Tag: Marketing

By on October 28, 2016

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Mazda is like that artisan pizza place or a craft brewery your coolest friends all like. They make a familiar product, but there is definitely something different about it. While you can’t always place your finger on it, that unexplainable “x” factor affords them the hint of pretentiousness that comes along with doing things differently.

And like any hip outlet selling quirky artisanal goods, they are likely going to start charging you more for it.

(Read More…)

By on October 22, 2016

Eleanor Mondale

It’s morning in America. Just before noon Eastern Time, actually.

If decades of Gallup polling is correct, and we’re inclined to believe it is, car salespeople and members of Congress have among the lowest reputations of any profession in the U.S. Surprised? Not likely. It’s probably why you never see politicians in car commercials, even if they’ll gladly lend their name to products like Pepsi and Viagra. We’re looking at you, Bob Dole.

That doesn’t mean the two worlds never mix. (Read More…)

By on October 14, 2016

2016 State Fair of Texas, Image: © 2016 Matthew Guy/The Truth About Cars

It’s a stereotype more threadbare than a pair of old chaps, but just like 72-ounce steaks, Stetson hats, and the God-given right to poke bullet holes in road signs, it’s no exaggeration: Texas likes its trucks.

Pickups account for roughly a quarter of the state’s new-vehicle sales, counting for a remarkable 20 percent of the nation’s truck market. Plying the state’s ever-expanding highway network, gearheads like us can’t help but notice rows upon rows of pickup trucks, parked as they are on both stagnant Dallas freeways and dealer lots.

It’s no wonder then that pickup truck manufacturers market these trucks specifically to Texans.

(Read More…)

By on October 12, 2016

BMW Films

Before Twitter and Facebook and all that other social media crap that complicates your life, BMW was hiring legendary (or noted) filmmakers to shoot a series of eight 10-minute short films.

The directors instilled their years of experience into the plot and cinematography of each spot, with big-name actors brought on for flashy star power. Perhaps the last time Madonna was relevant was in one of these flicks. (It was directed by Guy Ritchie — when he was last relevant, too. —Mark) And all of this happened before YouTube! Can you believe how much you’ve aged?

Well, BMW Films is back, and it’s packing a Brit. (Read More…)

By on October 9, 2016

General Motors Centre

General Motors may have committed to its Oshawa assembly facilities, but it’s a different story for the city’s main arena.

General Motors Centre, a 10-year-old facility in Oshawa, will see its name change after another company secured naming rights.

According to DurhamRegion.com, the arena will be renamed Tribute Communities Centre on November 1st.

(Read More…)

By on October 8, 2016

2015 Ram 1500 Rebel

Having your vehicles prominently featured in a big-ticket Hollywood film is any automaker’s dream, but Ram’s starring role in the upcoming movie Monster Trucks has turned into a nightmare.

Apparently, the film is so awful that Paramount Pictures has delayed its release three times and taken the odd step of booking a $115 million impairment charge, Automotive News reports. A write-down, in other words.

Fiat Chrysler Automobiles wants the promotion, but could it end up gaining notoriety by starring in a mega-dud? (Read More…)

By on September 26, 2016

Audi RS7 ad

To disenfranchised voters, sitting through the first of the presidential debates tonight will be akin to laying back in a 19th century dentist’s chair. Open wide.

Politics (mostly) aside, Audi saw the potential viewership and wasn’t about to let a TV audience of that size pass it by. In its new spot for the Audi RS7, the automaker stages a John Woo-worthy valet battle that should provide some viewer relief. (Read More…)

By on September 3, 2016

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The seaside city-state of Monaco is no stranger to yachts, but in late 1973 an American barge powered by a smog-strangled V8 appeared on its shores.

Chrysler Corporation was on site to film a TV commercial for the new full-size Dodge Monaco, a conservatively styled model with terrible timing. The model’s name evoked glamour and elegance, and the automaker hoped some of the glitz would rub off on the redesigned ’74 full-sizer.

There was another reason for the location shoot. A very special guest would appear in the ad — Princess Grace of Monaco (formerly American actress Grace Kelly). And the princess would help sell the car, whether she wanted to or not. (Read More…)

By on August 25, 2016

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His commercials were a sign of the times — desperate, struggling times that suddenly turned prosperous.

In the 1980s, Ronald DeLuca was the hidden face behind an instantly familiar one — Chrysler Corporation chairman Lee Iacocca, who walked into his company’s own commercials to personally pitch front-wheel-drive K-car platform products to a recession-weary America.

DeLuca, the advertising whiz hired by Iacocca to help turn around Chrysler’s late-1970s death plunge, died last week at 91, according to The New York Times. During his tenure DeLuca and Iacocca cranked out a slew of unusually frank, bold commercials that paid off in a big way. (Read More…)

By on August 21, 2016

2017 Volkswagen Golf Alltrack, Image: Volkswagen

Updated with details on all-wheel drive being standard equipment for Alltrack.

Volkswagen of America needs a winner as it reels from the ongoing diesel emissions scandal, and its forthcoming Alltrack — a jacked-up, all-wheel-drive version of the SportWagen — is hopefully just the ticket.

As Volkswagen prepares to launch the new model on American shores, it’s all hands on deck for the German automaker as it sends representatives from its internal training department to every single dealership in the United States.

(Read More…)

By on August 18, 2016

2016 BMW 328i xDrive Sports Wagon

It makes sense that an advertising blitz during the year’s most-watched event will boost your brand, but that wasn’t the case for automakers during the Rio Olympics.

According to a brand interest study, automakers who spent the most money saw no improvement in consumer perception, Automotive News reports. (Read More…)

By on August 9, 2016

BMW ad

BMW has the plug-in sedan you want, no waiting.

That’s the message in Bimmer’s new ad for the 330e plug-in hybrid, which takes a not very subtle jab at would-be Tesla Model 3 buyers. Titled “Wait or Drive” (get it?), the television commercial plays the tiniest of violins for the 373,000 buyers who put $1,000 down on a car they might not see for a couple of years. (Read More…)

By on August 6, 2016

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It’s hot, it’s the middle of summer, and the beach beckons from afar. But if stripping down around a bunch of muscle-bound surfer hunks causes bouts of anxiety and insecurity, fear not. Ford Motor Company has a solution.

The great thing about 1960s car commercials is the complete disregard for political correctness and subtlety when it comes to stroking a driver’s ego. It’s hard to imagine a world where manufacturers so nakedly sold a lifestyle by pumping out vast quantities of innuendo in a bid to lure buyers into dealerships. Trigger warning!

Hocking a menacing GTO or Charger is easy, but what if you had to sell a low-priced base model in the ’60s? Easy. Stick with the plan. (Read More…)

By on August 3, 2016

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Volkswagen of America has a new head honcho in charge of product and marketing, and he’ll have his work cut out for him.

Today, Volkswagen named Dr. Hendrik Muth as the new vice-president of product marketing and strategy for its beleaguered U.S. division. His job? To sell vehicles. Ideally, lots of them. (Read More…)

By on June 27, 2016

2015 Cadillac ATS Coupe

The Cadillac ATS has a fever, and the only cure — according to Cadillac — is more value.

Hoping to reverse a sales slide that’s plagued the automaker’s smallest sedan since its debut, Cadillac plans to simplify the model’s configurations and pack each trim level with more goodies, according to a report in Automotive News. (Read More…)

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