Tag: Mark Reuss

By on March 28, 2014

Pontiac_Solstice

Automotive News posits an earlier recall would have prevented a majority of fatalities tied to the 2005 – 2007 Chevrolet Cobalt’s ignition switch. According to their research, seven of the eight deaths occurred after April of 2006, when the improved switch was quietly introduced into the supply stream; one of the four fatalities linked to 2003 – 2007 Saturn Ions was found to have occurred after the April 2006 improved part introduction, as well.

Among other findings, only one of the eight Cobalt fatalities did not factor alcohol or seat belts into the equation, two of the eight deaths — one under “Old GM,” one under “New GM” — led to lawsuits that were settled prior to the February 2014 recall, and that some of the families found in their research never had any contact with the automaker.

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By on January 21, 2014

Chevy Cruze Wagon

Should General Motors new product boss Mark Reuss have his way, there may come a day when a new affordable wagon could be driven off the lot onto the highways and driveways of America.

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By on December 12, 2013

holden-emblem

With the demise of Holden’s manufacturing and R&D facilities complete by 2017, General Motors is reportedly looking to kill off the Holden brand and switch over to Chevrolet instead.

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By on November 28, 2013

2013 Cadillac Elmiraj Concept

Last July GM CEO Dan Akerson confirmed that the automaker’s Cadillac brand was working on a flagship sedan larger than the XTS, to play in the big leagues with the BMW 7 Series, the Mercedes-Benz S Class and the Lexus LS, on sale by 2015. While at the recent Los Angeles auto show media preview, Mark Reuss, president of General Motors North American operations, strongly hinted that the big rear wheel drive platform may first appear as a coupe, not a four door sedan. “That’s the car Cadillac needs,” Reuss told USA Today. “You make a statement with a coupe. You don’t make a statement with a sedan.” (Read More…)

By on November 7, 2013

Chevy Cruze Wagon

Unless you pay a visit to Mr. Lang’s lot on the right day or really love Volkswagen, the only wagons available for Americans today are mostly Teutonic, and all come with a high price tag. According to GM North American President Mark Reuss, that’s a problem, and one he’d like to fix pronto.

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By on June 1, 2013
IMG_0030

Roger Penske talks with recent Indy 500 winner Tony Kanaan as Jim Campbell (L), head of performance and motorsports for GM, and Mark Reuss (R), GM president for North America, look on.

Sometimes things just work out. I probably would have gone to the media luncheon for the Chevrolet Detroit Belle Isle Grand Prix yesterday anyway but when I saw that Roger Penske was one of the people who’d be there, along with Indy 500 winner Tony Kanaan and other Indycar, Grand Am Rolex and Pirelli Challenge series drivers, as well Jim Campbell and Mark Reuss from GM, I thought it would be an excellent opportunity to ask Penske a question that’s been on my mind. Just about every time there’s some kind of high level executive position around Detroit that’s unfilled or about to go unfilled, Penske’s name comes up as a suggestion. Not everything he touches succeeds, (c.f. smart cars in the U.S.) so he doesn’t have a complete Midas touch, but most of his ventures have done well, some exceptionally so. You can’t say that he’s not a competent manager of businesses and people or that he hasn’t succeeded in some highly competitive situations. I wanted to know if Roger was willing to take the highest profile executive position in Detroit. (Read More…)

By on May 6, 2013

Chevrolet Code103R. Photo courtesy Automotive News.

Almost exactly one month after TTAC first broached news of a possible compact rear-drive Chevrolet, TTAC commenter and GM North America vice-president Mark Reuss is still dropping hints about such a product.

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By on April 5, 2013

Over at Jalopnik, Patrick George discusses the recent trademark filing by General Motors for the Chevelle name. After a brief discussion regarding trademark procedure, George makes a logical conclusion; the Chevelle name may end up attached to something less than worthy, similar to how Dodge’s C-segment car ended up with the Dart moniker. But there is a potential ray of sunshine here for enthusiasts.

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By on April 3, 2013

GM will have two new mid-size pickups out in 2015, just in time to steal the spotlight from the all-new Ford F-150. And according to TTAC Commenter and GM exec Mark Reuss, the two trucks should have fairly different missions.

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By on January 24, 2013

Selim Bingol, GM’s PR bigshot, may not “negotiate with terrorists”, but he nearly wound up working for a terrorist sympathizer who was active on terrorist message boards: Bingol’s former client Ed Whitacre recommended the man as GM’s next leader.

