The Ford Ka was born as a provocateur with a challenging design and hints of refinement that solidified the idea that cars are not sold by the pound. Highly successful in Europe, this recipe proved less so in the rest of the world, particularly Latin America were the car was relentlessly cheapened out over its career and became irrevocably divorced from the European car in its second generation. Now, designed and developed by Ford Brazil (with some help from the European unit), the Ka, in its third generation, sets out from the tropics in its eventual quest to become an integral part of the One Ford strategy (sales in Europe, from a UK beachhead, should commence in the fall of 2015).
FCA has been trying to broaden the appeal of its Fiat line in the US. Success may be a ways off, into the future, or at least won’t materialize until the Jeep Renegade and Fiat 500X are launch. But that won’t stop the Italians from trying. In a bid to show off its minivan as a viable alternative for active young folks, Fiat will introduce its 500L Vans edition at the upcoming US Open – of surfing (yes, surfing, not the famous tennis tournament).
Last time I told you of the perfect legal, societal and media storm which conspired to make me let go of the car of my dreams. This time reasons of a more personal, and very human, nature, joined up to make the Fiat Tipo a car that never was to be mine.
The year was 1995. The country: Brazil. A new Constitution had been proclaimed a few years before, and our fledgling democracy had survived a presidential impeachment. Society was growing up and demanding new, more transparent relations with big business. The car market was more open than it had been since the 1950′s, and due to the deluge of imported cars, that brief window would soon close. I was there, in the eye of a hurricane, looking to buy my very first car with my own money. All those factors made up the perfect storm, which conspired to pull me away from the car of my dreams.
Derek’s recent article on the CUV “event horizon” seemed to have been misunderstood by some of the B&B. Derek’s fine analysis showed you how one type of car, the crossover, has left its usual stronghold of America and is now eclipsing other kinds of cars in other markets. His proof is the new Mercedes GLA which shows that now everybody wants in. I posit that the “event horizon” came somewhat earlier in the form of the Renault/Dacia Duster and that this phenomenon had been brewing for a while. My home country of Brazil is one place where crossovers have been steadily rising in popularity.
Spy photos in Germany of a heavily camouflaged small Ford have set the Brazilian blogosphere on fire. The initial photos were published by a Malaysian site that didn’t really know what they were seeing. It turns out that it’s actually the new Ford Ka, a very important car for our market (and the car I currently drive).
This week, the idea of Brazil’s cars being “unsafe” due to inferior construction has been gaining a lot of currency on the blogosphere after the Associated Press published a report on this topic. Very few outlets have anyone posted in Brazil to do any deeper digging, but TTAC does. Unfortunately, our man Marcelo de Vasconcellos is currently in exams right now (good luck, Senhor!) and was unable to write up an article refuting these claims. Still, Marcelo took the time out to talk to TTAC about the problems behind the article.
Though it was only 6 pm, it was already dark out. The fall sent shivers to the Southern Hemisphere, and I ventured out to procure bread for my family. I got to the bakery shop, facing a small dilemma. All the parking on the bakery´s side of the street was taken. I drove around the block and parked on the other side. It’s a narrow two-way street and buses pass all the time, making it difficult for two cars passing at once. I worried about somebody hitting my car or smashing my side mirror. So I thought about it a minute and left the lights on when I exited the car, hoping that would be enough to alert our modern-day semi-comatose drivers. And that my friends is what makes me an enthusiast. (Read More…)
The tail-end of the last century. I was living in Brasilia. In spite of the stifling bureaucratic nature of the city, officious, uninspired architecture and desolate, nose-bleeding, dry weather, I was very happy. Because of a car. (Read More…)
I parked and was thinking of the day ahead. I didn’t notice the black shadow approaching my car. When I looked over I was quite startled. Oh no! A flanelinha!
In almost all Brazilian cities, the flanelinha is a fixture. Flanelinha (which loosely translates as flannel man, as in the rag) is the demure name given to the “workers” who divide the streets among themselves and charge drivers to park. Their excuse is that they’re taking care of your car. If you don’t pay up, a fat tire or a big scratch will be a symbol of your chintzyness. (Read More…)