By on May 22, 2017

Bill Ford and Mark Fields 2018 Ford F150 - Image: FordPrior to this morning’s announcement that outgoing Ford Motor Company CEO Mark Fields is “retiring,” Fields was in charge at the Blue Oval for nearly three years. Just a little more than ten quarters, to be more precise.

In eight of those quarters, Ford Motor Company U.S. market share declined, year-over-year.

Ford was not without excuse, of course. There was always market share to be taken if Ford wanted it. But an attempt to limit reliance on daily rental fleet sales, particularly with Ford’s passenger car division, did the automaker’s market share no favors. Ford’s transition from old F-150 to the new aluminum-bodied model was a major switch, too, and sales growth during the transition phase wasn’t easy to come by.

Nevertheless, Ford’s U.S. market share didn’t nosedive during the Mark Fields era. The burden on incoming CEO Jim Hackett’s shoulders won’t be the elevation of Ford Motor Company market share in the automaker’s home market.

No, it’s the price of a Ford share that matters right now. (Read More…)

By on May 15, 2017

2016 Mazda CX-9 - Image: Mazda“I am not comfortable with 2 percent. I’m comfortable with a good 2 percent.”
– Masahiro Moro, President and CEO, Mazda North American Operations

Mazda’s U.S. market share fell to a 10-year low in 2016 and hasn’t noticeably recovered in the first four months of 2017. A small lineup with no presence in key segments limits Mazda’s chances of becoming a major automaker.

But Mazda doesn’t want to be a major automaker. Mazda wants to be a small but profitable automaker with profitable dealers and loyal buyers.

Mazda also wants to carry greater sway in the U.S. market than it does at the moment. Only slightly. Fractionally more. Marginally, almost imperceptibly more. Only 1.7 percent of the new vehicles sold in the United States are Mazdas. Mazda wants 2 percent, surely a reasonable and easily attainable goal.

But Mazda’s North American boss, Masahiro Moro, has no intention of jumping up to that 2-percent marker rashly or hastily. (Read More…)

By on May 4, 2017

2017 Nissan Titan Crew Cab - Image: Nissan

After improving in 11 consecutive months, U.S. sales of pickup trucks declined 4 percent in April 2017.

8 of the 11 truck nameplates on offer in America sold less often in April 2017 than in April 2016, causing declines in both the dominant full-size pickup truck sector and in the until-this-year burgeoning midsize category.

One month does not a trend make, but April’s downturn didn’t represent the first batch of evidence suggesting a forthcoming pickup truck sales slowdown.

Granted, not all trucks are heading in the same direction.

Nissan Titan sales quadrupled in April 2017. (Read More…)

By on March 8, 2017

2018 Toyota C-HR, Image: Toyota

Today’s marketplace is a crowded affair. Each manufacturer seems to sit down at the table every new model year with more. More variants, more things with all-wheel drive, more CUVs, and more vehicles which split the pieces of the sales pie down to ever smaller fragments. This fragmentation leads to the eye splinter above, whatever the hell Toyota thinks it is, which will clog up parking lots everywhere starting next year.

To cure this portion issue, I think some models need to die, and I want you to help me choose which ones.

(Read More…)

By on September 15, 2016

2016 Toyota Tacoma blue

The Toyota Tacoma entered the year in an enviable position. Soaking up nearly half of all sales in the growing midsize pickup segment, the venerable nameplate’s spot on top of podium seemed unshakable.

Eight months later, Toyota seems spooked. The Tacoma’s market share is eroding, down to 38 percent of the midsize segment in August as its competitors surge. To stay ahead, the automaker plans to send a bundle of cash south of the border to boost production, Automotive News reports. (Read More…)

By on July 8, 2016

Flint Silverado assembly plant

“Has GM lost market share? Yes.”
Alan Batey, President, GM North America,
Wall Street Journal, July 6, 2016

From 17.7 percent in the first-half of 2015, General Motors’ U.S. market share tumbled by more than a point to 16.6 percent in the first-half of 2016.

But, GM’s North American president points out in a Wall Street Journal opinion piece, profitability is on the rise.

TrueCar estimates that, as a percentage of the average transaction price, GM’s incentive spend in June 2016 fell by half-a-percentage point to 10.9 percent, year-over-year. As for the average transaction price, TrueCar says GM’s rose 6.5 percent in June 2016 to $36,489. That is 9.4-percent higher than Fiat Chrysler Automobile’s June 2016 ATP, which also required greater incentives to achieve according to TrueCar. Meanwhile, Batey wrote in The Journal that GM has “reduced low-margin sales to daily rental companies in the U.S. by 88,500 units.”

