Once they’re behind the wheel of an SUV or crossover, it seems drivers stop wanting anything else.
That’s the gist of a report by IHS Automotive, which found that SUVs and crossovers have the highest owner loyalty rates of any body style in the industry.
Once you go big (and boxy), you never go back. (Read More…)
Pity poor Volkswagen. It’s constantly accused of doing the wrong thing in the wake of the diesel emissions scandal.
But guess what? There’s reason for it, and here’s yet another example.
TTAC reader Rudy Lukez has waited months to find out what Volkswagen plans to do with his 2014 Jetta Sportwagen TDI. So, when a package from the company showed up in his Highlands Ranch, Colorado mailbox this morning, the repeat Volkswagen owner figured his questions were about to be answered. (Read More…)
Automotive search startup AU.TO is getting into the mobile game, and it wants you to find your next car in the same way you judge members of the opposite (or same) sex — at the swipe of a thumb.
AU.TO’s newest initiative is called Wyper (rhymes with “swiper”), and the company bills the app as “Tinder for Cars.”
I found this interesting, so I asked a few questions.
Subaru didn’t always enjoy the recession-beating success it’s famous for today. In the ’90s, sales at Subaru were in the tank, and marketers in the company needed to do something different.
After identifying core groups interested in its cars, Subaru found something curious: lesbians, for whatever reason, loved Subaru. For our edutainment, Priceonomics has detailed the history of Subaru loving those lesbians right back.
Perplexing. Mysterious. But most of all, masculine. If Matthew McConaughey wasn’t already human, he’d be a cologne.
Everyone’s favorite slow-talking actor is back, and he’s ready for more puzzling and cerebral Lincoln ads. What unfathomable essence lurks within the heart of this man, you ask. (Read More…)
After climbing to a five-year high in 2013, sales at Fiat Chrysler Automobiles’ Dodge brand fell 4 percent in calendar year 2014 and a further 10 percent in 2015.
So when TTAC columnist Bark M. tweeted a Dodge marketing tagline — “Fastest Growing American Performance Brand” — my confusion, doubt and skepticism were kindled.
Bark heard the tagline in a radio ad, which unfortunately isn’t Googleable. However, he swiftly supplied a link to this 2016 Dodge brochure in which the following claim is made: “The Dodge brand may have started from humble beginnings, but it is now the fastest-growing performance brand.*”
Seriously? Let’s look into it. (Read More…)
Will there be black berets, obscure Russian poetry and Yoko Ono albums for sale at the door?
Fans of the General no doubt recoiled in horror at reports that Cadillac — a brand that conjures images of Elvis, Bruce Springsteen, the movie Badlands, and the hopes and aspirations of middle America — is opening a swank coffee joint in Manhattan.
Well, it true. They’re here, they’re upscale, get used to it.
If you’re really lucky, maybe one day you will find yourself drinking java from the upper slopes of a mountain you’ve never heard of while discussing designer fragrances and interpreting (wrongly) works of modern art…alongside a Cadillac. (Read More…)
The official launch of the first-generation Chevrolet Spark played out like a detective in a comedy film who has to go undercover in a high school, all the while clumsily pretending to be hip. It was an awkward pander to the Millennial first-time car buyer, set to too-carefully chosen music.
With refreshed and updated small car models on their way (or already here), General Motors wants young people to rediscover their often overlooked bottom-rung vehicles, so it left the marketing to experts. (Read More…)
Call it a friendly occupation.
The Czech Škoda brand chose a tough-sounding name for its upcoming Kodiaq SUV, but the Alaskan town (and bear, and island) that inspired its name was left with one “k” too many.
Something had to change. So, the townsfolk went to work bringing the two names into line for one day only, as Škoda’s cameras rolled. (Read More…)
They’re on a little break right now, but Volkswagen plans to saunter back to America’s door, flowers and chocolates in hand.
As the diesel emissions scandal plods along to its buyback conclusion, the automaker plans to woo U.S. buyers with desirable products and a less confusing brand strategy, Automotive News reports.
Volkswagen brand chief Herbert Diess told reporters in Germany last week that the U.S. was still a target market primed for growth, but first the company must convince those buyers that it has changed its ways, and that it’s ready for commitment. (Read More…)