The Truth About Cars » Marketing http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Fri, 12 Feb 2016 13:00:35 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars » Marketing http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Scion Monospec Strategy Continuing for 2017, Trims May Arrive for 2018 http://www.thetruthaboutcars.com/2016/02/scion-monoprice-strategy-continuing-for-2017-trims-may-arrive-for-2018/ http://www.thetruthaboutcars.com/2016/02/scion-monoprice-strategy-continuing-for-2017-trims-may-arrive-for-2018/#comments Wed, 03 Feb 2016 16:32:23 +0000 http://www.thetruthaboutcars.com/?p=1278746 Beyond the funky metal, there’s one element that set Scion apart from its Toyota mothership: monospec pricing. By offering up only a single trim for each models and reducing options to paint colors, transmissions and accessories, Scion was able to market its vehicles to a different audience and offer a no-haggle sales approach. For the […]

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Beyond the funky metal, there’s one element that set Scion apart from its Toyota mothership: monospec pricing. By offering up only a single trim for each models and reducing options to paint colors, transmissions and accessories, Scion was able to market its vehicles to a different audience and offer a no-haggle sales approach. For the […]

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TTAC News Round-up: Volkswagen Has A Better Slogan and Attitude, BMW Has Less Money, And Honda’s Bringing All The Turbos http://www.thetruthaboutcars.com/2015/12/ttac-news-round-volkswagen-better-slogan-attitude-bmw-less-money-hondas-bringing-turbos/ http://www.thetruthaboutcars.com/2015/12/ttac-news-round-volkswagen-better-slogan-attitude-bmw-less-money-hondas-bringing-turbos/#comments Tue, 22 Dec 2015 17:00:38 +0000 http://www.thetruthaboutcars.com/?p=1248609 Volkswagen’s simple, effective and direct slogan “Das Auto” ist kaput after about a decade of ruining our logic and grammar. That, and BMW gets spanked by NHTSA, drive like it’s 2008 and more … after the break. “Das auto” getting the boot As part of that company’s plan to remake its image, Volkswagen will be […]

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Volkswagen’s simple, effective and direct slogan “Das Auto” ist kaput after about a decade of ruining our logic and grammar. That, and BMW gets spanked by NHTSA, drive like it’s 2008 and more … after the break. “Das auto” getting the boot As part of that company’s plan to remake its image, Volkswagen will be […]

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It’s Time For the Long-winded Press Release to Die http://www.thetruthaboutcars.com/2015/11/time-long-winded-press-release-die/ http://www.thetruthaboutcars.com/2015/11/time-long-winded-press-release-die/#comments Thu, 05 Nov 2015 16:00:42 +0000 http://www.thetruthaboutcars.com/?p=1212145 One thousand, six hundred and fifty-three words. That may not sound like a lot. The reviews and features we publish at TTAC routinely go beyond that. Alex Dykes, when he really sweats the details, can easily reach 3,000 words in his reviews. Jack, when he isn’t even trying, will end up writing 1,600 words on a Matrix […]

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One thousand, six hundred and fifty-three words. That may not sound like a lot. The reviews and features we publish at TTAC routinely go beyond that. Alex Dykes, when he really sweats the details, can easily reach 3,000 words in his reviews. Jack, when he isn’t even trying, will end up writing 1,600 words on a Matrix […]

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Whoa, Don’t Get Amped About Your Free Model X Just Yet http://www.thetruthaboutcars.com/2015/07/whoa-dont-get-amped-free-model-x-yet/ http://www.thetruthaboutcars.com/2015/07/whoa-dont-get-amped-free-model-x-yet/#comments Fri, 31 Jul 2015 20:00:13 +0000 http://www.thetruthaboutcars.com/?p=1130529 Yesterday, we reported that in a sales call, Tesla Motors CEO Elon Musk announced a referral program that could, possibly, maybe net one free Model X for someone who referred 10 new buyers. The qualifications for getting the free car: Refer 10 buyers by Oct. 31 and be the first in your “region” to do so. […]

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Yesterday, we reported that in a sales call, Tesla Motors CEO Elon Musk announced a referral program that could, possibly, maybe net one free Model X for someone who referred 10 new buyers. The qualifications for getting the free car: Refer 10 buyers by Oct. 31 and be the first in your “region” to do so. […]

