“It’s the one to have,” we said of the 2017 Mazda 3 on the last day of November, “but not the one you’ll buy.”
Pat TTAC on the back for such an accurate forecast, as the very next day, Mazda revealed that Americans acquired fewer Mazda 3s in November 2016 than at any point since January 2014, a 34-month low.
With the worst U.S. sales results in nearly three years, Mazda USA’s most popular car is now on track to potentially see annual volume fall to a decade low in 2016.
There’s nothing new about the American car buyer’s prerogative to avoid critical advice when it comes to Mazda’s compact sedan. The degree to which the Mazda-supporting suggestion is ignored, however, is, increasingly apparent. (Read More…)