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By on December 3, 2012

A couple of years ago, I attended my last General Motors press event. It was the debut of the Cadillac CTS-v Coupe and it was held at the Monticello country-club racetrack. I recall being impressed with the car, and I recall being impressed with Mark Reuss, the second-generation GM executive who brought his own helmet and his Grand-Am license to the event. Like Bob Lutz, Reuss is a big, handsome, improbably wealthy fellow who travels with a personal assistant, speaks in a no-nonsense tone, and carries himself with impervious confidence.

My attitude to the superstar dudes of the industry closely parallels that of O’Shea Jackson (warning: listening to that song at work will GET YOU FIRED) so I didn’t bother to chat Mr. Reuss up until we found ourselves side by side in the airport terminal. I asked him his opinion of the handling differences between the various CTS bodystyles, listened to him tell a couple of stories about road racing, and received some mild chastisement for turfing “his” Cadillac at high speed. It wasn’t until my flight home was halfway over that I realized: Yeah, he’s a great guy, but his company is failing miserably and he really isn’t doing anything to stop it. GM is chock-full of likable, even admirable people who are nevertheless collectively part of a great tragedy. It really doesn’t matter how “cool” a guy like Mark Reuss is. He’s being beaten out of his socks by “uncool” people at other companies, and as automotive journalists we’re not serving the truth if we don’t remind our readers of that simple fact every time it’s necessary. Every single time. Even if nobody else is willing to discuss the enormous elephant in the room — you know, the one with “18% Market Share” and “Bailout” and “Worst Product Line In the Industry” tattooed all over its wrinkly bottom.

So with that in mind, let’s talk about the new “Chevrolet SS”.

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By on October 6, 2011

With ‘ring times back in the news thanks to a new feud between Dodge’s Viper ACR and Lexus’s LFA, GM took its forthcoming Camaro ZL1 to the Eifel Forest to record its own time. The best lap time of 7:41:27, according to Motor Trend, was set by lead development engineer Aaron Link (some outlets are reporting the time was actually set by GM NA President Mark Reuss himself), although Reuss does have some his own impressions to add, telling MT

“It’s power all the time, capability all the time, and the steering and tractability of the car is just phenomenal,” he told us. Reuss also told us that this Camaro easily (and often) hit speeds of 170 mph on the ‘Ring’s back straight, and that even from those speeds the ZL1 exhibited, “Some serious braking power.” Reuss added, “We never faded the brakes on it… It’s one of the easiest cars I’ve ever driven to drive fast and hard. Everybody’s going to have a good time with it.”

But is the ZL1′s time, as Reuss apparently told TrueCar, “the fastest lap time recorded by ANY production vehicle costing less than $75,000″?
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By on June 9, 2010


Thanks to congressional arbitration, GM’s dealer cull has been steadily downsized since The General made the decision to axe nearly 2,000 dealers during last year’s bankruptcy. Going into bankruptcy, GM had about 6,000 dealers nationwide, and it culled nearly 2,00 of them in an attempt to lean out its distribution channels. But now the Detroit News reports that GM’s North American boss Mark Reuss has said that about half of those culled dealers will have been reinstated by this July, bringing GM’s dealer count back to the 5,000 ballpark.
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By on March 11, 2010

In a recent Fastlane livechat, GM’s North American boss Mark Reuss revealed that:

Chevrolet re vamp in ads is well under way with Susan Docherty–you will like it a lot–shows the car, and uses “excellence for everyone”….you will really like it.

When asked if he was saying that “Excellence For Everyone” would be the new Chevrolet tagline, Reuss replied in the negative. Which makes it… a pickup line? Just a line? With “May The Best Car Win” having failed to make much headway, and “American Revolution” a pre-bankruptcy artifact, it wouldn’t be surprising to see this “Excellence for Everyone” briefly become Chevy’s main tagline. If only to give Reuss and Whitacre an excuse to fire Docherty when the campaign collapses under the weight of its own vacuity.

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By on March 2, 2010

Motor Trend reports that former PT Cruiser stylist Brian Nesbitt has been relieved of his duties as the head of Cadillac, ending GM’s post-bankruptcy experiment of putting a stylist in charge of an entire division. But MT figures that Nesbitt’s ouster isn’t as simple as a failure to perform; according to their sources, the firing was political.

The shakeup has major implications for Bob Lutz’s future at GM. He hired Nesbitt away from Chrysler earlier last decade and made sure there was a place for the PT Cruiser designer at post-bankruptcy GM. Nesbitt’s departure would indicate Lutz’s role as one of three GM vice chairmen has diminished to almost nothing… Clearly, [recently-promoted sales boss and President of North American ops Mark Reuss] is putting his own team together, and it doesn’t include Nesbitt, who was posed as the aesthetic face of the Cadillac luxury division.

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