By on June 16, 2014

Portland General Electric Nissan e-NV200

While Portland, Ore. may be the place where the dream of the 1990s is still very much alive and well, the 21st century — and Nissan — is bringing the city’s electric company up to date as far as electric vehicles are concerned.

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By on June 2, 2014

2015 VW Golf Main

In an effort to keep its U.S. customer base satisfied — and to potentially boost sales — Volkswagen is planning on delivering the goods to the market at a faster clip than current.

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By on August 23, 2011

Someone call Homeland Security: Large segments of Americans (if we still can call them that) are willing  to spend hard-earned dollars on (are you ready for that?) CHINESE cars. Market research company GfK Automotive’s did its annual Barometer of Automotive Awareness and Imagery, and found that a whopping 38 percent of the respondents would consider buying a Chinese car. Indian cars? A little less, but 30 percent ain’t nothing. That’s amongst all respondents. Once you get to Gen Y consumers, you’ll see wholesale desertion to the enemy.

Says the study:

“The openness to purchasing a Chinese and Indian vehicle is highest among Gen Y consumers, with 52 percent saying they are open to a vehicle from a Chinese automaker and 41 percent saying they are open to a vehicle from an Indian automaker.”

Imagine that. The cars aren’t even on U.S. shores, and especially basement dwellers are ready to buy them – even worse, with dad’s money. (Read More…)

By on June 17, 2010

Where would market research companies be without their sugar daddies, the car companies? There is no consumer product that is more expensive than a car, and nowhere is the amount of research money spent by unit sale higher than in the car industry. Research for a new car can be as crude as a few pictures and a questionnaire, or it can be something that is appropriately called a “clinic study,” with customers as lab rats. (Read More…)

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