Tag: Marketing

By on July 31, 2015

Tesla Model S Center Stage

Yesterday, we reported that in a sales call, Tesla Motors CEO Elon Musk announced a referral program that could, possibly, maybe net one free Model X for someone who referred 10 new buyers.

The qualifications for getting the free car: Refer 10 buyers by Oct. 31 and be the first in your “region” to do so.

Turns out “region” doesn’t mean what we think it does.

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By on July 1, 2015

C 250 d 4MATIC sets record at Pikes Peak

At the conclusion of this year’s Pikes Peak International Hill Climb, Mercedes-Benz issued a release claiming a new record: the Mercedes-Benz C250d 4MATIC was the fastest production diesel to ever make it from base camp to summit. Driven by Uwe Nittel, the compression-ignition, tri-star sedan navigated the mountain’s 156 corners in 11 minutes 22 seconds.

Since the manufacturer-favorite Nürburgring has imposed speed restrictions at certain high speed sections and outright banned hot lap record attempts, a new battleground is needed.

Will that frontline be in Colorado?

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By on June 18, 2015

 

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Group 1, 2, 3, 4… (photo courtesy: forums.swedespeed.com)

TTAC Commentator RS writes:

How much Synthetic Oil is actually in Semi-Synthetic Oil?  Why is that info so hard to find?

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By on May 27, 2015

2016-Cadillac-ELR-OnCue

General Motors recently received a patent allowing the automaker to sell your radio’s presets to the highest bidder at auction.

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By on May 19, 2015

McLaren MP4-12C Circa January 2012

Those dealing in luxury vehicles and high-performance exotics may need to improve their relations with women soon, as more women seek such wares.

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By on May 14, 2015

2016-Cadillac-ELR-005

In part due to its Chevrolet roots, the Cadillac ELR is now selling for up to 35 percent less than its original $76,000 price tag.

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By on March 19, 2015

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I have a hard time being invested in televised sports. I could put it in my own words, but the best explanation comes from this essay, which likened it to being in an abusive relationship.

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By on February 11, 2015
Full gallery here

2016 Cadillac CTS-V. Full gallery here

I don’t know if it will help them sell cars are not, but Cadillac’s decision to move it’s business headquarters to the trendy Soho district of New York City has certainly gotten some attention as have Cadillac marketing maven Melody Lee’s comments related to the move and the potential customers they hope to reach by making Cadillac into a more general luxury brand, not just a car company. When I saw that Lee’s boss, Jim Vurpillat, Global Marketing Director for Cadillac was going to be participating in a press event for the 2015 Chevrolet Detroit Belle Isle Grand Prix, because Cadillac has factory based teams running racing versions of the ATS in the Pirelli World Challenge, it seemed like a good opportunity to ask him how racing and the high performance V cars in Cadillac’s portfolio fit in with appealing to New York’s trendy set, a group not known for their love or horsepower or what they see as environmentally questionable motorsports.

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By on February 9, 2015

 

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Charge me…pull my finger? (photo courtesy: OP)

TTAC Commentator John R writes:

Hey Sajeev,

Hope this finds you well. I wanted to get your opinion on car sponsorships…if they still exist. I see a bunch of websites all over claiming to get a person’s car repaired or modded up on someone else’s dime. I look at these sites and they scream SCAM to me.

Maybe it’s because they look like throw backs to GeoCities…

(Read More…)

By on February 4, 2015

SuperBowlXLIXLogo

TTAC reader David Obelcz is back with his rundown of the latest crop of Super Bowl ads.

For some watchers of the Super Bowl the game being played is meaningless. For them the sport is not on the field and the debate is not that the Patriots are one of the most dominate teams in football history and Tom Brady is the greatest quarterback to play the game why Pete Carroll didn’t give the ball to Marshawn Lynch in a 2 and goal on the 1 yard line. It isn’t meaningless to them because their team didn’t make the big game either. For some, the Super Bowl is all about the advertisements that run.

For the 2015 Super Bowl there were fewer car advertisements than previous years and from a marketing stand point, mostly duds. Thirty-eight national ad campaigns debuted that were required to turn 60 minutes of sport into four hours of television, 7 from auto makers. In addition, General Motors, Ford and Mini showed previously released advertisement in the 30 minutes prior to kickoff.

Some of the Best and Brightest of this hallowed site have suggested that Detroit sells on emotion, and emotion doesn’t sell product. If that’s true than a lot of ad agencies got it wrong this year because not just auto makers, but most advertisers played on emotion. For some including Nissan, Nationwide, and Dove, there was more emotion than the look on Richard Sherman’s face when Malcom Butler picked off Russell Wilson.

On to the ads.

(Read More…)

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