Tag: Marketing

By on March 4, 2016

Ford of Denmark ad screenshot

Nothing says “Buy a Ford!” like unhappy kids and a failed marriage, apparently.

Ford Motor Company is making waves in advertising circles — and confusing everyone else — after creating a car commercial in the form of a 16-minute short film that centers around the breakup, and sort-of reunification of an average Danish family.

(Read More…)

By on February 3, 2016

2016 Scion iM

Beyond the funky metal, there’s one element that set Scion apart from its Toyota mothership: monospec pricing.

By offering up only a single trim for each models and reducing options to paint colors, transmissions and accessories, Scion was able to market its vehicles to a different audience and offer a no-haggle sales approach.

For the 2017 model year, that monospec approach will continue, but Toyota is evaluating its future. Also, Scion’s no-haggle pricing model won’t be surviving the transition to Toyota.

(Read More…)

By on December 22, 2015

Volkswagen Logo/Typeface with old/new VWs

Volkswagen’s simple, effective and direct slogan “Das Auto” ist kaput after about a decade of ruining our logic and grammar.

That, and BMW gets spanked by NHTSA, drive like it’s 2008 and more … after the break. (Read More…)

By on November 5, 2015

The new 2017 Mercedes-Benz GLS

One thousand, six hundred and fifty-three words.

That may not sound like a lot. The reviews and features we publish at TTAC routinely go beyond that. Alex Dykes, when he really sweats the details, can easily reach 3,000 words in his reviews. Jack, when he isn’t even trying, will end up writing 1,600 words on a Matrix — just because. My reviews will easily eclipse the 2,000 word mark, even as I sit here complaining about not knowing what to say.

But 1,653 words equals approximately 8 minutes and 12 seconds of reading time, according to Read-o-Meter. That also may not seem like much, but the latest press release for the “all-new 2017 Mercedes-Benz GLS” is a massive time waster, even at its sub-10 minute read time.

Why? Because the only two things I learned from it were: Mercedes-Benz has renamed and slightly updated the GLS, and Mercedes-Benz writes press releases that are at least five times longer than they need to be.

(Read More…)

By on July 31, 2015

Tesla Model S Center Stage

Yesterday, we reported that in a sales call, Tesla Motors CEO Elon Musk announced a referral program that could, possibly, maybe net one free Model X for someone who referred 10 new buyers.

The qualifications for getting the free car: Refer 10 buyers by Oct. 31 and be the first in your “region” to do so.

Turns out “region” doesn’t mean what we think it does.

(Read More…)

By on July 1, 2015

C 250 d 4MATIC sets record at Pikes Peak

At the conclusion of this year’s Pikes Peak International Hill Climb, Mercedes-Benz issued a release claiming a new record: the Mercedes-Benz C250d 4MATIC was the fastest production diesel to ever make it from base camp to summit. Driven by Uwe Nittel, the compression-ignition, tri-star sedan navigated the mountain’s 156 corners in 11 minutes 22 seconds.

Since the manufacturer-favorite Nürburgring has imposed speed restrictions at certain high speed sections and outright banned hot lap record attempts, a new battleground is needed.

Will that frontline be in Colorado?

(Read More…)

By on June 18, 2015

 

DSC_0928

Group 1, 2, 3, 4… (photo courtesy: forums.swedespeed.com)

TTAC Commentator RS writes:

How much Synthetic Oil is actually in Semi-Synthetic Oil?  Why is that info so hard to find?

(Read More…)

By on May 27, 2015

2016-Cadillac-ELR-OnCue

General Motors recently received a patent allowing the automaker to sell your radio’s presets to the highest bidder at auction.

(Read More…)

By on May 19, 2015

McLaren MP4-12C Circa January 2012

Those dealing in luxury vehicles and high-performance exotics may need to improve their relations with women soon, as more women seek such wares.

(Read More…)

By on May 14, 2015

2016-Cadillac-ELR-005

In part due to its Chevrolet roots, the Cadillac ELR is now selling for up to 35 percent less than its original $76,000 price tag.

(Read More…)

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