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With Nürburgring Records Dead, Automakers Begin Pikes Peak Chest-Thumping http://www.thetruthaboutcars.com/2015/07/with-nurburgring-records-dead-automakers-begin-pikes-peak-chest-thumping/ http://www.thetruthaboutcars.com/2015/07/with-nurburgring-records-dead-automakers-begin-pikes-peak-chest-thumping/#comments Wed, 01 Jul 2015 15:15:25 +0000 http://www.thetruthaboutcars.com/?p=1104737 At the conclusion of this year’s Pikes Peak International Hill Climb, Mercedes-Benz issued a release claiming a new record: the Mercedes-Benz C250d 4MATIC was the fastest production diesel to ever make it from base camp to summit. Driven by Uwe Nittel, the compression-ignition, tri-star sedan navigated the mountain’s 156 corners in 11 minutes 22 seconds. Since the manufacturer-favorite Nürburgring […]

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At the conclusion of this year’s Pikes Peak International Hill Climb, Mercedes-Benz issued a release claiming a new record: the Mercedes-Benz C250d 4MATIC was the fastest production diesel to ever make it from base camp to summit. Driven by Uwe Nittel, the compression-ignition, tri-star sedan navigated the mountain’s 156 corners in 11 minutes 22 seconds. Since the manufacturer-favorite Nürburgring […]

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Piston Slap: Synthetic Oil’s Historic Race to The Bottom? http://www.thetruthaboutcars.com/2015/06/piston-slap-race-bottom/ http://www.thetruthaboutcars.com/2015/06/piston-slap-race-bottom/#comments Thu, 18 Jun 2015 13:00:55 +0000 http://www.thetruthaboutcars.com/?p=1093025   TTAC Commentator RS writes: How much Synthetic Oil is actually in Semi-Synthetic Oil?  Why is that info so hard to find? Sajeev answers: Why?  Relevance and (by definition) minutia’s lack of importance. I personally think manufacturers should publish vehicle’s torque curves, drag coefficients, frontal area dimensions and all gear ratios on their websites. Damn near everyone […]

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  TTAC Commentator RS writes: How much Synthetic Oil is actually in Semi-Synthetic Oil?  Why is that info so hard to find? Sajeev answers: Why?  Relevance and (by definition) minutia’s lack of importance. I personally think manufacturers should publish vehicle’s torque curves, drag coefficients, frontal area dimensions and all gear ratios on their websites. Damn near everyone […]

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General Motors Receives Patent To Sell ‘Geoboxed’ Radio Presets At Auction http://www.thetruthaboutcars.com/2015/05/general-motors-receives-patent-to-sell-geoboxed-radio-presets-at-auction/ http://www.thetruthaboutcars.com/2015/05/general-motors-receives-patent-to-sell-geoboxed-radio-presets-at-auction/#comments Wed, 27 May 2015 19:00:02 +0000 http://www.thetruthaboutcars.com/?p=1076946 General Motors recently received a patent allowing the automaker to sell your radio’s presets to the highest bidder at auction. The patent — titled “System and method for auctioning geoboxed flexible, semi-locked or locked radio presets” — would let GM sell the presets to various bidders on different vehicles, Jalopnik reports, with each preset being […]

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General Motors recently received a patent allowing the automaker to sell your radio’s presets to the highest bidder at auction. The patent — titled “System and method for auctioning geoboxed flexible, semi-locked or locked radio presets” — would let GM sell the presets to various bidders on different vehicles, Jalopnik reports, with each preset being […]

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Luxury Automakers Wary Around Growing Female Consumer Base http://www.thetruthaboutcars.com/2015/05/luxury-automakers-wary-around-growing-female-consumer-base/ http://www.thetruthaboutcars.com/2015/05/luxury-automakers-wary-around-growing-female-consumer-base/#comments Tue, 19 May 2015 19:00:20 +0000 http://www.thetruthaboutcars.com/?p=1070938 Those dealing in luxury vehicles and high-performance exotics may need to improve their relations with women soon, as more women seek such wares. While less than 10 percent of Lamborghini and Ferrari owners in the United States are women, and Porsche only boasts 25 percent, female consumers in emerging markets like China are flexing their […]

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Those dealing in luxury vehicles and high-performance exotics may need to improve their relations with women soon, as more women seek such wares. While less than 10 percent of Lamborghini and Ferrari owners in the United States are women, and Porsche only boasts 25 percent, female consumers in emerging markets like China are flexing their […]

