By on July 26, 2017

2017 chrysler pacifica

We’ve always been slightly hesitant to share J.D. Power and Associates’ Initial Quality Study, especially given how easily analysis can be clouded by customers failing to understand the technology within their own vehicles. However, the market research firm still provides an interesting peek into what consumers seem to covet versus what they actually purchase.

In J.D. Power’s U.S. Automotive Performance, Execution and Layout Study, consumers were asked how they “feel” about their vehicles on a more visceral level in order to evaluate the car’s overall appeal — or its APEAL, as it were.

Based on a 1,000-point scale, the 2017 survey showed overall satisfaction increased from a score of 801 points to 810 — the highest in the study’s 22-years of existence. Perched at the top of the most appealing brands list is Porsche, for a 13th consecutive year of glory, but it didn’t record the most marked improvement.

Chrysler did.   (Read More…)

By on April 13, 2017

dealership

Every industry analyst is beginning to sing the same tune. Despite things looking good now, the worm is about to turn. Global sales look poised to remain strong this year but the market has peaked and sales should persist on a graph as a flat line. Next year could be a different story, however, and there’s much apprehension surrounding lengthening loan terms and the upsurge of subprime lessees.

Rising incentives are also causing alarm; J.D. Power and Associates expects the average incentive per new unit to top $4,000 in 2017. While that tactic may get people into dealerships now, it might also harm long-term profitability as the automotive industry swings toward leaner times.   (Read More…)

By on January 11, 2017

2016 Honda Accord sedan red

Brand loyalty is a central element in the consumer culture that we’re all slaves to. There is a specific Korean company that makes most of the electronics I own, an American distiller that I trust with my alcohol, and I have never purchased any toilet paper other than the one that has the dog for a mascot. When I buy another motorcycle, I already know what it’s going to be — and I can say the same thing about jeans, waffles, or boots.

As automotive enthusiasts, most of us are informed enough to have our preferences without succumbing to a blind faith in any singular model or brand. That said, the rest of the population isn’t made up of car devotees. Some people will happily return to a familiar dealership, buy a familiar truck, drive their new purchase home, and immediately apply a decal of Calvin urinating on the emblem of a rival brand.

Fortunately, it’s not always about automotive zealotry. Often, people return to a particular model or manufacturer because it treated them right. As it turns out, they’ve been awarding trophies based on this phenomenon for two decades. Last night, business and marketing research provider IHS Markit presented the 21st annual Automotive Loyalty Awards in Detroit.

So, where do the strongest automotive loyalties lie?

(Read More…)

By on April 13, 2016

2016 Mini Clubman

Executives at Mini are busy mulling what to introduce next, and it’s increasingly looking like that model will have a trunk.

Unlike a car modeled after a young man wearing a backward ballcap, a sedan is a logical addition to the brand’s future lineup, and comments made to Autocar by Ralph Mahler, vice-president of product development, make it clear there’s a serious business case for a three-box Mini.

(Read More…)

By on June 10, 2015

Renault Kangoo Z.E. Recharges At A Construction Site

Renault is testing the waters for a full return to the Canadian market via the limited introduction of its Kangoo Z.E. EV.

(Read More…)

By on June 16, 2014

Portland General Electric Nissan e-NV200

While Portland, Ore. may be the place where the dream of the 1990s is still very much alive and well, the 21st century — and Nissan — is bringing the city’s electric company up to date as far as electric vehicles are concerned.

(Read More…)

By on June 2, 2014

2015 VW Golf Main

In an effort to keep its U.S. customer base satisfied — and to potentially boost sales — Volkswagen is planning on delivering the goods to the market at a faster clip than current.

(Read More…)

By on August 23, 2011

Someone call Homeland Security: Large segments of Americans (if we still can call them that) are willing  to spend hard-earned dollars on (are you ready for that?) CHINESE cars. Market research company GfK Automotive’s did its annual Barometer of Automotive Awareness and Imagery, and found that a whopping 38 percent of the respondents would consider buying a Chinese car. Indian cars? A little less, but 30 percent ain’t nothing. That’s amongst all respondents. Once you get to Gen Y consumers, you’ll see wholesale desertion to the enemy.

Says the study:

“The openness to purchasing a Chinese and Indian vehicle is highest among Gen Y consumers, with 52 percent saying they are open to a vehicle from a Chinese automaker and 41 percent saying they are open to a vehicle from an Indian automaker.”

Imagine that. The cars aren’t even on U.S. shores, and especially basement dwellers are ready to buy them – even worse, with dad’s money. (Read More…)

By on June 17, 2010

Where would market research companies be without their sugar daddies, the car companies? There is no consumer product that is more expensive than a car, and nowhere is the amount of research money spent by unit sale higher than in the car industry. Research for a new car can be as crude as a few pictures and a questionnaire, or it can be something that is appropriately called a “clinic study,” with customers as lab rats. (Read More…)

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