With the imminent spin-off of Ferrari, Fiat Chrysler Automobiles boss Sergio Marchionne may be looking for a cash cow to help keep lagging brands at FCA afloat.
A story by Automotive News on Wednesday wonders aloud if Maserati will replace Ferrari as FCA’s marquee brand with double-digit profit margins. Behind Marchionne’s plan to sell the world on Jeep and Alfa Romeo, he would need to sell the world on the idea that Maserati is an exclusive, luxury brand, the article says.
Of course, that may be tough to do considering Maserati has always had a reputation for being Ferrari’s nerdy suburban cousin.
In addition to the go-anywhere Toyota HiLux, it looks like Australia will get a Fortuner reprise.
Here’s what happened overnight.
You’ve seen the 2016 Chevrolet Volt at the 2015 Consumer Electronics Show; now see what else automotive-related is debuting at the annual tech show in Las Vegas.
How does one make it in America? Grow your product portfolio by 50%. Grow your North American dealership network by 29%. Make all-wheel-drive a part of your business’s best practices. Spend $11 million airing a commercial during the Super Bowl while only bothering to display your product at the tail end of the ad. Name your products after a Mediterranean wind, the number of doors they possess, or a video game.
And continue to place one of the industry’s coolest logos on a highly visible portion of all your products.
Cue year-over-year Maserati sales growth in the United States of 307% through the first nine months of 2014, a gain of 6884 units. (Read More…)
Your typical Maserati Biturbo isn’t worth much these days, which means that the cost/benefit analysis of one sitting under a tarp in the driveway often results in a trip to the nearest wrecking yard. In this series so far, we’ve seen this super-rare ’86 Biturbo Spyder, this not-so-rare ’84 Biturbo, and today’s
first-year ’81 ’84 Biturbo. All three of these cars were photographed in California, one in Los Angeles and the other two in Oakland, and it’s a safe bet than none of them had driven on the street in the decade prior to arriving in the wrecking yard. (Read More…)
For the first time since 2006, the SAAR topped 17 million, as the first half of 2014 finished on a strong note.
Maserati may have had a slow 2013 as far as sales go, but the Italian brand is on pace to sell within the first half of 2014 as many cars as it had in the last year.
Wednesday marks the 16th anniversary of the Daimler-Chrysler merger. One day prior to this milestone, Fiat Chrysler has unveiled their business plan for the next 5 years. While the industry norm is to keep future product plans, brand strategies and sales targets as a closely guarded secret, FCA took the unusual step of making it all public, with FCA CEO Sergio Marchionne headlining the event (billed as a conference for investors) at an event in Auburn Hills, Michigan. Each of FCA’s brands and subsidiaries was given the chance to present their strategy through 2018, with healthy helpings of new vehicles, future technology and corporate strategy being revealed.
Fiat Chrysler Automobiles CEO Sergio Marchionne announced this week production of the Maserati Levante SUV will begin at the automaker’s Mirafiori plant in Turin, Italy beginning in 2015.