How does one make it in America? Grow your product portfolio by 50%. Grow your North American dealership network by 29%. Make all-wheel-drive a part of your business’s best practices. Spend $11 million airing a commercial during the Super Bowl while only bothering to display your product at the tail end of the ad. Name your products after a Mediterranean wind, the number of doors they possess, or a video game.
And continue to place one of the industry’s coolest logos on a highly visible portion of all your products.
Cue year-over-year Maserati sales growth in the United States of 307% through the first nine months of 2014, a gain of 6884 units. (Read More…)
Your typical Maserati Biturbo isn’t worth much these days, which means that the cost/benefit analysis of one sitting under a tarp in the driveway often results in a trip to the nearest wrecking yard. In this series so far, we’ve seen this super-rare ’86 Biturbo Spyder, this not-so-rare ’84 Biturbo, and today’s
first-year ’81 ’84 Biturbo. All three of these cars were photographed in California, one in Los Angeles and the other two in Oakland, and it’s a safe bet than none of them had driven on the street in the decade prior to arriving in the wrecking yard. (Read More…)
For the first time since 2006, the SAAR topped 17 million, as the first half of 2014 finished on a strong note.
Maserati may have had a slow 2013 as far as sales go, but the Italian brand is on pace to sell within the first half of 2014 as many cars as it had in the last year.
Wednesday marks the 16th anniversary of the Daimler-Chrysler merger. One day prior to this milestone, Fiat Chrysler has unveiled their business plan for the next 5 years. While the industry norm is to keep future product plans, brand strategies and sales targets as a closely guarded secret, FCA took the unusual step of making it all public, with FCA CEO Sergio Marchionne headlining the event (billed as a conference for investors) at an event in Auburn Hills, Michigan. Each of FCA’s brands and subsidiaries was given the chance to present their strategy through 2018, with healthy helpings of new vehicles, future technology and corporate strategy being revealed.
Fiat Chrysler Automobiles CEO Sergio Marchionne announced this week production of the Maserati Levante SUV will begin at the automaker’s Mirafiori plant in Turin, Italy beginning in 2015.
The Maserati Alfieri will preview the next-generation sports car from FCA’s sort-of-exotic premium brand. Most surprising is the fact that Maserati eschewed the trend of turbocharged motors for the familiar 4.7-liter V8 engine with 460 hp and 384 lb-ft of torque. Given the emissions and fuel consumption requirements that exist today, things could change.
Sergio Marchionne and crew surprised everybody by using the Super Bowl to premiere a long form ad (below) for the new Maserati Ghibli. One might question the wisdom of using the “big game” to promote a niche brand, but Sergio says he wants to sell 50,000 Maseratis a year and the Ghibli, which starts at ~$65,000, is a big part of that plan, so putting the entry level Maser in front of the biggest tv audience of the year makes some sense. The thing is that the ad is one of those that’s heavy on the stirring dramatic and philosophical voiceover and not quite so product intensive. You don’t get to see the actual car until more than a minute into the 90 second spot and then it flashes on screen for less than 10 seconds. The Ghibli site and configurator apparently crashed earlier under Super Bowl levels of traffic, but as of the middle of the third quarter of the game, it’s up and running. In case it crashes again, and you’d like to see what the Ghibli looks like, you’re in luck. (Read More…)
Yesterday, we saw a junked Jensen Interceptor that I photographed during a trip to Los Angeles. Today, I’ll follow that up with another rare import from the same yard: a Maserati Biturbo Spyder! This is only the second Biturbo in this series, after this ’84. (Read More…)