Tag: Marketing

By on February 11, 2014
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Duncan Aldred, Brian Sweeney and Don Johnson.

As inventories of unsold cars surge past 100 days’ supply, GM has shuffled its sales and marketing organizations in an attempt to move some of that bloated inventory. Last week, GM moved Buick-GMC sales chief Brian Sweeney, 46, to the top sales post at Chevrolet, taking over for the retiring Don Johnson. Sweeney’s replacement will be Duncan Aldred, 43, who most recently has been running GM’s British brand, Vauxhall. Both executives will will report to new U.S. sales chief Steve Hill, 53.

Automotive News is reporting that the continued changes in personnel at GM’s sales and marketing divisions has been a source of frustration for dealers and ad agency executives in recent years. Some dealers feel that what they see as GM’s strongest product lineup in generations is being compromised by chaos in the marketing team responsible for promoting those new products. (Read More…)

By on February 11, 2014

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Inventories of unsold cars and light trucks have swollen to their highest levels since the recession while sales growth in the U.S. market has slowed significantly in the past five months. That combination could mean larger discounts and incentives and lower profit margins in 2014. According to Automotive News, all three domestic automakers started February with more than a 100-day supply of unsold vehicles. Industry-wide automakers had 88 days’ worth of vehicles at the start of February, the highest February inventories have been since 2009, when the industry was at its nadir.

(Read More…)

By on January 6, 2014

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A woman and her horse: the pairing that GM hopes will persuade female consumers to consider the Chevrolet line of trucks. At a time when truck ads are pushing masculinity to absurd heights, it’s a bold move. Even so, it’s a fundamentally conservative approach to a difficult marketing problem.

(Read More…)

By on January 3, 2014
Porsche of Beachwood's service department set up to host a Bar Mitzvah party

Porsche of Beachwood’s service department set up to host a Bar Mitzvah party

Porsche of Beachwood, a Penske Automotive Group store outside of Cleveland, has come up with a new way of marketing the dealership and brand. The dealer makes its facilities available for free to groups and families putting on catered events. So far they have hosted about 25 affairs: bar mitzvah parties, runway fashion shows, fundraisers, dinners and after-parties. “We have not done a wedding reception yet, but I imagine it’s just a matter of time,” says Jason Grimm, the dealership’s general manager.  (Read More…)

By on December 22, 2013

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Last week we ran a post of mine about the Jam Handy Organization, a motion picture studio located in the Detroit area that created many of General Motors’ promotional films for decades. A couple of the readers liked my idea of posting some more of those vintage films as a recurring feature here on TTAC. Jam Handy, though, wasn’t the only person who recognized the potential of using motion pictures to promote the sale of automobiles.

(Read More…)

By on December 19, 2013

General Motors Vice President Global Marketing Chris Perry

Following on the heels of General Motors CEO Dan Akerson’s recent resignation, Chevrolet’s chief marketing officer for the United States Chris Perry has called it a day effective immediately.

(Read More…)

By on December 19, 2013
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An imposing, expensive log home dominates a clearing, reclaimed from the rugged pine-infested wilderness that surrounds it. Smoke rises from the chimney, overlaying the picturesque mountain peak in the background. In front of the home, a man leans over the open engine bay of his obviously new truck. The chrome gleams, despite the trail mud artistically bespattered on the sides. As the camera zooms in, he looks up from the engine bay and smiles. His tousled hair, unshaven stubble, and harmonious blend of over-25-under-40 facial features comport well alongside his worn cowboy boots, perfectly soiled jeans and carefully rumpled flannel shirt. He wipes his hands with a rag, looks back at the house for just a moment, and then turns to the camera.

(Read More…)

By on December 4, 2013

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In a rather terse and self-consciously matter-of-fact column released earlier today, Jalopnik’s Matt Hardigree drew a line in the sand: the website will not honor any product embargoes not related to new-car drive events and opportunities. He’s careful to point out that it’s business advantages, not ethical considerations, underlying the change in policy.

To the PR people in their metaphorical ivory towers who consider Jalopnik to be nothing but a heavily-JavaScripted sewer for mouth-breathing teenagers, bronys, unemployed Millennials living at home with their parents, and euphoric-fedora-wearing forever-alone virgins who were perma-banned from “9GAG” for failing to meet that site’s minimum IQ requirements, Mr. Hardigree’s decision probably appears to warrant no action other than taking all Gawker-domain email addresses off pre-packaged product communication. The serenity with which they will do so probably closely approximates what the last Brachiosaurus felt as he calmly chewed the first of the day’s ten thousand leaves while watching a bright flash streak across the morning sky, and for about the same reason: their ability to see the future stops at the hindbrain. In the long run, however, everybody will suffer — or almost everybody, including you.

(Read More…)

By on November 29, 2013

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Buried in an article about the East-West schism between wagons and BMW’s ungainly Gran Turismo series of pseudo-crossovers was a bit of news destined to horrify the BMW diehards that represent a slim but vocal minority of its customer base. Despite indications that it would not be appearing on our shores, BMW will in fact be launching a front-drive car in North America, as per Automotive News Europe

Next year, BMW will add a minivan-styled compact model targeted at young families, sports enthusiasts who need space for their equipment and older buyers who like cars that are easy to get in and out of and have a high seating position. The minivan will be based on the Active Tourer concept and is set to debut in production guise at the Geneva auto show in March. Most likely it will be called the 2-series Active Tourer. It will be underpinned by BMW’s new UKL front-wheel-drive architecture that debuted this week on the third-generation Mini.

(Read More…)

By on November 26, 2013

2014 Volvo V60 T6

I’ve always had a soft spot for Volvo, that’s probably why I’ve owned two and chose European Delivery on one of them. But Volvo has a problem. It’s not the product. It’s not even the brand positioning. It’s a lack of advertising and visibility. Let’s dive deep into my mind as I pontificate about Volvo’s destiny.

(Read More…)

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