Tag: Mark Reuss

By on August 11, 2017

2017 Chevrolet Camaro RS - Image: GMThere’s more than one reason the sixth-generation Chevrolet Camaro has failed to live up to the fifth-gen Camaro’s U.S. marketplace success.

First, the drama of the (quite possibly) superior sixth-gen Camaro’s styling is diminished by the fact that it looks so very much like the fifth-gen car. To the casual muscle car buyer — of which there have to be tens of thousands of it’s going to be the high-volume sports car it was — it’s certainly not obvious that this is even an all-new car.

Then there’s the fact that the sixth-gen Camaro also continues the fifth-gen’s visibility trend: there is none. Added to that, GM always intended to sell fewer Camaros to daily rental fleets when the sixth-gen car arrived for the 2016 model year.

In the end, however, it’s always down to money. Not only is the Chevrolet Camaro a costly ticket, but Camaros are also packaged in a way that shrinks appeal at the affordable end of the spectrum.

According to GM’s North American boss Mark Reuss, the company wants to fix that, though it’s not yet clear what the remedy is. (Read More…)

By on April 5, 2017

2018 Chevrolet Equinox Redline Edition - Image: GM

After a long eight-year run for the second-generation Chevrolet Equinox, General Motors finally dropped the third-generation 2018 Chevrolet Equinox in September 2016. The 2018 Chevrolet Equinox might not be your cup of tea — I like the look, and the diesel option — but we learned late last month that it could have been downright awful.

How bad was it? It looked too bulky, too odd, too underwhelming, according to focus groups. The Equinox’s chief engineer, Mark Cieslak, said, “What we have on paper we felt was not going to win.”

So GM went back to the drawing board.

But seriously, how bad was it? We want to know, as does Autoweek, which tweeted last Saturday, “We really want to see what the abandoned version looked like.”

GM’s executive vice president for global product development, the Twitter-affable Mark Reuss, responded just 10 minutes later. And, uh, my guess is they really don’t want us to see the first third-gen Equinox. (Read More…)

By on April 28, 2015

GM Canada

Following a new connected-vehicle and green tech mandate, GM Canada’s Canadian Engineering Centre in Oshawa, Ontario is hiring 100 engineers to support the mandate.

(Read More…)

By on April 6, 2015

2016-Cadillac-CT6-01

After its global debut at the 2015 New York Auto Show, the Cadillac CT6 will arrive wearing a hybrid badge at the 2015 Shanghai Motor Show in late April.

(Read More…)

By on March 9, 2015

17FordRaptor_04_HR

Will there be a Silverado or Sierra ready to battle the Ford Raptor in Baja Valley anytime soon? Not quite, according to General Motors.

(Read More…)

By on October 13, 2014

2014-chevrolet-sonic-rs-front-three-quarters

Looking to broaden Chevrolet’s green horizons, General Motors global product overlord Mark Reuss says a new EV is in the works, one that will join the Spark EV and the Volt. And just as TTAC reported earlier this year, the new vehicle will be based on the Chevrolet Sonic.

(Read More…)

By on September 24, 2014

American Hustle Cadillac Eldorado

Now that Cadillac and 50 of its B&B have packed up and moved out of Detroit for the American hustle of New York, what do those closest to the brand have to say about the move? General Motors product boss Mark Reuss has a couple of cents to spare.

(Read More…)

By on August 21, 2014

elmiraj

General Motors global product development chief Mark Reuss revealed Tuesday that Cadillac will press ahead with an F-segment sedan built upon a new platform.

(Read More…)

By on July 17, 2014
2015 Corvette Z06. Full gallery here

2015 Corvette Z06. Full gallery here

The Chevrolet Corvette may be outselling all of Porsche’s sports car models combined, but GM will still sell fewer Corvettes this year than the number of Chevy Cruzes they are likely to sell this month. You might think that one of General Motors’ lowest volume cars could not contribute much to the company’s bottom line, but the success of the 7th generation Corvette will mean hundreds of millions of dollars more in profit this year for the automaker. (Read More…)

By on June 26, 2014

Violet GM RenCen

In today’s General Motors digest: An ignition-related issue is quietly fixed years before the February 2014 recall; a Chinese supplier is blamed for defective switches recalled in June; Ally prepares to take flight from the Beltway; and Mark Reuss helps bring back a Corvette stolen 33 years ago.

(Read More…)

By on May 29, 2014

Dan Akerson

Automotive News reports former General Motors CEO Dan Akerson proclaimed in an interview with Forbes magazine that current CEO Mary Barra had no knowledge of the out-of-spec ignition switch that led to the February 2014 recall of 2.6 million vehicles, going as far as to bet his own life on the statement. Barra added the fallout from the recall is a chance for GM to not only “do the right thing and serve the customer well through” the crisis, but “to accelerate cultural change” within the company. Akerson passed the torch to Barra in December 2013 to take time to care for his ailing wife, and has since rejoined Carlyle Group as vice chairman on its board of directors.

(Read More…)

By on May 23, 2014

Blurry Renaissance Center

Automotive News reports General Motors’ recall parade could, according to Barclays Capital analyst Brian Johnson, last well into the middle of the summer season. The data mining conducted by the automaker’s team of 60 safety investigators on 10 sources reporting potential problems — including consumer complaints and reports from its dealership network — will likely bring more recall requests before GM’s senior executives. Johnson adds that the investigators are working on likely defects on a per-issue basis instead of per-vehicle, which may mean a number of vehicles will be called back multiple times as the recall parade marches on; he also notes that its hard to discern if recalls of past vehicles have already peaked.

(Read More…)

By on April 18, 2014

Recalled GM ignition switch

The Detroit News reports U.S. District Judge Nelva Gonzales Ramos delivered a six-page ruling in favor of General Motors, saving the automaker from issuing a “park it now” order that would have proved costly both financially and in reputation. Had the order gone forward, it would have set a precedent that not even the National Highway Traffic Safety Administration could attempt in its limited penalty power. The attorney representing the plaintiffs in the lawsuit for the order, Robert Hilliard, may appeal.

(Read More…)

By on March 28, 2014

Pontiac_Solstice

Automotive News posits an earlier recall would have prevented a majority of fatalities tied to the 2005 – 2007 Chevrolet Cobalt’s ignition switch. According to their research, seven of the eight deaths occurred after April of 2006, when the improved switch was quietly introduced into the supply stream; one of the four fatalities linked to 2003 – 2007 Saturn Ions was found to have occurred after the April 2006 improved part introduction, as well.

Among other findings, only one of the eight Cobalt fatalities did not factor alcohol or seat belts into the equation, two of the eight deaths — one under “Old GM,” one under “New GM” — led to lawsuits that were settled prior to the February 2014 recall, and that some of the families found in their research never had any contact with the automaker.

(Read More…)

By on January 21, 2014

Chevy Cruze Wagon

Should General Motors new product boss Mark Reuss have his way, there may come a day when a new affordable wagon could be driven off the lot onto the highways and driveways of America.

(Read More…)

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