Brazil was once VW’s home away from home. Here, it felt loved and welcome. It controlled 50 percent of the market. Time passed. An Italian upstart arrived and eventually robbed it of first place by being more agile. VW meanwhile grew bigger appetites and found a new home in China. Brazil, the ex-favorite, the dark, mysterious, tropical, big bosomed former love affair relies on the crumbs that fall off the table of the slanted-eye enchantress. (Read More…)
Pressured by the Franco-Romanian Renault-Dacia Duster, Ford is using a pre-launch marketing gimmick to dust drum up interest in their newest offering in Brazil. The cute-ute is called EcoSport. Due to my duty to TTAC readers everywhere, I pledged to pay a deposit of US$2,500 in order to get a crack at the first 2,500 cars that will grace our streets.
Of course, I don’t intend to give them my hard-earned money. (They may count me as a hand-raiser.) (Read More…)