Devotees of the Manchester United soccer club call for a boycott of the products made by the club’s sponsors. This famously includes Chevrolet. Last Monday, GM signed a seven year contract with Manchester United. A day before, GM’s Chief Marketing Executive Joel Ewanick, the architect of the deal, was fired. Manchester United supporters are opposed to their club going public on Wall Street. To put pressure on the Glazer family to ditch the plan, they ask the public to stay clear of the products of the club’s sponsors. (Read More…)
Posted in Marketing, News Blog, PR
Tagged as Bertel Schmitt, boycott, Chevrolet, Ewanick, GM, Manchester
Tagged as Bertel Schmitt, boycott, Chevrolet, Ewanick, GM, Manchester
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