Tag: Marketing

By on June 27, 2016

2015 Cadillac ATS Coupe

The Cadillac ATS has a fever, and the only cure — according to Cadillac — is more value.

Hoping to reverse a sales slide that’s plagued the automaker’s smallest sedan since its debut, Cadillac plans to simplify the model’s configurations and pack each trim level with more goodies, according to a report in Automotive News. (Read More…)

By on June 17, 2016

sensai

The meme is called I Hope Senpai Will Notice Me, and it commonly refers to a situation in which someone hopes desperately to catch the attention (no matter how temporary that attention might be) of a romantic interest and/or social superior.

When it happens in the auto industry, it usually comes in the form of an auto industry alpha male temporarily deigning to notice one of our many beta/omega/is-there-something-worse-than-omega-cause-if-so-that-word-applies automotive journalists.

I inadvertently participated in a “Senpai, Notice Me!” moment of my own when I agreed to face Bob Lutz in the CTS-V Challenge. Robert Farago told me not to attend. He’d correctly diagnosed the event as one in which auto journos would crawl on their hands and knees to lick the spittle dripping from Bob Lutz’s super-alpha chin; in particular, I remember the odd shudder of ecstatic, erotic joy that visibly wiggled through Wes Siler’s body when Bob turned to him and offhandedly said, “Hi, Wes.” (Read More…)

By on June 8, 2016

2016 Buick Envision Front 3/4

Yesterday, we reported that the 2016 Buick Envision crossover, already on sale in the U.S. and Canada, arrived with no marketing to herald its appearance.

That may be true for the early sales period, but with more Envisions now arriving on lots, Buick says the automaker has a slow advertising ramp-up planned for the new model. (Read More…)

By on June 7, 2016

2016 Buick Envision

Raise your hands if you’ve seen a Buick Envision, or even heard someone mention it?

The Chinese-built crossover is now on sale in the U.S., but you’d be forgiven for not knowing that. Due to a case of odd timing, the model will see a short (and expensive) 2016 model year before all trim lines go on sale this fall as a 2017 model.

With no advertising to be found, it seems General Motors figured “Nah, we’ll tell them about it later.” (Read More…)

By on June 7, 2016

7072

Jeremy writes:

I’d love to know your thoughts on the proliferation of plastic cladding on pretty much every CUV/SUV on sale today. I’ve noticed that pretty much everyone does it now – Toyota, Mazda, Ford, Jeep, BMW, Mercedes, Land Rover, the list goes on.

(Read More…)

By on June 6, 2016

2017 Mercedes-Benz GLC Coupe (Image: Mercedes-Benz USA)

Women play a very large role in the purchase of new vehicles, and automakers are scrambling to tap into the demographic — among them, the staid, dignified and traditionally male-centric Mercedes-Benz.

The German automaker wants to throw off that old image and make itself the top premium car brand for women by 2020, according to Automotive News. (Read More…)

By on May 26, 2016

2015 Honda CR-V

Once they’re behind the wheel of an SUV or crossover, it seems drivers stop wanting anything else.

That’s the gist of a report by IHS Automotive, which found that SUVs and crossovers have the highest owner loyalty rates of any body style in the industry.

Once you go big (and boxy), you never go back. (Read More…)

By on May 26, 2016

Volkswagen letter

Pity poor Volkswagen. It’s constantly accused of doing the wrong thing in the wake of the diesel emissions scandal.

But guess what? There’s reason for it, and here’s yet another example.

TTAC reader Rudy Lukez has waited months to find out what Volkswagen plans to do with his 2014 Jetta Sportwagen TDI. So, when a package from the company showed up in his Highlands Ranch, Colorado mailbox this morning, the repeat Volkswagen owner figured his questions were about to be answered. (Read More…)

By on May 24, 2016

Wyper Logo, Image: Wyper

Automotive search startup AU.TO is getting into the mobile game, and it wants you to find your next car in the same way you judge members of the opposite (or same) sex — at the swipe of a thumb.

AU.TO’s newest initiative is called Wyper (rhymes with “swiper”), and the company bills the app as “Tinder for Cars.”

I found this interesting, so I asked a few questions.

(Read More…)

By on May 24, 2016

Subaru Camp Out/Xena Lvr Ad Targeted at Lesbian Customers, Image: Subaru

Subaru didn’t always enjoy the recession-beating success it’s famous for today. In the ’90s, sales at Subaru were in the tank, and marketers in the company needed to do something different.

After identifying core groups interested in its cars, Subaru found something curious: lesbians, for whatever reason, loved Subaru. For our edutainment, Priceonomics has detailed the history of Subaru loving those lesbians right back.

(Read More…)

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