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Ellinghaus: Original Cadillac ELR Price Of Admission ‘A Mouthful’ http://www.thetruthaboutcars.com/2015/05/ellinghaus-original-cadillac-elr-price-of-admission-a-mouthful/ http://www.thetruthaboutcars.com/2015/05/ellinghaus-original-cadillac-elr-price-of-admission-a-mouthful/#comments Thu, 14 May 2015 14:01:22 +0000 http://www.thetruthaboutcars.com/?p=1068474 In part due to its Chevrolet roots, the Cadillac ELR is now selling for up to 35 percent less than its original $76,000 price tag. Out of all of the electric and plug-in hybrid vehicles selling below MSRP due to lower fuel prices at the pump, the current ELR has seen the largest discount from […]

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In part due to its Chevrolet roots, the Cadillac ELR is now selling for up to 35 percent less than its original $76,000 price tag. Out of all of the electric and plug-in hybrid vehicles selling below MSRP due to lower fuel prices at the pump, the current ELR has seen the largest discount from […]

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March Madness, Bad Car Ads And Grown Men Crying Over Games http://www.thetruthaboutcars.com/2015/03/march-madness-bad-car-ads-grown-men-crying-games/ http://www.thetruthaboutcars.com/2015/03/march-madness-bad-car-ads-grown-men-crying-games/#comments Thu, 19 Mar 2015 22:50:16 +0000 http://www.thetruthaboutcars.com/?p=1025553 I have a hard time being invested in televised sports. I could put it in my own words, but the best explanation comes from this essay, which likened it to being in an abusive relationship. Imagine a girl. Very pretty, a joy to be around, and a nice person that is kind to animals and people alike. […]

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I have a hard time being invested in televised sports. I could put it in my own words, but the best explanation comes from this essay, which likened it to being in an abusive relationship. Imagine a girl. Very pretty, a joy to be around, and a nice person that is kind to animals and people alike. […]

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Trend Setters and Trackday Drivers, How Cadillac Tries to Appeal to Diverse Customers, An Interview With Cadillac’s Marketing Chief http://www.thetruthaboutcars.com/2015/02/trend-setters-trackday-drivers-cadillac-tries-appeal-diverse-customers-interview-cadillacs-marketing-chief/ http://www.thetruthaboutcars.com/2015/02/trend-setters-trackday-drivers-cadillac-tries-appeal-diverse-customers-interview-cadillacs-marketing-chief/#comments Wed, 11 Feb 2015 20:23:34 +0000 http://www.thetruthaboutcars.com/?p=996810 I don’t know if it will help them sell cars are not, but Cadillac’s decision to move it’s business headquarters to the trendy Soho district of New York City has certainly gotten some attention as have Cadillac marketing maven Melody Lee’s comments related to the move and the potential customers they hope to reach by […]

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I don’t know if it will help them sell cars are not, but Cadillac’s decision to move it’s business headquarters to the trendy Soho district of New York City has certainly gotten some attention as have Cadillac marketing maven Melody Lee’s comments related to the move and the potential customers they hope to reach by […]

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Piston Slap: Sponsor My Ride? http://www.thetruthaboutcars.com/2015/02/piston-slap-sponsor-ride/ http://www.thetruthaboutcars.com/2015/02/piston-slap-sponsor-ride/#comments Mon, 09 Feb 2015 13:46:21 +0000 http://www.thetruthaboutcars.com/?p=994786   TTAC Commentator John R writes: Hey Sajeev, Hope this finds you well. I wanted to get your opinion on car sponsorships…if they still exist. I see a bunch of websites all over claiming to get a person’s car repaired or modded up on someone else’s dime. I look at these sites and they scream […]

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  TTAC Commentator John R writes: Hey Sajeev, Hope this finds you well. I wanted to get your opinion on car sponsorships…if they still exist. I see a bunch of websites all over claiming to get a person’s car repaired or modded up on someone else’s dime. I look at these sites and they scream […]

