For the first time since 2006, the SAAR topped 17 million, as the first half of 2014 finished on a strong note.
Maserati may have had a slow 2013 as far as sales go, but the Italian brand is on pace to sell within the first half of 2014 as many cars as it had in the last year.
Wednesday marks the 16th anniversary of the Daimler-Chrysler merger. One day prior to this milestone, Fiat Chrysler has unveiled their business plan for the next 5 years. While the industry norm is to keep future product plans, brand strategies and sales targets as a closely guarded secret, FCA took the unusual step of making it all public, with FCA CEO Sergio Marchionne headlining the event (billed as a conference for investors) at an event in Auburn Hills, Michigan. Each of FCA’s brands and subsidiaries was given the chance to present their strategy through 2018, with healthy helpings of new vehicles, future technology and corporate strategy being revealed.
Fiat Chrysler Automobiles CEO Sergio Marchionne announced this week production of the Maserati Levante SUV will begin at the automaker’s Mirafiori plant in Turin, Italy beginning in 2015.
The Maserati Alfieri will preview the next-generation sports car from FCA’s sort-of-exotic premium brand. Most surprising is the fact that Maserati eschewed the trend of turbocharged motors for the familiar 4.7-liter V8 engine with 460 hp and 384 lb-ft of torque. Given the emissions and fuel consumption requirements that exist today, things could change.
Sergio Marchionne and crew surprised everybody by using the Super Bowl to premiere a long form ad (below) for the new Maserati Ghibli. One might question the wisdom of using the “big game” to promote a niche brand, but Sergio says he wants to sell 50,000 Maseratis a year and the Ghibli, which starts at ~$65,000, is a big part of that plan, so putting the entry level Maser in front of the biggest tv audience of the year makes some sense. The thing is that the ad is one of those that’s heavy on the stirring dramatic and philosophical voiceover and not quite so product intensive. You don’t get to see the actual car until more than a minute into the 90 second spot and then it flashes on screen for less than 10 seconds. The Ghibli site and configurator apparently crashed earlier under Super Bowl levels of traffic, but as of the middle of the third quarter of the game, it’s up and running. In case it crashes again, and you’d like to see what the Ghibli looks like, you’re in luck. (Read More…)
Another day, another flip-flop on future product plans over at Casa di Marchionne. The latest news comes from Italian unions, who claim that the Maserati Levante will be built at the Mirafiori plant in Italy, rather than at Jeep’s plant in Detroit.
All it took was one little article in CAR magazine for the auto blogosphere to light up with a million different re-purposed versions of the same report. And what a joyous bit of news it is; Alfa Romeo is going to be rear-drive only from now on.
We decided to run the piece because it comes from Georg Kacher, a respected journalist who is known for having his finger on the pulse of the industry. If he says Alfa is planning to move to rear drive platforms, they probably are. But the big problem is that they are planning it. Nobody said anything about actually doing it.