American consumers acquire more than 200,000 new compact cars every month. Only 4 percent of those cars are Mazda 3s.
Compact car buyers are far more likely to drive away from a new car dealer in a Corolla, Civic, Sentra, Elantra, or Cruze; more likely to choose a Focus, Jetta, or Forte, too.
While U.S. sales of compact cars are down 4 percent this year, Mazda 3 volume is down 11 percent.
I’ve spent a lot of time in the more popular compacts. The 2017 Mazda 3 is better than those cars. And this particular 2017 Mazda 3, a hatchback in top Grand Touring trim with the 2.5-liter engine upgrade and — oh my goodness, a manual transmission — is better than other Mazda 3s.
But you remain unconvinced. (Read More…)