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Super Bowl Auto Maker Ads – Not Quite As Bad As Pass Play on 2 and Goal on the 1, but Close http://www.thetruthaboutcars.com/2015/02/super-bowl-auto-maker-ads-not-quite-bad-pass-play-2-goal-1-close/ http://www.thetruthaboutcars.com/2015/02/super-bowl-auto-maker-ads-not-quite-bad-pass-play-2-goal-1-close/#comments Wed, 04 Feb 2015 15:18:05 +0000 http://www.thetruthaboutcars.com/?p=993810 TTAC reader David Obelcz is back with his rundown of the latest crop of Super Bowl ads. For some watchers of the Super Bowl the game being played is meaningless. For them the sport is not on the field and the debate is not that the Patriots are one of the most dominate teams in […]

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TTAC reader David Obelcz is back with his rundown of the latest crop of Super Bowl ads. For some watchers of the Super Bowl the game being played is meaningless. For them the sport is not on the field and the debate is not that the Patriots are one of the most dominate teams in […]

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Editorial: Who Needs Quality? Or, the Myth of Brand Loyalty http://www.thetruthaboutcars.com/2015/02/editorial-needs-quality-myth-brand-loyalty/ http://www.thetruthaboutcars.com/2015/02/editorial-needs-quality-myth-brand-loyalty/#comments Wed, 04 Feb 2015 00:24:44 +0000 http://www.thetruthaboutcars.com/?p=989858    Quick question: what was the number one factor in your most recent new vehicle purchase? Was it styling? Performance? Features? Financing? Price? Comfort? Practicality? Or that old stalwart, quality? If you answered in the affirmative to that last suggestion, you’re part of a shrinking bloc. There were a lot of winners in the 2014 […]

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   Quick question: what was the number one factor in your most recent new vehicle purchase? Was it styling? Performance? Features? Financing? Price? Comfort? Practicality? Or that old stalwart, quality? If you answered in the affirmative to that last suggestion, you’re part of a shrinking bloc. There were a lot of winners in the 2014 […]

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Cadillac Exec: “No Petrolheads Need Apply” http://www.thetruthaboutcars.com/2014/12/cadillac-exec-petrolheads-need-apply/ http://www.thetruthaboutcars.com/2014/12/cadillac-exec-petrolheads-need-apply/#comments Tue, 09 Dec 2014 13:00:38 +0000 http://www.thetruthaboutcars.com/?p=954809 It is not our intention to pile on poor Cadillac after our recent discussion, but comments made last week by the automaker’s marketing manager Ewe Ellinghaus must be noted. Speaking to Advertising Age, he repeated the new company mantra about the carmaker becoming a “the first luxury brand that happens to make cars,” and then added: “When I recruit new people, I don’t […]

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It is not our intention to pile on poor Cadillac after our recent discussion, but comments made last week by the automaker’s marketing manager Ewe Ellinghaus must be noted. Speaking to Advertising Age, he repeated the new company mantra about the carmaker becoming a “the first luxury brand that happens to make cars,” and then added: “When I recruit new people, I don’t […]

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Cadillac’s Director of Brand & Reputation Strategy: “We Don’t Want To Be An Automotive Brand” http://www.thetruthaboutcars.com/2014/11/cadillacs-director-brand-reputation-strategy-dont-want-automotive-brand/ http://www.thetruthaboutcars.com/2014/11/cadillacs-director-brand-reputation-strategy-dont-want-automotive-brand/#comments Sun, 30 Nov 2014 17:41:02 +0000 http://www.thetruthaboutcars.com/?p=953897   In an interview held at Cadillac’s new business headquarters in New York City’s trendy SoHo district with Fortune, Melody Lee, ‘director of brand and reputation strategy’ for General Motors’ luxury brand, had some interesting things to say about the move to NYC, about the brand, and about herself. Other than to say that it’s […]

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  In an interview held at Cadillac’s new business headquarters in New York City’s trendy SoHo district with Fortune, Melody Lee, ‘director of brand and reputation strategy’ for General Motors’ luxury brand, had some interesting things to say about the move to NYC, about the brand, and about herself. Other than to say that it’s […]

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Farley, Odell Exchange Roles In Ford Exec Shuffle http://www.thetruthaboutcars.com/2014/11/farley-odell-exchange-roles-ford-exec-shuffle/ http://www.thetruthaboutcars.com/2014/11/farley-odell-exchange-roles-ford-exec-shuffle/#comments Mon, 10 Nov 2014 11:00:34 +0000 http://www.thetruthaboutcars.com/?p=943409 Two Ford execs are about to have their passports stamped, as marketing chief Jim Farley and Ford of Europe general Stephen Odell are switching roles and addresses, effective on New Year’s Day 2015. Both execs will continue to report to Ford CEO Mark Fields, who had this to say on this exchanging of executives: We […]

