Over the last two months, Mazda, that
great tiny bastion of four-cylinder engines and SkyActiv and adding lightness, has sold more crossovers than cars in the United States.
Yes, that Mazda. The Mazda that had to rebadge Fords to bring its first two SUVs to market. The Mazda that, only four years ago, produced two-thirds of its U.S. sales with passenger cars.
Unfortunately, the gains now produced by Mazda’s CX crossover division aren’t enough to counteract the plunging sales of Mazda’s three remaining cars. As a result, Mazda’s U.S. market share is down to just 1.7 percent through 2016’s first eight months.
The good news for Mazda? Company bosses saw this coming. As part of a long-term strategy, Mazda is sticking to its guns, unwilling to overreact to disappointing short-term results with short-term fixes. (Read More…)
Grits and poutine aren’t the only divisions betwixt us.
Celine Dion and two-year election campaigns aren’t the only factors that enable Europeans to tell us apart.
Catastrophic illness-induced bankruptcy and wait-time-fostering universal healthcare aren’t the only hallmarks of our unique approaches to public policy.
There are wildly divergent vehicular tastes between the United States and Canada, as well. (Read More…)
Mazda sales representatives across the United States finally have the golden ticket for all of those eventual Honda Civic buyers who walked out the door before even test driving a Mazda3.
“When the driver maintains a constant steering angle, GVC immediately recovers engine drive torque, transferring load to the rear wheels to enhance vehicle stability,” Bill will tell his next up, quoting Mazda USA’s press release. Says Joe to the young couple expecting their first child: “The extremely subtle amount of deceleration force added by GVC normally amounts to 0.01 G or less.” Tom, with a patronizing over-the-glasses glance at the fixed-income senior citizens across the desk, says, “GVC demonstrates its effect consistently over a wide range of driving situations, regardless of the driver’s level of skill.”
GVC, or G-Vectoring Control, is the next step in Mazda’s Skyactiv-branded technology. G-Vectoring control debuts on the refreshed 2017 versions of the Mazda6, a chronically unpopular midsize sedan, and the increasingly uncommon Mazda3, sales of which have tumbled by nearly a fifth since the car’s 2012 peak. (Read More…)
Base model. What does that image conjure to mind? Vinyl seats? Tinny AM radio? A low rent penalty box on wheels? A few years ago, you’d be right on the money. Driving misery was available for voluntary purchase at the showrooms of just about every major car maker.
Now, though … it’s tougher to find, but there are entry-level vehicles out there that, in their cheapest guise, won’t make you cringe with each pull of the driver’s door handle. These base models? They’ve aced it. Here’s a good example.
Through the first-quarter of 2016, U.S. auto sales volume grew 3 percent compared with the same period in record-setting 2015.
Mazda’s U.S. sales have fallen 17 percent, a meaningful decline of 13,399 sales over the course of only three months.
Something isn’t clicking for Mazda. (Read More…)
Or not? (photo courtesy: www.mazda3forums.com)
I have a 2006 Mazda 3 S with 120,000 miles on it. I live in Oakland Ca, where the pot holes shoot back. I blew out a front strut a last year and had both front struts replaced. After replacement, one of the struts squeaks like a rusty spring at slow speeds and is annoying. What is actually driving me crazy is a week ago the other front strut started making loud thunking under acceleration at slow speeds. (Read More…)
Edging out a bit more? (photo courtesy: www.productwiki.com)
Long time reader first time writer. So here is my dilemma.
I have a 2007 Mazda 3 sedan 2.3L with a 5 speed manual that currently has 97,000 miles on it. It is modified with a Mazda branded CAI and cat back exhaust. It’s been a pretty much trouble free car for its life. I’ve always maintained it in terms of tires, brakes, suspension, and oil changes every 4,000 miles. This summer I recently even took the car round trip across the country. Before leaving for that trip I had the power steering fluid, brake fluid, and coolant fluid flushes and new spark plugs. I also had the strut mounts replaced and the rear shocks done.
So after getting home from my cross country road trip I let the car sit for two days. When I went to start it up it would crank a bunch but no start up until I cranked, stopped, and cranked again. The mechanic confirmed my suspicions when he said it was the fuel pump, more specifically the check valve. He said replacing the pump could be close to 800-1000 dollars.
In each of the last two years, America’s auto industry reported more new vehicle sales in October than in September. Sales increased 6% in October 2013, compared with the previous month. This year, October sales were 3% higher than September’s.
For Mazda, however, October is typically a low-volume month; their second-lowest-volume month in 2011; their lowest-volume month in 2012 and 2013. October 2014 sales were particularly poor, as Mazda USA sales fell to the lowest point since October 2012, crumbling 22% from September 2014’s total and 5% year-over-year. (Read More…)
In September 2014, for the third time ever and the third time this year, the Mazda CX-5 outsold the Mazda 3 in the United States.
The difference was minimal: just 238 units in September compared with a CX-5-favouring 2067 units in February and 1319 in March. Year-to-date, the 3 leads the CX-5 by just 2069 units.
Together, they account for 65.8% of Mazda USA’s volume over the course of the last nine months, up slightly from 64.5% at this point a year ago. (Read More…)
photo courtesy: www.flyinmiata.com
TTAC Commentator johnny ro writes:
So I like my new 2010 Miata Touring (second car and half time daily driver), and picked it because it looked good on the side of the road by my house, low miles (19k), priced OK(mid 14’s), I had the dough saved up for a bike and I am happy with the current Vstrom, and last but not least it is an automatic. The OEM suspension seems firm to me but obviously not race ready. Roads in Northeast are usually not-so-new ranging down to horrible. Miata people say its mushy and floaty, those who want to autocross or race. (Read More…)