Tag: Marketing

By on November 5, 2015

The new 2017 Mercedes-Benz GLS

One thousand, six hundred and fifty-three words.

That may not sound like a lot. The reviews and features we publish at TTAC routinely go beyond that. Alex Dykes, when he really sweats the details, can easily reach 3,000 words in his reviews. Jack, when he isn’t even trying, will end up writing 1,600 words on a Matrix — just because. My reviews will easily eclipse the 2,000 word mark, even as I sit here complaining about not knowing what to say.

But 1,653 words equals approximately 8 minutes and 12 seconds of reading time, according to Read-o-Meter. That also may not seem like much, but the latest press release for the “all-new 2017 Mercedes-Benz GLS” is a massive time waster, even at its sub-10 minute read time.

Why? Because the only two things I learned from it were: Mercedes-Benz has renamed and slightly updated the GLS, and Mercedes-Benz writes press releases that are at least five times longer than they need to be.

(Read More…)

By on July 31, 2015

Tesla Model S Center Stage

Yesterday, we reported that in a sales call, Tesla Motors CEO Elon Musk announced a referral program that could, possibly, maybe net one free Model X for someone who referred 10 new buyers.

The qualifications for getting the free car: Refer 10 buyers by Oct. 31 and be the first in your “region” to do so.

Turns out “region” doesn’t mean what we think it does.

(Read More…)

By on July 1, 2015

C 250 d 4MATIC sets record at Pikes Peak

At the conclusion of this year’s Pikes Peak International Hill Climb, Mercedes-Benz issued a release claiming a new record: the Mercedes-Benz C250d 4MATIC was the fastest production diesel to ever make it from base camp to summit. Driven by Uwe Nittel, the compression-ignition, tri-star sedan navigated the mountain’s 156 corners in 11 minutes 22 seconds.

Since the manufacturer-favorite Nürburgring has imposed speed restrictions at certain high speed sections and outright banned hot lap record attempts, a new battleground is needed.

Will that frontline be in Colorado?

(Read More…)

By on June 18, 2015



Group 1, 2, 3, 4… (photo courtesy: forums.swedespeed.com)

TTAC Commentator RS writes:

How much Synthetic Oil is actually in Semi-Synthetic Oil?  Why is that info so hard to find?

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By on May 27, 2015


General Motors recently received a patent allowing the automaker to sell your radio’s presets to the highest bidder at auction.

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By on May 19, 2015

McLaren MP4-12C Circa January 2012

Those dealing in luxury vehicles and high-performance exotics may need to improve their relations with women soon, as more women seek such wares.

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By on May 14, 2015


In part due to its Chevrolet roots, the Cadillac ELR is now selling for up to 35 percent less than its original $76,000 price tag.

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By on March 19, 2015


I have a hard time being invested in televised sports. I could put it in my own words, but the best explanation comes from this essay, which likened it to being in an abusive relationship.

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By on February 11, 2015
Full gallery here

2016 Cadillac CTS-V. Full gallery here

I don’t know if it will help them sell cars are not, but Cadillac’s decision to move it’s business headquarters to the trendy Soho district of New York City has certainly gotten some attention as have Cadillac marketing maven Melody Lee’s comments related to the move and the potential customers they hope to reach by making Cadillac into a more general luxury brand, not just a car company. When I saw that Lee’s boss, Jim Vurpillat, Global Marketing Director for Cadillac was going to be participating in a press event for the 2015 Chevrolet Detroit Belle Isle Grand Prix, because Cadillac has factory based teams running racing versions of the ATS in the Pirelli World Challenge, it seemed like a good opportunity to ask him how racing and the high performance V cars in Cadillac’s portfolio fit in with appealing to New York’s trendy set, a group not known for their love or horsepower or what they see as environmentally questionable motorsports.

(Read More…)

By on February 9, 2015



Charge me…pull my finger? (photo courtesy: OP)

TTAC Commentator John R writes:

Hey Sajeev,

Hope this finds you well. I wanted to get your opinion on car sponsorships…if they still exist. I see a bunch of websites all over claiming to get a person’s car repaired or modded up on someone else’s dime. I look at these sites and they scream SCAM to me.

Maybe it’s because they look like throw backs to GeoCities…

(Read More…)

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