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Two Ford execs are about to have their passports stamped, as marketing chief Jim Farley and Ford of Europe general Stephen Odell are switching roles and addresses, effective on New Year’s Day 2015. Both execs will continue to report to Ford CEO Mark Fields, who had this to say on this exchanging of executives: We […]

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Volvo Will Only Appear At Three Major Auto Shows http://www.thetruthaboutcars.com/2014/09/volvo-will-appear-three-major-auto-shows/ http://www.thetruthaboutcars.com/2014/09/volvo-will-appear-three-major-auto-shows/#comments Thu, 18 Sep 2014 19:30:08 +0000 http://www.thetruthaboutcars.com/?p=914746 A report in Canada’s The Globe and Mail claims that Volvo is withdrawing from all but three major world auto shows – Detroit, Paris and one unnamed auto show in Asia – as part of a new marketing strategy. According to a Volvo spokesperson, the new display format, which will debut at Paris, will be “unlike what […]

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A report in Canada’s The Globe and Mail claims that Volvo is withdrawing from all but three major world auto shows – Detroit, Paris and one unnamed auto show in Asia – as part of a new marketing strategy. According to a Volvo spokesperson, the new display format, which will debut at Paris, will be “unlike what […]

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Editorial: Tesla is What Scion Should Have Been http://www.thetruthaboutcars.com/2014/07/editorial-tesla-is-what-scion-should-have-been/ http://www.thetruthaboutcars.com/2014/07/editorial-tesla-is-what-scion-should-have-been/#comments Tue, 08 Jul 2014 14:52:13 +0000 http://www.thetruthaboutcars.com/?p=860249   It’s not an exceptionally large showroom, but the façade is enormous. The Tesla retail store in Columbus, Ohio wraps around an entire corner of the Easton Town Center, that city’s premier upscale shopping venue. My trip to the store, the first time I’d ever set foot in a Tesla retail location, was an eye […]

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  It’s not an exceptionally large showroom, but the façade is enormous. The Tesla retail store in Columbus, Ohio wraps around an entire corner of the Easton Town Center, that city’s premier upscale shopping venue. My trip to the store, the first time I’d ever set foot in a Tesla retail location, was an eye […]

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Adventures in Downmarketing: Mercedes-Benz Goes Nintendo http://www.thetruthaboutcars.com/2014/06/adventures-in-downmarketing-mercedes-benz-goes-nintendo/ http://www.thetruthaboutcars.com/2014/06/adventures-in-downmarketing-mercedes-benz-goes-nintendo/#comments Sat, 21 Jun 2014 16:00:14 +0000 http://www.thetruthaboutcars.com/?p=848762 From the department of brand-killing marketing ideas comes Mercedes-Benz’s latest venture: in-game product placement for popular Nintendo game Mario Kart. Why? Because Millennials, that’s why! For those who are unfamiliar with the series, Mario Kart is one of the most successful video game franchises of all time. There’s been at least one game on every […]

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From the department of brand-killing marketing ideas comes Mercedes-Benz’s latest venture: in-game product placement for popular Nintendo game Mario Kart. Why? Because Millennials, that’s why! For those who are unfamiliar with the series, Mario Kart is one of the most successful video game franchises of all time. There’s been at least one game on every […]

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Minivans Making A Comeback, Minus The Name http://www.thetruthaboutcars.com/2014/05/minivans-making-a-comeback-minus-the-name/ http://www.thetruthaboutcars.com/2014/05/minivans-making-a-comeback-minus-the-name/#comments Wed, 28 May 2014 13:00:04 +0000 http://www.thetruthaboutcars.com/?p=833506 Once the bane of soccer moms everywhere, the minivan segment is on the rebound in sales. However, the remaining stigma surrounding the name has some marketing reps doing their best to make sure “minivan” is verbotten down on Flower Shop Lane. The Detroit News reports the marketers are throwing around alternatives — such as “people […]

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Once the bane of soccer moms everywhere, the minivan segment is on the rebound in sales. However, the remaining stigma surrounding the name has some marketing reps doing their best to make sure “minivan” is verbotten down on Flower Shop Lane. The Detroit News reports the marketers are throwing around alternatives — such as “people […]

