In 1989, Toyota launched a new luxury brand that would go on to largely replace Cadillac as a vernacular term for excellence in luxury. Known as Lexus, this brand has spent the last 20 years making headway in the US market without ever publicly associating itself with its parent brand. Could this strategy have contained a lesson for the brand managers at GM who have spent the same 20 years fretting (or not) about declining Cadillac sales? Apparently so, as BusinessWeek reports that Cadillac is distancing itself from the corporate mothership in hopes of improving Cadillac’s aspirational appeal. And yet, strangely, it’s still not clear that the lesson has actually been learned.
Over the bridge and through the woods till mödrars hus vi gor. When Volvo first started their love affair with jacked up wagons equipped with AWD and some extra ride height, they had two groups in mind: The Swedes that live in rural Sweden with miles of unpaved dirt roads in the forest which turn to mud in the long dark winter, and the American soccer mom who thinks she needs an SUV like vehicle to cross the puddle in the Neiman Marcus parking lot. Thanks to our recently departed leader Robert Farago, we know how the XC60 does on pavement, but since Volvo offered to give us an XC60 for a week, I decided to take a different approach and review the XC60 in the dirt back-roads of coastal northern California and the icy roads of the Sierra Nevada to see if you can actually combine living off the grid and “Scandinavian luxury.”
Cadillac is showing off this teaser of its XTS concept, previewing the look of its forthcoming “flagship.” It’s edgy, it’s wedgy… too bad it’s almost certainly another Epsi-II variant in a GM lineup that hardly needs another. And while Cadillac keeps GM’s perpetual tease going, it’s come to our attention that the brand has become the carrier of a now-expired GM legacy, visible after the jump.