The Truth About Cars » manchester united http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Thu, 31 Jul 2014 11:00:15 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » manchester united http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com $600 Million Manchester United, Chevrolet Deal Going From Bad To Worse http://www.thetruthaboutcars.com/2014/02/600-million-manchester-united-chevrolet-deal-going-from-bad-to-worse/ http://www.thetruthaboutcars.com/2014/02/600-million-manchester-united-chevrolet-deal-going-from-bad-to-worse/#comments Wed, 12 Feb 2014 16:30:40 +0000 http://www.thetruthaboutcars.com/?p=740065 Chevrolet’s $600 million sponsorship deal with major football club Manchester United may have been a match made in heaven, but with Man U’s performance on the pitch as of late, the deal is now on the highway to hell according to Automotive News. The deal, written up by then-head of General Motors marketing Joel Ewanick […]

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Manchester United Squad Attend Chevrolet Event

Chevrolet’s $600 million sponsorship deal with major football club Manchester United may have been a match made in heaven, but with Man U’s performance on the pitch as of late, the deal is now on the highway to hell according to Automotive News.

The deal, written up by then-head of General Motors marketing Joel Ewanick to connect the two brands at the end of the 2012 season, was done due to Man U’s cachet with not only the English Premier League’s viewership — 643 million households in 212 countries — but also with the European Champions League tournament’s 360 million households. Though the Bow Tie has little presence in Europe beyond the Corvette — and would have trampled upon Opel/Vauxhall’s turf — the club’s fans in the Asia-Pacific market was prime for the taking in Ewanick’s mind.

Reality for the deal, however, hasn’t panned out as well as first hoped. The sin of omission committed by Ewanick regarding the sponsorship led to his sacking just as Man U’s long-serving coach Sir Alex Ferguson passed the torch to former Everton FC leader/miracle worker David Moyes.  As AN’s Mark Rechtin notes, things have not been the same since Fergusons departure. The club suffered from internal conflict in the locker room, second-guessing from the English sporting media, indecision on starting lineups, and losses to other clubs they would normally dominate if not outright destroy.

Furthermore, the club is currently seventh place in the overall EPL standings with no signs of improving to pass Everton, Tottenham and Liverpool to reach fourth and gain a qualifying position in the Champions League. Without that golden ticket, Man U will land in the oft-ignored Europa League, a marketing dead zone for any brand, let alone Chevrolet.

Finally, Man U may need to sell their star-studded lineup to make payroll, stripping away the cachet that had attracted Ewanick to pen the sponsorship deal in the first place. Not that it matters much if fans weren’t buying what Chevrolet was selling in the first place.

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Shirt Stories: And Now, No Word Of Our Sponsor http://www.thetruthaboutcars.com/2012/12/shirt-stories-and-now-no-word-of-our-sponsor/ http://www.thetruthaboutcars.com/2012/12/shirt-stories-and-now-no-word-of-our-sponsor/#comments Tue, 18 Dec 2012 12:57:25 +0000 http://www.thetruthaboutcars.com/?p=470560 Supposedly, one of the reasons for keeping Manchester United after  GM’s chief marketing honcho Joel Ewanick was fired for downright unethical shenanigans was that Man U is extremely popular in the Asian growth markets. Whereas they have a hard time even pronouncing “Ewanick.” So far, so good.  However, the secret of a successful marketing program […]

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Supposedly, one of the reasons for keeping Manchester United after  GM’s chief marketing honcho Joel Ewanick was fired for downright unethical shenanigans was that Man U is extremely popular in the Asian growth markets. Whereas they have a hard time even pronouncing “Ewanick.” So far, so good.  However, the secret of a successful marketing program lies in its flawless execution.

At a car show in China’s  Hunan Province, brought to you by Carnewschina, they had the proper Malibu, with a huge Manchester logo on the hood. But the girl! I mean, nothing wrong with the girl, but the shirt! It’s red alright, but it has last year’s sponsor AON on it. This is definitely a case of less is more: No shirt at all would have been more attractive than this one.

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Chevrolet Bowtie Appearing On Manchester United Shirts? http://www.thetruthaboutcars.com/2012/05/chevrolet-bowtie-appearing-on-manchester-united-shirts/ http://www.thetruthaboutcars.com/2012/05/chevrolet-bowtie-appearing-on-manchester-united-shirts/#comments Wed, 30 May 2012 12:45:33 +0000 http://www.thetruthaboutcars.com/?p=446741 We’re often accused of having an anti-GM bias here at TTAC, but this article will reveal another prejudice, considered ugly by some, but one that I firmly believe in. Manchester United can go to hell! There, I said it. I’m a Liverpool supporter and I can’t stand them. In any case, the apparent tie-up between […]

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We’re often accused of having an anti-GM bias here at TTAC, but this article will reveal another prejudice, considered ugly by some, but one that I firmly believe in.

Manchester United can go to hell! There, I said it. I’m a Liverpool supporter and I can’t stand them. In any case, the apparent tie-up between Man U and Chevrolet is a shrewd move for the brand, which is looking to expand its profile in Europe (where Chevrolet sales are up) and Asia (where the club has a strong profile).

Soccer know-nothings tend to buy Manchester United gear since it’s the only club they really know about, and having a Chevrolet logo plastered on Man U’s shirts (European clubs often have sponsor logos on the front) will be a great way to get the Chevrolet name and logo out there. The official announcement will take place on Thursday in Shanghai. Perhaps this is why GM decided to stop their Super Bowl ad campaigns.

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