This explains the marriage of two conflicting subjects: GM’s decreased volume in a growing market and GM’s corresponding increase in profitability. (Read More…)

By on August 19, 2015

TTAC SUV market share chart July 2015

U.S. sales of SUVs and crossovers jumped 14 percent in July 2015, a year-over-year improvement equal to more than 67,000 extra sales compared with July 2014.

As a result, just under 36 percent of the U.S. auto industry’s volume was produced by utility vehicles in July 2015, a three-percentage-point increase over the same period one year ago.

Passenger car volume, meanwhile, slid 3 percent last month, a drop of around 18,000 sales as the overall market grew by more than 5 percent, or 75,000 units. (Read More…)

By on August 5, 2015

USA auto brand market share chart July 2015

As the U.S. auto industry’s sales volume grew by more than 5 percent to 1.5 million units in July 2015, General Motors increased its July market share from 17.8 percent in 2014 to 18.0 percent in July 2015. GM says their retail sales jumped 14% last month. Total GM sales were up 6%.

Toyota Motor Sales saw their share of the U.S. market fall from 15 percent in July 2014 to 14.4 percent in July 2015 even as their premium Lexus division ended the month with more sales than BMW or Mercedes-Benz.  (Read More…)

By on July 29, 2015

Post-recession-market-share-TTAC-auto-sales-chart-2015

Since 2010 — when America’s auto industry was in tatters but also in recovery — General Motors, Ford Motor Company, Toyota USA, and American Honda have lost 5.5 percentage points of market share.

Through the first half of 2015, those four automobile manufacturers produced 56.1 percent of all new vehicle sales in the United States, down from 61.6 percent in calendar year 2010.  (Read More…)

By on July 1, 2015

TTAC June 2015 YTD auto brand market share chart

General Motors generated 17.7% of the U.S. auto industry’s new vehicle sales in the first-half of 2015, a slight decline from the 17.8% market share earned by GM in the same period one year ago.

GM, the top-selling automobile manufacturer in the United States, posted a 3.4% year-over-year sales improvement through the first six months of 2015, but that was a full percentage point off the pace set by the industry as a whole. (Read More…)

By on June 2, 2015

May 2015 TTAC USA auto brand market share sales chart
General Motors earned 17.9% of the U.S. auto industry’s sales volume in May 2015, a drop from 18.5% one month ago but a slight improvement compared with May 2014, when GM’s market share stood at 17.7%.

In May 2015, GM’s U.S. sales grew at a 3% clip, twice the rate of improvement posted by the overall auto industry. GM’s gains came mainly as a result of improved pickup truck volume and a strong month for Lambda crossovers. (Read More…)

By on May 18, 2015

Entrance_OPEC_Headquarter_Vienna

Those hoping for a return to $100 per barrel of oil are in for a long wait, as OPEC says oil will remain below the price point through the 2020s.

(Read More…)

By on May 4, 2015

TTAC automaker market share chart April 2014

Compared with the prior month, General Motors’ U.S. market share increased by more than two percentage points to 18.5% in April 2015. Toyota’s trio of brands lost slightly more than half a percentage point. American Honda jumped from 8.2% to 8.9%.

Nissan and Infiniti dropped by nearly two percentage points as the automaker suffered its normal, anticipated, severe drop-off in April volume. The auto industry’s size decreased 6% between March and April; Nissan USA’s sales fell 24% during the same period.

(Read More…)

By on April 4, 2015

U.S. auto brand market share march 2015

 

GM’s U.S. market share declined from 18.4% in February 2015 to 16.1% the following month as the automaker’s sales slid 2%, year-over-year, in a market which expanded marginally. GM earned 16.7% of the U.S. auto industry’s volume in March 2014.

Compared with February, Toyota, Ford, Hyundai-Kia, and the BMW Group all produced market share improvements worthy of mention. Honda’s share fell slightly from 8.4% to 8.2%; FCA was down from 13.1% in February to 12.8% in March.

The industry’s 1.55M new vehicle sales represented the best March since 2005.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

By on March 27, 2015

2015 Honda CR-V Exterior.CR2

While compact SUVs are doing well in the showroom, their success comes at the expense of midsize and compact car sales.

(Read More…)

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