, Amati was supposed to be Mazda’s luxury brand that would go head to head with Infiniti, Lexus and Acura. All we got out of it was the Millenia.