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QOTD: Nassim Taleb Sums Up The Problem With Our Favorite Car Makers http://www.thetruthaboutcars.com/2014/05/qotd-nassim-taleb-sums-up-the-problem-with-our-favorite-car-makers/ http://www.thetruthaboutcars.com/2014/05/qotd-nassim-taleb-sums-up-the-problem-with-our-favorite-car-makers/#comments Fri, 23 May 2014 11:00:37 +0000 http://www.thetruthaboutcars.com/?p=829009 In roughly 50 words, author Nassim Taleb neatly summarizes the answer to every essay ever penned about how “Car Company X Has Lost Its Way”. Speaking about our higher education system and its flaws, Taleb writes “This is the natural evolution of every enterprise under the curse of success: from making a good into selling […]

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In roughly 50 words, author Nassim Taleb neatly summarizes the answer to every essay ever penned about how “Car Company X Has Lost Its Way”. Speaking about our higher education system and its flaws, Taleb writes “This is the natural evolution of every enterprise under the curse of success: from making a good into selling […]

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Tesla Hires Renault-Nissan Communications Director http://www.thetruthaboutcars.com/2014/03/tesla-hires-renault-nissan-communications-director/ http://www.thetruthaboutcars.com/2014/03/tesla-hires-renault-nissan-communications-director/#comments Thu, 13 Mar 2014 12:35:00 +0000 http://www.thetruthaboutcars.com/?p=770985 In preparation to enter the Chinese market while battling state governments of direct sales, Tesla has hired Renault-Nissan communications director Simon Sproule to the role of vice president of communications and marketing for the EV automaker. Bloomberg reports Sproule’s experience gained from stints with Microsoft, Jaguar, Ford and Renault-Nissan may be of benefit to Tesla, […]

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In preparation to enter the Chinese market while battling state governments of direct sales, Tesla has hired Renault-Nissan communications director Simon Sproule to the role of vice president of communications and marketing for the EV automaker. Bloomberg reports Sproule’s experience gained from stints with Microsoft, Jaguar, Ford and Renault-Nissan may be of benefit to Tesla, […]

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German Olympian Compares Team’s Bobsled to Trabant As BMW Spends $24 Million Building Americans’ Successful Sleds http://www.thetruthaboutcars.com/2014/02/german-olympian-compares-teams-bobsled-to-trabant-as-bmw-spends-24-million-building-americans-successful-sleds/ http://www.thetruthaboutcars.com/2014/02/german-olympian-compares-teams-bobsled-to-trabant-as-bmw-spends-24-million-building-americans-successful-sleds/#comments Sat, 22 Feb 2014 14:00:51 +0000 http://www.thetruthaboutcars.com/?p=749129 Unhappy with his team’s performance this year in general and at the 2014 winter Olympics in particular, a German bobsledder compared the team’s slow sleds to the Trabant, the primitive 2-stroke powered cars sold in the former East Germany. ABC News quoted bobsled pusher Kevin Kuske, who has won four gold medals at previous Olympics, […]

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Unhappy with his team’s performance this year in general and at the 2014 winter Olympics in particular, a German bobsledder compared the team’s slow sleds to the Trabant, the primitive 2-stroke powered cars sold in the former East Germany. ABC News quoted bobsled pusher Kevin Kuske, who has won four gold medals at previous Olympics, […]

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Farley: Ford’s Global Growth Driven By Crossovers http://www.thetruthaboutcars.com/2014/02/farley-fords-global-growth-driven-by-crossovers/ http://www.thetruthaboutcars.com/2014/02/farley-fords-global-growth-driven-by-crossovers/#comments Fri, 14 Feb 2014 12:00:35 +0000 http://www.thetruthaboutcars.com/?p=741409 Though the F-150 rules over Truck Mountain and North America with an aluminium fist, Ford marketing boss Jim Farley told reporters in a meeting that crossovers are driving his employer’s sales growth all over the globe. Automotive News reports Ford’s shifting focus to crossovers is thanks in part to the popularity among the automaker’s global […]

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Though the F-150 rules over Truck Mountain and North America with an aluminium fist, Ford marketing boss Jim Farley told reporters in a meeting that crossovers are driving his employer’s sales growth all over the globe. Automotive News reports Ford’s shifting focus to crossovers is thanks in part to the popularity among the automaker’s global […]

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